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Vidicom, Inc., a media distribution company based in New York City, has created and distributed progressive, live, and interactive media for 30 years and maintains a position as a leading corporation in the media industry. The company works through several types of media channels in order to reach millions of viewers with various interests, lifestyles, and media habits. One of Vidicom’s major viewership demographic consists of commuters and travelers who access this media while spending time on airplanes, in hotels, and on taxis in major cities such as Los Angeles, New York, Dallas, and Boston. Vidicom also aims to distribute media online through social networking websites such as Facebook, as well as various blogging sites and online communities. Vidicom works closely with Sky Terrace Studios in order to film content. Top-notch filming technology brings InteracTV, Vidicom’s unique media format. InteracTV allows online fans and viewers on Facebook and other websites to Skype into live filming sessions and directly interview brand representatives, rather than maintaining a single hired interviewer. Vidicom utilizes InteracTV in other media channels, including web media tours, which can reach over 8 million viewers online, and satellite media tours, which reach web audiences as well as 14 million out-of-home broadcast locations, such as taxis and hotels. Vidicom also offers VideoPump media distribution for brands that can benefit from a continuous year-round stream of video content. Founded in 1982, Vidicom has partnered with major brands, such as Nestlé, Chanel, L’Oréal, and Ralph Lauren. In 2012, Vidicom received the Public Relations Society of America’s (PRSA) Bronze Anvil Award, which recognizes the company for its public relations tactic within the media industry, specifically for its extensive and effective use of InteracTV in live video distribution. Vidicom’s adaptive and unique approaches to media distribution have allowed the company to progress smoothly from its foundation into the modern age.

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Vidicom Scholarship

Vidicom Scholarship

Vidicom is offering qualified students the opportunity to apply for The Vidicom Scholarship. We hope that this scholarship will help defray the ever-rising cost of higher education for a deserving student.

We invite eligible candidates to apply!

Total amount: $1,500.00

Deadline: March 1, 2016

Our Organization

Vidicom offers custom video solutions tailored to each client's needs. It has been a trusted partner to more than 500 brands for over 30 years. To learn more, visit the company website  www.vidicom.com

How to apply

We will need an essay between 500-1000 words. In this essay, we would like you to tell us about your favorite website. We want to know why you like it so much, why it holds your attention and what makes it so interesting to you personally. We like engaging people, so tell us why this site engages you!

Please send your entries to: [email protected]

Please be sure to send us your contact information and the school you attend/plan to attend

All submissions must be received by March 1, 2016

Only one scholarship submission allowed for a Vidicom Scholarship per student.

You will be judged on 

Vidicom executives will judge essays submitted based on how well written and interesting they are. Quite simply, you should engage us, inform us and maybe even entertain us a little.

Eligibility

You need to be enrolled at an accredited academic institution. You can also apply if you are a high school student who will enroll upon graduation. You do not need to major (or intend to major) in any specific field, but you must be at least 16 years of age. You must be a resident of the United States. Scholarship awards will not be given directly to you. Instead, they will be sent to the Financial Aid Office of the institution where the finalist is enrolled.

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Branded Video Content on Pluto.tv

Vidicom CEO Christy Ferer keeps up with the fast pace world of technology. A new app was launched on Monday that makes the Internet more like TV.  Pluto.tv brings web videos into a more TV like environment by providing something like a channel guide. “Guest content curators” including hip hop artist Nas, Scandal actress Darby Stanchfield, Iron Chef Cat Cora, and fashionista Nasty Gal, will help with the launch by “spinning” videos Tuesday night. She thinks that if Pluto.tv becomes a huge hit, brands should incorporate branded video content on the app. As a result, brands will reap many benefits such as increase consumer engagement, and spread brand awareness. Vidicom would love to hear your thoughts about Pluto.tv!  

http://mashable.com/2014/03/31/pluto-tv/

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Christy Ferer Believes Mobile Advertising Helps Brands Reach More Consumers

As mobile ad spending is on the incline for 2014, Christy Ferer, Vidicom's CEO, thinks brands who haven't already, should consider mobile advertising as you can reach more consumers. Many brands have already starting mobile advertising. A new report by research firm, eMarketer predicts worldwide mobile ad spending to reach $31.45 billion this year! That would be a 75% increase from 2013! Companies that will most likely lead the trend include Google with 46.8 percent of net mobile ad revenue worldwide as well as Facebook with 21.8%. 

http://www.inc.com/will-yakowicz/mobile-ads-soar-105-percent-in-2013.html

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Paper Teaming Up with TED Could Provide Exciting Possibilities for Brands in the Future

Facebook and TED announced a content collaboration for Paper, the company's stand alone news reader and publishing app. TED material exclusively will be featured in the ideas section of Paper for the week. Paper will feature content from TED attendees, including blog posts and talk videos from the conference. This is the first time Paper has teamed up with an outside group for content like this, or featured the same topic more than once in its ideas section. Christy Ferer, Vidicom CEO, thinks it would be extremely beneficial for brands if Paper teams up with brands in the future. 

