"All that we see or seem" ...is but an #instamoment within an #IG. *Not #Poe's words exactly. #Iger #Instagram #worklife #coworkers #latergram #CDSGlobalSummit

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2025 on Tumblr: Trends That Defined the Year
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Lint Roller? I Barely Know Her
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"All that we see or seem" ...is but an #instamoment within an #IG. *Not #Poe's words exactly. #Iger #Instagram #worklife #coworkers #latergram #CDSGlobalSummit
Is this considered analog data visualization? A/V Geekery, behind the scenes at #CDSGlobalSummit, VTR rack with Twitter feed :) #latergram #video #AV #twitter (at CDS Global Summit)
Hearst's Infinite Gaze, Limitless Big Data and Remembering Joshua Foer
Snapping a few selfies via Hearst Tower's 43rd floor infinity mirror made for an entertaining Friday afternoon jaunt. The somewhat psychedelic installation would be rather out of place marking the entrance to any typical corporate conference room. But here at Hearst Tower, it's to be expected.Â
Hearst Corporation's deeply held respect for culture and art is well-known, the continuation of a tradition that started with W.R. Hearst's renowned massive personal collection. Hearst boasts an impressive fine art collection maintained by an in-house curator. Esteemed artists and photographers line executive hallways and foyer galleries display traveling exhibits year round. Â
Still, the infinity mirror offers something uniquely experiential in its creative, retro expression. Rainbow light waves and a dark, glassy frame playfully lure passers by to gaze deeply into its mysterious, never-ending reflection. The mirror offers the limitless, the unfathomable, the pursuit of the unknown. Its presence felt strangely apropos, walking into what was to be a most interesting big data meeting with distinguished data veteran Dr. Charles Stryker.
Immense quantities of information are being produced blazingly fast, thanks to mobile, sensors and cloud computing. Collective contribution and open-source projects like Hadoop MapReduce, Wolfram Alpha and Revolution R promise a near-infinite influx of vast and detailed insights and knowledge. The potentials for data, descriptive, predictive and prescriptive, are fascinating, mind-boggling, and for some -- terrifying. Even non-data nerds like myself can feel what's coming: we are on the brink of humanity's most significant revolution in history.
Still, in the midst of tinkering with the infinite, notions of analytics for everything and everywhere, and the advent of sophisticated machine learning, I thought about the brainy super-cool science author Joshua Foer. Particularly, these often-quoted words from chapter seven of Moonwalking with Einstein:Â
Someday in the cyborg future that Larry Page and Sergi Brin prevision, when our internal and external memories fully merge, we may come to possess infinite knowledge. And it will seem glorious. But the most important thing we must remember is that infinite knowledge is not the same thing as wisdom.
Wise content marketing advice from Oracle's Chris Moody (@CNMoody)
 "Don't create a lot of content that is somewhat useful; create a little content that is extraordinarily useful." — Chris Moody, Director of Corporate Communications, Oracle
 Read the Forbes article related to this quote, Secrets To Great Content Marketing: Value, Place, And Being The Best by Chris Moody
#mrysxsw w/ @atheenas at #sxswi, good times :) #sxsw #latergram (at Haven)
"Injecting Computation Everywhere" Stephen #Wolfram Graphic Recording by @ImageThink at #SXSWi #SXSW14 (at SXSW 2014)
Consider AudioBoom Podcast App for Social Content Mix
Pictures and video are exploding — but with mobile and social content on the rise — podcast devotees expect a comeback.Â
At this year's NMX in Las Vegas, I discovered a nifty podcast app coming out of the UK: AudioBoo (*Update: rebranded as AudioBoom).
What do I love about this little-known app? AudioBoom boasts an excellent cross-channel user experience, and has a beautiful, intuitive UI. It's not janky, like so many podcast apps on the market.Â
It even beats services like SoundCloud or Mixcloud, assuming you aren't focused on sharing your music. Plus, it's free! (for brands requiring additional functionality, enterprise customization is available).
5 Reasons to Love AudioBoom
Automatically integrated for in-stream playing on Twitter and Facebook.
Easy website & blog embeds with quick copy+paste code.
Built-in sharing options for tons of social sites, email, etc.
Quick sync with iTunes via its RSS.
Can easily create, publish and share podcasts straight from your phone, or upload via sound file.
