Webzesty Ltd.

Webzesty is a professional webssite designing and development company in Manchester, UK.

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Everything You Need To Know About Web Analytics

What is web analytics? Web analytics is the process of analyzing the behavior of visitors to a Web site by the measurement, collection, analysis and reporting of web data, for purposes of understanding and optimizing web usage. Why Are They So Important? Web Analytics can be your most powerful tool for business success by to get maximum return on investment. Imagine starting a business in a new market, with a new target audience. Your business is all set to take off with well-researched objectives, well-defined revenue targets and those incredible services and products you are everyone wants to reach out for. But, then you have no idea how to reach to your audience. You are clear about your destination but, the path to it is a vague idea or maybe no idea at all. What will you do? Drop the business and wind up? No, you will find a solution. It is web analytics. Web analytics will examine the behavior of your audience, your acquisition strategy, your audience’s expectations towards the content of your website; their search strategies to figure the more efficient keywords, and finally the places (or loop holes in your business strategy) that can be optimized. Web Analytic Service Strategies Web analytics strategies depend on its research on web data. This research is based on: Characterization of visits on the website - Entry Page, Landing Page, Exit Page, Visit Duration, Referrer, Internal Referrer, External Referrer, Search Referrer, Visit Referrer, Original Referrer, Click-through, Click-through Rate/Ratio, Page Views per Visit. Characterization of visitors on the website - Unique Visitors, New Visitor, Repeat Visitor, Repeat Visitor & Returning Visitor Characterization of the content -   Page Exit Ratio, Single-Page Visits, Single Page View Visits (Bounces), Bounce Rate Conversion Metrics - Traffic Sources, New/Unique Visitor Conversion, Return Visitor Conversion, Interactions Per Visit, Interactions Per Visit, Cost Per Conversion, Bounce Rate, Exit Pages User location Depending on the results of this thorough web examination, Web analytics proceed with planning the strategies for your business. Determining the Primary Goals & Objectives of Your Website Now that they know the behavior, expectations and location of your target market, they can easily begin with measured, careful and relevant objectives for your website. This defines the core purpose of your website existence. These primary goals vary from business to business. For example, a catalogue business will target on increased rate of phone calls and completion of forms, while a community building website will aim at new visitors/members to visit the site and have people read and share as much material as possible. On a broad sense, these primary goals can be: Increase revenue Increase qualified online leads Increase click-through rates on advertisements Reduce costs by increasing the usage of self service features on the website Focus on Conversions The bottom line of all business goals is to meet as many conversions as possible. Ultimately, it’s the number of conversions that determine the success of any business. Web analytics focus on conversions and plan strategies that will successful convert a minimum number of targeted conversion. This is done according to the results of all the web data research. For example, Discover where visitors are located, so you can better target those areas. Determine where to invest marketing dollars and time based on traffic location Use demographics data to better understand and target your audience Know exactly what your customers are looking for Learn where visitors are landing Find out which calls to action generate the most interest See where you're losing customers Define Key Performance Indicators A key performance indicator (KPI) is a business metric used by wen analytics to estimate factors that are critical to bring success to your business. KPIs are different for different organizations. Some examples financial metrics for business like e-commerce and costumer Metrics for businesses that provide services, etc. The KIP that is right for other organizations might not be your ideal KIP. Then how would you define your best key performance indicators? Web analytics might help you by: Defining and articulating website goals Align your web analytics and website goals Identify what is important to measure However, many organizations use this method backwards. Automate and Integrate Marketing Processes Today’s marketing goes well further than the boundaries of your website. It’s the juncture of what happens amid your marketing channels and the result on the other side that delivers the most marketing understanding. Therefore, there is great value in tethering web analytics data to other sources and marketing tools such as e-mails, Customer Relationship Management (CRM), line of business databases, off-line purchase storehouses, and phone systems offering cross-channel analytics. This tethering of web analytics with integrated marketing inspires better understanding of campaign results, campaign performance and identification of those that are achieving optimal results. This further helps in determining visitor behavior across different channels, what is interesting them to visit the site, identifying issues that compel visitors to take other supports because they can’t complete activities on the web site and transition them from higher cost services to lower cost channels. Track Progress and Review Strategy Regularly Web analytics visit and revisit their strategies, KPI’s and objectives of website to ensure improvement, and that required optimization is done. This maintains accountability, accuracy, relevance, and uniformity. This enables optimization of: Targets that were not met Strategy that didn’t work as expected KPI that weren’t valid A change in the behavior of target market A change in trend, etc.

Web Zesty is a website designing company that has worked for its client’s satisfaction. It specializes in branding, web designing, and web development.

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Search Engine Optimization –Tips for Optimization

