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Retail And Distribution Chain Monitoring

Web scraping helps businesses to increase their efficiency in the monitoring of retail and distribution chains. It can be used to extract large amounts of data from websites. The data is extracted and then saved as local files on computers or in databases. Due to this nature of scraping, it is useful for gathering information regarding the retail and distribution chains. Web scraping software can automatically load and extract information from different pages and show it in compiled form for easy understanding. It can greatly simplify the processes involved in gathering information about the proceedings of various chains. Data from various websites can be easily gathered and read. Since there are numerous processes which are related to retail and distribution, it is very hard to keep constant track of all processes continuously and make note of them. Data scraping can also be used for gathering data for studies and analysis regarding consumer details. It can be used to analyse trends and hence, improve the chains.

Moreover, distribution chains may involve a large number of parties and a long process. Often, goods and services travel across the globe and through various means, in which case it is nearly important to maintain constant supervision. Moreover, retailing also has a number of processes under it, and involves continuous study of trends and changes in the market for maximum efficiency. It has been noted that data scraping can reduce the amount of effort on the part of researchers, analysts, and data scientists. Data scraping can also be used to identify all mentions of particular commodities and the specific context in which they have been done. Because feedback is hard to understand and consumer demands and needs are many, it is important to understand consumer demands and supply accordingly.

Regulations and Monitoring

Moreover, with the increase in technology as well as the number of regulations which must be maintained in order to have efficient transport of commodities, collection of data becomes even more important. Management must monitor data related to all the distribution points. It must be collected, cleaned, and correlated to maintain relevance. Then, it can be used to understand trends and markers for positively or negatively impacting the factors. The knowledge which is gained from this analysis is then translated into action to be rapidly used for regional and upper management practices. This can be used for strategic or tactical decisions.

It has been noted that data scraping is also very useful for improving and curating the digital image which is associated with commodities. Due to the amount of data which can be obtained, it is a good method for handling media image as well as for handling any issues which may surface. Other than information about the retail and distribution, information can also be gathered to ensure that it is easy to improve these channels constantly. It also assists in improved communication and ensuring that information is available about all parties which are involved. Finally, it is safe to conclude that data scraping and related technologies are a good method of lessening workloads of various people involved in management and retail handling.

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"10 Most Promising Travel Technology Solution Providers-2019" by John Douglas - Infogram

ITSYS Solutions is one of "10 Most Promising Travel Technology Solution Providers-2019" in India.

Infographic: "10 Most Promising Travel Technology Solution Providers-2019"

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How Price Monitoring Can Benefit Your Online Store

Competitor price monitoring can help you react quickly to shifts in pricing and prevent losses. It can help you drive more sales to your online store since you are able to avoid overpricing products. But a few online store owners are taking advantage of price monitoring. What they don’t know is that they may be selling their products too cheaply and getting a narrower margin that their market allows. So if you just set up an online store, the first thing you need to consider is to track competitor prices. Here’s why.

Take advantage of opportunities

Take the right action to maximize margin Some of the most successful online stores are using competitor price monitoring to spot opportunities and take advantage of them to boost sales. When you collect the data and analyze it, you’ll be able to identify certain trends and get points across your market which you didn’t know existed. Tracking competitor prices also allows you to know exactly where your business is positioned and make measures to move a step ahead.

The process of price monitoring gives you data you can rely on to make very important decisions that influence the success of your online store. You can act knowing that you have credible data to support your decisions. In fact, it reduces the risks your business is taking because you are relying on information that is credible to try and maximize margins and expand your offers.

Monitor markets

How else would you know what’s going on in your industry if you don’t monitor your competitors? You need to be alerted on the trends as they happen. Sometimes this information is no longer useful if it is not known immediately. You’ll need a service that can monitor competitor pricing, products and perceptions online round the clock so you don’t miss out on anything.

Spend less time watching your competitors

When you have a system that tracks competitor prices all through, you don’t need to spend time watching their websites manually. It’s impossible to go through hundreds of product pages looking for promotions and discounts offered by your competitors. You can get it done within a few minutes and spend the rest of your time devising a pricing strategy that will work for your business.