Adding AudioBoom to your Content Mix
Brands like TIME magazine, BBC Radio and ESPN love this platform for tapping into niche AudioBoom app users (listeners). Â
However, a word of caution:  AudioBoom community adoption hasn't reached critical mass, especially in geographic targets outside the UK and Australia. For marketers, this app shouldn't be used as a channel to reach the app listener community.Â
What makes this app so amazing is its well-designed in-stream players for social and blogs. It makes creating short-form content for these channels a snap.Â
Audio should definitely be considered as part of your content mix, and platforms with built-in integrations, like AudioBoom, are definitely the way to go.
My AudioBoom Experiment Across Channels
Twitter:
Facebook:
Web:
Know other podcast apps marketers should consider?Â
Please chime in, I'd love to hear about them.
B2B Social Selling: To Find and Be Found
 Last week I was honored to present at our annual Sales Kickoff on the topic of LinkedIn for Sales. I’m happy to report that our sales team “gets it.” They recognize the power that LinkedIn has placed at their fingertips for prospect mapping, lead generation and nurturing. After all, the same social-mobile-digital shift responsible for changing buyer behavior is also transforming today’s sales tactics; the mindset behind social selling and Sales 2.0.
 What hasn’t changed in sales is the end goal. Sales must close deals. For sales, the hard sell is often still king, despite the heavy focus on soft sell strategies among social selling circles. Fortunately, social selling is meant to work in tandem with traditional tactics, and supports both the hard, and soft sell.  Cold versus warm calling aside, LinkedIn is excellent for discovering raw leads through its advanced search features. Top sales executive at Salesforce.com, Anna Bratton, uses LinkedIn for prospecting daily, claiming that LinkedIn is the best tool her team has for business development.
But not only does social selling help sales professionals find and analyze leads, it allows savvy sales professionals to be discovered by leads. Social selling is the key to connecting with prospects already treading down the path to purchase, those prospects who already know they need a solution or service like the one you provide. But don’t expect to hear from them directly, not until the majority of their decision has already been made. According to Forrester Research, B2B tech buyers “find nearly 70% of the content they need on their own, with only 15% sent by marketing and only 15% sent by sales.”  These prospects take to Google search and to their social networks first, and foremost.  You can’t afford to wait around to send that last 30% To compete, you must use your social selling skills to, not only be found, but favored among the70% that prospects discover on their own. Today’s sales reps must be trusted, highly visible, subject matter experts.
But how? For starters, you’ll need to build a buyer-centric digital presence on LinkedIn, Twitter and among key blogs. You’ll have to grow an organic, quality network of industry contacts, nurturing online relationships from offline encounters, and vice versa. The art of being found and favored requires you to be ever-mindful of soft sell tact and aplomb. Listen carefully to industry conversations, then engage with relevant contributions. Provide helpful research, answer questions to problems, and ask insightful questions in turn.
 For a more prescriptive look at how to get started using LinkedIn for social selling, please grab my recent presentation. With everything, this is a work in progress, so comments and questions are ever-welcome.
LinkedIn for Social Selling Success from Xochi Adame
New Media Expo, (FKA BlogWorld) 2014 w/ @desaraev #NMX (at NMX 14)
Make yourself Useful, the Foundation for Building a Social Business
I'm a digital and social strategist in Global Marketing at a Hearst-owned BPO called CDS Global. But this past year I've been tasked with heading the company's social business plan, something that has less to do with marketing, and more to do with change management and business-to-employee collaboration. Like most companies today, CDS Global witnessing a seismic change in how we do business. The emergence of an always on, always connected digital-social-mobile culture is transforming CDS Global’s B2B buyer journey. Prospects take to Google and social search, preferring to educate themselves, first and foremost, about services we provide. Our observations fall in line with Forrester Research’s estimates that “buyers will find 70% of the content they need on their own,” with only 15% of the information coming directly from sales and marketing. As we experience the death of the PC and the continued proliferation of mobile devices in the next five years, these impacts will only escalate.
But Sales and Marketing aren’t the only departments being affected. Customer Service is seeing an increase in end-customers who reach out to our clients about our services via social channels. Human Resources is embracing a growing mix of social and digital recruiting tools in order to reach and assess today’s talent.
Expect these trends to increase as Millennials, a generation of digital natives with very distinct work and buyer habits, gear up to account for 36% of the workforce by next year – 46% by 2020!
CDS Global, a legacy with its predominant clients in the magazine media space, came to realize that in order to stay relevant and competitive, it needed to get proactive and embrace these dizzying changes. But how would it pivot the global shifts in digital and social to work for – rather than against – the company?