SEO everywhere are known for keyword services. These keywords are the basic words that make it possible for the user to find your website by searching them in search engines. These words are a gateway passage for all the traffic and customer visits on a website. Thus, search engine optimization is optimized with the help of relevant and intelligent keywords. But, how would you choose thoughtful and accordant keywords? Here are some tips and tricks towards optimization of your search engine optimization. Key phrases over keywords No keyword is a single word. For example, an intelligent keyword for Web Design and Development Company would neither be design nor development or company. It would bring in the results that are exactly not called for. Hence, self-evidently, if an SEO analyst desires for better ends, he/she is must to use key phrases rather than words. This would make it easier for the visitor to get an appropriate search result. This will also drop down the website bounce rate. Know about your website, thoroughly If not, what are your keywords going to be based on? Exactly. An SEO must know the services his/her company website identifies with. It will be a deficient idea to just have all the keywords generated with merely four words – website, design, development and company. It is crucial to have multiple keywords considering different services provided by the company and displayed on its website. For example, responsive web design company, e-commerce web design company, Magento website development, so on and so forth. Thus, pay equal attention on all the products and services sold by company before generating keywords. Would you repeat? Yes, you would as long as the meaning of the phrase as a whole sufficiently varies. There is no harm in repeating words like company, design and development as long as the products and services being mentioned are different. For example, E-commerce design company and responsive design company have two words repeated and only single word variation, yet the meaning as a whole varies. Thus, repetition is not a bad idea as long as the keywords represent different and varied meanings. Set it and forget it? Definitely not. SEO keywords are a longtime and on-going promotion of a website, thus, it is essential to keep looking for scope for improvement. This can be done by investing time and money in ROI analysis, free searches as well as PPC. This will give you a measured result about which keywords are working, which are working too well and which ones are not working at all. Know the latter and change them. Invest, improve and optimize.

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Identifying Your Target Market for Better Business Marketing

Target market is particular group of consumers at which business product or service is aimed. Well defined and objective target market is the first element towards effective marketing strategy. All business planning begins with determining target audience.

All strategies have a goal and the goal is to reach people that are potential customers, who require your business product. But, how would it work if you didn’t know who they are or where to find them? And if you target everyone you would end up losing more than half of your customers because it will simply no apply on them.

Targeting the right people makes it easy to read them and seek them with more focus and not more than relevant amount of effort and investment that will be required.

But, with more than 7 billion people around the world and thousands of small and big markets, how will you determine which is your ideal target audience?

That is exactly what we will discuss about.

Look into your company

Begin with self-defining before defining your target audience. Look internally at what your company will provide, what it expertise at, what knowledge you have that makes you stand out or what skills?

1)    Are you better at convincing or advising?

2)    Are you better at building relations?

3)    Do you keep experimenting with software?

4)    Do you have a unique knowledge of animal’s psychology?

What service or products can you come up with your areas of expertise?  Now say if you turned out to be better at animal psychology, what will you have to offer that makes it your business product?

You may become an online pet psychologist

Your services might include animal training or veteran behaviorist.

You might as well consider becoming a blogger stating tips and tricks of animal understanding.

You might want to run courses based on your knowledge.

There are ample of options of what you would like to do. All you have to do is choose the right one and then go ahead with deciding who you will have to work for.

What do you have to offer?

Understand what problems will your knowledge let you solve. This will also give you an idea about who might be suffering from them.

Say if you choose to be a blogger, what all can you write about with your expertise? Do you have knowledge past the usual pet blogging about?

1)    wild animals

2)    stray animals

3)    extinct ones or new breeds

And what will it comprise of?

1)    How to’s

2)    Listicles

3)    Reviews on any latest information

4)    Reaction to news

5)    FAQs

6)    Pose a question

7)    Conflict and contrast posts

8)    Myth busting

Who will gain from the value in your offer?

Once decided, you would know who would want it. Who will have the most to lose if not known to your given information? Who will face these problems the most?

1)    Pet owners

2)    Zookeepers

3)    Veterinarians

4)    Animal trainer technician and animal trainers

5)    Pet groomers

6)    Horse jockeys

7)    Shelter workers, animal control and humane society volunteers

8)    Wildlife Rehabilitators

This goes with any unique knowledge that you have, if there is a giver, there is a receiver. Determining what you have to give will determine who the right receiver is.

If you can validate that the cost of not solving the problems is greater than the cost of dealing with them, then your service becomes convincing.

Do not forget to take into account aspects like emotional disturbance, strain and the risk to repute when executing your solution, as well as cost. These are all the factors that make up the value in your contribution.

Think about your market

It’s always better to start with small markets. How will you determine them? Figure it out with your knowledge based on previous discussion.

1)    Would you want to work with particular types of people - high net worth individuals, men, women, and so on?

2)    In any particular geographical location – near your house, Australia, a place with more animal problem cases, and so on?

3)    Around huge market sectors – NGO’s, National parks, reservoirs, and so on?

Remain customer oriented

As you refer your business plan and choose who you want your audience to be, remember that it is ultimately customer oriented. Don’t dwell on who you would want to sell to, think about who must be looking for the products and services you are offering.

Accordingly begin your market research for determining your potential market. Do both primary and secondary research.

While secondary research can be done on internet, reading statistics and facts. There are a lot of existing sources that can help you with information about your industry, its market, competition, and the broad potential customer you have already identified

For primary research, you would have to get to the ground, do surveys, conduct interviews and focus groups.

Focused customer profile

After having done the research, it is time for you to get more focused and narrowed customer profile of your potential market. Based on two main descriptions, you can easily narrow down your choice of customers to focus on, to work for.

1)    Demographic information

•    Age

•    Location

•    Gender

•    Income

•    Education

•    Occupation

•    Ethnicity

•    Marital Status

For example the animal blogger will choose his customer based on their occupation, education and maybe even location, considering that animals in different areas differ on basis of breed and species. He might also consider income, if he is willing to be paid for the information.

He might work to blog for a third party like an NGO or awareness program, in which case his audience will first be the people who will hire him in future. In this case he will consider income and education.

Different goals will determine different choices.

2)    Psycho Graphic Information

•    Personality

•    Attitudes

•    Values

•    Interests/hobbies

•    Lifestyle

•    Behavior

Within your customer demography, you’ll see vogue son thoughts, behaviors and values common in members of the market. While psycho graphic profiling can be complex to do since it will require you to engross yourself in the market’s inner psychology and develop an understanding and acquaintance with the target customer, it can begin with understanding what your brand/service personality is.

