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We are all sitting in one boat!
"We are all sitting in one boat" is a funny pronounced quote by a german politican. You can transfer this quote to the whole creative industries. This time we will talk about the future of television and broadcasting. Thomas Meser-Hermann is the mind behind of some famous animated music videos. Here is one of them.
Publishung / Press / Books - Did you know 4.0?
Since we all know that digitalization turned the world upside down, it isn´t surprising that the world of publishing is changing, too.
According to Bernd Adam (CEO Fachpresse VDZ) digitalization has some serious effects on the publishing market:
different types of media melt together and form a new generation of media
new competitors (like wikipedia and youtube) enter the market
new competitors define the advertising market (Google, Facebook etc.)
Did you know that even if you would like to buy the Ecyclopedia Britanica in Germany, which costs about 1.900$, or the Duden (famous German dicitonary) getting them won´t be easy, because they stopped printing these books. They got replaced by digital reference books like wikipedia.
Did You Know? 4.0 from XPLANE | Dachis Group on Vimeo.
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Mobile Games and Social Games will dethrone old king console.
Long time ago (well ok, just a few years ago) people were just playing games on their video game consoles or pc. But times they are changing. Young Companies like Rovio, the makers of Angry Birds, have one of the biggest growth rate in the games industry. Rovio is one of the most famous example why there is a big chance to make a lot of money with one creative idea.
Beside mobile games, the social game markets grows very fast. One of the most succesful company in social games is Zynga. You will know them by your facebook friends that invite you to play farmville, fishville or other games you do not really want to play with them.
We talked enough, let's play a classic game in a new way. http://firstpersontetris.com/
Publishing, Press and Books
A few month ago the wife of a friend of mine published her first book. It´s some kind of fiction novel about vampires. As she didn´t find a propper publisher, she did it all by herself....of course in a digital way.
This example shows how the process of publishing changed.
For a first impression please check out this link and the infographic below.
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Is fun the future?
In our next lecture we will discuss the Games Industry with David An, founder of RumbleMedia. One of our topics is Gamification. What is Gamification? Is it the next big thing? And can it help us to get better persons?
Gamification is the use of game design techniques and mechanics to solve problems and engage audiences. (mashable.com) A Gartner report from April 2011 of this year suggests as much. Analysts predict that by 2015, more than 50% of organizations will gamify their innovation processes.
Here is a great example:
Music Industry Sectors
In last week's lecture with Hubert Wandjo, several sectors in the Music Industry were covered; Live Entertainment, Recorded Music, Music Publishing and Digital Music. The sectors have been explained with the presentations which covered the key points of; Market Data, Political/Legal Environment, Value Chains, Business Models, Players, Opportunities/Threats and Interdependence/Interaction with the other sectors.
Below you can find several sources for getting the sector specific information:
IFPI (International Federation of the Phonographic Industry) MIZ (Deutsches Musikinformationszentrum) Music Business Research Music Industry: Latest news and comment on Music industry from guardian.co.uk. The Music Industry Report Musikindustrie.de
Since our blog is also a digital platform, it is also definetely worth sharing the digital tools for music that we were introduced to last week.
Tunecore , Zimbalam , Recordjet are useful self promotion tools. In addition to these, with Songpier it is easy to turn songs into applications. When it comes to fan relationship management, Mailchimp is a great tool for email list managing. One of the latest tools that is becoming very popular is the Pay with a tweet option.
But the best way to end this blog post would be the latest album of Björk, since it is a very good, visual example of how the sectors of music industry can be in the future!
Music discovery services such as Spotify, Rdio, Mog, Slacker and Earbits are attracting significantly more users since Facebook's f8 Developers Conference. Now that music apps are on the Open Graph -- and appear in the ticker -- Facebook users have shared their listening activity more than 1.5...
thenewinquiry:
Andy Warhol Atomic Bomb, 1965 (via)
A Glossary
By Patrick Harrison
Classical musicians: Uptight, ambitious squares. Doctors.
New Music musicians: Having implicitly resigned from the institutional rat race, they are the cool, if slightly embarrassing, high-school teachers...
What about the Future of the Music Industry?
As we all know Music Industry is going through a tough time. The digital revolution caused several changes in how music is consumed and altered the way we look at cultural goods in general.
Does the Music Industry has to deal with a modified value chain?
What new promising business models can be established?
One main issue is of course how copyright should be enforced in the digital world and if the copyright system is needed to be adapted. If you want to get a little inside to the copyright discussion, please read the open letter from Mark Chung (Chairman of the German association of independent music companies VUT) here.
Below you find an infographic about the Present and Future of Music. Enjoy!
