Vilcart - Bridge To Rural Kirana

At VilCart, we recognize the unique challenges that rural kirana store owners face when it comes to sourcing quality products. The vast geographical divide and fragmented supply chain have often left rural areas underserved, with limited access to the essentials they need. That's where we step in. VilCart aims to address this gap by creating a seamless rural-to-rural supply chain that directly connects manufacturers, rural SMEs, and Farmer Producer Organizations (FPOs) to local kirana stores. By doing so, we empower these stores with consistent access to a wide variety of FMCG and non-FMCG products, without the hassles of middlemen or complex supply chains. Through our innovative approach, we are bridging the supply chain gap that has traditionally existed between rural areas and the urban-centric supply network. This not only ensures reliable product availability but also reduces operational costs for kirana owners. With direct deliveries from manufacturers to the kirana stores, VilCart is bringing efficiency and convenience right to the heart of rural communities. Our mission is not just about supply chain innovation, it's about empowering the rural economy. By fostering local businesses, creating employment opportunities, and simplifying product access, we’re helping rural areas thrive in the ever-evolving market landscape. At VilCart, we believe that by building stronger local economies, we can contribute to a more equitable future for rural India.

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How VilCart Is Quietly Building Brands That Belong to Rural India

The Brands of VilCart: Made for Village Life

While many speak of localisation, VilCart lives it every day.

Rather than simply supplying urban brands to rural shelves, they’ve built something more thoughtful, the House of VilCart. A growing collection of homegrown brands, each created with care for rural life. Products that are not only affordable and accessible but truly relevant to how people live.

Because when you understand a place deeply, you don’t just serve it; you build with it.

Suryakash: A Simple, Honest Brand That Found Its Place

One of the most recognised brands to emerge from the House of VilCart is Suryakash Sunflower Oil. It was built in response to demand from rural areas: a reliable, high-quality sunflower oil for daily cooking that was easily accessible. Awareness wasn’t created through large campaigns or digital noise; it grew through community marketing in regional languages and word-of-mouth from retailers who truly believed in the product. VilCart made sure to show up where it truly matters, at village fairs, local Santhe (local market), and community gatherings. These moments weren’t about selling but about connecting. Speaking the local language, listening to people’s everyday needs, and building relationships one conversation at a time – that’s how trust was built, slowly and steadily. And it paid off.

Suryakash was recognised as a Trusted Brand in Rural India by the Economic Times Business Awards, not because it was loud, but because it was consistent.

A Rural-Centric Brand Philosophy

The Power of Ground-Level Understanding

What makes VilCart different is that they’ve earned trust over time, not just with consumers, but with the kirana store owners who are at the centre of rural commerce. These store owners don’t just stock products; they recommend them. And they don’t recommend lightly.

Because VilCart has always stood by them, offering timely delivery, support, and fair pricing, their brands have a stronger foundation to grow.

A Rural Brand Story That’s Still Unfolding

In a world chasing scale and visibility, VilCart has taken the slower, steadier road, staying close to rural communities, understanding their rhythms, and building from within.

Their brands might not be the loudest on TV or the trendiest online, but in thousands of villages, they’re the ones people trust. And that’s probably the highest compliment any brand can receive.

So if you’re watching how rural India is changing, keep an eye on the House of VilCart. Quietly, patiently, they’re building something that truly belongs here.

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Every Indian should become vocal for local

“Every Indian should become vocal for local. Don’t just buy local products, but promote them with pride.” - Prime Minister Narendra Modi

This powerful message isn’t just about promoting Indian-made goods; it’s about supporting the people and systems behind them. And no one represents the soul of local India better than the Kirana store owner in a village or small town. Kirana store owners are the first point of contact for most rural consumers, and often the first to recommend local products. Whether it’s a homegrown detergent, a regional brand of masala, or locally sourced pulses, their word builds trust faster than any advertisement. They don’t just sell products, they introduce, explain, and endorse them in a way no billboard can. They are the real brand ambassadors of local products, promoting them one conversation, one customer at a time.

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We’re excited to share a proud moment from VilCart: the official launch of our new range of in-house products across multiple categories under the Trulove, Vilton, and Suggi brands.

