William Exchange

Hi! I am William Exchange an expert in the Online Marketing Industry. I am not the owner of the content which has been published here. This content is only for informational purposes. This content belongs to the respective owners and I do not hold any right for this content.

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Hidden Secrets to Creating Responsive Content

Content marketing is that the perfect way to get your audience and visitors to your website discussing your brand. Marketing content is additionally the right way to create a community which will sustain your website. Search high and low for those content ideas which will convert visitors to leads. Refresh your content ideas by reading blog posts of interest, watching videos, studying infographics, reading magazine covers, and more. Advanced Digital Media Services, one of the best Local SEO company in Denver, CO can help take your company to its next level of success. Let us handle all the hard work for you so you can focus on growing your business and where you’re best at! 

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8 WordPress Plugins to Improve Social Media Presence of Your Blog Post

Attracting more people on social media depends firstly on how you create and deliver the content and secondly on what you create. The social media audience tends to read the attractive and captivating content more than less appealing content, which is why the use of other types of media including short videos, infographics, and photos has increased in recent years.

If you are a WordPress blogger and want to attract more people to your website, then search engine optimization solely is not enough. Try the given 8 essential social media WordPress plugins to make your content more attractive on the largest communication platforms of the world.

1. Fat-Free WordPress Sharing Buttons and Digg Digg

There are different ways to add social media sharing plugins to your website. You may ask you web designer to attach attractive sharing buttons which may be heavier and reduce the loading speed of your website.

Fat-Free social media WordPress plugins allow you to not only make your website more alluring but also improve social media sharing with light-weight buttons.

The coding of popular social networks is automatically installed on the buttons on your website. Digg Digg is a plugin which speedily adds the social media sharing buttons to any desired position on your website. When setting up Digg Digg, make sure that you add your Twitter account and Twitter name.

2. Open Graph Protocol

Many bloggers take advantage of the social networking sites and build audiences by creating groups or pages on the social networks and sharing their content on them. Open Graph Protocol is one of those social media WordPress plugins which support content sharing and promotion on Facebook.

When you share content on Facebook, you have the authority to edit the information for making the post more attractive.

But Facebook fetches some information from the edited and shared post for re-sharing by the social network’s audiences. This is called cut-off titles. The process may reduce the attractiveness of your posts and make your content appear vague.

The official Facebook plugin is integrated with Open Graph Protocol to allow you to craft the updates on Facebook. Open Graph Protocol also provides insightful graphs and reports about your posts. The graphs and reports analyze the content sharing and liking on the basis of geographies and demographics.

3. Twitter Cards

For ideal search engine optimization on Twitter, there are two essential elements for every post shared on Twitter. Firstly, the name of the author should be included in the post, and secondly, a short link should redirect the users to your content directly. But both the necessary elements should not make your content unattractive or boring. 

4. Customize Text with WordPress SEO by Yoast

If you want simpler and manual text customization other than Twitter Cards and Open Graph Protocol then you may also use WordPress SEO by Yoast.

After installing Yoast, go to meta title and meta description sections and edit the information for every post. The edited information will be automatically used to share and promote content on social media.

Even if you are not using social media WordPress plugins, still it is important to edit the meta titles and meta descriptions for better presence and performance on the internet and social media.

5. WP Video Lightbox

Making video embedding easier and reducing the loading speed are the primary functions of WP Video Lightbox. It helps you to embed the video links without making them appear messy or tacky. WP Video Lightbox supports video sharing and embedding from all platforms including Youtube, Vimeo, Flash, and iFrame.

6. SocialBox

There are different ways to promote your content and motivate the visitors to become your subscribers or share your posts. SocialBox is one of the simplest but highly professional social media WordPress plugins. Its allows you to include the toolbars to your sites and pages and showcase the number of likes, visitors, subscribers and followers in the simplest possible way. It also helps you to build better audience and improve your social media reputation.

7. Monarch

Like Fat Free, Monarch is also a social media sharing plugin which allows you to display the social media sharing buttons on your desired positions. It also allows you to edit the sharing toolbar, add effects to the hover or add more buttons or columns to the toolbar. You can also further customize the buttons for different posts and designate them to appear as fly-ins or pop-ups. Monarch simply allows you to customize the social media sharing toolbar completely according to your choice and without the help of a web engineer.

8. Social Comments

A lot of people step back from commenting on your posts or sharing their ideas just because of the long visitor forms required to fill for commenting on the posts.

For maximizing the social engagement, install the Social Comments plugin which allows the people to start the conversation or share their views using their social networking accounts on Google+, Facebook, Twitter and others. Most of the readers are either already logged in to their social networking accounts.

Otherwise, the WordPress fetches their personal information from their social media accounts without asking them to fill long-tail forms. The Social Comments not only improves social engagement but also makes your website popular across the globe.

By taking advantage of the social media WordPress plugins, you can improve the presence and performance of your website and attract greater number of people.

From the beginning stages of designing the technical specifications and system architecture, to application development and maintenance, web development does not need to be painful. Our team of expert Website designer in Denver, CO can give you the most eloquent solutions to improve your visibility and overall appearance online.

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9 Awesome Types of Google Featured WordPress Plugins For Your Website

The various apps offered by Google aim to streamline your processes, operations, and even your WordPress websites and blogs! Confused? Well, yes Google offers a range of easy apps which can be easily integrated with your WordPress website through their APIs and plugins.

From offering website metrics to the calendar, Gmap, advertising, and various others, Google apps surely can add versatility to your website. Make the best use of various utility applications and functionalities available to us today by Google through the right choice of WordPress plugins.

We tell you how!

I) Google SEO Plugins For Everyone

Search engines are a prominent source of traffic for many websites. To help you enhance your website’s SEO, there is an array of free tools to help you out! You can hire Web Developers in Denver, CO for installing the rightest SEO based plugins and boost your digital marketing endeavor. The following WordPress plugins will help in enhancing the SEO of your website:

XML Sitemaps for Google

A sitemap is an essential file of your website where you can catalog the web pages to inform Google and various search engines about your site’s structure. Sitemaps furnish search engines such as Google or Bing with a blueprint of your site including your URLs, alteration dates, priority pages and the like.

This makes it extremely easy for search engines to index your website and its content and decide its ranking. To achieve this, Google XML Sitemaps is a free plugin that helps you create a sitemap for your WordPress website. The plugin would help you out in a plethora of ways, including:

It creates a new sitemap and automatically submits it to major search engines every time there is any change in the sitemap. For instance, when you add a new page or delete an existing one.

It also reports search engines whenever you publish a fresh post or alter an existing one.

Google Analytics Dashboard for WordPress

The Google Analytics Dashboard for WP utilizes a set of understandable reports in order to make your Google Analytics data simple. It uses a widget with custom reports to provide key analytical insights in your administration dashboard. Its other features include:

The plugin automatically installs Google Analytics by entering the necessary tracking code in all your web pages.

The Show Stats To option permits you to share your reports with different administrators, contributors, and editors.

The Real Time Settings enables you to fetch real-time stats in your Administration Dashboard.

Google Pagespeed Insights for WordPress

The plugin Google Pagespeed Insights assists you to enhance your website’s performance by employing Google Pagespeed suggestions. Google considers the page speed as an essential criterion while ranking your website and this is where this plugin comes to your rescue by helping you in boosting the speed wherever required and letting you identify the problematic areas. Its major features include:

Advanced data visualization, filtering, tagging and snapshot technology. This tool also offers varied solutions to webmasters for improving site performance, search engine rating and the surfing experience of their visitors.