Maximize profit margins

Most online stores that fail to reach the desired level of success failed to come up with a suitable pricing strategy. You need tangible information to develop a pricing model that works for your industry and brand. If you go so high, you risk becoming uncommunicative and losing out on customers who simply can’t afford your product or service. On the other hand, if you go too low to the extent that you become unprofitable, your online store can face serious losses that lead to closure. To avoid all these, monitor competitor prices round the clock and always know what’s happening in your industry. Get reports on latest price changes and trends so you know exactly what your competitor is doing and react accordingly.

ITSYS Solutions, has scraped over thousands of websites providing our clients from North America and Europe with data in formats as per their requirement, providing web scraping, business intelligence information, competitive price intelligence, retail business outlet locations, product catalogs, etc.

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Social Media Monitoring Has Become the Key to Success

Social media has become the key to success for many companies and businesses. It has given institutions a chance to interact with the people and influence them. It has become a communication channel that gives companies instant feedback on any new venture they launch. In such a scenario, where social media plays a pivotal role, it is necessary for the companies to keep track of their social media presence. It is imperative for the companies to learn and understand the new language of hashtags and mentions. Social media monitoring is a business tool that helps in measuring the extent of a company’s presence across social media platforms.

Need of Social Media Monitoring

In today’s world of cut throat competition, it is not affordable for companies to just rely on conventional media to reach their customers. To create their brand awareness they have to access the potentials of social media. Companies seek brand mentions, relevant hashtags, trends related to the market you work in, etc to estimate their standing viz-a-viz their competitors and plan their course of action. Social media monitoring gives an insight to the company about the expectations of their public. It promotes quick action on both the consumers’ and producers’ end. The awareness that social media monitoring creates in extremely important for the producers to know if they are going in the right direction.

Social Media Monitoring Tools

The fundamental of Social media monitoring is gathering information. There are many tools and techniques to do this. Many companies allot and in house department specifically for media tracking or they can even hire agencies that provide these services. There are many websites that use analytics to provide information related to your business acquired from various social mediums.

One of the newer ways to monitor social media is scraping. Scraping data from all sorts of social media sites is a completely novel concept that helps every company attain access to user generated content for their brand. Web scraping helps mining data in a convenient way which is very necessary for an internet dependent world. It has become a significant operation for any company to keep a tab on all their social media interactions.

How is scraping social media beneficial?

In today’s world data is power. Companies need to be well versed with information pertaining to the views of their customers in order to succeed. Online scraping does exactly that for the companies. It provides the companies with information relating their product’s reviews and ratings on e-commerce sites and also from other social media sites. It also helps in calculating activity happening on the company’s posts. Specific keywords or categories can be used to access the data. Many popular sites like pinterest, twitter, Instagram have enabled scraping and allow sites to rake data off of them. Having all this information makes an organisation aware enough to make sound decisions.

Social media monitoring has become increasingly important in today’s information and technological age. Though it helps many companies, it should not be ignored that malpractice of such techniques can lead to gross violation of people’s privacy and can invite a lot of trouble. Online media tracking should be done diligently and responsibly to utilise the opportunities it presents.

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ITSYS Solutions Pvt. Ltd.

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ITSYS Solutions Pvt. Ltd.

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Share ITSYS Solutions (PR).pdf - 349 KB

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Share ITSYS Solutions (PR).pdf - 349 KB

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Retail And Distribution Chain Monitoring

Web scraping helps businesses to increase their efficiency in the monitoring of retail and distribution chains. It can be used to extract large amounts of data from websites. The data is extracted and then saved as local files on computers or in databases. Due to this nature of scraping, it is useful for gathering information regarding the retail and distribution chains. Web scraping software can automatically load and extract information from different pages and show it in compiled form for easy understanding. It can greatly simplify the processes involved in gathering information about the proceedings of various chains. Data from various websites can be easily gathered and read. Since there are numerous processes which are related to retail and distribution, it is very hard to keep constant track of all processes continuously and make note of them. Data scraping can also be used for gathering data for studies and analysis regarding consumer details. It can be used to analyse trends and hence, improve the chains.

