The azulik tulum taught me the hard way: instagram aesthetics ≠ reality
okay so you know that one hotel everyone and their cousin keeps talking about? the one with the jungle villas and the sunset nests and the whole boho eco-vibe thing? yeah. i needed to vent about it.
we went for our birthday. one night. cost us almost a grand. here's what we got: a room with no AC (for "eco reasons"), one power outlet (why?), no actual shower—just a tub and a coconut shell to manually pour water with, and a bed that felt... damp. the place hands out plastic shampoo bottles daily but won't let you have a light bulb. the eco logic is... selective.
then there's the staff. they really didn't want us taking photos. like, aggressively didn't want it. a security guard literally escorted us to the reception like we'd committed a crime, and they wanted to charge us $350 a day for the privilege of using a camera. $350. for a photo. at a hotel you already paid for.
the sunset experience they promised? yeah, the good nest is off-limits to actual guests. there's a separate paying experience for that. we paid a thousand dollars a night and still got the construction site view. amazing.
and don't even get me started on the 6am sunrise yoga with the horn blowing right above the rooms. the acoustic isolation in those wooden villas? zero.
the honest part: the design is genuinely cool and it photographs well. but that's literally where the good things end.
tulum has so many better options. nomade and coco tulum actually deliver on what azulik promises. they have real hospitality, real eco practices that aren't contradictory, and they actually seem to want guests to be happy.
if you're thinking about staying here—don't. your money and your peace of mind are worth more than the instagram photos.