Report Summaries and Snapshots, Snapshot Comparison Tool, Add Custom URLs, Desktop and Mobile Page Reports and Scheduled Report Checks.

Google Analytics by MonsterInsights

Google Analytics by MonsterInsights enables you retrieve data from your Google Analytics account and helps you in accessing all the important features directly from your dashboard. It helps you in many ways:

It can be easily integrated with Google Analytics API.

The plugin utilizes the universal or asynchronous Google Analytics tracking code which is the quickest and most dependable tracking code offered by Google Analytics.

The plugin allows you to track outbound links and downloads, anonymize IPs, track internal links and search result pages, ensuring that you always have a better insight.

DuracellTomi’s Google Tag Manager for WordPress

This is the first Google Tag Manager Plugin for WordPress that is prepared for business goals. The DuracellTomi’s Google Tag Manager for WordPress is Google’s free application for users and helps you in:

Managing analytics, adwords and various code snippets with the use of an intuitive web UI.

Tracking user interaction with your embedded media like YouTube or Vimeo.

II) Social Media Plugins

Social networking sites like Facebook, Twitter and LinkedIn have brought about social media sharing and online promotion much easier. Better reap the capabilities of social media through a range of social media plugins discussed below:

Google+ Plugin

Google+ plugin allows you to add a +1 button to your portal and helps you to showcase your rating to people. Its features include:

The integration with Google+, thus allowing you to post directly to G+ from your WordPress portal.

The Google+ plugin supports post formats to employ a hashtag mechanism to determine the post format in which you desire your G+ post to appear.

You can also display your Google+ updates in widgets, posts, and pages.

Yakadanda Google+ Hangout Events

This plugin integrates Google+ Hangout and Google Calendar with your WordPress website and enables you to showcase the upcoming schedule in your widgets, pages and posts. Its other functions include:

Complete customization of the display with fonts and colors.

This is handy for a big Google Hangouts user. It can display public events from My calendars and also display events via short-code with control features.

The plugin also supports Google+ Embedded Posts and has the capacity to filter only Google+ created Events.

III) Google AdSense Based Plugins

To help webmasters make money through their websites, Google with its AdSense program allows webmasters to place ads on their websites and rewards them every time an ad is clicked by users. To further provide you a hassle-free experience, here is a range of AdSense plugins that would help you in meeting your purpose.

WP Advertize It

This plugin enables you to easily put ads anywhere on you portal like posts, pages or in the sidebar. You can define ad blocks carrying ads from Google Adsense or Amazon. The core features include:

It helps you to sell your Ad Blocks directly to your visitors.

You just need to create ad blocks and determine their position of display and customize them accordingly.

IV) Google Fonts Plugins

Want to introduce some cool fonts to your websites? Here is all that you need! There are various Google fonts’ plugins available with us today that help you to insert top quality fonts on your WordPress powered site. The plugins add the required Google code and assign the Google fonts to particular CSS elements of your portal from inside the WordPress admin. You can also target the Google fonts from your personal theme’s stylesheet.

Easy Google Fonts

The Easy Google Fonts plugin allows you to pick from more than 600 Google fonts to include in your theme without coding. It also integrates with the WordPress Customizer, for obtaining previews of your modifications prior to saving. The plugin is very popular mainly because:

The plugin is compliant with a range of themes.

The plugin also permits you to design custom theme specific font controls in the admin settings area to manage specific CSS selectors.

Google Fonts for WordPress

Google Fonts for WordPress plugin enables you to quickly and easily add latest Google Fonts to your website. You can utilize them in your visual editor. Some of its many features include:

Rapid font substitution, advanced font filter, and additional font sizes.

Allows you to configure fonts within article content or in the main title and tagline, hover menu, comment box and sidebars and social media share buttons.

Google Typography

It is a simple plugin which enables you to use and personalize Google fonts in real time on WordPress site without entering a single line of code. It is easy to handle, you just need to:

Go to the Appearance > Typography settings page and just add and personalize as many fonts as you want and then assign it to any available HTML tag or CSS selector.

Google Font Manager

The Google Font Manager Plugin quickly adds Google fonts to your WordPress portal. This plugin is ideal to advance your website typography. It is easy to use because:

You can use it to include Google fonts to your site and reference them in your individual custom style sheets.

It completely integrates itself with Google Fonts API and automatically appends fonts to Visual Editor.

V) Google Utility Plugins

Want to make your WordPress website more useful, versatile and flexible? Here are the ultimate Google utility plugins to help you out!

Google Apps Login

This plugin permits Google apps to access your WordPress portal (Dashboard) safely. This indicates that if the user is logged into an email for instance, they can just click on the WordPress login screen without any requirement of username or password. It features:

Ensures easy secure login and user handling of WordPress via your Google Apps domain.

The plugin applies OAuth2 authentication as suggested by Google.

The plugin installation seeks your admin access to any Google Apps domain, or a normal email account, to register and attain two plain codes from Google.

Google Captcha (reCAPTCHA)

reCAPTCHA is a free utility that safeguards your website from frauds and abuse. It utilizes upgraded risk analysis processes to differentiate humans and bots apart. It is highly useful because:

This plugin lets you integrate the reCAPTCHA with your website’s forms and conveniently increases your portal’s security.

To apply this feature you have to request the keys with Google’s personal profile.

VI) Google Calendar Plugins

The Google Calendar is an essential utility app that lets you organize your schedule and share events. To help you better extract the value out of this app, there are various Google calendar based plugins that would show your events in a grid on a page or blog post or as a widget.

Google Calendar Events

You can add Google Calendar Events plugin to your WordPress website and access your calendar on the go. You may even choose to share it with others as a post, as a page or as a widget. It tailors event content presentation by utilizing simple tags and there is no coding needed. Its other highlights include:

It has advanced settings to manage time zones, date formats and the beginning of the week.

It can be integrated with Event Calendar Newsletter for shaping your events into a newsletter compatible format.

It offers a completely responsive and mobile supported monthly grid and list displays.

VII) Google Drive Based Plugins

Google Drive is an excellent way for file sharing across various computers and mobile devices. The Google Drive related plugins provide custom functions and specifications. These plugins will assist you in an easy integration of Google Drive within your WordPress portal or blog. They include:

Google Drive Embedder

Google Drive Embedder provides authors a convenient access to their Google Drive in a pop-up window for them to browse documents to embed directly into their blog posts or pages. This plugin also calls for an installation of the free or premium edition of the Google Apps Login plugin which permits the accounts of existing WordPress user to login to the portal applying Google to safely authenticate their account.

It’s easy to use interface allows you to:

Place documents in-line through Google’s read-only responsive viewer that lets your readers read them.

Embed documents in your website through accessible links as editable files or download directly to the computer.

Provide access to your visitors to see the documents through document sharing setting

Google Forms

Google Forms embeds a printed public Google Form into a WordPress blog post, page or widget. The salient features of the plugin are:

This plugin fetches a printed Google Form by applying a WordPress shortcode, moves out the Google wrapper HTML and then interprets it as an HTML form embedded in your post or page.

Presently, this plugin only executes Google Forms that are “published as a web page” and are public.

Private or Personal Google forms are unsupported. The Google forms allow you to conduct surveys, present quizzes or plan events.

VIII) Google MAPS Plugin

The Plugins provide an easier process of map installation and add additional functionality. The Google Maps plugins make it very convenient to add locations, directions, routes, and markers. It makes your maps more interactive and beneficial to the users.

