How to Tell a Compelling B2B Story Using Comics
Renewed interest comic books can mean good things for your B2B content marketing: You can stand out when you tell compelling stories using this visual medium. Discover the three things every comic must have to engage readers.
Dean Meyers's insight:
The article quoted here wisely says that not making a comic strip or book about your company or products as superheroes, but rather portraying real people in real situations, though in this heightened and stylized visual format, can have great impact on potential customers.
Sequential art (comics and cartoons) may be best thought of as about archetypes, but using the frame-by-frame unfolding of a story, adding suspense, success over challenges, and creation of human connection and bonds is the greater, more effective use of this idea.
Single panel cartoons can have an element of surprise or humor. Serial stories with "cliffhanger" non-endings to a set of panels can make the reader want to know more, to go deeper into discovery about your company or products.
There are many ways to tell a story, but, as with theater, one of the most powerful features of using a comic/cartoon format is that readers are willing to suspend disbelief to find out what's going on in this drawing--even when drawn with stick figures or cleverly child-like, as the Peanuts cartoon strip was drawn from it's beginnings.
Comics and cartoons are about possibilities, about "what if?" scenarios, played out very safely, and communicable so easily across many media.
Even B2B can be reached (without seeming condescending) with a simply drawn yet powerfully told story, through comics.
(NOTE: it's great to see a graphic recording about storytelling by @kellykingman included in the article, for that alone it's worth a read.)
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