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Facebook's New Look for Pages Benefits Brands

Social media platforms are always coming out with something new. Earlier this week, Facebook announced a new look for Pages. The new design still has two columns, but now the right column is the Page’s timeline and the left contains information about the brand of corporation. Also, the “Invite Your Friends” section has moved to the left side of the screen and the text box for posting moved to the right side. Christy Ferer thinks the new metrics section on the Page that includes data about ads, Likes and post reach will help build brands. The Vidicom team is excited about the new look as it offers many benefits to brands. Do you agree?

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Vidicom Agrees that Modern Marketing is an Effective Approach

Vidicom CEO Christy Ferer thinks brands should consider modern marketing as it helps connect with consumers. This new approach to marketing consists of a lot of content as well as being able to follow every step of the buyer’s journey and analyze those steps to create a better and more in-tune marketing plan. Here are three steps towards modern marketing:

Commit to your content. The quality of your content is crucial. We think content that helps customers solve a problem will maintain and increase consumer engagement.

Get out of the rut: Modern marketing takes effort (time and money) but is well worth it. Brands should consider exploring the options of working with an end-to-end provider that can take them to the next level.

Keep up with analytics: It is important to keep track of the data collected from your website, email campaigns, and sales numbers in order to improve your marketing campaign.

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Content Marketing Helps Reach Modern Consumers

It is becoming increasingly popular for brands to shift from traditional advertising methods to content marketing as Christy Ferer, Vidicom's CEO, thinks it is helping brands reach modern consumers. Leading brands such as Coca-Cola and Red Bull are using content marketing make it to the top. Coca-cola has managed to reach older consumers through story telling as well as teens through experimental microsites with its Content 2020 approach. Red Bull has been able to reach millions of consumers by launching a magazine. Based on the positive results brands as receiving, we think content marketing is a vital strategy for marketers. 

http://mashable.com/2014/02/25/cpg-content-marketing-brandspeak/

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Facebook's Plan to Buy a Drone Company Will Help Build Brands

In recent news, Facebook is considering buying a drone company in order to bring Internet access to people all over the world who don’t already have it. Facebook is thinking about spending $60 million on Titan Aerospace, which makes huge unmanned aerial vehicles. In an interview with CNN last year, Zuckerburg said that Facebook had a “rough plan for what we think we’re going to need to do” in order to bring 5 billion more people online.  Vidicom CEO Christy Ferer thinks if Facebook buys Titan Aerospace, brands will be able to reach far more consumers via social media. 

http://www.huffingtonpost.com/2014/03/04/facebook-drones_n_4895983.html?utm_hp_ref=social-media

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Carplay was a Bold Move By Apple

Apple recently announced CarPlay, a new iPhone-to-automobile integration system. Carplay lets you take phone calls, send texts and emails, and play music while driving by syncing your iPhone with your car.  Siri is used to control native iPhone apps and a few third party apps. Christy Ferer finds it very interesting that CarPlay wont work with Google Maps. It is quite clear that Apple is very careful about their competitors when it comes to building their brand. Christy Ferer and the Vidicom team think this is powerful move for Apple as more people will want an iPhone in order to have CarPlay. What are your thoughts?

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Vidicom's CEO Thinks Brands Should Adopt Content Marketing to Increase Consumer Engagement

In today's society, content and social media dominate. Brands need to adjust in order to maintain consumer engagement. Vidicom CEO Christy Ferer thinks content marketing is the key to success for brands. Some brands that are mastering the content marketing game include, Red Bull, Coca-Cola, and Oreo.  She thinks other brands can make it to the top too with a clear strategy and a commitment to content and the infrastructure to succeed. Brands should consider some key topics as they develop content marketing campaigns such as distribution advances, publisher partnerships, and traditional media gaps. The Vidicom team thinks more brands will continue to adopt content marketing through out the year, do you agree? 

http://www.adweek.com/brandshare/these-consumer-brands-are-transforming-marketing-155958