Google Maps Builder

It is a convenient WordPress Plugin for building visually powerful tailor-made Google Maps on your portal. The plugin helps you in many ways, some of them being:

The plugin helps in editing full-screen live maps, shows nearby business locations and interest points with ratings and marker icon, create rare Google Map themes that can fit with any design like the Snazzy Maps integration.

It also contains an easy “Point and Click” marker building system and gives you control by allowing you to zoom, drag or provide a better street view.

You can include colorful markers and redirect visitors as they click on the map.

Stellar Places

The Stellar Places is an effective maps plugin that lets users utilize Google Maps to highlight single or multiple locations in an awesome manner. Its features include:

It has an intuitive interface and for businesses with multiple locations, this plugin will by default display a list of all store locations and show a page for every store location.

It offers you live map previews and the option to drag as well as drop marker relocation and limitless locations and maps.

Basic Google Maps Placemarks

Basic Google Maps Placemarks helps in adding placemarks with address allot categories and include custom markers if you prefer. It helps you in many ways, such as:

It gives you the option to make unlimited placemarks as you require and then combines and displays them on a map by employing shortcodes.

You can make categories build different maps indicating various locations and placemarks.

IX) Google YouTube Plugins

Want to make your website more interesting by adding YouTube videos to it? Make use of YouTube plugins!

Srizon Responsive YouTube Album

You can use Srizon Responsive Youtube Plugin for adding the playlists on YouTube onto your WordPress site. Other highlights of the plugin are:

This plugin is very convenient and permits you to draw directly from your YouTube channel and placing all your YouTube videos on your portal.

Srizon Youtube Album displays your videos on Youtube in the form of an album or gallery.

It displays the thumbs like a preview and also presents the video upon clicking the thumbs. The videos are shown on a lightbox. The title and details of every video can also be displayed.

You can add multiple albums and it automatically generates the shortcodes which can be copied and pasted into your blog post or page.

Provides 2 layouts – the Pro Version where you can sync multiple videos provided your connection and server’s storage can manage the data and the Responsive Slider version which displays the thumbs in a dynamic horizontal slider.

Conclusion

The add-on plugins help in making your website more user-friendly and thereby provide a better exposure to various search engines. But all these require professional handling as you have to select your theme and choose a domain or plan for which you need to hire WordPress experts for designing and handling your WordPress website along with installation and maintenance of appropriate plugins.

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Why Google Recommends Responsive Website Design?

A responsive web design responds to the various devices having different  screen sizes and resolutions. According to an estimate there are more than 232 sizes  of screens available, which can support website layouts such as graphics, videos and web content.In the cut-throat online world,  responsive web design has become the need of the hour. 

Let us understand the prominent features of the responsive web design:

Flexible Websites: In recent years, the use of handheld or portable devices has increased rapidly. The devices such as the smartphones, tablets and mini-laptops are frequently used by the users to access the internet adding the high amount of traffic to the websites. Therefore, there is a need to develop flexible websites, which can fit in all types of screens available in the markets. And, the responsive website designs accomplish the requirements efficiently.

Quick Navigation: Such website designs have to shrink or spread according to the screens. The use of CSS and PHP technology has helped in facilitating easy navigation to the users. To streamline the navigation on the websites a variety of menu buttons, links, and collapsing or expanding texts are used to provide high-end experience to the users.

Minimize Loading Time: A responsive website has a clutter free design and browser compatibility features. This facilitates in loading the web pages quickly and easily on various device screens. Moreover, the web designs are rigorously checked at every developing lifecycle to develop  the bug free websites.Moreover, Google is constantly updating its algorithms to provide a better experience to the internet users. All the updates released during the past two years have completely focused on the quality of the content, good link building and web designs.

It is noticed by the SEO professionals that the algorithms of the search engines have been programmed according to the users’ needs and requirements.For example, a user prefers:The websites that load quickly on the various devices.The web pages that can spread or shrink according to screen sizes.The web design that never crops the images or content out of the screen.

The websites with qualitative and informative content with attractive graphics.Though the list of preferences does not end here, the algorithm has many strings that strongly signify ‘users’ preferences’. In addition with it, the search engine also considers ‘White Hat techniques’ used in the web design.Users prefer websites that have genuine information, perfect layout and quickly load on all devices. They are not only spending more time on these sites, but also come back next time. Furthermore, users prefer searching for solutions, products and services in their nearby locations. 

Thus, it is always important to target regional or geographical keywords with Meta description in responsive design that helps in improving the ranking of the sites.

Here Google plays a major role:It checks for the bounce rate of the website.It also checks for the social sharing.It also records the average time spent on the web pages by the users.It also checks whether the sites are optimized according to the local searches.

These key-indicators determine the quality of the websites that increase or decrease the possibilities to gain better ranking on the top search pages accordingly.The search engines like fresh, unique and attractive designs. However,very few know the exact definition of the unique and fresh approach.  According to the search engine, an online element (web design, content or link) must have new and user-oriented information and details. 

‘Fresh’ – defines the new updates or latest trends prevailing in the market. Therefore, the responsive web design services must have a fresh and unique approach for the users and crawlers.Thus, the  search engines, especially Google, always consider the responsive website designs, which meet all the above-mentioned requirements and provides better experience to the users.

Websites are a virtual entryway to your brand as well as your products and services. It can positively impact your audience and bring about more leads. These leads, when improved by a good Web Development Company Denver, CO can then become effective transformations, generating income for your business.

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Web Design Niching: Bane or Boon?

Good news for all web developers and web designers out there. According to the Occupational Outlook Handbook published by the US Department of Labor, the demand for web development, web design and other online marketing experts will continue to surge until 2020 making it one of the fastest growing employment sectors.

This is primarily attributed to the foreseen growth in ecommerce. Given this industry boom, there still one question that has been beleaguering a number of website designers: should you be a “jack of all trades” designer or should you go the route of a highly specialized website design company?

Clearly, there are benefits to both but here, the discussion will zoom in on the advantages niching can bring to a designer of a web design agency and how you can carve your own place in this extremely competitive industry.

Niching: What are the Advantages?

You go to a dentist for an oral prophylaxis. If you’re experiencing chest paints, you will be referred to a cardiologist. To get clear skin, a trip to the dermatologist is in order. The medical profession is one of the most highly specialized fields in the world.

Based on the example above, one of the advantages of website designers who choose to focus on specific industries is having the opportunity to establish themselves as the go-to experts for potential clients in that field. For example, if you position yourself as an expert in designing websites for financial companies, the next time a bank, say Citibank, needs a web redesign, you have a higher chance of being hired versus your generalist counterparts.

Another advantage is since you’re only concentrating on one or two fields of expertise, you can focus all your attention to keeping up with the trends and best practices in your chose niche. This makes your processes more streamlined and productive. Further, since you’re only learning keeping track of one or two industries, you have more time to develop sophisticated and advanced services for your clients.

Niching is a Great Hook for New Clients

Without hard facts and definitive statistics, it is a fact that many times, the thing that strains the relationship between a client and a web design agency is the agency’s lack of in-depth knowledge about the client’s industry.

As mentioned above, niching solves this problem. Website designers who specialize in specific industries know the intricacies, the jargons, the trends, the market situation, the needs and the demands to be successful in that particular field. The client does not have to engage in a lengthy discussion on the ins and outs of the industry, thereby expediting the design process. The sooner a website gets published, the sooner a client can meet its desired business objectives.

