Live commerce surges as shoppers fork out cash online in real time
Global sales on these platforms hit $918.9 million last year, according to a Verified Market Research study, and are projected to more than triple by 2031, to about $3.1 billion. And TikTok Shop is among those quickly gaining ground, reporting 15 million sellers worldwide on its app at the end of 2023 after launching that September. A Capital One Shopping Research study from this year projects that the number of TikTok shoppers will grow to 39.5 million by 2026. _ https://www.washingtonpost.com/business/2024/11/13/live-commerce-tiktok-twitch/








