Women of the World, Take Over. ‘Cause if You Don’t…
Kites hover above the fish market near Obunga.
“In 2010, the United Nations celebrated the tenth anniversary of the Millennium Development Goals… to mark the occasion the UN sponsored a poster design competition. The winning entry juxtaposed power (leaders of the Group of 8) and poverty (young Africans in line at a refugee camp). The work may be clever graphic design, but the tagline is heartbreaking. ‘Dear world leaders. We are still waiting.’ A panel of UN judges validated the biggest lie in modern history: that poor and passive Africans exist only in the shadow of Western action.” —Dayo Olopade, The Bright Continent
I was initially attracted to Mama Hope in 2012, while working in Delhi, India. Their film African Men was a unique voice amongst my immediate surroundings of B&MGF, Oxfam, Water Aid, and other large charities. Gone was the strangely detached and analytical voice common in films like Odessa’s Farm. Mama Hope’s output felt like a group of friends got together and made something fun… and that was a large part of its poignancy. The issues Mama Hope helps to address are a collaborative effort, one that both the NGO and communities are engaged and savvy in.
Kisumu in the distance—morning commuters follow tracks from Obunga.
“People are tired of this hopeless story,” said the manager of a Dutch NGO which develops special-needs curriculum for schools around Eastern Africa (whose business card I’ve since lost). “We see sad children, broken buildings, and helplessness,” he told me as we waited for the flight struggle between Tanzania and Kenya to end so that we could hitch a jet to Nairobi. He and I talked about how targeted Africans are generally undermined by the very media meant to support them. David and Erick, who I was on my way to visit, would later remind me of this conversation in an interview, “One of the things that also bothers me with outside funding, foreign aid, is that you find they claim that they work with local communities. Support the local people. But when you look at their management structures they have a CEO or a director from the US or the UK—and they’ll pay them large sums of money to work in Kenya—when there are local people who are qualified to do the same jobs. The reason they say is that they can’t trust us… For us, we really felt that we can be our own directors, you know? We are qualified, we are in the community, we have a vision. We don’t need a leader from outside to direct us, we can lead ourselves. We can work with people who want to support us, to achieve our vision.”
When I finally made it to Kisumu, Kenya, I shared an apartment with Alison and Lexi (who is doing incredible work with the equally incredible OLPS) in the same complex as David and Erick. Best friends, neighbors, cofounders, and both fathers of young daughters, David and Erick made their lives their work. The Akili Preparatory School is an all-girls school located in the slum of Obunga. For outsiders, or those who have never seen a slum, what might first catch the eye is the density, improvised housing, or a lack of sanitation. What’s actually more prevalent, however, is a community that is vital to cities like Kisumu. The people of Obunga run local fish markets, work in hospitals, provide for-hire transportation, and build schools: both David and Erick lived in Obunga at separate times.
APS student Amissa, her mother, and baby sister.
The more Under the Tree is seen as a piece about social entrepreneurs and less about charity in Africa, the better. Early on, I made the decision that I wouldn’t appear at all in the final product. It wouldn’t make any sense otherwise. For example, I can’t imagine how David and Erick must feel as Kenyan men struggling to receive necessary funding for APS while also maintaining their position at the helm. I’ve also worked to remove Mama Hope from the forefront. Their presence is felt (and important), but eventually they’ll become less involved as the foundations of each of these projects is set. At that point of sustainability true impact will grow, independently of Mama Hope and other seed organizations. In Akili’s case, Mama Hope is investing in building an urban farm for the community (food for the students and excess sold) and a boarding house for the school.
APS students and their teacher, Jacinta.
I’ve written about “neutrality of depiction” before, but that was more specific. Here, neutrality of depiction means showing all of the context. Good and bad. Beautiful and ugly. Most importantly, what the work you’re ‘aiding’ actually looks like. In the charity marketing space, what we’re subconsciously used to seeing is a highlight reel of what some (foreign) entity imagines will resonate most with a (foreign) audience. “It’s up to us (foreign) to save these (African) people.” This might sound like the practice of a bygone era, but it’s not. What’s the impact of pity? Of strange recontextualization of global issues? Of selectively cropping reality? Coercion for donations. Or, more frightening, a myopic view of aid extrapolated to a whole continent. How does this induce us to give? A tinge of guilt assuagement? Self gratification? What if, instead, we gave for humility, trust, and learning?




