What are the Different Niches?

Aside from industry niches, there are other specializations that a website design company can be involved in.

Website type – you can be a specialist in ecommerce sites, entertainment sites or content sites.

Geographical Scope – there are clients who prefer to hire website designers whom they can meet in person and have regular face-to-face meeting with. You can focus on providing services to your city or state if the demand is present.

Associations and organizations – you can also focus on designing websites for professional organizations, interest groups or lobbyists. For example, you can position yourself as an expert in designing websites for women advocacies.

Redesign and other specialty services – there are a lot of business owners out there who may be dissatisfied with their current sites. You may choose to specialize in this. Also, you may also offer other affiliate services on top of web designing such as SEO marketing.

Tips on Selecting Your Niche

There are three key factors that you should take into consideration when choosing a niche. First is market size. There are some niches that are too small and unprofitable. In order for you to continue doing what you love, your chosen niche should be profitable enough to sustain your operations and grow your business.

The second factor is market growth. What sectors or segments are growing rapidly? For instance, green living or environmental friendly products are gaining in popularity because of recent natural disasters. Read the news. Go to social media. Know what’s happening out there and identify growth opportunities.

Lastly, make sure that the niche you choose is something that you can be passionate about. Website designers of  Web Designing Company Denver, CO are at their best when they love what they’re doing. If your interest is not that lucrative, maybe you can have two niches – one that will allow you to express your true passion and one that will bring you the revenues.

If you think niching is something for you, feel free to use these recommendations and hopefully, you’d fine your “web design calling” in no time.

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How to Use SEO to Boost Your Brand Recognition

We can attest to the very fact that Google has always given big brands preferential treatment. Google tweaks its algorithm thousands of times a year. This suggests marketers need to continually weigh in on the updates. With every change, marketers must anticipate the changes in user behavior. Consider building your online brand through scalable link building efforts. If your brand is doing fairly well, it means you have already got an existing community that you simply can build up. Now is your opportunity to work with Advanced Digital Media Services, which is providing Affordable SEO services in Denver, CO to build your brand and get noticed. Let ADMS handle all the hard work for you while you focus on growing your business! 

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Multi-Device Sites – Game Changer for the Businesses

Now a days people are connected online almost 24/7. There is no doubt that the smartphones have significantly changed the way people communicate with each other and obtain the desired information by accessing the internet. However, the changes are not limited to the mobile usage only. 

They are also extended  to the multi-device web access. Today, there are various kinds of devices through which the people can access the web such as the laptops, tablets, mobile devices and PCs of different screen sizes.   The users jump or move from one device to another to execute a single task. Some of them take a picture through a smartphone or gather the desired information on a tablet and carry out shopping on a PC or laptop.

Multi-Screening Influences Designing and Selling on the Internet

It cannot be argued, this multi-screen option is very useful for the people, but at the same time, this fragmented use of the internet may be quite challenging for the businesses. 

Good Search Engine Optimization (SEO) strategies, themes, content and other factors used to develop a website will not yield rich dividends, if the users cannot view it appropriately on their devices. The business owners must devote their attention towards formulating multi-device web strategies to enhance user-experience. 

Here are some prominent tactics or tips that can be used to make a website multi-screen friendly, generate more customer engagement and improve conversions:

Track Visitors Searching Habits and Responses through Analytical Tools

A very important aspect of optimizing a site for the multi screen use is to determine the searching habits and responses of the customers. Take a closer look at your website traffic and figure out the sources from where the users visit your site, what kind of keyword they search and the kind of device they use for searching the information. A careful analysis of all these things will certainly help you a lot to pinpoint the areas that require your immediate attention.

Offer Different Options for the Users

A website must be flexible in order to adjust according to all screen sizes of the gadgets. Most of the companies prefer to create two unique versions of their website. A “Full Screen” version designed specifically for the laptops, TVs and desktop computers and a “Mobile Version” for the tablets, iPads and smartphones. The mobile version has a single URL for every web page that helps the search engines to crawl and index the site easily, helping you to improve visibility and traffic.

Focus on Browsers and Compatibility

It has to be made sure that the website can be viewed easily on different browsers in a hassle-free manner. Firefox, Chrome, Internet Explorer, etc. are some of the common browsers used for viewing the sites. Make sure that your website is compatible in each of these browsers and for this purpose do not forget to test the site on every browser.

Avoid Some of the Common but BIG Problems

While focusing on optimizing a site for the multi-screen devices, there are some common mistakes that must be avoided:The design of a site must be developed according to the gadgets users are using. This will really go on to provide seamless experience to the customers.Optimize the online performance of the site by reducing the loading time by minimizing the usage of undesired pop ups, videos, flashes and images.The content must be tailored or optimized for improving the customer engagement.

This has never been more pivotal than in the multi-screen web experience.If you want to redirect the users to another page or full view of the site, then it is imperative to configure the URL, so that the visitors do not get redirected to the wrong or faulty page. This will really annoy the customers and can affect conversion rates.

Have You Embraced the Multi-Device World?

It is crystal-clear that digging out deep to understand the multi-screen world, discovering how to navigate it and creating the suitable websites are indispensable for climbing the ladder of success. Become an architect of your business progress by crafting multi-device sites and improve the web experience by leaps and bounds. 

Web Designing Company Denver, CO  loves bringing new value to brands with new software and applications, as well as constantly creating beautiful sites and content. We value working with companies who share our passion and understanding that web development can change the way consumers and brands interact.

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Top 6 Essential Components to build an Online Store

The way shopping used to be done has changed a lot with time and technological advancements. Today, customers prefer their shopping done on the internet on the innumerable eCommerce websites. There is a constant war among these sites to engage as many customers as possible. 

Today, online shopping is no longer a niche market as it reaches out to a large number of customers all around the world. We all are aware about the success and efficiency of this system and how it has changed the way shopping is done. Since, this platform is expanding and evolving at a fast pace, it is important to have certain components that are essential for the success of an eCommerce site. Some of them are-

Clear Logo: Not only for the start up shops, but also for well established and known branded stores, a well designed and eye catching logo is very important. A logo that can be easily identified and kept in mind is necessary when it comes to online shopping. 

A logo is a symbol of trust of an organization or a company. Many popular branded stores have an interesting site with minimum features, but a fashionable page altogether. This helps in gaining the attention of the target audience. A well known mascot attracts the attention of the customers without fail. The fun colours that are used in eBay’s logo- red, blue, yellow and green describe the theme of the website – friendly, open and accessible. The logo simply reflects that eBay is a fun place to buy and sell stuff.

Promos and Deals: People work very hard to make their site interesting and attractive and they work on every page, but it is a well known fact that visitors decide whether or not they like a website in just a few seconds. It is an instant like or dislike, thus it is very important that the home page of a site is made quite interesting. It must have all the necessary elements that help to grab immediate attention of the visitors. 

The site must be easy to navigate and page loading time must not be more than necessary. Another factor that grabs eyeballs is shopping deals. People love to do something about their shopping itch and if attractive deals and discounts are available, they are ready to buy anything under the sun as it is available at slashed prices. Discount offers and eye catching ads and banners on the Home Page effectively attracts a large number of visitors.

Free Shipping Services : eCommerce websites also offer free shipping services as now the companies are not restricted just to the local market, but have transcended geographical barriers and catering to the entire world. Thus, the costs of shipping are also taken into consideration, still, it is affordable when compared with actual stores.