Moreover, distribution chains may involve a large number of parties and a long process. Often, goods and services travel across the globe and through various means, in which case it is nearly important to maintain constant supervision. Moreover, retailing also has a number of processes under it, and involves continuous study of trends and changes in the market for maximum efficiency. It has been noted that data scraping can reduce the amount of effort on the part of researchers, analysts, and data scientists. Data scraping can also be used to identify all mentions of particular commodities and the specific context in which they have been done. Because feedback is hard to understand and consumer demands and needs are many, it is important to understand consumer demands and supply accordingly.

Regulations and Monitoring

Moreover, with the increase in technology as well as the number of regulations which must be maintained in order to have efficient transport of commodities, collection of data becomes even more important. Management must monitor data related to all the distribution points. It must be collected, cleaned, and correlated to maintain relevance. Then, it can be used to understand trends and markers for positively or negatively impacting the factors. The knowledge which is gained from this analysis is then translated into action to be rapidly used for regional and upper management practices. This can be used for strategic or tactical decisions.

It has been noted that data scraping is also very useful for improving and curating the digital image which is associated with commodities. Due to the amount of data which can be obtained, it is a good method for handling media image as well as for handling any issues which may surface. Other than information about the retail and distribution, information can also be gathered to ensure that it is easy to improve these channels constantly. It also assists in improved communication and ensuring that information is available about all parties which are involved. Finally, it is safe to conclude that data scraping and related technologies are a good method of lessening workloads of various people involved in management and retail handling.

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The Art Of Web Scraping – The Need Of The Hour

What is Web Scraping

Extraction of data and information from a given web source and transforming it into a structured data format for further analysis is referred to as Web Scraping, also commonly known as web harvesting and / or web data extraction.

Why Web Scraping

In the recent times, with huge amount of data outpouring on the internet, web scraping has grown to become one of the most essential tool for aggregating Big Data sets. Not only this, it has also proven to be a helpful tool for marketers devising their inbound marketing strategies, which many a times, though, may seem to be a far-less aggressive and intrusive form of marketing. Its role in inbound marketing is of greater importance and more so because inbound marketing cannot happen in a vacuum i.e., one cannot create blogs and posts or other website material on topics to pull out of thin air. Instead, it requires plenty of accurate data pertaining to the potential and/or targeted strata of audience, their interests when seeing or learning about something, and most importantly, the way the content is to be presented to them such that it is engaging and interesting but at the same time fulfills the required goal of marketing. And that’s exactly how web scraping helps an individual / firm through its data mining techniques, using which one can learn everything and anything about the customers, their interests, and the best ways to reach out to them.

However, beside the aforesaid, there 3 are other benefits too which tag along the art of Web Scraping, which include:-

Contact Database Build-up

One of the most essential task for any marketer is to locate where the audience is with respect to their product(s) and that’s where the role of Web scraping comes in.  It is a tool which quickly finds the required information, particularly if data is to be mined from social media, and filters it through to find the targeted audiences by the use of comprehensive web data integration techniques.

Market Analysis

In today’s competitive arena, it is absolutely crucial for any firm or organization to be up to date in terms of data and technology, so as o create its own niche and maintain it throughout, more so as it helps in understanding the kind of content  to be produced for the targeted audience. And for this, be it in the bygone era or be it now in the modern times, market research stands as the only tried and tested option. And so, to help everyone with their market analysis web scraping tools automatically provide the marketer with feeds of news articles, ongoing pricing and sales data, and details about their competitors’ traits, thus ensuring a safer and better game play.

