Role of SEO in Digital Marketing
The importance of SEO in digital marketing is rising, informing PPC, content marketing & more.
The benefits of SEO are plentiful. Since Google ranks sites that provide the best content to users, a lot of tactics and strategies that improve SEO, also makes your website a more effective place for users.
Search Engine Optimization is technically used as a marketing tool rather than marketing itself. It enhances the marketing scopes and magnifies the reach for a particular brand by attracting an increasing number of potential users. SEO basically optimizes a web page and makes it more engaging for the end-users. There are a few elements that must be considered while optimizing a web page.
Establish brand awareness:-
When you focus on SEO efforts, you get more visitor traffic to your website. This increases your brand awareness, to encourage more people to purchase your products/services.
Improves website user experience:-
Google has announced that the user experience of your website, will help you rank higher by search engines. They want their users to discover high-quality content, so they give priority to sites that create content and web pages with this goal in mind.
Increase sales through inbound leads
People are already searching for that product/service on search engines when they find you. They are the ones who discover you which means you have less work to do to close the sale. Unlike outbound sales, which requires calling, emailing, etc.
Increases website speed time
The page load speed of your website helps users see your content faster. If the page loads slowly then a user is more likely to bounce from that page without seeing the content. SEO makes you prioritize page load speed, to ensure it’s faster.
Makes your website mobile-friendly
Google shared that you should focus on the user experience of those that visit your website through their mobile device. If the experience on a mobile device is poor for visitors, they will be less likely to stay on your website to explore more content.