It is seen that when shopping at branded online stores or big retailers, multiple purchases results and that makes shipping services added to the shopping value quite negligible. Also, customers are not deterred by free shipping even if the order price is low. Moreover, shopping online sans any deal or discount is still reasonable as compared with shopping at boutiques or shops.

Branded Products at the Top : Every customer has unique choices and demands, but it is practically not possible to give space to each product on the home page. Thus, most of the eCommerce sites place their most exciting and eye catching offers and products on the main page, ensuring ready accessibility. 

The retailers who have a huge collection of products, it makes things easier. Branded merchandise is given a premium position followed by other less known brands. Also, the items on sale are placed up front, followed by the newly added branded stock. 

The idea is to grab the attention of the target customers, especially first time visitors who take some time to get the feel of the site. Using effective and targeted channels, customers can look for the merchandise they were looking for! Amazon is an amazing example of this strategy. The website has a filter that keep the most popular brands on the top followed by the least recommended. They even have a different section for other brands that are majorly highlighted on the index page.

Login Box, Search Box and Shopping Cart: The features of an eCommerce site like the Login Box, Search Box and Shopping Cart must be placed close to each other. Having an eCommerce site without shopping cart feature is unthinkable. A simple looking cart can be made to denote a shopping cart in a prominent corner space. 

Private accounts are created and shared with the customers by several stores where they can review their past and present orders. The customers are given Login and password details that help the customers to further access the site. Such premium customers also get to enjoy special schemes, discounts and offers. 

Having a Search Box feature on a site makes it easier for the customers to wade through an extensive collection by streamlining their search. Website of Marks and Spencers has everything aligned properly. Log in, Log out, Cart and search tabs are placed quite close to each other that gives an excellent opportunity for customers to explore better.

Icons for Payment Systems: The eCommerce sites have been able to reach out to the customers located in the different parts of the world and it is important that the payment options given to the customers meet their desire. In case there are any technical limitations to any payment system, the same must be clearly stated.

For example, many sites do not accept International Credit cards and some sites make it mandatory to share the billing and delivery address of the customer in the country where the store is located. This limits the number of customers. Thus, whatever payment options are available with the site, they must be clearly displayed in plain sight on the Home Page, reducing confusions.

 If you see the index page footer, there are icons that tell about payment options. All these icons help customers to understand payment options in a better manner.

If you are new in the e-commerce industry and don’t have enough resources then it will be better to hire Website Developers in Denver, CO  to assist you. Incorporating the above components help in creating a successful eCommerce site

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Landing Page Design: Adopting Best Practices to Build an Affluent Landing Page

First impression is the last impression! True to each word, first impression does matter, at least when we are talking about landing page design. A poorly designed landing page with poor navigation, shabby colors, and unreadable fonts is sure to turn the users off.

So how a landing page should be ideally designed? What are the various factors that define the efficiency of a landing page?

There is a popular misconception that a landing page or a home page should contain all the possible information about the company and its services. Actually, for a landing page to be a good one, it should contain only the necessary information that will engage the visitors and give them a good overall experience. It should contain a catchy message for one and all and should be attractive enough to draw more and more attention.

Let’s talk more about this in detail. Check out the effective landing page creation secrets that work here!

A) Pre-Requisites to Consider For Building a Landing Page

There are some pre-requisites to consider while building an affluent landing page for your website.

1) What is the goal?

Before creating a good landing page, you must have a clear cut idea and a goal for your landing page planned. Then you must figure out an appropriate strategy as to how you want to reach the goal in the first place.

Only when you know where you are heading and the path to choose, can it lead you to the ultimate success! You have everything in your hands.

Be very clear about what you want your user to do. Should he just go happy about it, or take a call to action, should he visit your store, should share his email id or whatsoever?

2) Who am I competing against?

One must realize as to who they are up against. Having knowledge about competitors and judging their strengths and weaknesses can be beneficial in the path of success.

Keep your competitors close to you! Have a look on all the strategies that worked for them. Work on the same strategies with different flavor as per your brand’s identity.

3) Who is my audience?

Determining the target audience is essential. If the target audience can be fixed beforehand, it can help the maker of the landing page create the content of the page in such a way that it can cater to their basic requirements, needs and wants.

4) How did they get to my landing page?

How the audience was directed to the landing page, is an important factor in determining the kind of message that the landing page will have. Obviously, there is no one-fit-solution for all. The landing page that one lands on after getting redirected from Facebook should be different from the one when he lands from AdWords, and so forth.

B) Things to Consider While Building a Landing Page

Now that the pre-requisites for creating a landing page have been taken care of, one must move on to consider the things required while building a landing page.

1) Short, sweet, and uncluttered

The landing page should be short and sweet and should contain only the necessary information in the right form. Keep it balanced.

While too less information can keep various questions of your users unanswered, too much information can overwhelm them. Thus, the information should be provided just in a short form but should describe everything in it.

2) Provide high-quality content that inspires confidence

If the information provided on the landing page is not inspirational, it might not be so alluring for the audience as you want it to be. The visitors should be drawn to the website and inspired to know more about the website and all it has to offer.

3) Have a flawless design

A landing page with a crisp content is the best thing you can have. The design should be made such that it is more approachable by the audience and should be user-friendly. Navigation should be kept simple and information should be provided in an attractive format so that it can be viewed right away.

4) Have a clear call to action

Having a clear call to action is a must. After all, this is what you have designed your landing page for, right? If you expect your audiences to fill a form, make sure it is properly placed. Similarly, pay proper attention on other call to action buttons like ‘register’ and ‘submit’ buttons.

Basically, this is to make sure that the audience should not have any trouble following various instructions.

5) Create eye-catching headlines

Headlines are what grab maximum eyes. ‘Lose extra weight in 5 days with proven results’ is far better than ‘How to lose weight’. Do you notice the difference? The headline should be such that it excites the users and prompts them to take the required call to action.

If the headlines are dull and boring, the audience might not be as interested as the landing page owner wants them to be.

6) Make it about the visitor

Talk about what the visitor will get if they do business with you. After all, not many of them will be interested to hear only about your inspirations and aspirations. They would rather want to know what service and information the company can offer them.

7) Should be easy to scan at a quick glance

Who wants to read those boring piles of texts one after the other? They hinder the readability. The better way here is to make the content easily scannable such that the important points get attention in the blink of an eye.

How to do this? Simply by bolding the important points! Pointers also work well. Representing the info in various subheads and pointers not only enhances its readability but also makes it look organized.

8) Contain relevant, quality images

To work on the quality of the landing page and make it more attractive for the audience, colorful images that are relevant to the page should be added as and when necessary. This will help to hold on to the interest of the audience all along.

9) Have clickable share buttons

If the landing page has clickable share buttons, there are chances that the visitors will like it more. This is because in the present day a lot of people like sharing their experiences and purchases with their friends, family, and others.

‘Like’ and ‘share’ buttons have proved to be beneficial for various brands time and again. How many times have you checked the products when your friends have shared them on Facebook? The same concept applies here.

10) Mobile friendly

As most of the users prefer to visit pages and make transactions and purchases from the mobiles these days, it is essential that the landing page of any company website should be mobile friendly and easily accessible.

This is one of the important elements of modern web design. It not only pays to have a mobile-friendly landing page but having a mobile friendly website is equally important too.

11) Broadcast their trust signals

To prove the authenticity of the services, the landing page should contain trust signals and logos of big, well-known and popular companies on their website to build trust for the visitor.