Search engine optimization

In today’s era, one of the most effective way to generate and divert traffic to a brand’s website is by the effective use of search engine optimization or SEO. But where on one hand it sounds easy, in reality it is an art to SEO. This is because one has to know accurately as to what the right keywords are and has to continuously evaluate its ratings and effectiveness. In such cases, Web scraping comes to the rescue as it instantly tells which keywords are generating the best traffic—both as per one’s website as well as per that of their competitors

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Multitudes of Web Scraping

Web scraping, also often know as web harvesting or web data extraction, primarily, is a technique used for extracting data from the websites. It uses the world wide web directory to access the huge database through hypertext transfer protocol and compare and analyse the desired content. Though, it can be done manually too, but an automated process is hassle free, can handle larger data and provided higher accuracy of results.

Web Scraping is done extensively with the help of Python. Reason being that Python is superfast for this job. Python has a library called “Beautiful soup” which is required for extracting the data out of the HTML and XML files. It works with one’s favorite parser to provide idiomatic ways of navigating, searching and modifying the parse tree. It makes the job much more easier and saves the time. “Beautiful soup” can do a variety of things but it has its own limitation. It cannot send a request on to the web page. So for making the requests, requests are used and then further Beautiful soup can be used.

By

why is Web Scraping used

? The answer to this lies in the fact that, web scraping:-

Boosts Employment as there are various processes which come under the umbrella of web scraping where manpower in required to be engaged.

Optimizes resources as it helps in developing strategic plans and creating modules which could be profitable in short and long run for the respective company

Boosts profits as once the well planned strategies are executed, they are sure to reap amazing results in terms of company profits as well as in terms of helping the respective company to create a niche in the modern day competitive market arena.

In this context, companies such as ITSYS Solution is a name to place one’s trust with. Its efficient management of data, proper maintenance of databases – big or small, detailed analysis, precise results and, all over cost, effective services make it very dependable and a company to go for.

Web scraping, though considered by many, as a grey area, is such an area that despite of being cited as illegal proves to be a domain which helps in reaping quite handsome profits. From its very inception, it has grown and expanded its reach and still on a rapid rise in terms of its use by many eminent companies.

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Goals of Financial Research and Analysis

Financial research or financial analysis is known as the course of assessing businesses, projects, budgets and other finance-related bodies to decide their performance and fitness. One can use financial analysis to check if the business or project or budget is stable or solvent or liquid or profitable enough to permit a monetary investment. On the other hand, Market research is the course of measuring the feasibility of a new good or service through research conducted directly with the consumer. Since this practice is done straight with the consumers, it helps the company to discover the target market and record direct inputs from the customers.

Goals of Financial Research and Analysis

Profitability – With the help of the income statement of the company, profitability can be measured.

Solvency & Liquidity – Based on the company’s balance sheet, its ability to maintain positive cash flow and its ability to pay its obligation can be calculated.

Stability – Besides the income statement and the balance sheet, other financial and non-financial indicators help find the ability of the company to remain in business in the long run.

Method of Financial Analysis

Comparing financial ratios like solvency, profitability, growth etc., past performance of the company is recorded. Extrapolating those values, the future performance can be foreseen and can be manipulated accordingly. Data scraping also helps in this when comparing between similar firms.

Goals of Market Research

Market research is a way of getting an impression of consumers’ wishes, needs and opinions. It can also involve discovering how they act.

Market research can guarantee the success of marketing campaigns, and in-turn sales. It can help the company keep a tab on the competitors. Market research can also help minimize loss in business.

Types of

Market Research Information

Market research typically involves two types of data:

Primary information- the company itself or a third-party company does the research.

Secondary information- the data is already compiled by reports and studies by govt. agencies, trade associations etc. Data scraping helps in collecting the data.

Primary research can be done in a few ways like- direct mail, telephone or personal interviews.

In direct mail questionnaire, response is usually low. 3-5% is the usual response where in telephonic interviews success rate is higher. Speed and cost effectiveness are also advantages for telephonic interviews. However, personal interviews are the most effective form of marketing research. They can also be of two types: A group survey (used mostly by big business) and the in-depth review (one-on-one interviews).

In conclusion, we can say that financial and market research are both very important for a company. The ratios in financial analysis indicates how well the company is utilizing its equity investment. It is also important for small business owners to understand and use financial analysis because investors and outside analysts measure this for a company’s success. Marketing research is needed on a continual basis to keep up with the latest market trends and gain a competitive edge in the business market. Understanding market research and using it to advantage is vital in reaching out to the target audience and increasing the sales.

