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Everything You Need to Know About SEO

How to Master SEO

Are you a beginner in the world of site content? Or new to Search Engine Optimization (SEO) in general?

Here is everything you need to know about gaining traffic and growing visibility. The goal is to be what the people are searching for on the most popular search engines, Google, Bing, and Yahoo.

What is SEO?

SEO stands for search engine optimization. SEO is the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.

How does SEO break down?

First, SEO looks at the quality of traffic a particular website is receiving. The goal is to attract as many visitors you can who have interest in what you are writing about. The visitors have to type a specific search into the search engine and choose the one that best suits their needs. Visitors will choose and click on the website that has the best math according to the title, keywords, and domain levels.

Next, we look at quantity. The amount of traffic a particular website is receiving refers to the quantity.

What are keywords?

Keywords are words throughout your post that you want people to look at in order to find your post. It is a good idea to choose a focus keyword or a main keyword. Above all, remember that a focus keyword can also be a phrase.

What are domain levels?

Domain levels are the URL’s attached to your content. Domain levels also go by the name “website extensions.” Your goal is to have a Top Level Domain (TLD).

Examples of TLD’s include: .com, .net, .gov, .edu.

What are organic searches vs. paid searches?

The two types of searches, organic and paid are very different. Organic searches are those who are clicked on enough times by actual visitors. They are naturally ranked and unpaid. While paid searches are sites that a company paid the search engine to feature at the top of the search even if the search doesn’t 100% correlate to the site.

How to determine you are fully embracing your SEO strategy?

URL page is not too long

Using keywords throughout

Focus keyword appears in the SEO title

Making sure the focus keyword appears in the first paragraph

Writing your meta description in an active voice while matching the content

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Maximizing Your Click-Through Rates

What exactly are Click-Through Rates?

A click-through rate is a metric that measures the number of clicks received on an advertisement, article, blog post, etc. per number of impressions it makes. Maximizing your click-through rate (CTR) is important when looking at ways to improve your advertising.

Why is it Important?

Increasing your CTR allows more viewers to read and engage with your posts. The more clicks you have on a certain ad, the more traffic it creates. Having a higher click-through rate makes your ads have a higher quality score and in return allows you to maintain advertisement position.

How do you maximize your CTR?

Create an Attention Grabbing Headline

A good place to start when attempting to maximize your CTR is to create an attention grabbing headline. Typically when someone searches for content similar to your title they will (usually) click on the top 3-5 searches. But, if your post has a creative attention grabbing title, viewers are more likely to click on your advertisement.

Optimizing your URL

Another way to maximize your CTR is through optimizing your URL. The URL is what viewers will see right under the title in a search. This can also be referred to as the, “slug.” You want to make sure the URL or slug is easy to read, not too long, and avoids unnecessary words or symbols.

For example, the URL for this blog post is, “maximizing-your-click-through-rates”

It is the same as the title and easy to read due to the hyphens in between the words. You want to ensure that the URL’s are descriptive but still to the point. It is also important to keep them relevant to the topic to avoid confusion.

Your CTR will increase because viewers who are searching for something specific are more likely to click on the sites that have a clean and simple URL.

Crafting a Specific Meta Description

Maximizing your CTR can also be done through your meta description. Your meta description is the bit underneath both the title and the URL that explains the content of the article. If your meta description is crafted correctly, it can increase the amounts of clicks the search will receive. It gives viewers a quick synopsis of what they are about to read before they even click on the article itself. You want to make sure that your meta description is relevant to the topic and specific enough to answer the viewers question of, “what am I about to read?”

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How to Optimize Your Advertising Campaigns

A Simple Guide to Successful Advertising Campaigns

First off, what is Advertising Optimization?

Advertising Optimization is the increase of the impact an advertisement receives. The bigger the increase, the more return- on- investment (ROI).

Knowing where you are in your optimization, can help improve future advertisements. Let’s focus on digital advertisements.

For example, if your last advertisement did not grab the attention of as many viewers as you had planned, look at what went wrong. After thinking it through and outweighing the bad, use this information for the next advertisement.

When looking at your previous digital advertisement, what were the mistakes? Many digital advertisers make the same mistake and wonder why their advertisements are not taking off.

Here are some common mistakes:

Setting automatic advertisements and forgetting about them.

With digital advertisements on Facebook, there are features where you can select a day and time for Facebook to automatically set out an ad for your company. Sure, this sounds like a great feature which in return allows you to focus on other work you have going on. But, a common mistake is forgetting the ad was set in the first place. It is important to make time for the advertisement before it goes out, during, and after. Taking a look at the ad and seeing what time in the campaign the traffic is at its highest will help plan the next future advertisement campaigns.

Not paying attention to the timing of an advertisement.

It should go without saying that you wouldn’t want to place an ad about Christmas in the middle of July. A good suggestion of what to do would be, posting relatable content for the time of the year. Summer advertisements should be seen throughout the season, and Holiday friendly ads should be placed during the Winter months. Being aware of the timing of your ad will help ensure it’s being seen by the correct audience at the correct time.

Optimizing your advertisements seems difficult, but if you avoid these common mistakes, you will be able to excel in your campaigns. Good luck!