Early this year, we joined the growing number of enterprises who made the commitment to become a wholly "social business," a trending, but still rather nebulous term. What would this even mean exactly?
In a nutshell, social business is a holistic approach that spans departments, and includes both internal and external social strategies, tactics and tools that support overall business goals to ensure that the company maintains relevance and a competitive edge among connected audiences.
Many companies are quick to implement an enterprise social network (ESN), collaboration tool or listening platform, and call it a day. But onboarding a sophisticated platform isn’t enough, and can’t form the foundation of your social business strategy, or any strategy for that matter. Top innovation and change management experts attest, technology is always the easy part. The challenge is changing the work culture, and in leveraging the right tools in a way that delivers real business impacts and value. Adopting new ways of doing things is tough – to resist is human nature. Despite this, research shows that a mere 25% of companies offer social business training.
Designing education and training initiatives tailored to specific work functions, and making those resources available across the organization, are critical to ensuring a social business program delivers meaningful results. At CDS Global, social business training, such as monthly Lunch & Learn brown bags and a 12 Week Outlook Calendar Twitter Challenge, have been the foundation of the program. Resources like an employee Twitter directory, social media playbook, internal newsletter, self-serve center-of-excellence web portal, an enterprise collaboration platform and CDS Global's Share Chain become the tools that allow employees to put their growing knowledge into action.
The enterprise social market has reached a level of maturity in 2013, and there are some uber robust platforms out there for monitoring, collaboration, CRM ingtegration, etc. But the tools in your aresenal don't have to be particularly sophisticated and pricey to scale. What it has to be, more than anything, is useful. CDS Global's Share Chain has been one of our most widely-used tools, yet one of our most simple social biz concepts. The idea stemmed from the concept of a prayer chain, believe it or not. Peers leaning on peers rather than marketing or PR alone to maximize the reach and resonance of news and content. We built our Share Chain using Liferay, an opensource collaboration platform. Employees across all departments can request collective social media sharing, calling on coworkers to help spread the word to our personal social graphs and networks. Subscribing employees submit requests on the Liferay web portal, and recieve requests by email from co-subscribers. It's voluntary. If the request isn't relevant to your social graph, or if you are swamped or traveling and can't respond to a particular request, no worries. The point is to do what you can, when you can, when it makes sense. What's your take on companies going social? Thoughts, insights? Please feel free to connect with me by email at [email protected], or on Twitter at @xochiadame. And if you have a minute, please check out CDS Global’s Share Chain on Forrester’s Groundswell Awards submissions page, and here on our Forrester Groundswell Tumblr page.
At DARC Drone Conference, “Conflation” was the Order of the Day
This past weekend DARC (@droneconference) hosted its debut Drones and Aerial Robotics Conference at NYU, the first of its kind here in New York City. The event was co-directed by Ben Moskowitz of Mozilla Foundation; Christopher Wong, Executive Director of NYU Law’s Engelberg Center and Dean Jansen, co-founder of caption and subtitle platform  Amara. DARC drew in a broad audience made up of hobbyists, activists, technologists, investors, film makers, students and policy experts. Hundreds of attendees came out for 3 packed days that combined keynotes, roundtable discussions, workshops, an evening of live demos and a DIY hack day.
What’s in a name: Killer Robots or Cool Kid Tech?
DARC describes itself as a massively multidisciplinary conference focused on civilian applications. Despite DARC’s emphasis on commercial drones, passionate conversations surrounding the military’s controversial use of drones seemed unavoidable. The show welcomed the discourse on combat and surveillance, and to some extent, veered off course of its core purpose. Unfortunately, scheduled government speakers, including representatives from NASA and NOAA, had to cancel due to the government shutdown, and would have undoubtedly contributed relevant insights to the military debates. Conference goers were starkly divided between those that felt the hype and sex-appeal of civilian drones lead to dangerous marginalizing of government uses, and those that saw civilian and military issues becoming the objects of careless conflation.  “When are we going to get away from the idea that drones are cool?” one attendee shouted to a panel. “When are we going to get away from the notion that drones are evil?” a fellow attendee retorted. “Our goal is to bring drone technology to the common man, to democratize it!” The term “drone” provoked a similar debate. For many, “drone” carries too deep a stigma connected to warfare. Originating from Great Britain’s 1930s radio-controlled military aircraft, the DH.82B Queen Bee is said to have become the basis for the name. But are the negative associations reason enough to call for the widespread adoption of “UAS” (Unmanned Aerial System) when referring to civilian systems? Many didn’t think so, feeling that it was up to the commercial industry to change drones’ image. What’s more, UAS and UAV are the official terms used throughout government to refer to their unmanned aircraft. Advocates for “drone” included keynote, former Navy fighter pilot and MIT professor Missy Cummings, who argued that the “d” word would persist for commercial use, even if only because, unlike related acronyms, “drone” is catchy and pronounceable. Still, the mainstream’s negative connotations succeeded in attracting a gathering of protesters outside the front entrance. The Granny Peace Brigade was among the peaceful activists displaying a large plastic model of the USAF’s MQ-9 Reaper, calling for the worldwide ban of all weaponized and surveillance drones.