•    Find out which websites they visit regularly

•    Which are the social networks they most frequently check?

•    Are they glued to their email?

•    Are they addicted to apps?

•    What is their taste in blogs? What do they read about often?

The information you assemble about your customers along with knowing where your audience hangs out online or how they use technology, will enable the delivery of your message to be effective and efficient.

Repeat

People’s taste change and so does their requirements. If you want to keep up with your business, you will need to keep up with the changing trend.

Even after identifying your target audience, perform the research regularly in order to stay conversant on market and industry trends and your competition. Observe how your customers change, grow and progress and in what directions.

Before you begin marketing to your potential customers, make sure you know how you are going to track sales, interactions, requests for information, and more. This will help you further to identify trends, patterns, and promising areas of expansion and amendment, which will persistently help your marketing determination sand goals as your business mellows.

Online startup of a business is a complex process all in itself additionally marketing it makes it a hefty job, especially for a newbie. It requires a lot of research before you to start marketing your business.

Also, it requires a lot of investment.

But, Webzesty can save you the effort and money that you would spend on researches and marketing.

Webzesty provides you a better option of getting relevant, convincing and informational reports with high-end results on any marketing aspect like Search engine optimization; social media optimization and any digital marketing strategy to make your business reach the right audience – your potential customers.

Those who wish to save money and time, or even those who don’t can visit us at www.webzesty.co.uk. An introduction will cost nothing.

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Reasons to Choose Apple App Store to Launch Your Business App

With increasing access of internet through mobile phones, it has become crucially important for all businesses to get an app developed for better reach and visibility among its audience and to win against its competitors. It is important to launch an app not just for promotion but for customer engagement, use and support so that more and more customers get in touch with your business. According to latest mobile marketing statistics, apps usage dominates browsing by a huge difference of 77%.

Before getting an app you must know whether on which platform you would like to have your app launched. The answer might depend on many reasons like:-

1)      Charges of launching an app

2)      Criteria for getting it approved

3)      Which platform has maximum number of users?

4)      Which one has better potential?

5)      Which will generate better revenues?

6)      Which platform gives a better support, etc.?

Though there are more than just two operating systems working round the globe, people get attracted to just two of them, which we know already:-

-          Apple iOS

-          Android

Among these two we have Google play and App store to consider. To start with your audience, Apple targets usually richer class who can clearly become good potential customer for your business. Hence, you would like to engage them. Wouldn’t you?

However, difference in the amount of money spent on these two apps stores is humongous.

Starting with being a status symbol, apps on Apple store have many other beneficial advantages as well.

Statistics show

1-      Percentage of compatible iPhone users that use apple pay is 16.6%.

2-      iOS global market share of smartphone vendors is 16.6%.

3-      Market share of apple’s app store is 82.7%.

4-      Number of apps downloaded from apple store is 130billion.

Better market share concludes a better customer usage which further suggests more amount of consumerism. Thus, it is evident that one app can get your business to reach at least 16.6% people around the globe merely through one device – iPhone, while there are other devices as well (like, iPads and iMacs). This gives your business a kick-start or boost, depending on whether you are a start-up or an established business.

“Apple stores were by design focused on consumers, not products”,said Ron Johnson, previous senior vice president of retail operations at Apple Inc. which means, Apple focuses more on gathering consumers, building relationships, and continuing it rather than the display of products. This experience helps to create value when retailer has no pressure of conversions and does not have to compete on winning the sales. This brings in loyal customers who come to purchase and come back again and again.

Benefits that you enjoy as a businessman

1-      There are no hosting fees and Apple handles all payment processing.

2-      You receive 70% of sales revenue.

3-      You’ll always be ready for what’s coming next as you create your most innovative apps ever, with Apple.

4-      You can measure your user engagement, marketing campaigns, and monetization for your iOS apps and tvOS apps with App Analytics on iTunes Connect. This requires no technical implementation.

Apple in United Kingdom

United Kingdom is a huge consumer of Apple products. In 2015, Apple sold around 61 million iPhones round the nation, which approximated an equal to the entire population of UK. This makes iOS app development a must for all United Kingdom businesses – big or small, for better retail, better revenue, better usage, and better success.

Thus, long story short, get your Apple app developed today. All it requires is to be original and user friendly.

Get it from experienced and proficient developers of one of the finest and affordable iPhone app development companies, Manchester – Webzesty. Contact us at www.webzesty.co.uk

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A Guide to Select the Right Website Design Company - How to Evaluate Them?

