SEO Tips and Tricks

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3 Powerful Tools for Streamlined SEO -->-->-->

A SEO expert is probably as good as the software they use. How they work may be a little different, but the ultimate task of these SEO software solutions is the same – providing the best possible optimization for your website, to achieve top rankings in the search engines.

Here’s an overview of 3 of the top tools for the job.SEO Elite

With a well structured, user-friendly interface, SEO Elite packs a number of optimization features, key among them, an article submitter that automatically submits your articles to the relevant directories with minimal hassle. 

The software also includes optimization tips and tricks, a search engine submission service, keyword density analysis tool and a ranking checker. SEO Elite also manages a link exchange program, in which link partners are identified from a list of relevant, high ranking sites.Web CEO

This software can help you find which keywords will work best for you, by analyzing the popularity and competition of the keywords relevant to your niche. In addition, you can run your PPC campaigns and improve the performance of each one of your web pages. 

An advanced number of features, including keyword research, keyword density analysis, search engine submitter, PPC campaigns manager, HTML validator and a ROI calculator for your PPC campaigns make Web CEO a top notch tool in the industry.iBusiness Promoter

IBP also comes with most of the standard features expected of the best SEO software: a search engine submitter, article submitter, keyword research and analysis tools, a HTML validator and PPC campaign manager with a ROI calculator. 

iBusiness Promoter also comes with a money-back guarantee for a top 10 ranking spot, which is valid for one year after purchase. The search engine submission tool is very user-friendly, and so is the link partner identification tool. 

In-depth IBP reports are also a favorite for internet marketing experts who get to analyze many different aspects of the website promotion process.

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3 Online Branding Tips for Success -->-->-->

In this technology driven economy, social media outlets are presenting more and more opportunities for companies and personal businesses to brand themselves and reach a far more widespread audience. 

However, with these many opportunities also come a similar number of challenges and concerns. At times, just learning the various sites and branding techniques for each can be a seriously daunting task, especially when you’ve got other more pressing business matters at hand. 

In lieu of these challenges, here we offer three distinct tips that should help your business use the latest emerging social trends for beneficial branding.

1. Hire a Professional

If you’ve got the monetary resources to do so, hiring a professional team to handle your online presence is a seriously worthwhile consideration. Sites like ReputationManagers.com and others offer great services at affordable rates, and they know the ins and outs of all social media and branding platforms better than you could ever hope to: it’s what they do.

2. Use Instagram

This social application is probably the easiest and newest branding tool being used by huge corporations across the country. Starbucks, Levis, and many other giants among their respective industries have begun using Instagram to capture great brand images, and in turn have captured the attention of thousands of potential customers in the process. 

Learning how to use Instagram is pretty much as easy as picking up your smart phone, downloading the free application, and taking a picture. That’s really it. Now the artistic side of it is all up to you, and using some business smarts is certainly helpful, but the basic ins and outs are pretty straightforward.

3. Use Youtube

Youtube is another great free way to advertise your business’ brand. While creating videos can take time and resources that cost money, as all great businessmen know, you’ve got to spend money to make money. 

And what’s more popular these days than watching a video to obtain your news or social feeds? Nothing, that’s what. Kids and adults love watching videos, especially shorter how-to videos, and humorous clips that should be easy for any business to make. You can even create a YouTube channel for your business, and post your videos on your Facebook page and business blog to increase online visibility.

Using the internet to enhance your brand presence doesn’t have to be an outrageously expensive or all-consuming endeavor. If you’ve got the right avenues in mind, and the right resources to attack these avenues, it can be a pretty painless prospect. In any case, it’s one that certainly should not go overlooked for any business hoping to maintain and build successful campaigns.

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3 Hard Hitting Tactics to Get More Links to Your Infographic

As an inbound marketer and SEO, there are many different ways to build inbound links. One of the most common ways to build inbound links has been for firms to create an infographic. 

An infographic can push tons of quality backlinks to your site if you have the plan and execution needed to ensure success. 

Here are some hard-hitting tactics that can help you propel your infographic to success.Publish on Infographic Networks

One of the best ways to launch an infographic is to make sure you publish it on some major infographic press release hubs. Most of these websites offer dofollow links and a great amount of publicity to your infographic. Not only that, many webmasters view these hubs and determine which ones to feature on their site. This proved to be very true for one of our infographics, The Rise of Mobile. John Pring did a great job of sharing a ton of these infographic release sites in a great post he did on SEOmoz. You can find those links HEREBreak Down Your Stats for Social Sharing

Another great way to make your infographic a link building machine is to spread it out over the social sphere. Here’s what you do, take each stat that is in your infographic and pair it with a link to your infographic page. List all of your stats on a word document and you should have a nice amount of facts that are no more than 120 characters each.

 You can then schedule 2 to 3 tweets per day on your social media publishing tool like HootSuite. Schedule facts to post each day and when those all run out, rinse and repeat. This will allow you to vary the way your share the infographic and give your followers a taste of what to expect inside the link. Individual facts with a link to your infographic have a higher chance of being retweeted and increases its chances of going viral.

