So tell me, how's your closet doing? Maybe this might be a weird question for you, but I'm curious. What is your fav' brand and why? What do they do for the earth? Where is it made, and more importantly: by who? What's the bleaching process? What's the emission in creating your fav pants?
I bet these are questions that don't really cross your mind while going to >insert brand here< store. But awareness is growing for this and we're so so soooo in for it!
As you know, in this shop we have several big brands. We love big brands, but what we love even more is our earth! So brands should be somewhat sustainable and conscientious about what they do, because otherwise you're not even getting a chance in being here.
We offer brands a platform to sell their overstock items. We sell handpicked vintage and older collections and with all of this we're trying to raise awareness for this matter too. It's affecting us and our beautiful planet so much, it's not worth ignoring. Plus, you know, these items stay beautiful for longer than cheaper items from huge chainstores and the designs are beautifully tailored.
Anyhoo, enough about us! We would like to introduce a brand we love working with! Drumrolls...
Armani!
We love Armani, because it uses pure cotton for a lot of their items.
What's the pro of cotton then? Well, cotton is a product made by nature itself. It is durable, easy colorable and feels better than a lot of other non-raw materials on your skin.
What we also love about Armani is that they signed the fashion pact! (please click on it, you'll love it!) There's a couple of brands there, and they're willing to work on various things, like climate, biodiversity and the ocean. Give it a read, it's well worth it!
❤Armani states this too:
The Armani Group is one of the signatories to the Fashion Pact, the document signed by leading international fashion houses to protect the planet, promoted by the French president Emmanuel Macron and presented at the G7 summit in August 2019. This important initiative demonstrates the serious, practical commitment of the Armani Group and the fashion industry to tackle the issue of climate and environmental protection with the shared understanding that this is an urgent matter.
The goals of the Fashion Pact are concentrated in three main areas: stopping global warming, with an action plan for zero greenhouse gas emissions; restoring biodiversity to re-establish natural ecosystems and protect species; and protecting the oceans by reducing the negative impact that the fashion industry has on them.
And darn, what a commitment!
And we do hope that a lot of brands will follow this, because it's simply super important to us, nature and future generations.
So are you ready to change your shopping habits? Even tiny changes every day or even every month will do! Take your time and do well, that's most important now. And us, we'll keep working on a better fashion-world, every single day! Please support us