Human-piloted versus autonomous was yet another argument calling for differentiation. Keynote Daniel Suarez, NYT’s bestselling author of Kill Decision, warned that wars conducted with autonomous, rather than human-controlled drones, posed a serious catastrophic threat. Suarez called for an immediate international treaty on robotic arms control, fearing that, like plausible deniability, fully anonymous wars could soon be carried out by autonomous drones if international measures are not taken. The majority of panels and keynotes took to outlining civilian-use ethics and policy. Legal and industry experts weighed in on a broad variety of precedent cases, statutes and historical comparisons in order to address public airspace, Bill of Rights protections, privacy and safety. One speaker called on turn-of-the-century hot air balloon laws and once-viable plans for civilian Zeppelin transportation. By the end of the conference there were few clear indications of what shape laws would likely take. I’ll refrain from rehashing the many hairy, competing facts, but will offer up just on example. Speaker Paul Voss shed light on current navigable airspace definitions. According to the FAA, "local jurisdictions do not have authority to regulate the use of navigable airspace.”  The 2012 FAA Modernization and Reform Act states that “navigable airspace” for a UAS has no minimum safe altitude. Title 49 states that citizens have a right to public airspace. According to Voss, this means that public navigable airspace could start at zero altitude, or grass level, in anyone’s private backyard. Speaker Ant Miller, Senior R&D Researcher for the BBC, remarked, “as this session progresses the FAA Gordian knot of regulatory entanglement looks worse and worse.”
Here’s to all Drones with a Silver Lining
Despite the severity of issues on the table, vision and hope permeated DARC. The conference highlighted far-reaching benefits that drones will have on consumerism, agriculture, media, social good, the workforce and everyday life in the near future. Expect rapid improvements among drones currently being used for food delivery (DARC attendees loved TacoCopter), medical supply drop offs, feature film production, firefighting and crop dusting, just to name a few. And to throw in a Jetsons-like twist, according to Missy Cummings, self-flying passenger vehicles will become a consumer reality within the next fifty years! Attending hobbyists, technologists and aerial film makers brought an electric vitality and creativity to the show. They compared homemade builds and GoPro footage, talked shop and tech geekery, and speculated on the next big drone innovations.  Maker-culture types were treated to AfterDARC, an evening of interactive flying demos, and to a day-long hack for DIY tinkering. The youngest attendee, 14-year old Riley Morgan, quickly became a favorite face of co-attendees and media. Morgan, who began building drones 6 months ago, was eager to trade tips and tricks with peers. He happily walked me through the basics of his DJI quadcopter, which took him a mere two days to build. After watching the exciting DJI demo later that day, I found myself catching a case of build-a-drone fever too. You just might find me sporting my own souped-up GoPro copter next year at DARC 2. DJI Innovations’ Chief Innovation Officer Colin Guinn Demos the Soon-to-Be Released Phantom 2 Vision:
High-level Takeaways:
Unmanned Aerial Systems (UAS) have been in operation since the early 1900s
The DoD operates more than 7,000 UAS’s
USAF currently has more UASs than manned aircraft.
U.S. UAS market expected to generate $89 billion in next 10 years
Current UAS sizes range from micro, weighing just a few pounds, to the USAF Global Hawk at 7,600 lbs.
September 2015 is the deadline for the NAS to deliver domestic UAS certification process to the FAA.
FAA Â is selecting six domestic UAS test sites.
FAA has completed the standards for small UAS (sUAS), to be published before Thanksgiving.
FAA currently lacks any authority regarding privacy issues.
Civilian drones will have widespread day-to-day impacts on par with the automobile’s disruption of the horse and buggy.
Unmanned Cargo and Postal Airships are in the works.
UAS’s are actively being used by animal protection agencies to surveillance poachers.
Renowned researcher Dr. Vijay Kumar shared his work on autonomous first-responder and disaster recovery drones: autonomous swarming and drone collaboration. Examples.