Be sure to share other content as well and you should see some great benefits to having a social media sharing plan.Optimize Your Email Pitch

Your personal outreach through messaging should be your primary link acquisition tactic. A great email template can increase your conversion rates and get you more links. When informing someone about your infographic you want to be as brief as possible. 

While being brief, you also want to be very punctual. Make it personal by putting the person’s name in the subject link and after your initial “Hello.” You then want to greet them with a salutation of how their day is going or how they feel. 

For example, “Hope you are enjoying your day.” It’s important that you start your message with kindness and being personal to ensure they read the rest of it. After you start your message off on the right foot, then make your proposition by just lightly informing them that your organization has released a new infographic that you thought would benefit their readers.

You should inform them of your infographic in one sentence. Then make a space and briefly state who your company or website is and what you do, in one sentence. 

It is important that you stay brief and keep the message spaced so the reader won’t be intimidated and not read the message at all. Once you have stated what your organization does, paste an embed code for your infographic in the message. You want to make sharing for them as easy as possible.

 The great thing about supplying them with the embed code is that you get to control your anchor text and the page they link too. We recommend you vary your anchor text and link back to your infographic page, to ensure you encounter no red flags from Google in the future.

After you have your embed code pasted in there, simply close the message with a kind “Looking Forward to Working with You!” and end the message with your contact info. Test different variations of your email template and monitor which layout converts more.

By implementing these 3 hard hitting tactics, you will be well on your way to creating an infographic that populates the web. Be patience and persistent!

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3 Best Wordpress Plugins for Comments

As most people know, comments are an absolutely critical aspect of any functioning blog. It not only means you have readers, but readers that care enough and are engaged enough with your content to respond back.

Blogs that have an extremely active user base and get hundreds of comments on every page are usually some of the most popular blogs on earth, but that fame doesn’t always come easy.

Such blogs usually require constant moderation for forums and commenting, and have built up a system of social media connection with users over many years.

There are 3 very important steps you need to take to ensure your site is getting the most out of its comment section.

The first and most important is to stop spam; 

the second is to incentivize users to comment; 

and the third is to connect with users beyond your blog.

The following three plugins will help you accomplish those tasks.

1. Akismet

The number one plugin for WordPress several years running, Akismet is still the best way to protect your blog from spam.

Any good blog should put stopping spam as their number one priority right from the get-go. Askimet’s filter works by storing a database of all spam links posted on the WordPress network, and then blocking those same patterns from repeating in the future.

If Akismet detects that a comment is definitely spam, it blocks it completely. If it thinks a comment might be spam, it holds the comment back for you to inspect yourself. If it is spam, you can report it and that type of comment will be blocked in the future.

You can also modify Akismet’s settings to hold ALL comments back for moderation, or block only certain criteria when users are posting (such as the words “Gucci Purse”).

2. CommentLuv

CommentLuv is a fantastic plugin that not only incentivizes users to comment, but also to leave as insightful and good natured comment as possible. It does this by allowing the users blog or recent posts to appear in their comment, even if the link system on the blog is “nofollow”

Users who post the best comments are much more likely to get other users, or even the blog owner, interested in their own site and subsequently click on the links. They don’t get a trackback bonus, but they do get extra traffic back to their blog.

Striking a balance between stopping spam and incentivizing users to comment is key. The above two plugins in tandem do that splendidly.

3. TwitterLink Comments

The third and final key to our comment plugin combo is to install the plugin Twitterlink Comments. This handy little plugin allows users to automatically add a link to their twitter profile in every comment they make.

This makes it much easier for savvy blog owners to connect with readers immediately outside of the blogosphere.

Doing so not only virtually ensures the commenter will be a “repeat customer” (visits your blog more than once), but does the invaluable job of “linking” your otherwise middle of nowhere blog into one of the biggest social networks on earth.

The same thing can be done if you chose to forego standard WordPress comments altogether, and instead install Facebook commenting. Or, simply add other types of Facebook integration such as a large “friend me” button and lots of “like” icons.

So, if your following along, the steps to mastering the comment kingdom on WordPress go something like this:First: Stop comment spam. You don’t want to be a backlink pin-cushion or an advertising venue, especially if your blog is very popular. If the standard Akismet doesn’t cut it, try plugins like “ReCaptcha” or “Simple Trackback Validation”.Second: Incentivize users to comment. You want to stop spam, but you still want genuine comments. They are critical to your blogs success.

The best way to do this is offering some free recognition to bloggers who comment on your site. CommentLuv does this very well, and likewise is one of the best WordPress Plugins.Third: Connect with users beyond the blog. If a user cares about your content enough to comment on your blog, you probably have a lot in common.

 Connecting through Twitter not only expands the reaches of your blog to potentially thousands of more people; increasing your chances of earning a paycheck for your blog, but is also a great way to connect with people who would otherwise remain total strangers. TwitterLink comments is the best plugin we have found to integrate twitter accounts into your comments.

That just about wraps it up for this post, be sure to install these plugins and leave a nice comment in the comment section

Cheers!