Logos of companies that you have worked for or provided services to, can be the right signal. It will prove the goodwill of the company to the audience in the first place and will be very beneficial for the business.

12) Have been through many rounds of A/B testing

It is very necessary to ensure that the landing pages are in accordance with your requirements and behave as you intended.

To achieve this, A/B testing is conducted wherein a simultaneous test is conducted between two or more pages and the page which performs the best is studied. Tests are conducted to check headlines, call to action, content placement, etc. on the landing page and the traffic so achieved is calculated.

To excel in the art of landing page creation, it is necessary that the landing page simple, lucid and readable for the dedicated audience.

Make sure you use the simplest of the font, highlight heading and put in the main information in the subheadings. The information should be put in a bullet format to make it more approachable by the audience.

Thus, just creating a random landing page for a good website is not enough. Following the necessary steps and meeting the pre-requisites is essential to lead to a good landing page and attracting more and more visitors to the page altogether.

If the steps are followed genuinely then it will create an appropriate landing page for any type of business and prove to be a unique selling point for the business and its services altogether.

ADMS,is Web Designing Company Denver, CO have all the tools, knowledge, and personnel on staff to get the job done. Let our team of experts handle all your digital marketing needs and watch your business get the website rank it deserves.

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15 Web Design Trends to Watch in 2020

A well-designed website is a must to have an asset to your business. It helps you to better connect with your target audience and at the same time enhances your brand image.

You might have noticed that website design elements change frequently. So, you should take ample care to keep yourself updated on the latest trends for keeping your website up-to-date. What was trending yesterday might be out-of-date today.

The modern web design trends do no longer retain simplicity but find themselves at the confluence of graphic design and evolving technology.

So, to enable you to create the best web design plan, we have put together the following effective trends for 2020:

Web Design Trends

#1 Bold Typography

The trend of using big and bold typography in anchoring homepages is becoming increasingly popular. This style elicits the strongest appeal when the rest of the page is kept minimal. Visitors can feel the design of your website if the homepage is kept clean. Therefore, minimal aesthetics for homepages are among the hottest trends for 2020.

#2 Videos

You can draw the interest of your website visitors by putting high-quality dynamic videos or GIFs that move in a continuous loop. Make sure that you use video on your website as that is also the wave for the future, besides among the hottest trends today.

#3 Overlapping Design Elements

When design elements overlap, they can create more depth and at the same time render the transition from one element to the other visually appealing. It can help a lot in attracting website visitors and create awareness of your brand.

#4 Brutalism

Designers have implemented some convention-defying patterns to differentiate your website from the rest. The technique is called Brutalism and involves shadowing techniques and texturing styles like halftones. With the technique, you will find your website standing apart from that of your competitors.

#5Excessive White Space

Excessive white space in website designs helps in bringing to the focus of visitors certain parts of the webpage. It is an increasingly popular web designing technique. It also has a classic look and feel, and also can fit in any kind of design structure. And many businesses have implemented it, and more are expected to implement it in 2020.

#6 3D Design

3D is among the top web designs to consider in 2020. 3D designs are advantageous as they impart more depth as well as realism to images. Given its appeal to visitors, 3D designs in all forms—static, animated and interactive—are expected to dominate in 2020.

#7 Big Buttons

Big buttons are among the hot trends in the web design sphere. From calls to action to navigation, big buttons have become a popular trend in web design as that ease website visitors to navigate. Big buttons are coloured in various shades to enable visitors to figure out what action is to be taken.

#8 Gradient Styles

The practice of using flat colors is giving way to the use of gradients in 2020. As gradients instill more depth, visitors find it interesting to look at. At the same time, gradients are versatile and can be used in various contexts. One of the striking features of the gradient design is the more clickable the call-to-action buttons become. Moreover, with gradient designs, you can incorporate any background styles.

#9 Organic Shapes

Web designs in 2020 will all be about organic shapes, comprising of curves. The days of grid layouts and sharp edges in web designs are slowly becoming out-dated. Organic shapes render a website with a strong appeal with a mix of colors.

#10 Hand Drawn Fonts

Recently, customized hand-drawn fonts have become trendy in web design. And, in 2020, these fonts are expected to be the order of the day. These kinds of fonts enable designers to create websites with charm and appealing look and feel.

#11 Dark Mode

Preference for the dark mode among website designers is increasing day by day. It enables web designers to create fashionable and creative interfaces. A notable aspect of dark mode designs is that it is pleasing to the eyes, unlike light-colored interfaces that cause strain in the eyes when viewed at the night. Moreover, dark modes help to catch the eye of website visitors.

#12 Mix of Horizontal and Vertical Texts

A popular trend doing the rounds in the modern web design space is the usage of a mix of horizontal as well as vertical texts. And the trend is expected to attain strong momentum in 2020. Existing websites with the trending design shows that the appeal factor magnifies manifold, helping in attracting more and more website visitors.

#13 Illustration

In 2020, websites with beautiful illustrations are becoming more and more popular among businesses. In a recent trend, an increasing number of businesses are turning towards illustrators and graphic designers to create stunning illustrations for enhancing the appeal of their websites.

#14 Appealing Scroll Patterns

Scroll patterns have a lot to do in engaging website visitors. And interesting scroll patterns are one of the hottest web design trends in 2020. The more interesting the scroll pattern is, the more likely are the visitors tend to keep moving through the content. Appealing scroll patterns are more about interesting designs to attract visitors through the content.

#15 Creative Animations

Animations on websites that are creative are set to dominate web designs in 2020. Attractive animations play a big role in attracting as well as delighting website visitors. Creative animations have revolutionized the website design trends of late.

If you need support with your SEO performance and Web Designing, experts Website designer in Denver, CO can help you, just drop your comments in the comment section.

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7 Web Development Steps to Design the Perfect Website

The overall impression of a website depends on the quality of its design. Whether the users are impressed or not upon visiting the site depends on its layout and visuals. This makes the web development stage one of the most important in creating a successful online presence.

Every web development project has to go through certain steps that take the project from initiation to completion. The web development steps divide the project into easily manageable phases. Although the exact phase of the web development process varies slightly, the most basic steps remain the same.

Below are 5 essential stages of the design process that will help you understand how a website is designed and developed on a professional scale.

Step 1: Project Planning

Project planning refers to determining the overall goals and objectives of the web development project. This is arguably the most important stage in the entire project. It is further divided into the following five parts.

Requirement Assessment – Requirement assessment refers to finding out the precise requirements of the website. This includes determining the target audience, website goals, detailed features, and other similar information about the website.

Project Summary – The project summary sums up the website’s requirements. The document is typically concise and serves as a reference point throughout the web development process.

Determining Required Resources – The project planning stage also defines the software and other resource requirements for the website project. In this step, any 3rd party media needs are identified. All of the resource requirements are then added to the budget of the project.

Key performance goals – The website planning stage also involves determining key performance goals. Project deadlines, budgeted costs, and page speed are some of the website design and development goals that are set at this stage.

Competitor Analysis – Finally, this stage also involves conducting a competitor analysis. Which are the rival businesses of your website? How many visitors will visit the website? What will be their bounce rate? Other important things that are considered at this stage include visual branding, call to action, navigation, and layout.

Step 2: Determining Project Scope

The next stage of the design process includes determining project scope. Creating a well define scope of the project will help in ensuring that the website project ends on time and within the specified budget. One of the best ways to delineate scope of the project is through a Gantt chart.