With increasing influence of digital marketing and even rapid use of internet, website has become an essential prerequisite.  But, not every individual necessarily knows about web designing fundamentals and development nuts and bolts. This is why we have millions of web designing and development companies from different parts and corners of the world, surfacing on your world wide web at one click, waiting to assist you with everything. With such vast number of choices, uncertainty and confusion is preordained. Such confusion can be settled by correct evaluation of firstly, your requirements and secondly of the company you plan to choose. But, how would you do that? Here are some easy steps to help you cure the confusion of picking on the right web design and development company. Be clear about your expectations from the company In order to get something, you at the very first, ought to know what you are going to ask for. It is important to have a clear idea about the kind of website that suits your business, the kind of website you want to own for your business. You might need an e-commerce website if you plan to sell services and products; it might be a CMS for your employees; or an informative site like encyclopedia and Wikipedia; or a media-sharing site like YouTube; you might be an upcoming freelancer in need for an info-taining website – the options are endless. Thus, know which one is it that befits you and your profession the best, precede accordingly. How good is the company's own site? Considering that website of a web design company is its face and first impression, it must be a showcase of all the services, potential and aptitude of that company. Hence, you can begin evaluating it right from its website on these three bases. If a web designing firm’s website fails to appeal you, depart. Portfolio and Testimonials Nothing can give you a better idea about how well the firm performs than its already completed projects and what its clients have to say about it. Get through the portfolio, check with the age of that firm and compare it with the number of projects displayed in its portfolio. It will give you an estimate of how high the possibilities of you getting a well-designed website are. Check whether all the portfolios are original and unique, meeting the needs of each individual. If still unsatisfied, Google the reviews of that firm. Look into the track-record of the company. Core services Look into the range of its services and decide accordingly. Scan through the services the company provides, and see whether it covers all the services you are looking for. Read thoroughly about the services you were expecting from it – internet marketing and copy writing services, web hosting, protection against hackers and virus, back-up as such. Have a conversation If the company has won your trust enough, go on and have a direct conversation and clear your doubts further. Some doubts that might need a clarification are:- • What are the qualifications of designers, developers and the rest of the team? • Do they have a professional staff or will they hire freelancers? Can you communicate to them directly? • How many projects do they have to work on at the same time? • How will they test the website before deployment? • What is the number of team members – are they sufficient or is team too small? • How will they plan and execute the website designing and development? • What will be their methodology? • Is there an assurance or not? • Who will own the website’s code? • What is their customer support plan? • The Cost? The final test Basically, your vibes and intuitions. If you feel satisfied and your gut nods enthusiastically, go for it. If you feel unsatisfied or get a feeling of ‘something is missing’, move on to another option. Even if you consider comparing with another company, do it. Webzesty is a transparent and qualified web design and development company based in Sydney. We can lessen the hard work and efforts, if you give us a shot. Start with www.webzesty.co.uk

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Your Free Guide to E-Commerce Essentials

                                       “Data beats emotions.”

                                                  Sean Rad

E-commerce marketing has set its own trend in the trade and market industry. The competition, consequently, is much too high and much too brutal. It is important that your e-commerce web design is not just the best-looking site but best functioning and user friendly site as well. It is not about selling the product anymore, it’s more about how you sell it. User-friendly experience counts more than pocket-friendly expenses.

Visitors always visit your site with certain expectations and the focal point is to fulfill those expectations in all possible ways. This can be done by adding basic rudiments to your website.

These e-commerce essentials are:-

Responsive - 84% of shoppers use their smartphones to shop, review and consider a product before going to a store and buying it. Thus, it is important to have your e-commerce site developed in responsive format for a better mobile user experience.

Clear logo–It is important to specify and highlight the business logo clearly on the website. It acts as a business card for all small and big business stores. A logo also acts as an assuring element and further enhances trust building.

Smart content marketing–Statistics show that 30.5% of all traffic of e-commerce websites comes from organic searches, making effective smart content marketing a must. While, it may be debated that a 30% seems negligible, it is still a significant value for small businesses. A long term SEO investment becomes essential in events as such.

Essential tools for developing ecommerce

-          Building Traffic to Your Site to increase traffic

-          Generate leads with the help of Snitcher

-          Marketizator to increase conversions

-          Product assortment and order processing can be enhanced by OrderStream

-          Reliable Payment processing by Gravity Payments

-          Shippo helps with quick and cheap delivery

-          Stay connected with E-mail marketing by GetResponsive

 Include Social Media- More than 523,000,000 world users on social media and every of the social media tools give numerous means that of different brand engagement, increase in followers in addition as likes. And this leads to getting new customers in addition to business to on-line stores.

Enthusiastic about starting your online store but unaware of the functionalities and basic requisites? We are an e-commerce web design company based in UK that works with its team of professional designers, developers and SEO’s. Contact us at www.webzesty.co.uk for more information and a unique design.

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5 Deadly Muddles of Web Design Companies

1.    Slavishly following the trend – You might think that following the trend (which in itself is also a trend) might make you recognizable, which it might. But, it won’t make you unique since you are doing something that everyone else is already doing. “If you want something you never had, you ought to do something you never did before”. Hence, it is important to do something “out-of-the-box” in order for your websites (your client’s business) to stand out of the competition.

Therefore, following the trend (rather slavishly) is not recommended. Thinking unique, creating unique is.

2.    Hard work without smart work– Hard work is fruitful but when done alongside smart work. When a company puts all its hard work in designing the best homepage or gives 100% to write the best engaging content for “about us”, it is likely that the focus shifts from other targets like testing, SEO planning, other pages, etc. This results in either extension of deadline or worse, cancellation of the project.

Hence, a company must know how to use shortcuts and yet create the most effective site, without missing the deadline. Otherwise, no matter how much your potential might be, your timing is going to ruin it for you. The magic word is management.

3.    Outdated information– Creating a website is not a “create and forget” business, in fact it’s just the opposite of it. After a website is created it is important to maintain it and most importantly to keep updating it. Outdated content and outmoded information can be a major setback for even a popular brand. Fresh content is critical for all websites. While unnecessary additions are strictly forbade, it is important to revise a website twice or thrice a week.

Google bot scans the web in order to find a newly refreshed website and then add the fresh information to Google Index.

Adding new blogs and relevant images is highly recommended.

