Most Common Web Design Mistakes
Businesses need to be extra cautious about their online presence. The highly competitive environment leaves little room for mistakes when building landing pages — especially the company’s website or online store. The risks are high for small business web development if an established reputation or budget is an issue.
The good news is that, regardless of the size, businesses can, at the very least, adhere to best practices of website design and avoid common mistakes.
1. Template instead of custom design. Template design is not a bad way to start or if you have a limited budget. A skilled web developer may work miracles even when using templates, but the result may not create a unique impression when compared with a clever custom-built website. It is usually better to aim for a tailored web design, even if it’s a simple eCommerce website. Your small online business may grow fast and outgrow the limited features available in the template.
2. Poor user experience design. A clumsy, unclear website structure and navigation are among the worst web design mistakes that may occur. If first-time visitors can’t find the essentials easily, or if the webpage looks dull or untidy, they’ll quickly lose interest or patience and will leave for good.
3. Too much or too little information. You don’t want to overwhelm your customers or leave them with even more questions than before visiting your website. Try to avoid cascades of images and text. Instead, offer balanced amounts of up-to-date informative text and visual content that corresponds to your business goals.
4. Unclear call-to-actions. Get creative with your CTA, but try to keep them simple. Also, people would like to know what they are gaining from taking action and what information they must provide to gain that. So it should be strict to the point, not annoying, and not messy.
5. Wrong advertisement placement. Advertising banners are one of the most popular instruments of online marketing, and it’s hard to have a website that doesn’t have them. However, the placement of ads on your website needs to be website designed carefully so they don’t overlap essential information and don’t damage site usability.
6. Non-responsive design. It is rare today to see a website that is not mobile-friendly, but it still happens. If users can’t easily navigate and view a website on their mobile device, it severely reduces the target audience. A few users will be persistent and struggle to find what they need, but those users are rare.
7. Trying to please everyone. Keep in mind your ideal customer first. If they are serious adults, then your website should target them with a highly professional style. If they’re young and fun, your website should also reflect this, starting with the color scheme. It won’t be as effective if you try to combine two or more styles into one website design.