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Brands Should Look to Snapchat to Increase Exposure, suggests Vidicom CEO Christy Ferer

Christy Ferer thinks brands should consider Snapchat to reach more consumers. Over 77 percent of college students use Snapchat at least once every single day as well as 45 percent of college kids ages 18-24 would open a snap from a brand they were unfamiliar with and 73 percent would open a snap from a brand they already know, according to research by Sumpto. With an active user base that large, She thinks brand exposure has the potential to be huge! The Vidicom team thinks Snapchat should let brands send their own videos to the entire Snapchat user base or targeted demographics. What are your thoughts? 

http://techcrunch.com/2014/02/25/how-could-snapchat-make-money-college-kids/

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The Moviefone App Can Provide Opportunities for Brands

Christy Ferer and the Vidicom team think people can turn to the Internet or apps for anything in today's technologically advanced society. As a result, Moviefone’s phone service will discontinue and only its free app will survive. The phone service went from once garnering 3 million calls per week from about 13,000 theatres in 31 cities to receiving only thousands of call per week before the company decided to discontinue the service, according to The New York Times. There is another rebrand in the works though. AOL has turned management of Moviefone over to the media company BermanBraunm which will handle the former phone services creative development, content and product.  We think it would be beneficial for brands if the Moviefone app incorporated branded content. Christy Ferer thinks this could be an opportunity to link brands and consumers. What are your thoughts? 

http://mashable.com/2014/02/24/moviefone-silent-app/

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Christy Ferer Shares What's Next for Whatsapp

Vidicom CEO Christy Ferer always keeps up with social media. On Wednesday, Facebook announced the purchase of WhatsApp for $16 billion. The acquisition by Facebook is one of the biggest in recent mobile tech history! The deal nearly doubles the $8.5 billion Microsoft paid for Skype in 2011, and over 5 times the $2.9 billion Lenovo paid for Google for Motorola last month. She predicts WhatApp will run advertisements in the future like what Instagram did last fall after being purchased by Facebook. Vidicom thinks if that occurs, brands will be able to increase exposure and build a larger audience.

  What do you think is next for WhatsApp?

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Produce Positive Results with Branded Video Content

Christy Ferer, Vidicom’s CEO, likes branded video content as it attracts consumers and keeps them engaged. Our team is extremely skillful at creating branded video content. Here are some tips for brands that want to create their own:

Develop timely content: Brands can garner a lot of views by making their video at the same time as a major event such as the Super Bowl or the Oscars and assert the brands creative viewpoint.

Choose the best format: Christy Ferer thinks it is essential to choose the best format for your brand message.  30-second spot, product tutorial, or longform)

Avoid being too branded: A video in which a brand talks about how great they are will steer customers away. Instead, brands can garner shares by creating a video with informative, entertaining, or touching content. 

http://mashable.com/2013/11/29/video-views-completion-metrics/

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Christy Ferer Thinks Brands Should Try Mobile Advertising

Vidicom's CEO, Christy Ferer, thinks brands should consider mobile advertising as Internet usage has greatly moved from the web to smart phones and tablets over the past several years. In response to this transition, social networks such as Twitter and Facebook have adapted to mobile by creating more intuitive user interfaces. According to Nielson’s new U.S. Digital Consumer Report, the average Twitter mobile user uses the Smartphone app for a little more than three hours per month compared to PC users who spend 36 minutes on the platform per month. With the increase in social media users turning to their mobile device, Christer Ferer thinks brands could reach a large audience through mobile advertising.

What are your thoughts on mobile advertising? 

http://mashable.com/2014/02/11/twitter-facebook-mobile/

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Christy Ferer and Vidicom are proud to be at this year's Fashion Week! We were the first to video record fashion shows and we enjoy attending shows from Charlotte Ronson to Donna Karan. Please see above for a video clip of behind the scenes action at Charlotte Ronson.

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Facebook's Paper Will Increase Brand Awareness

Branded content is becoming more and more common over time. Branded video content in particular is an efficient way to brands in the conversations of consumers. Christy Ferer thinks Facebook’s new application, Paper, will incorporate branded content. Although Facebook announced that its new application, Paper, will be free of advertising, the Vidicom team thinks that brands will soon develop innovative stories on the platform. In addition, brands will most likely use Paper to share branded content. Since Facebook has such an enormous user base, brands will have the opportunity to reach an extremely large audience and build brand awareness.

http://www.forbes.com/sites/benjaminboxer/2014/02/03/paper-has-the-potential-to-change-how-facebooks-1-2-billion-users-consume-media/