4.    Too typical to bend the rules – It is important for a web design and development company to be flexible and evolving in order to design better and innovative websites. Web designs, though have rules, but it is better to know their purpose than following them blind-folded.

Designing is creating and creativity comes from experiment. While a designer should not necessarily break essential rules that enhance a website and its user interface, he/she should not fear from experimenting with layouts, designs, typography, color contrasts and content. Even, the company as a whole must participate by experimenting with its strategies for promotion, SEO, branding, etc.

5.    Web Design is not a Magic Trick– While magic trick involves secrecy and concealment, website on the other hand requires pre-information, transparency and easy clarity as well as coherence. Thus, it is crucial that the company does not confuse website with a magic trick. Making your website look like a gaming website while it is for blogs or vice versa will only result in failure. Designing a website with mysterious and confusing navigation, using images that do not compliment the content, adding irrelevant Meta tags and descriptions is quick slide to letdown.

Your visitors have expectations from your websites and they won’t like surprises at all. Therefore, design a website with transparency and clarity alongside relevancy and coherence.

Looking for a web design and development company UK that will not mess your project up? Webzesty has an insight view of how to function and manage a project in the best way, which came through deep-embedded experience. To get the best designs with relevancy and effectiveness, on time at best prices; contact us at www.webzesty.co.uk

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8 Reasons of Failure for a Web Design and Development Company

Today, the entire internet floods with different and a variety of web design and development companies. Each company differs from the other in terms of its services, structure, products’ quantity and quality. But, not much sail through. 75% of the clients reach out for a web design company after having approached one failing company earlier. This failure occurs due to several reasons and funny enough most are a classic case of cutting off the nose to spite the face, which, otherwise, could have been easily avoided. Focusing more on closing the deal – This is done during the first phone call or meeting with the client. Whether you have been a customer or a vendor, you will know this conversation. In order to close and acquire the deal as soon as possible, the vendor will agree to whatever the potential customer will say. Absolute no questions or enquiry will be put up from the vendor’s side, let alone suggestions. Such acquire-the-deal conversation disables the company to know the purpose and core concept of the website that the potential customer is asking for. Such lack of knowledge leads to un-illustrative, non-interactive design that fails the purpose of its deployment. Example -    Potential customer – I’d like to get a CMS site designed. Vendor – That’s great. When do you need it ready? Potential customer –As soon as possible. Vendor – It won’t take longer than 45 working days. Potential customer – This sounds good. The cost? Vendor –*answers* Potential customer – cool DEAL MADE The entire focus of the vendor was to get the client, however he did not ask the most important question – “Why”. Not knowing ‘why that client required a CMS website’ will keep the website design from serving that purpose the client would have expected it to. The vendor doesn’t know who is going to be the target audience of the website and why. A little information is a dangerous thing. This will only lead to failure of the website and with it, the company.Not getting involved with the clients the prime mistake that can take the entire process of designing, the design and the company down. The right way - Potential customer – I’d like to get a CMS site designed. Vendor – That’s great but, why? INTERACTIVE CONVERSATION Designing without purpose – Candidly speaking, an aimlessly designed website is vain. Every website is designed with a purpose, be it education, entertainment, business, information, or interaction. Not knowing what is expected from the website will disable your design to compliment it and, frankly the chances to catch up due to a coincidence are as thin as air. A design is more than just a theme and typography or a layout with templates. It requires developments like admin module, visitor module, content, etc. which all depends on what is the core concept of the websites. When one aspect is required to compliment other it’s important to know the deep-embedded basic – concept/idea/purpose; or else the website dooms, and ship will take down the entire crew. Borrowing too often- There’s a wide difference between getting inspired from a well-designed website and borrowing the design in itself (‘cause that is downright copying). Even if a designer copies a little bit of design from different websites, it would still be typical of UN-creativity and incompetency. Hacking cores and source codes also makes it impossible for site updates because of security and bug fixes. Even if the developer fixes one problem, another will keep arising one after the other. Putting the design first- It’s best to wire frame out all of the functionality taking into account the platform you're using before the design is done. Later have your development team work with the designer together, so collectively they can come up with something that is beautiful as well as functional. No planning manager – Not having a proper management under the right  guidance can cause cluttered situations where the designers may go off track, the developers might get out of control and content might just be simply irrelevant or UN-complimenting. Such a chaotic scenario can be avoided if a planning manager is present to take the responsibility and hold on to the entire team. This will enable strategic planning, effective execution, guidance, monitoring, strong control and right closure to the project. Digging a money pit – The worst thing that is done by almost all failing companies that lead to the ultimate doom is digging a money pit. This means trying to extract as much money as possible by the client through false promises, insincere deadlines and manipulated information. Explanation would be vain, we all have been on the other end of the situation and we all know how a customer would react, what word-of-mouth consequences will be and in what multiple ways the company will shut itself close. Digging a money pit will eventually end up with a dug grave. Contrary to the mentioned strategies, Webzesty is a web design and development company that sincerely believes in originality and appropriate work ethics. Trusted since 7 years, Webzesty loves to design for new concepts. Got a concept? Get a website designed at www.webzesty.co.uk

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Peddling On the Information Superhighway - Internet Marketing

