DTH Services Evolution Has Revamped the Indian Television Industry
In present day scenario television has reached more than a half population of India, which rates second to the newspaper. In the 80’s, the Doordarshan was lone channel on Indian television spectrum having a terrestrial network. Then in 90’s, came the private and foreign broadcasters into Indian space, such as Zee TV, Sun TV and Star TV. Today a huge difference can be seen as the Indian television audience can access around five hundred channels in twenty or more than languages and still new channels are joining in.
This has become possible because of DTH .i.e. Direct-to-Home service which has brought a revolution and revamped the Indian television viewing experience. The DTH service has brought down the monopoly of cable service providers. Dish TV became the first DTH service to be introduced in India, which allowed the audience to pick or select their desired channels from the list of various packages such as regional language packages, sports packages, movie packages, etc, to offer you a bouquet of services. Now you can find there are more than five DTH providers like: Tata Sky, Videocon d2H, Airtel, Sun Direct DTH and DD Direct Plus, catering or providing the services to 35 million (and counting) TV audiences.
To survive the increasing competition or competitive market of DTH services, the service providers are coming up with more attractive services. One of the service or feature like Video-on-demand allows you to record television programmes to be seen at any convenient time and broadcast movies on demand. This feature has exclusively captured the attention of the audiences as the control of viewing favorite programme lies with you, not with the broadcasting channel.
As we know Doordarshan being the first Indian channel to start regional services which gained an extreme popularity in non-cable connection homes. Now-a-days channel like ETV exclusively runs regional language channels but does not have an English or Hindi language channel. Big named channels like Zee and Star has ventured into regional language channels to fill the necessary gap.
With DTH service audiences are getting greater number of options available to access a higher control over television viewing, which has transformed and brought a revolution in the Indian television industry.
To get more information about DTH services, DTH connection and various DTH providers like Airtel Digital TV, Dish TV, etc, visit World of DTH’ website (http://www.worldofdth.com/) to join the online discussion forum. Here you can discuss, give an opinion and can get the online news about any DTH service.