The new product lineup includes Trulove Krazy Masti, Trulove Cream Biscuits in Orange and Chocolate flavours, Trulove Choco Chippi Cookies, and Vilton Juices in Orange, Mango, and Lime variants. We also introduced Suggi Jaggery Powder, staying committed to delivering Healthy, high-quality essentials to rural households. This special occasion was graced by our esteemed chief guests – Mr. Anil Kota, Managing Partner of South Indiaa Oil Corporation, Mr. Rakshith Kota Partner of South Indiaa Oil Corporation, and Mr. Amaresh S A, CEO of SMARTBORN SOFTWARE CONSULTING PVT.LTD. Their presence and insights added immense value to the event, reinforcing our shared vision for rural growth and innovation. Our leadership team was present in full spirit, with Mr. Prasanna Kumar C (CPK), CEO; Mr. Amith S Mali, Co-founder; Mr. Mahesh Bhat, Head of Finance; Mr. Suresh S, Head of Information Technology Infrastructure; and Dr.Hemanth K.P, Director – Agriculture, leading the product unveiling. They highlighted the importance of developing rural-focused brands that blend quality with affordability.

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Kirana Stores: Still the First Choice, Everywhere

In a world filled with apps, quick commerce, and supermarkets on every corner, there is one store that has stood the test of time: the humble kirana store. Whether it’s a small packet of toothpaste, a set of batteries, a quick refill of rice, or even an emergency purchase of a pressure cooker, for millions across India, the answer is simple: go to the kirana. In urban cities, kirana stores remain a dependable option for daily needs. However, in rural India, they represent much more than a store. They’re the heart of the community, a trusted place where families obtain groceries, staples, pulses, toiletries, and electronics. Often, these stores serve as the first and only access point for many households. At VilCart, we work with thousands of kirana stores across rural India, enabling them to have better supply chains, structured delivery, and digital tools. Every store we visit tells us the same story: Kirana shows Resilience and Reliability.

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India is now the fourth-largest economy in the world. While this is big news, what often goes unnoticed is the quiet, steady contribution of small businesses from rural areas. India’s economic landscape is built not just by large corporations, but by millions of micro-entrepreneurs who drive commerce at the grassroots level. Among them, kirana store owners stand as a powerful symbol of resilience, adaptability, and community trust. These small-format, often family-run retail shops are the backbone of daily commerce in both urban and rural India. With limited resources, they skillfully juggle procurement, sales, credit management, customer relationships, and even last-mile logistics, frequently handled by just one or two people. Their resilience, efficiency, and personal touch make them an essential pillar of local economies. As India focuses on building an Atmanirbhar Bharat, empowering these micro-entrepreneurs through improved supply chain access, digital tools, and financial services represents both a responsibility and an opportunity for sustainable growth. Recognizing and supporting kirana store owners strengthens the foundation of India's retail economy and promotes inclusive economic development.

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Kirana stores in rural India are not evolving; they’ve already evolved. Over the years, they’ve gone from being just sellers of goods to becoming local problem solvers. Whether it’s delivering groceries on a rainy day, extending credit during tough times, or keeping shelves stocked with what the community truly needs, kiranas are there, quietly making life easier. They don’t rely on large tech platforms or sophisticated systems, but they thrive on trust, memory, and relationships. That’s what keeps customers coming back. In today’s fast-moving economy, rural kirana stores are still the most reliable link between products and people. But behind that reliability lies a struggle: inconsistent supply, rising costs, lack of digital access, and growing competition from organized retail. At VilCart, we work to bridge these gaps, not to change the kirana model, but to strengthen it. Because real change doesn’t come by replacing the old, it comes by supporting what already works and making it even better. Let’s not overlook the everyday heroes of rural commerce. Let’s empower them.

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Empowering Rural India: How Vilcart is Revolutionizing Commerce through Technology

CXOToday has engaged in an exclusive interview with Mr Prasanna Kumar C, Rural CEO, Vilcart   Could you elaborate on how Vilcart utiliz

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In a bid to revolutionize rural distribution in India, Vilcart, a rural economy-focused technology startup, is setting ambitious goals for 2

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Karnataka's Most Famous Crispy, Delicious Maddur Vada Recipe with Suryakash Refined Sunflower Oil.