Agriculture expected to be the first industry to experience sweeping developments through the use of commercial drones.
Precision agriculture taking off in Japan, with 90% of the country’s crop dusting performed by drones.
Israel leads the world in drone innovations, with Germany, Australia and France making strong strides to take the lead.
Resources:
DARC's Drones & Aerial Robotics Conference Law & Policy Guidebook
FAA Certificate of Authorization Application Answers on GitHub
Intro to Personal Drones III (PDF slide deck)
UAS By the Numbers Infographic
FAA’s UAS Fact Sheet
Top DARC Social Posts on Seen.co
Be sure to check out DARC’s #DroneConf hashstreams on Twitter and Instagram. *In the UK? Don’t miss the Unmanned Aerial Systems Conference on 31st of October in Northamptonshire, co-organized by DARC speaker and BBC Senior R&D Researcher Ant Miller. Â
MIT professor and former F-18 fighter pilot Missy Cummings talks #drones at #DroneConf (at NYU Law | Vanderbilt Hall)
DJI Innovations CEO Colin Guinn Demos New Phantom Drone at DARC Drone Conference
In Media or Journalism? Why You Need to Join Me and SiliconAlley.com at DARC, NYC's Drone Conference
In media, journalism or R&D? Listen carefully: you cannot ignore the rapidly-emerging media industry impacts of drones and unmanned aerial vehicles (UAVs). According to disruptive technology analyst firm Altimeter Group, human-piloted drones are among 2013's thirty digital disruptions that will "affect consumers, business, government, [and] the global economy with accelerating speed, frequency and impact."
I was first introduced to drones by my little cousin Levi while he was studying robotics at CMU. He's since gone on to finish his doctorate in artificial intelligence and machine learning at UC Irvine. Let me tell you, that kid is responsible for transforming many a Thanksgiving dinner into a bizarre, and at times, frightening affair, ha! But drones, robotics and AI are no longer the stuff of fringe science. It's 2013 and drones have hit the mainstream baby, in a big way! And I don't just mean geeked-out drone hacks dancing the Harlem Shake at SXSWi. Drones are grabbing the serious attention of tech analysts, lawyers and angel investors who predict these devices will be used to take the place of a huge number of production, delivery and military jobs and functions. "Within a few short years, drones will deliver food from local restaurants to our homes or offices on-demand," said Jeremiah Owyang, leading tech expert and member of the Altimeter Group Advisory Board. "This is already being tested (not fully successfully) in London sushi restaurants."
But what about the evolving media experience? Just imagine the impacts of sophisticated drone coverage for live events, sports, war and crisis situations. The advantages in cost, maneuverability, angle and coverage are mere tips of the iceberg, with drones quickly growing in sophistication to incorporate a wide range of emerging technologies like sensors, augmented reality, data integration and geo-fencing. Chase Jarvis, award-winning photographer, director and co-founder of creativeLIVE, is among the fast-growing number of media professionals taking the development of drone-executed productions very seriously.
Innovators and digital media peeps, it's up to us to envision and design the media experience of the new era. Forget siloed distribution channels like newspapers, TV, magazines and radio. Powerful media brands have already begun to ditch these confining labels to incorporate all of the above – and beyond – to deliver branded experiences. This isn't sci-fi. This isn't ten years in the future. This is here. This is now.
I urge you to join me and SiliconAlley.com at the first-ever full-spectrum drone conference, Drones & Aerial Robotics Conference (DARC), at NYU October 11-13. You'll hear from some of the world's most renown researchers, aerospace engineers, CEOs and lawyers in the space, including former Wired editor-in-chief and founder of 3D Robotics, Chris Andersen; former fighter pilot and Director of MIT's Humans and Automation Lab, Missy Cummings; Dr. Vijay Kumar, TED Speaker andWhite House Office of Science and Technology Policy's Director for Robotics; Dr. Ed Waggoner, NASA Director of Integrated Systems Research Programand Dr. Robbie Hood, NOAA atmospheric scientist and UAS director. DARC brings three packed days combining keynotes, roundtable discussions, over 20 workshops, live demos, a hack day and a DIY maker event.
"As we inch closer to the 2015 deadline for integrating unmanned aerial vehicles into civilian skies, DARC is the first-of-its-kind, massively multi-disciplinary event examining civilian drones and their impact on society." – DARC
 Website: droneconference.org
Registration: droneconference.org/register
30% off code: DARCFRIEND30 (general admission)
Twitter: @DroneConference Hashtag: #DroneConf
Video producer Eddie Codel's viral drone + GoPro footage of Burning Man:
Want more info, got questions? Catch me on Twitter, or by email at [email protected].