A Gantt chart offers a visual reference of the project. The chart shows activities involved in the project. It also shows the timeframe for the completion of each stage. It helps in specifying scope of the project. Moreover, it also creates accountability between the website design team.

Step 3: Website Design

The next critical stage of the website design process is designing the website itself. In this stage, the website development team focuses on selecting the theme, color, layout, features, and other aspects of the website.

During this stage the website designers incorporate various elements such as company logo, color that strengthens brand identity, a theme that reflects the company’s product portfolio, and layout that is elegant and looks appealing.

The website designer will create one or more prototype designs for the website. This is then sent to the website owners through email with the mock-ups of the website.

Step 4: Website Development

In this web development stage, the Web Development Denver, CO team takes individual elements of the website and uses them to create a functional website. The stage involves developing a home page after which a “shell” is created for the interior pages.

The shell contains navigational structure and site layout without the web content. Once the website owner provides the content, it is distributed throughout the site in the specified areas.

On the technical side, the website development process includes elements such as designing interactive contact forms, implementing payment gateways, and choosing a CMS (content management system) such as WordPress, Joomla, and Magento.

Step 5: Website Testing and Deployment

The fifth and final stage of the website is the testing and deployment process. In this stage, the website designer adds final touches to the site and tests the website before deployment. The designer will test the complete functionality of the site to ensure that it runs smoothly without any glitch.

The website designer will test the scripts and forums, ensure that the site displays well on different devices and platforms, verify internal links, and other similar tasks.

The website designer will also validate the website codes to ensure that it meets the latest website standards. This ensures that the website performs smoothly without any issues and problems.

The website is then shown to its owners to obtain final approval of the site. After the final approval, it’s time to deliver the site. The web design team will upload the site on a hosting server specified and selected by the website owner using an FTP (File Transfer Protocol) program.

After the website has been uploaded to the hosting server, a final run through is conducted to ensure that the site performs without any problem. This step is performed just to validate that all the files have been uploaded correctly, and that the site is fully functional.

Finally, the website design team adds finer details to the website to optimize its functionality and performance like plug in installation, on page SEO (Search Engine Optimization), and page speed optimization.

On a final note, you should know that the web development process takes a lot of time and effort. Designing a visually appealing website that stands out from the competition is an uphill task. But the rewards are certainly greater than the effort, cost, and time required to craft a beautiful website.

Step 6: Content Creation

Content is one of the most important aspects of a website. Two fundamental aspects of website content are—driving engagement and search engine optimization (SEO).

Since content engages readers and promotes them to take action; therefore the style of content writing is important.

Writers should avoid long and lifeless content, which fail to attract visitors’ attention. And instead, they should write interesting, short and to-the-point content not only to grab the attention of visitors but also to prompt them to click through the other pages. If your pages need large content, then structure the content into small paragraphs, and supplement those with visuals to make it interesting for the visitors to engage.

It is also the content that plays the most important role in boosting the visibility of a website in search engine results. Search engines easily find websites with content, which are well-structured, informative and are rich in keywords. So, write your website’s content with rich keywords for better Search Engine Optimization.

Step 7: Visuals

In website design, images play a very important role. Images have a lot to do on websites. In addition to giving websites a professional look and feel, images also help in building trust for your brand.

Images make texts on websites easier to understand and also strengthen the appeal of the texts. Appropriate images help a lot in conveying the underlying messages in the texts.

Content with images is known to engage more visitors, increase the number of clicks and hence boost the revenue.

But, do not use large images that slow down your website. 

So, use the right images to appeal as well as communicate with the visitors of your website.

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Testing Matters for Email Marketing

Email marketing is an important a part of a company’s digital marketing strategy. One can use Gmail, Yahoo, Bing among others on laptops, tablets, and mobile devices. Email testing allows you to preview how an email will look out on a good range of providers and devices. It allows you to identify any errors or compatibility issues also as whether media like images, gifs, and videos are properly working. Here at Best SEO services in Avon, CO, we offer a wide range of SEO services. We will be more than happy to give you advice on email marketing and what to include in your message. 

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Keyword Research Tips For Advertisers and SEOs

Keywords now value but the searcher’s intent and implicit signals also are playing key roles. It’s vital — now quite ever — to really understand who your prospects are, what they need , and the way would they are going about it. Second, understanding your prospects will allow you to customize your ads and content accordingly to seem more often. Plan your keyword and ad strategy accordingly. What are you waiting for? Start your expedition to success with us! Bring your business to the top with pioneering SEO and SEM strategies and get the best SEO Services in Denver, CO. 

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Voice Search and SEO

We know that voice search in SEO is growing. Also, voice technology and search are getting so accurate that it's far easier for a few people to talk than to type. Voice search now can recognize and return the specified results with up to 90% accuracy. If you are on a mission for your website to rank higher, then consider partnering with Advanced Digital Media Services, one of the SEO services in Lakewood, CO to offer guidance for internet marketing that speaks to your industry, strategic steps for increasing traffic and sales, and solutions to embark on a clear path to rank higher on the major search engines. 

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Voice Search and SEO

We know that voice search in SEO is growing. While millions of people use voice search, they are still not fully aware of the ramifications from a purely technical point of view. Also, voice technology and search is becoming so accurate that it is far easier for some people to speak than to type. Voice search now can recognize and return the desired results with up to 90% accuracy.

Those consumers who use voice search do so because they find the technology to be convenient. Consumers do not have to worry about typing and misspelling something. Their results are quick and correct. A lot of people enjoy the novelty of the technology they get to use. Users also like the idea of being able to multitask while doing other things. Voice search speaks to the type of technology that people can envision for the future.

Of course, there are a number of platforms that provide voice search results. Amazon, Baidu, and HOUND are several.

We can share the benefits of understanding how voice search affects SEO for any website:

Voice search expands the need for a mobile-friendly website. Mobile-friendly is a ranking requirement of Google and other search engines. Google, especially, has always been on a mission to make sure that users realize the best online experience possible. Smartphones and tablets allow for almost 60% of internet searches and traffic. People search on the move, and the website that can provide what they need in products, information, or services is the one that gets their attention and commands their loyalty.

Phrases are what will drive traffic in the future. So be aware of how people search with voice as opposed to how they might query a search engine. Thus, long-tail phrases will have the greatest impact. When people ask their phone a question, they have a tendency to speak in complete sentences for the most part.

Download speed will always matter and make a difference. A fast website satisfies the customer as well as search engines. People want satisfaction “now” and search engines like the practice of efficiency.

Conversational content rules. Many developers focus on providing content that users can bond and engage with. The goal is to make people feel comfortable while getting your message across.

Voice search offers unique benefits and solutions for people looking for products and services right where they are. It is now quite easy to ask your phone for more information on a local business.

Smart Device Stats

“Smart speaker” is also a term many developers are aware of. These devices include Amazon Echo, Google Home, and Apple Homepod. While not everyone has one, the number of owners is growing. Up to 61% of the population owns a smart speaker, and over 50% of those people use their devices daily. Some utilize their device for eating, researching information, scheduling traveling, and taking care of other things.

By the year 2020 as much as 30% of all Web browsing will happen without a screen. By 2050, the experts predict that consumers will conduct half of their searches through voice technology. While we will not go into full detail here the future will also consist of visual search.

Steps to Optimize Your Site for Voice Search

Always think in terms of FAQs. Think of the natural language people will use along with the probable search terms. For instance, they might query the term “movie hours.” On the other hand, they might speak “List your movies and hours.” So you have to get creative and listen to how people speak.

