Webpresence UK Blog

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How To Choose The Right CMS For B2B Digital Marketing

Picking the right CMS for your business is far from easy. Here's a quick guide to help B2B marketers choose the right CMS for their digital marketing needs.

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Why An Agile UX Design Process Is Key To Your Inbound Marketing Success

Learn how Inbound Marketing and Agile UX website design work together to help build traffic, feed your sales funnel and ultimately maximise revenues.

Online behaviours have evolved and customers are demanding much more. It’s time to think about agile UX design and how it can fit into your inbound marketing strategy.

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How To Use Growth Driven Design To Improve Your Inbound Marketing Success

Increase traffic, boost engagement, build trust, get more sales. Discover how Growth-Driven Design (GDD) helps to improve your inbound marketing success.

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The Roles & Responsibilities Needed For A Successful Content Marketing Strategy

Build your team! Here we look at the key roles and responsibilities that every business needs to run successful content marketing campaigns.

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How To Use Buyer Personas In Your Content Marketing Strategy

Are buyer personas at the heart of your content marketing strategy? Here's how you can use personas to improve results for your content marketing campaigns.

Are buyer personas at the heart of your content marketing strategy? Here's some of the ways you can use your personas to improve the results of your content marketing campaigns.

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6 Content Marketing Metrics To Track - Improve Your Inbound Strategy

Keep a close eye on the right content marketing metrics and you’ll celebrate more victories. Here's the metrics you need to track to get more customers.

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4 B2B Lead Nurturing Stages Needed In Your Content Marketing Strategy

An effective B2B lead nurturing strategy will help to turn leads into clients. Here’s the key stages needed in your content marketing strategy.

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Content Marketing Strategy Checklist - 12 Steps To Launch Your Next Campaign

There’s a lot to remember when it comes to launching a content marketing campaign. Follow this strategy checklist to ensure a successful campaign.

There’s a lot you need to get done when it comes to building and running a successful content marketing strategy.

Have you carried out appropriate research? Is your content as good as it can possibly be? Do you have the right processes and systems in place to handle the leads you’ll generate?

To help you to make sure your approach is sound at every level we’ve put together a comprehensive checklist.

Plus Free Download - How To Run An Effective Content Offer Campaign.

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Inbound Marketing Methodology Q&A's: Attract Phase Edition

Not attracting enough leads into the top of your sales funnel? You need to focus on the 'Attract' phase of the inbound marketing methodology. See how here!

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5 Content Marketing Guidelines To Create A Full Inbound Funnel

Is your content filling your inbound marketing funnel with lead opportunities? Here's 5 guidelines to make sure the content you produce does it's job.

If you’re off and running with inbound content marketing, then you’re probably already well aware that you need a lot of content. And we mean ‘A Lot’.

Your inbound marketing funnel relies on it. The more content you produce, the fuller your funnel will become.

Here's our guidelines to producing content to create a full inbound funnel.

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6 Things Your B2B Buyer Personas Are Missing (And How To improve Them)

Personas help to make your marketing more personal and relatable. Here's what your B2B buyer personas may be missing, and how to make them better.

Do you know who your business's buyer personas are? And if so, how much do you know about them? Here's 6 suggestions to improve your personas and make them better. Plus FREE TEMPLATE.

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6 B2B Digital Marketing KPIs You Need To Report On (But Probably Don't)

Your marketing activity should dictate which KPIs to report on. But what about the KPIs you don’t know about? Here's 6 KPIs that make all of the difference.

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How To Write Digital Marketing Reports: 11 Tips To Prove You're A Marketing Hero

Take your reporting to the next level and prove you're a marketing hero with our top tips on writing killer digital marketing reports. FREE report template.

Here you’ll find eleven of our best, meatiest, most actionable tips for producing great marketing reports. We’ve broken them down into ‘When’, ‘What’ and ‘How’ sections, to help you think about every aspect of your reports.

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How To Measure Inbound Marketing Campaign Success & ROI Performance

Do you know how well your inbound marketing campaigns are really performing? Learn how to effectively measure success and determine your ROI performance.

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Building A Digital Marketing Sales Funnel - The MQL & SQL Pipeline Stages

Are you implementing MQL/SQL pipeline stages in your sales funnel to define & measure your leads? Here’s everything you need to know on how and why to do it.

MQLs and SQLs are like Great British Bake Off judging for your digital marketing leads. Find out why!

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9 Inbound Marketing Mistakes That You Should Avoid

Inbound marketing works exceptionally well when done right, but these common inbound marketing mistakes could negatively affect your business. Read on!

Inbound marketing works exceptionally well when done right, but these common inbound marketing mistakes could negatively affect your business. Read on!

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Inbound Marketing: Why You NEED To Work With A HubSpot Partner Agency

Considering inbound marketing? Read on to discover what HubSpot can do, and how working with a Hubspot partner agency can help grow your business revenue.

Considering inbound marketing? Read on to discover what HubSpot can do, and how working with a Hubspot partner agency can help grow your business revenue.