VISIBLE WORKS DESIGN BLOG

[visibleworks-blog]

Pictures and words are like apples and oranges, different in kind, different forms of representation, different tools for thinking about the world. To play off of a popular book title, words are from Mars, and pictures are from Venus. - See more at: http://visibleworks.com/blog-page/#sthash.GSqKLnCM.dpuf

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A picture is worth a thousand words. It’s a familiar saying, but what does it really mean? Taken literally, it suggests something along the lines of a mathematical equation: PICTURE = WORD × 1,000 - See more at: http://visibleworks.com/blog-page/#sthash.GSqKLnCM.dpuf

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The Social Media Marketing Puzzle

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Paul Rand said, “If, in the business of communications, “image is king,” the essence of this image, the logo, is a jewel in its crown.”

As designers and identity managers we treat logos exactly like that – as jewels in the crown. We place standards, rules, and restrictions around the usage of logos in order to protect this jewel from becoming tarnished. We work tirelessly to preserve equity and doggedly police usage to prevent loss of recognition.

We advocate to our clients that logos should, at all times, be used consistently. They should not be modified or tampered with, and they should spread a message of corporate stability to ensure that audiences are not confused.

[visibleworks-blog]

Science and Design While nearly everyone acknowledges the importance of a logo, many are reluctant to invest seriously in its development because they suspect that, “in the end, it all comes down to personal taste.”

Well, no, it doesn’t. And it shouldn’t. And it mustn’t.

A logo is not intended to be hung on a wall or worn out to dinner.  As the cornerstone of your corporate identity, its purpose is to communicate who you are in a healthy heartbeat. And to be effective, a logo must be informed by objective criteria.

[visibleworks-blog]

Many years ago, I made possibly the biggest mistake in my professional life…a mistake that was definitely among the most valuable experiences of my career, although I didn’t know it at the time.

[visibleworks-blog]

Several years ago I was asked to design a logo for a golf course. The club was owned by a larger organization that also operated various other businesses. At the initial meeting, the client explained that they wanted this logo to represent mainly the golf aspect but that it also needed to hint at how diversified their company was. They requested very specifically that the logo should have a golf course in the foreground, and tall skyscrapers and airplanes in the background to illustrate the real estate and aviation aspects of their operation.

[visibleworks-blog]

Brand and Reputation

Robert Neufeld , December 21, 2011

What is the difference between brand and reputation? Very often we hear these two concepts used interchangeably when in fact they are quite different. Let’s take brand first and, for the sake of simplicity let’s stay in the sphere of corporate brands.