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Keyword Research 101: How To Find The Best Phrases Your Small Business Website Can Rank For

Keyword research is the first step to making sure your SEO strategy works.

It’s crucial to assuring you cover the topics and search terms your audience wants more information about.

And, by finding the right keywords, you can make it easier to write your blogs.

Learning proper keyword research, then, is an important step to marketing your business online.

Every SEO article mentions doing it.

Howe…

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#Keywords #Process #Search Tools #SERPs #System

Blogging Is Important To Growing Your Brand

I can not stress the fact that blogging is important.

It’s a major factor in your online marketing success.

Consistently, blogging is central to your SEO and lead funnels.

And, without one, you’re damaging your brand’s ability to grow.

If you’re not already blogging, you need to start.

The ways it helps your brand grow are impossible to replace with anything else.

Once you see all the reasons…

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#Community #Content Strategy #Lead Generation #Loyalty #Micro Content #SEO

Using Instagram Reels: What Small Businesses Need To Know About TikTok’s New Competition

You should be using Instagram Reels.

The latest feature from the Facebook offshoot, Instagram Reels was recently introduced to compete with TikTok.

Like it’s rival, Reels is a short video platform featuring 15-to-30-second videos and a robust soundtrack of licensed audio.

Instagram debuted it in response to the overwhelming popularity of TikTok.

In a way, Reels is to TikTok what Stories was to…

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Better Email Marketing Results: Psychological Strategies To Get Your Audience To Act On Your Emails

Anybody who has tried email marketing wants better email marketing results.

Even if you got an excellent return before, you wouldn’t be mad if you could do better.

Considering email marketing’s potential, chances are you have some room to grow.

Let’s be honest, though.

You want more people responding to your emails, following links, and making purchases.

Better email marketing results could be…

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Advanced Instagram Content Strategies: Tactics To Make Your Instagram Work Better For You

Advanced Instagram users need advanced Instagram content strategies.

That’s the truth for anyone who has seen firsthand what a goldmine Instagram can be.

There’s so much opportunity for small businesses on the platform to grow that it’s almost unbelievable.

Even for B2B brands, whose owners tend to avoid Instagram because they feel decision-makers aren’t there.

However, 84% of C-level and…

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Start A Blog: A Small Business Step-By-Step Guide

Many small businesses have yet to start a blog.

The reasons vary, but the results are the same.

Businesses that don’t blog get significantly fewer leads than those that do.

What recently occurred to me, however, is that there are likely small business owners that don’t know how to start a blog.

Without a clue as to what to do, it’s tough to be successful.

It’s tough to do anything when you don’t…

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#Blogging #Content Strategy #Industry Leader #SEO #WordPress

Social Proof: How Opinions Influence Buying Decisions

A new restaurant opens in your neighborhood.

You’re curious about the food they serve there, but you haven’t seen it get very busy.

Every time you pass it, you think about trying it out, but you’re just not sure.

The seats are almost always empty.

Then, one Saturday afternoon, you see it full.

There’s a line out the door and wrapped around the building.

If you’re like most people, you’re more…

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#Customer Opinion #Social Media #Social Proof #Testimonials #Trust

B2B Website Design: The Key Elements You Need

B2B website design is a world apart from most B2C websites.

That’s stemmed from the fact that most B2B purchases aren’t impulsive buys.

Honestly, how many people do you believe stumble onto a supplier’s website armed with only a little information from a blog and make a large, e-commerce style purchase?

Because of the larger investments and increased risks involved, B2B customers usually want to…

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#B2B #B2B Marketing #Deisgn #Lead Gathering #Sales Funnel #Websites

Social Media Marketing Goals That Matter For Small Business

You know you need social media marketing goals.

Goals are critical to anything you want to succeed at.

As a smart business owner, you’re an expert at goal setting and measuring progress.

And you know how to set SMARTER goals and stay on track.

But without understanding what goals matter to your small business doesn’t let any of that knowledge and experience work for you.

Social media happens to…

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#Customer Service #Goals #Goalsetting #Lead Nurturing #Social Listening #Social Media

Marketing Your New Business: How To Get Noticed Online

Marketing your new business is the most important step to getting off the ground.

Without knowing that your brand exists customers will never buy from you.

The only way to let them know you exist is through marketing strategies that they’ll see.

But that can be tough before you have customers because the budget might be tight.

So, what can you do to make sure your new business gets customers…

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#Blogging #Influencer Marketing #Live Streams #Small Business #Social Media #Startup

Video Affects SEO: The Benefits Of Video Content

I get asked often how video affects SEO.

There have been a lot of articles written on the topic for a few years.

But most of it is about optimizing your videos to get found in search.

You hear the phrase video SEO tossed around in many of the articles.

However, what you don’t often get is information about how your website’s SEO is improved by adding video.

Video is a powerful form of content, to…

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#Engagement #Google My Business #Search Rankings #SERPs #Small Business #Video Content #YouTube

Brand Identity: Connecting With Your Target Market

When it comes to small businesses, brand identity is an oft-overlooked element of success.

Defining your brand as something your audience can relate to is important to get it seen.

But many small business owners put it off, falsely believing it won’t matter until they’re bigger.

However, as I’ve defined in the past, building your brand image from the start can change your entire business.

Your…

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#Brand #Brand Development #Brand Identity #Brand Image #Logo #Mission Statement

Digital Marketing Is Worth It: Why You Need To Market Your Brand Online

Small business owners all over often wonder if digital marketing is worth it.

It’s unfamiliar territory for many of them, leaving them wary of any expenses associated with it.

And that’s a fair concern considering that many small businesses can’t afford to spend money on any form of marketing that they aren’t certain will bring them a return.

But I’m here to tell you that you need to make your…

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#Email Marketing #Facebook #Instagram #LinkedIn #ROI #SEO #Small Business #Social Media #TikTok

Creating A Content Strategy: How To Make Sure You’re Not Wasting Your Time With The Wrong Content

Creating a content strategy is the single fastest way to assure that your content isn’t a waste of time.

Many small businesses don’t see content marketing as a valuable investment because they simply don’t understand where they’re trying to go with it.

Aimless content often gets limited results, reinforcing this belief quickly and firmly.

However, if you want to see the power of content marketing…

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#Blogging #Buyer Personas #Email #Marketing Goals #Podcasts #Small Business #Social Media #Video Content #Website Traffic

Email Open Rates: The Good, The Bad, And The Ideas You Need To Get Better

The first step to assuring your email marketing is successful is getting great email open rates.

Without people opening your emails there’s no way the content contained within them can help grow your brand or earn clients for you.

But great email open rates appear to be difficult for businesses across the board to achieve.

On average, regardless of industry, email open rates are about 16%…

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#Communication #Content Strategy #Email Content #Email Lists #Engagement #Subject Lines

TikTok Strategy For Small Business: What To Know To Get Started

Have you considered developing a TikTok strategy for your small business?

If you’re not familiar, TikTok is a rapidly growing, short video platform based on using music and other sound bites to create content.

Like IGTV, it’s a vertical video platform where the content that does best is the content created natively for the platform.

It’s also a platform whose demographic is rapidly expanding to…

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B2B Blogging Strategy For Small Businesses: 5 Questions To Answer As You Build Your Strategy

It’s a little abnormal for many small businesses to have a B2B blogging strategy.

Most small brands in the enterprise space don’t believe that blogging is an effective use of their time.

However, that couldn’t be more incorrect.

Blogging is a huge asset for B2B companies to add to their content marketing strategy.

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#Blogging #Content #Education #Lead Generation #Search Rank #SEO #Small Business

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