Of course, you have existing pages that you can always optimize for voice search as well. You can always conduct research to determine exactly what people are typing to arrive on a particular page. 

Of course, we keep reminding customers to optimize their content for mobile-friendly search. That includes both blog and website content. Optimize your content for featured snippets as well. Ask Google a question and it will sometimes take you directly to a snippet page.

This can take a searcher directly to your snippet and they can click the link that leads directly to your product, service, or information page. Voice search will continue to grow with mobile. As such, there are no signs of mobile usage slowing down. With the right support, your website can gain higher ranking and increase leads and conversions.

If you are on a mission for your website to rank higher, then consider partnering with Advanced Digital Media Services, one of the best SEO Services Lakewood, CO to offer guidance for internet marketing that speaks to your industry, strategic steps for increasing traffic and sales, and solutions to embark on a clear path to rank higher on the major search engines.

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Secrets We Know That SEO Experts All Agree On

One of the first things to understand about SEO is that there is no single definition. The simplest definition may be that SEO is the process of optimizing a website as well as its content. The granular purpose of SEO is to help websites occupy prominent positions for organic search results.

The process of SEO requires that marketers, developers, and website owners all have a fundamental to expert level of understanding of how search engines work. It also requires every stakeholder to understand how, why, where, and when people search for information, products, and services.

Ask 10 or 100 developers and they will all have a slightly different answer in their explanation and approach to SEO.

Here are the facts and elements that they can all agree on:

Google’s algorithm is in a constant state of change. Google continually tweaks its algorithm to make it more sophisticated and it’s a machine that has the ability to learn as it grows. The work of SEOs is to develop those strategies that can keep pace with Google’s evolution.

Another thing that all the experts agree on is that Google remains focused on providing the best user experience possible. This entails providing content that users love to read, watch, listen to, and interact with. Content that places a priority on benefiting the users will always be a focal point.

Other experts view SEO as a three-part strategy that includes the following. There has to be an ongoing effort to address technical optimization. The mission is to make sure that Google and other search engines are able to easily index and read pages. 

There also has to be an ongoing effort to make schema, rich snippets, and AMP (accelerated mobile pages) as a part of the equation. The content on each page must be both informative and transactional so that search engines can easily define sections of a page or website. Interlinking on a website is important to developers as well.

Experts also agree that content needs to be relevant and shareable. Accomplish this through link building efforts, blogging, guest blogging, and placing valuable content on websites that help to optimize it for search.

All experts agree on the fact that responsive design is critical for SEO and people who search the Internet on a number of mobile devices. Your SEO efforts will allow visitors and users to reduce their efforts of having to zoom or scroll when browsing the Web.

Many industry experts also agree that SEO provides an opportunity to integrate messaging and branding across marketing, digital, and content channels. Content and SEO have merged to the point that brands have an unlimited amount of opportunity to capitalize on organic search success. Experts also agree that SEO is never enough by itself to guarantee online success. For those marketers who can connect the dots, opportunities abound.

The majority of SEO experts also agree that SEO takes time when approached correctly. Transparency upfront about how long the process could take to see results is a hallmark of any digital marketing agency. Once a project has started, the agency must be there with the client at every step along the way.

Optimizing Your Social Media Footprint

Today, social media marketing can qualify as a distinct form of marketing all by itself. Social media marketing is relatively inexpensive and can reach large numbers of people. Social media can enable you to reach more customers that can develop an interest in the products, services, and information that your company offers.

If you are ready for your website to perform its best, then partner with the best SEO Clearwater, FL.  We start with an SEO audit that analyzes how well your presence on the Internet melds with best practices. This enables our digital marketing professional to hatch a plan that delivers expected and measurable results. 

With a thorough audit, our company can identify many of the pressing issues that tend to bring about desired search engine results. Clients can expect their audit to cover a lot of ground that takes into consideration both the website’s structure and content. Clients get a major overview of what can help their website to perform better.

On-page and off-page SEO optimization is also part of the audit. Optimizing for both elements can help create a consistent branding theme across all of your online assets. Let our team of experts handle all the work for you so you can concentrate on the bottom line of growing your business!

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Approaching the Digital Marketing Task with JavaScript SEO in Mind

JavaScript is a popular programming language used on the Internet. JavaScript supports all the main website browsers. These include Firefox, Chrome, Internet Explorer, Opera, Edge, and Safari. 

Mobile phone browsers also accommodate JavaScript. Google favors any software that enhances the user-experience. As such, JavaScript delivers in that it can update website pages, assist in creating dynamic content, and help marketers control multimedia efforts. Add to the list JavaScript’s ability to animate images.

With respect to JavaScript SEO, it is important to remember that not every search engine reacts to JavaScript in the same manner. The rule of thumb is to keep everything as simple as possible for maximum results. The Google SEO crawler does a good job of interpreting website pages that use JavaScript. Just remember not to block Google from accessing CSS or JSS files. CSS and JavaScript resources stored in separate files without the proper code can block Google from retrieving information.

Google can index content with purpose when it can retrieve JavaScript and CSS. Pay attention to your robots.txt files. This file’s job is to specify the parts of your website that you want crawled. The file also tells search engines which pages you do not want crawled. As a side note, content indexing state crawling may also arise as an element of concern with respect to an exchange server database. This entails taking it from a crawling to a healthy state.

Here are several rules to keep in mind when considering a JavaScript SEO approach.

Robots.txt provides search engines with an ability to crawl websites. When site owners block Google from accessing robots.txt, website pages can appear differently to users and web crawlers. If this happens, it makes it difficult for users to fully enjoy their online experience. With Google, it is all about user experience.

It is always wise to run tests to audit your JavaScript. Focus on the following areas. Check to make sure that the document object model contains key content. Check also to make sure that JavaScript does not remove content or links after rendering.

Also, check to make sure that Google can index URLs and content. Finally, test to see how your website renders on different devices. Your log file data can also reveal where search engines experience difficulty in accessing your website pages that rely heavily on JavaScript. If the page’s rendering speed is too slow, users will bounce and go elsewhere.

Additional Approaches for Blending JavaScript with SEO

Consider fallback content. Fallback pages can display in place of a JavaScript page. These pages can contain content that uses HTML for code. However, keep in mind that fallback pages are tricky to do and they can also consume time. If taking this route, it is always best to start with a basic approach. Plan to feature only the most important text along with proper formatting features.

A progressive enhancement page may be able to address the user experience with respect to each browser used and the browser’s bandwidth.

With respect to JavaScript web apps, you can always choose to serve different page versions for spiders to crawl. This can be a successful way of gaining additional SEO ground.

SEO and Page Rendering Considerations

Google and other search engines can read JavaScript quite well. Just keep in mind that crawlers are hard at work interpreting the content of billions of websites around the world. So use Javascript in ways that make it easy for search engines to render pages. JavaScript does require a little more work than HTML. Make sure that your JavaScript is SEO-friendly. When indexing a website, Google makes several passes. The first pass looks at HTML content. The second pass, at a later date, is when crawlers return to render JavaScript that needs rendering.

Search engines will continue to evolve. This means they will be able to interpret your JavaScript much easier or they will not. Stay on top of SEO trends and Google’s algorithm changes. It is also wise to partner with digital marketing experts who understand SEO and what it takes to rank for major search engines. 

If your company is looking for Web Designing Services in Clearwater, FL with experience and know-how, Advanced Digital Media Services can provide the SEO JavaScript solutions your company needs to grow a sustainable online presence.