The past decade witnessed an explosion in the usage of internet by people all around the world, and with this explosion boomed the industry of internet marketing. Today, if your website does not have support of right internet marketing strategy, it is going to be extinct sooner than later. If you want your business running ahead of competition, if you want your business running at all, online promotions are a must. Internet marketing or online marketing involves several stratagems that allow you to reach a wider audience, speaking bluntly, to make your business acquire more customers and make more loads of money. These stratagems include all online advertising exposures through:- Search engine optimization –  SEO will do what you expect and what needs to be done for your website the most i.e. to win the first page in search result. This makes you look more established and helps you make the right impression on the viewer. This instantly instills trust between you and the viewer, he/she will associate the keyword with your brand, and the traffic on your website will hit hype. In addition to this, you get to access the customer data. SEO, done effectively, gives a reputation and helps you to compete with the already-established big tycoons outside. Techniques – 1)    Link building 2)    Mobile search 3)    Search ranking enhancements 4)    Website analysis 5)    Local search 6)    Meta tags and keyword analysis 7)    YouTube optimization 8)    Content marketing 9)    SEO for e-commerce Social media optimization – The importance of social networks in building a business has elevated extensively, tremendously. Hence, SMO. Social media optimization socializes all around the online networking platforms on the behalf of your company. An 80 character Facebook post, a 100 character tweet or a 1 minute 48 seconds promotional video on YouTube can elevate the graph of your business accomplishments from minimum to maximum (or from 49 to 94, from red to green,etc.). There are several other mediums of social media optimization through blogs, articles and answering on Q and A websites. SMO essentially helps the company to not just be visible to customers but works as a channel of communication, a medium to update them about latest updates, enhance the trust built by SEO, and establish a connection with customers by humanizing the company name. It ensures a rise in traffic and works to maintain it and further increase it. Techniques – 1)    Blogging 2)    Articles 3)    Joining online communities 4)    Social networking 5)    Online press releases 6)    Contests and giveaways Search engine marketing – SEM or Paid Search refers to online paid advertisements for a company. Some even more common terms used to refer SEM are paid search ad, paid search advertising, pay per click (PPC), and Google Adwords. SEM allows tracking and thorough campaign analysis; based on the results you can easily optimize your SEO strategies. It helps in taking clear and precise decisions in order to achieve your business goals by giving you the exact measure of success and value of market generation and advertising channel. It is an on-going brand awareness that stays until you will it to; it is terminable and easily reusable. SEM includes:- 1)    Google Adwords 2)    Bing Ads 3)    YouTube ads 4)    Facebook ads 5)    Twitter ads

For more details visit our website: http://www.webzesty.co.uk

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Benefits of Custom WordPress Development

With about 74.6 million websites being powered by WordPress and around 50 percent (37 million approx.) of these websites being hosted on Word Press, it becomes a top-notch, renowned blogging podium that has further emerged as most popular content management system. It allows developers to build intuitive WordPress websites. With its easy-to-use flexible features, WordPress is second to none.

Content Management System gives your content an easy-to-manage structure, ranging your documents to your images, videos, and any other type of online content. It organizes the content in a way so that you can edit, retrieve, delete and publish your content quickly.

CMS also let multiple editors to read, administer and work on the content and publish them under different sections of the site.

The key benefits of custom wordpress plugin development are:-

Easy customizations– Wordpress plugins and themes have made it easy for a non-professional to easily personalize his/her website easily and quickly. The intuitive interface enables everyone to add pages, images, videos, gif, etc. easily and effectively (without having to be a professional).

Creative themes – Word Press offers a vast number of themes that can be used in order to illustrate and represent the concept of your website aptly. These sites are attractive and professional-looking giving you a corporate-level experience without actually being a full-fledged professional in the field.

Easy set up– With an open source platform like WordPress, setting up a website is no cross to bear. WP codes are readily available and offer to its customer a wide range of functions which means anyone with a minimal knowledge of PHP can easily modify the WordPress Themes, plug-ins, etc. to create a unique experience for the visitors.

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Digital Marketing – A Single Lady Striving For a Ring on It

While your digital marketing might be flipping its back in order to have clients put a ring on it, the clients might actually be saying a strict no. When your tweets, Facebook posts and ad specs go unnoticed, you know you need to update your digital marketing strategy. Marketing has always had one aim i.e. to sell, be it services, products or goods. But, over the ocean of times and across the bridges of digital advancements, marketing has tremendously evolved in its better, improved and more effective version of “sell over the net” marketing aka digital marketing.   Though sub-divided into several aspects, the most widely known and used is social media marketing. The very first names that strike our minds when we talk about SMM are Twitter and Facebook; so does in the minds of any business that is hungry to expand and evolve. Ergo, big or small; commercial or corporate; profit or non-profit; government or private – all companies and organizations invest in social media marketing through tweets, Facebook posts and ad specs. Not only does this improve visibility, but also maintains it, improves it by actively participating in conversations with general public, humanizing the company name, building trust among its audience, reaching out to more people and working as an on-going ad campaign for the company. Yet, many companies and organizations that are implementing SMM services for their benefits are not able to make any profit out of it. Why? Because, they might not be doing it in a right way. If you want to take the most of advantage from your marketing strategy, make sure it has the following traits:- 1) Perfect length i)    Tweet - Before tweeting your next brilliant tweet, make sure that it is neither too long nor too short. The ideal length to make it intriguing without being boring is 100-140 characters. ii)    Facebook –The perfect engagement responsive spot for a Facebook post is 100-119 characters. 2)    Substitute your texts with i)    Self-explanatory images and info graphics ii)    Keep a giveaway prize in promotions iii)    Short stories on relatable topics iv)    Insightful and thought-provoking questions v)    Short videos vi)     Latest news 3)    Tips and tricks i)    Appropriate hash tags ii)    Quality photos iii)    Info-taining content iv)    Add a ‘wow’ factor These little yet effective changes will enhance the influence of your digital marketing. 1.    It will engage the audience by entertaining, intriguing and stimulating their brain. 2.    It will make the post highly shareable. 3.    The better exposure your posts get, the better your company is promoted. Thus, it will work as an ideal promotion technique. The company that knows it already and can it do for you? Ping us at webzesty.co.uk

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Perks of Mobile Application Development

The extensive use of mobile phones has demanded designing companies to develop and excel at mobile application development. Mobile application development is a process of building and developing mobile application programs and software that helps them to run on gadgets like smart phones. These applications are developed and designed in order to be compatible with different mobile software like android OS, iOS, blackberry OS, windows OS and HP webOS.

