The age-old pitting of marketing and public relations teams’ missions against one another is a dwindling stereotype -- rightly so!
Claire Keane

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@wayneschepens-blog
The age-old pitting of marketing and public relations teams’ missions against one another is a dwindling stereotype -- rightly so!
The Art and Science Behind Batting Orders in Baseball
Since 2010, Wayne Schepens has worked for W2 Communications in Baltimore, Maryland, as the company’s vice president. When Wayne Schepens is not providing clients with analytical services in areas of organic growth and cyber security, he is heavily involved in the sport of baseball, particularly with the Severna Park Green Hornets. A number of strategies come into play when setting the batting order for a baseball team at any level. The first step in creating an effective lineup comes in evaluating the skills and deficiencies of each player’s offensive game. Batters can usually be described as power hitters, contact hitters, runners, or specialists. The first three batters in the lineup should possess contact and speed, with the third batter hovering somewhere between contact and power hitter. The goal of the first two batters is simply to make contact and use speed to get a base hit. Many analysts believe the third position in the lineup should be occupied by the team’s overall strongest hitter, a player capable of getting on base, driving the ball deep into the outfield, and possessing enough speed to get an extra base. The fourth slot in the lineup is often referred to as the cleanup position. In an ideal situation, each of the first three hitters has reached base. The responsibility of the cleanup batter is to utilize power to drive the ball deep enough into the outfield that one or more of the runners can score. Gifted teams can use the fifth slot in the lineup for similar purposes, though the batter is usually a contact or power hitter with less talent than the three and four slots. The six through eight spots often mirror the first three slots in the lineup, but again, with players who possess slightly less refined offensive skills. Opinions on the ninth spot vary. It is often occupied by the team’s worst hitter. However, others maintain that the ninth hitter should be as fast and talented as the first batter in the order, as once the game begins, the difference between the one-slot and the nine-slot becomes negligible.
Food Allergy Research and Education Holds New York Luncheon
With more than 20 years of experience working in cyber security, Wayne Schepens serves as managing director for LaunchTech Communications in Baltimore, Maryland. Outside of work, he supports several nonprofit organizations, including Food Allergy Research and Education (FARE). Wayne's support began when he learned two of his three children share nut allergies. Formed in 2012, FARE came about when the Food Allergy & Anaphylaxis Network (FAAN) and the Food Allergy Initiative (FAI) merged. Today FARE works to create a safer and healthier world for those people dealing with food allergies. According to the organization, researchers estimate that up to 15 million Americans suffer from food allergies, and this number includes 5.9 million children. To help these people, FARE serves as a voice for the food allergy community and seeks solutions to help save lives. Throughout the year FARE hosts several fundraising events, with its New York Spring Luncheon scheduled for April 25, 2018, at Cipriani 42nd Street in New York City. The 19th Annual FARE New York Spring Luncheon will feature a lunch, raffle items, and a silent auction. Those in attendance can also learn about the latest food allergy news and how to support FARE.
Maryland Remains Focused on Cyber-Related Business
Wayne Schepens has spent nearly five years serving Baltimore’s W2 Communications as vice president. Due to the nature of his position, Wayne Schepens stays current on all of the state’s business and technology developments, such as the QMCC tax credit. Maryland may no longer be accepting early applications for the tax credit assigned to Qualified Maryland Cybersecurity Companies (QMCCs), but that does not mean their efforts in attracting cyber security professionals to the area are over. In recognition of military veterans’ track record in establishing successful businesses, Maryland launched The Veterans Opportunity Fund last year, an advocacy group for all types of veteran businesses. Now the state has initiated a number of technology incubators and training camps designed to help veterans learn the basics of cyber-related business. At one such incubator, located at the Chesapeake Innovation Center, veterans launched CyberVets, a venture that has already attracted interest from the state’s Office of Cyber Development.
Ripken Baseball
W2 Communications vice president Wayne Schepens joined the firm after holding a series of positions with the Naval Surface Warfare Center and the US government. Much of his work with W2 Communications, a technology public relations firm, revolves around emerging technology companies. Wayne Schepens works with the companies to identify the most appropriate target markets for their often security-related products and services. When he is not fulfilling his professional obligations, he unwinds by coaching youth through Ripken Baseball. Retired baseball players Cal Ripken, Jr., and his brother, Bill, started Ripken Baseball in 2001. One of the subsidiaries, Ripken Sports, plans and develops ball fields and athletic complexes with a concentration on collegiate and scholastic clients. Ripken Stadium in the players' hometown of Aberdeen, Maryland, is home to the minor league Aberdeen Ironbirds. Ripken Baseball also owns the Charlotte Stone Crabs in Port Charlotte, Florida. It operates the Cal Ripken, Sr. Foundation and hosts the Cal Ripken World Series. For many, the name Ripken Baseball means youth sports. The brothers built two baseball complexes, one in Aberdeen, Maryland, next to Ripken Stadium and the other in Myrtle Beach, South Carolina. Containing fields that are replicas of many Major League parks, the complexes host two-day, three-day, and week-long tournaments from May through November. Teams from around the country travel to the complexes every year to enjoy the quality fields, team dugouts, professional umpiring, and competitive baseball. Ripken Baseball also sponsors the Virtual Academy, a comprehensive online resource that offers numerous instructional videos as well as written materials for coaching and parenting in youth baseball.