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Social Media Statistics & Facts 2011
In our last lecture from Christopher Salzig, we were introduced with many useful social media tools, and facts. This time we have a summarizing video for you, about the Social Media Statistics & Facts from 2011!
Mashable Weekend Recap: 25 Stories You May Have Missed
Since our next lecture will be on Social Media, Mobile IT, Software and Internet, it would be useful to share this updating tool of Mashable.com with you. Mashable is a very informative website about social media, technology, business, and entertainment. By following the "Mashable Weekend Recap" section, you can be updated about the new social media and technology tools every Monday.
Mashable Weekend Recap
The Cultural Value Chain – a horizontal model?
After taking a glance at facts and figures of the Creative Indutries, we discussed the cultural value chain in our last lecture.
The value chain concept was introduced by Michael E. Porter: “The value chain disaggregates a firm into its strategically relevant activities in order to understand the behavior of cots and the existing and potential sources of differentiation.” (Michael E. Porter: Competitive Advantage: Creating and Sustaining Superior Performance)
Porter’s value chain focuses on activities within a company. You can read more about Porter’s value chain model here.
When we discuss the cultural value chain we are talking about a value chain that is not necessarily focusing on activities within a company, but within the whole branch (see: “How does the Cultural Value Chain look like?”).
At first, the cultural value chain seems to be a horizontal model that is valid for every branch of the Creative Industries. But if we take a closer look on the processes happening in the different sectors, one thing is certain: There are lots of “vertical” connections between the value chains of the different branches, cross-sectoral implications are always present.
Making a movie without music is unthinkable, selling books or music without advertising is almost impossible, games need music, movie productions need software, a filmset requires not only a coulisse (and therefore architectural knowledge) but also choreographers, make-up artists, and so on.
Thus, every branch of the Creative Industries is connected to the other ones and would not be able to work without their input. Collaboration and convergence during the „value chain process“ are characteristic for the Creative Industries. These “vertical” connections between different cultural value chains could lead to the draft of a new model: “The creation of value in cultural industries takes place in networks…” (Enquete-Kommission: "Kultur in Deutschland", Schlussbericht 2007)
How does a „Cultural Value Chain” look like?
Due to the fact that our next topic will be “Creative Industries’ Value Chain and Cross-sectoral Implications”, we’ll now take a short look at the cultural / creative value chain:
The cultural value chain is similar to the value chain of e.g. the production of goods but “unlike many other industries, the first stage requires the greatest skill input and is arguably where the majority of the value is created.” (Technology Strategy Board: Creative Industries)
The European Film Sector as part of the Creative Industries in Europe
In the last session Jan Runge, CEO of UNIC, the European grouping of cinema trade associations gave an overview about the relevance and importance of Creative Industries in Europe. He pointed out that companies that invested twice as much on creative services are 25% more innovative (NESTA). He also stated that there is a development towards a European Creative Industries Strategy that was also underlined in the Green Paper of the European Commission. As CEO of UNIC he gave an overview about the Europan Film Distribution Market and the differences to the US.
Interesting Links:
UNIC NESTA - Creative clusters and innovation report
What is the status of Creative Industries in Europe?
Our next topic shall be the Creative Industries from the European and the Global Perspective. In April 2010 Androulla Vasillious, Commissioner for Education, Culture, Multilingualism and Youth presented the European Green Paper on Unlocking the potential of Cultural and Creative Industries. To see what it is about you can find the document in the 23 european languages here:
European Green Paper
One of the main aspects in this paper is the local and regional development. Here is an example from Dortmund the RUHR.2010 European Capitle of Culture which is now the new location for the European Centre of Creative Economy (ECCE).
ECCE
One main trend affecting the Creative Industries is of course "Digitalisation": "The digital revolution of the last decade has unleashed creativity and talent in an unprecedented way, with unlimited opportunities. But does democratized culture mean better art or is true talent instead drowned out? This is the question addressed by PressPausePlay, a documentary film containing interviews with some of the world's most influential creators of the digital era." (PressPausePlay - The Movie) You can download the HD Version of the movie here. It´s definitely worth watching!
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What is creativity?
The Creative Industries pose CHALLENGES because of the relative indeterminacy or unknowability of the process of creative production and the factors affecting its consumption. This is in contrast to more traditional businesses where production and consumption are potentially much more knowable and controllable. (Richard E. Caves, Creative Industries: Contracts between Art and Commerce)
The lecture "Setting the Scene: Creative Industries at a Glance" was hold by Klaus Haasis
Before we are taking a close look on the different branches of the Creative Industries in our next lectures, we discussed the meaning of “creativity” and created a “context map” for “Music and Creative Industries”. This context map is very helpful to recognize trends, customer needs, political factors, the economic climate, the different branches, uncertainties and technology trends affecting the Creative Industries.
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