According to recent research, around one third of adults in the UK are now using a smartphone.

Mobile phones are easy to carry, are small and come in handy when it comes to giving better and easier user experience, especially while multitasking. A user cannot always sit at the desk and switch his/her desktop or laptop on. This is why it has become essential to develop mobile friendly applications if one wants to expand its reach to wider range of people. Thus, businesses from different fields build their applications, especially for more extensively used mobile platforms like android and apple. These include shopping sites like Flipkart, EBay, Amazon and olx. These also include social networking sites like Facebook, Twitter, Tumblr, and Pinterest. Gaming, videos, music, photography, reminders, calendars, travel, hospitality, and what not? Every aspect of daily life has an application to run it in the trivial space of a palm.

Mobile application development has become such a huge industry that not having an app for your services is not less than a failure. But, why spend money on applications?

Applications are more approachable than websites

Screen shortcuts are more appealing than browser bookmarks

Takes lesser efforts than browsing net

Easy accessibility

Push notifications are attended more than promotional emails

Easy loading than websites

Less internet traffic

Better convenience

It will be wrong to assume that mobile applications have only served leisure. Apps have proven to be a great business marketing tool as well.

Offers direct marketing medium

Strengthens the brand

Increases visibility

Increases exposure

Increases approach ability

Provides a social platform

Provides on-the-go marketing

Elevates interest in visitor

24x7 availability

Builds loyalty

Mobile applications play a vital role in enhancing all sorts of marketing, be it B2C, B2B or B2E.

Web Zesty, a UK based mobile application development company, understands the importance of its client’s business and works for its expansion by developing innovative apps for the client.

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Finding the Best Responsive Website Designing Company Today

There was a time when all we had is a computer. But, times have certainly changed. Today we have computers along with laptops, tablets and mobile phones, nonetheless. Simultaneously, we had elite class. But, today we have entrepreneurs and business corporate everywhere. If we were to expand one arena, it is equally important to develop the other as well.

Therefore, it is important for entrepreneurs to keep their business ahead of all advancements. This is the crucial purpose of any Responsive Website designing company. But, what makes the best responsive website designing company, the best?

The best responsive web designing company will always know how to:-

1) generate wide traffic and user engagement

2) enhance #SEO

3) interest more viewers

4) design user friendly navigation

5) make even the most boring information intriguing

6) make the website stand out of killing competition

7) provide user friendly experience

8) give all information without compromising with the time site will need to load

9) maintain the quality of the website along with its flexibility

To use the small screen has become a trend now. Therefore, to not have a responsive website design would be an economical suicide. The best company would realize such crucial vitality of its client’s website. Thus, it wouldn’t hesitate from assisting its client even once the website has been generated. A reliable and trustworthy company will always offer pro-website creating services like:-

1) content writing,

2) Analytic reporting,

3) Social Media Optimization (SMO),

4) Search Engine Marketing (SEM),

5) Per Pay Click (PPC),

6) Ranking of website,

7) Maintenance.

Along with all the services provided by the company, it is also important for entrepreneurs and businesses to know and be clear about what exactly they require from the company. It will pave way for detailed discussions about development and maintenance stratagems.  To ask the right questions are of as much importance as it is necessary to get the right answers. Therefore, a company that is ready to discuss with the client, all possible details; for which, to know what the client aspires will be by far the first most important thing, after showing him what it is capable of; the company with patience and experience must be called in.

Web Zesty is a responsive website designing company that has worked for its client’s satisfaction. It specializes in branding, web designing, and web development.

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It’s Always Sunny in E-Commerce Industry –Don’t Believe What’s on Net

Creating web site designs is like constructing a house – people care about not only what’s outside, but what’s inside of it; not only what it looks like but, what it’s got to offer.  However, the external appearance does intrigue and encourage a person to peep in. Now what does a house need to be heart-winning?

Good looks (check)

Offbeat interiors and comfort (double check)

An easy architecture that can easily be navigated (check check)

A website requires just the same traits in order to be successful – easily navigated, use of unique layout, offering awesome user-experience, and beautiful design, nonetheless. But, how do you make the best website happen?  For all web designers – use your best strength – creativity. Do not limit your choices based on what you have been taught as ideal. Think big, think distinct and then go for it.

As for an e-commerce website design, it is important to create a website that excels in delivering its visitors pleasant shopping experience, better yet through distinctive layouts, navigation, themes and fonts. An intuitive design with interactive web layout works wonder for a website design.Yet, there are some brilliant designs that have very confidently defied all principles and rules just to be even more successful than others. To get the ideally unconventional e-commerce web design created try these anti-tips.