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Media Scraping and monitoring for Broadcast Media

Media scraping is an extremely popular tool used primarily for the extraction of data from various social mediasites as wells as blogs and news sites. The most important social media sites that are used for this very purpose are Facebook, twitter, Instagram, snapchat and LinkedIn. These are social media platforms where the majority of the public choose to share most of their private delights and opinions. Through numerous posts of different individuals in the public media scraping which is also known as social media scraping is able to derive data that ultimately aids in revealing and further understanding of various human behaviors, attitudes and habits. This particular information help to determine data about various consumption habit of the publics which helps organizations, individuals, media to understand how their content is being consumed, who are its most enthusiastic consumers and also they can improve their content.

Broadcast media is a group of media focused on producing entertaining as well as political and relevant contents. The success of broadcast media chiefly depends on audience reaction. What the audience thinks and wants influences the work of this group. Broadcast media traditionally includes television and radio but now also includes certain digital media platforms. The broadcast of different kinds of new totally depends on how the audience. For example the evenings are mostly reserved for the relaying of the most topical news and discussions around the world because that is the time when majority of the working population returns home and switches on the television or the radio. It also depends on who is watching what kind of content. Indian television serials mostly portray traditional Indian domestic scenes as housewives and old people are most likely to sit around the television and while away their time watching these contents.

Media scraping is extremely essential for the broadcast Medias.The different ways in which

media scraping monitors

for the broadcast media are as follows –

The media scraping helps in determining the kind of content the audience is craving. By this the broadcast media is inspired to create content centering those topics. What the audience wants is crucial for the success and effect of the broadcast media.

The media scraping helps in assessing how satisfied the audience is with the present content. This aspect is also very important as this helps the broadcast company to understand the quality of content they are producing and how effective and impact they are.

Another crucial data that media scraping extracts is what the present content is lacking. This lack helps immensely in the determining of what more needs to be included in the future content.

The data also helps in understanding what kind of platform the audience prefers while consuming content – digital or traditional media

Media scraping also helps immensely in figuring on which days, at what part of those days a certain kind of content is likely to be consumed. Another crucial data that media scraping reveals is the amount of time the audience devotes to those contents.

The collaboration of media scraping and broadcast media is extremely crucial and critical.

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Techniques of web scraping you should know

It’s a process of extraction of data from various websites. It’s a variant of data scraping. The data extracted is then used for analysis. Web scraping involves fetching a web page and then extracting the data from it. Web scraping is used to understand the trend of the market, to understand your competitors and their pricing and then get ahead of them. Web scrapers typically take something from webpage and then use it for other purposes. The data may be parsed, reformatted or put in a spreadsheet etc.

Techniques of web scraping

Web scraping is the process of automatically collecting information from the World Wide Web. Following are some of the best web scraping techniques that can be used for collecting information: –

Human copy and paste – Sometimes a better technology than any ever created. Usually websites don’t want their data to be scraped. For these sites, human touch can do the trick.

Text pattern matching – It’s a very simple yet powerful approach. It’s based on UNIX grep command or regular expression matching facilities of programming languages.

HTTP programming – HTTP requests can be posted to the web server to retrieve static and dynamic web pages.

HTML parsing – websites generally have a large collection of pages generated dynamically. Same category data are usually encoded into similar pages by a common script or template. To parse HTML pages, languages like HTQL and XQuery can be used.

Dom parsing – by embedding a full-fledged browser, programs can retrieve the dynamic content generated by client-side scripts.

Semantic annotation recognizing – the pages being scraped may embrace semantic mark-ups and annotations. These can be used to locate specific data snippets.

Conclusion

Web data scraping in modern times has advanced the internet usage, marketing and management to a whole new dimension. The job which demanded days can be finished within few seconds. Extensively used in marketing and artificial intelligence analysis it’s importance cannot be ignored.