Craving something crispy and delicious? Try out this easy and authentic MaddurVada recipe made with Suryakash Refined Sunflower Oil. Perfect for your evening snack cravings, Maddur Vada is a SouthIndian delicacy known for its unique texture and flavor.

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Craving some crispy mirchibajji. classic Indiansnack using Suryakash Refined Sunflower Oil – perfect for achieving that light, crunchy texture with less oil absorption

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Mangalore Goli Bajji Recipe | Crispy & Delicious | Made with Suryakash Sunflower Oil

Authentic taste of the crispy, delicious Mangalore GoliBajji recipe made using Suryakash sunfloweroil to ensure light and fluffy results every time.

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HAPPY RAKSHA BANDHAN - 19 August

The bond that symbolises protection and mutual respect among BROTHERS AND SISTERS

ರಕ್ಷಾ ಬಂಧನ ಶುಭಾಶಯಗಳು - 19" ಆಗಸ್ಟ್

ಸಹೋದರ - ಸಹೋದರಿಯರ ನಡುವೆ ರಕ್ಷಣೆ ಮತ್ತು ಪರಸ್ಪರ ಗೌರವವನ್ನು ಸಂಕೇತಿಸುವ ಬಂಧನ

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ವರಮಹಾಲಕ್ಷ್ಮಿ ಹಬ್ಬದ ಶುಭಾಶಯಗಳು

ವರಮಹಾಲಕ್ಷ್ಮಿಯು ಎಲ್ಲರ ಬದುಕಿನಲ್ಲಿ ಸಂಪತ್ತು, ಸಮೃದ್ಧಿ, ಸಂತೋಷವನ್ನು ಕರುಣಿಸಲಿ

Happy Varalakshmi Vratham

May Goddess Lakshmi shower blessings on you and your family on this auspicious day.

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ಸ್ವಾತಂತ್ರೋತ್ಸವ ದಿನದ ಶುಭಾಶಯಗಳು - ಆಗಸ್ಟ್ 15 ಗ್ರಾಮೀಣ ಅಭಿವೃದ್ಧಿಯನ್ನು ಉತ್ತೇಜಿಸುವ ಮೂಲಕ ವಿಲ್‌ಕಾರ್ಟ್ ಸಧೃಢ ಗ್ರಾಮೀಣ ಭಾರತವನ್ನು ನಿರ್ಮಿಸಲು ಬದ್ಧವಾಗಿದೆ.

HAPPY INDEPENDENCE DAY - 15 August VILCART IS COMMITTED TO FOSTER RURAL DEVELOPMENT TO BUILD A STRONGER RURAL INDIA.

స్వాతంత్ర్య దినోత్సవ శుభాకాంక్షలు - ఆగస్టు 15 గ్రామీణాభివృద్ధిని ప్రోత్సహించడం ద్వారా విల్కార్ట్ బలమైన గ్రామీణ భారతదేశాన్ని నిర్మించడానికి కట్టుబడి ఉంది

இனிய சுதந்திர தின வாழ்த்துக்கள் - ஆகஸ்ட் 15 வலுவான மற்றும வளர்ச்சி அடைந்த கிராமப்புற இந்தியாவை உருவாகக வில்கார்ட் உறுதி கொண்டுள்ளது

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Let us come together to give elephants a safe environment to live

ಆನೆಗಳಿಗೆ ಬದುಕಲು ಸುರಕ್ಷಿತ ವಾತಾವರಣ ಕಲ್ಪಿಸಲು ನಾವೆಲ್ಲರೂ ಒಂದಾಗೋಣ

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Happy Nagara Panchami ನಾಗ ಪಂಚಮಿಯ ಶುಭಾಶಯಗಳು

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Quit INDIA Movement Day - 9th August ಭಾರತ ಬಿಟ್ಟು ತೊಲಗಿ ಚಳುವಳಿ ದಿನ - ಆಗಸ್ಟ್ 9