BE UNCONVENTIONAL

“Creativity can be described as letting go of certainties. “

-Gail Sheehy

Breaking rules once in a while is healthy for all creativity and its outcomes. Use the trendy ideas of parallax designs if you are designing for websites selling outfits; use the ever-popular vintage idea of black and white for ecommerce websites selling furniture; a newspaper design for literary websites selling books or e-books; etc. Take advantage of all trivialities like conditional web page loading to add eye-catching graphics (or even mini games).  Use interactive loading screen concept. Use interactive navigation; make your designs modern, classic, elegant and edgy with unique and unusual designs by not following the latest trend. This doesn’t make you unique, everyone is following it. Better deviate from it or even better start a new trend. Make it traditional and yet informative and stylish.

DO THINGS IN A WRONG WAY

“Creativity takes courage.”

― Henri Matisse

It is not easy to generate unique ideas if you are not brave enough to let the old ones go. Experiment with every detail and the use of every tool.

• Take inspiration from all small things that surround you.

• Do not scroll the entire internet down, use your imagination.

• Let your website be a not so beautiful, but unique snowflake.

• Aim at making it scream individually, make it distinct.

• Make it interactive.

• Help the visitors experience the information they’ve come to receive rather than making them read. For example, add the option that helps a user know how an outfit would look like on him/her rather than simply uploading its image. Even better, let them change colors or patterns.

• Use stylish horizontal scrollbar.

• Communicate the idea entirely through imagery, excessive use of graphics, involving beautiful typography, videos and audios.

• Think like a customer of the website, think what you would expect from your website, and design accordingly.

HANDPICKED FOR CREATIVE IDEAS

• Grovemade by Peter Baston

• Cotton Bureau

• Falv E

• Wootten by Guvnor

Webzesty is a unique and unconventional designer of e-commerce websites. It lets its customers have what they want, regardless of the ideal limitations. For those wanting to get an awesomely designed distinctive website in order to establish their business exceptionally; mail us at www.webzesty.co.uk

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Purpose of Corporate Website Design

The modern way of mass communication – With rapid increase of digital advancements, your company will not stand if you do not know how to reach out to people. It is important to attract more traffic to your business. This, indeed, is done by corporate website design. The major purpose of creating a business website is to make your presence felt.

Easy approach – Unlike ordinary face to face sales, through building a website, you help the people approach you too.

24x7 available – It is also a very convenient way of expanding your brand name. A website is always available for its visitors, be it 2 in the afternoon or 2 after midnight; be it a sunny day or a raining.

Convenience – It is convenient for both the parties – your business as well as your visitors. Your visitors need not take any appointment to drive all the way to your office. Nor do you have to keep an extra staff to approach people. It eliminates the fear of theft and damage too.

Endless Marketing – Your corporate website design will allow you to make more money and build a grand brand with the help of one accurate website design. The logo will be your face. People might forget the name of your business but an attractive logo will never let you be forgotten.

SEO – Believe it or not, your web designs are exponentially important when it comes to judge your business’s relevance over the net. Your website is responsible for the elevation and fall of the trust you earn from your viewers. 94% of the viewers were unable to trust corporate sites because of their websites’ layouts. The better is your user engagement; the better is the SEO.

Cost Effective – When you do not have to hire extra staff, put extra banners, build extra buildings and advertise more; your business automatically becomes cost effective.

Contact Us – This is the ultimate benchmark to earn trust, keep the viewer engaged and make more sales. We are always open to give your business the ultimate kick to high business elevations.

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5 Rules to Choose the Best E-Commerce Website Design Company

Business and commerce are no more a treat to only the elite class of the society. Today, every second person aspires to become a successful entrepreneur or a businessman in some sorts. This in turn gives people more choices of better offers by different businessmen from different fields. Thus, the intolerance towards usual or average business ideas has relatively increased manifolds. In such a competitive market which is a blend of high expectations and technical advancements, it is likely that selling is now mostly done over The Net.

Internet is having a blast when it comes to the number of eCommerce websites that are working online, 24x7, making it a trillion-dollar industry. This industry has its growth rate in double-digit percentage, making it too attractive for both, the sellers and the buyers.

At such competitive growing rate, it's important to make your business stand out of this cutting competition. This can be done through building outstanding websites that will be the "face of your brand name". Since, there are tons of eCommerce designing companies, how would you choose the right one? Right, so here are 5 golden rules to choose the best eCommerce website design:-

1) TEAM OF PROFICIENT WEB DESIGNERS - A good company would always appoint no less than proficient designers to assist its clients. The company, on one hand would handle the content and satisfaction of its clients while on the other, secure its reputation (specially through word of mouth and client's recommendations.) This will happen only if the designers know their work efficiently to give what their customer asks for.

2) PROVIDES APPEARANCE - The modern market-trend says 'jo dikhta hai vo bikta hai'. Thus, the company must be an expert to impress within seconds through stunning and unique appearances of its designs, because honestly, the viewer has abundance of choices.

3) AESTHETICS - However, the best company will never compromise with its aesthetics, especially in order to extra-enhance its design's appearances. The ultimate aim of the best eCommerce web designing company will include expressing along with impressing its viewers. This will create that face of your business which will reflect professionalism while, the modern designs will build instant trust between you and the visitor.

4) EASY NAVIGATION - While, appearances are important, the best company will ensure to provide an easy, user friendly navigation on its website design. While, the visitor might get impressed with appearances and aesthetics; a confusing navigation will not take seconds in repelling his interest from your website.

5) COST EFFECTIVE - In such an expensive era, the best company would love to work for the delight of its client, by being affordable. After all, knowing how to create within what you have is the true sign of genius.

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