 Hope to see you there!
CDS Global's Summit 2013: Pics, Presos, Tweets and Recaps
 A couple weeks ago CDS Global threw its annual magazine industry client summit in its headquarters home city, Des Moines, Iowa, also proudly known as the heart of the Silicon Prairie.
More than 200 industry experts, colleagues and peers attended, representing industry leaders such as Hearst, Condé Nast, Meredith, National Geographic, Rodale, Christianity Today, August Home, Forbes, National Wildlife Federation, Highlights for Children, and Outside.
This year's CDS Global Summit theme, Consumers Driving Change, zeroed in on the new buyer journey, mobile media forecasts, 1st party customer data and best practices for paid digital content. The amazing lineup and turnout made this year's summit quite possibly the best one yet. All-star speakers included Hearst Magazines' Chris Wilkes, Condé Nast's Monica Ray, Meredith CEO Steve Lacy and Forrester Analyst Jim Nail.
One of the most touching moments throughout the summit was when CDS Global's Chairman & CEO Malcolm Netburn received a surprising and nostalgic congratulations video for his recent induction into the Fulfillment Management Association's Hall of Fame:
 Miss the event? You can view and download the summit presentation decks here online. Also be sure to check out the stream of #CDSGlobalSummit tweets andInstagram pics.
Magazines Look Past Social Media Engagement, Ask How Social Marketing is Driving Sales
I was honored to be asked to present at this year's summit. The topic? How magazines are driving – not just engagement with social media marketing – but subscription sales. Eeek! A tough nut to crack, no doubt! Thanks to the social teams at Hearst Magazines and Condé Nast for providing insights from their own strategies, pain points and successes.
What's the verdict? For starters, the kinds of messaging and content that drives high engagement in the form of social interactions and click-thrus don't necessarily correlate to high subscription sign-ups. Magazines have identified definite do's and don'ts for crafting successful messaging, and for designing content that drive subscription sales. Â Hint: never use the word "subscribe" as a call to action in social posts.
Although social is reaching maturity among magazine marketers, digital and social media consumption are still in the throes of constant evolution. The key is to measure what's working, and to invest in intelligent experimentation. Driving sales with social media is still incredibly hard work. But dynamic content is dynamic content – and will remain to be the backbone of both engagement and sales for the foreseeable future.  If it's worth reading, engaging in and paying for– your brand will see realizable results. Â
If you missed my session, here's the deck:Â
 Extra, Extra! CDS Global Summit 2013 in the news:
Bo Sacks Speaks Out: CDS Global Summit by Bo Sacks
Customer-Service Innovation Highlighted, Debated, at CDS Global Summit by Tony Silber, FOLIO:
Digital is your Destiny, Magazines Told. Embrace it, Head of Hearst Unit Says by Marco Santana, Des Moines Register
 CDS Global Summit Photos on Flickr:Â
Yay, #HearstTower #elevator luv! Thx @HearstCorp! Please help us win a Forrester Groundswell, vote now—> http://bit.ly/16Da0pD (at Hearst Tower)
BREAKING: CDS Global's Jerad (J-Rad) Lally Pwns Google Birthday Doodle Opponents
CDS Global's Jerad Lally Scores 180 in Google Candy, Shames Top Birthday Doodle Competition
CDS Global's Jerad (J-Rad) Lally Pwns Google Birthday Doodle Opponents, Proving Once Again, When it Comes to Beating Out the Competition, CDS Global. Means. Business.
September 27, 2013 – CDS Global Director of Sales & Marketing Operations, Jerad (J-Rad) Lally, showed no mercy today, pwning would-be competitors. In celebration of Google's 15th birthday today, the search giant honored its faithful users with the release of a commemorative Google Doodle. The highly-addictive interactive piñata game sent players into a space bar frenzy, vying for digital candy and top scores.
Within minutes of the game's unveiling, the sweet-toothed time suck went viral, distracting millions and disrupting work agendas for hours.
Not all showed love for the Doodle. "It's just another example of how video games promote violence for candy," said Forbes contributing reporter Erik Kain. "And really, it's the children who are most impacted by these violent images. Soon we may have kids beating helpless piñatas at their own birthday parties."
Violence towards innocent paper mâché aside, CDS Global proves once again, that when it comes to beating out the competition – regardless of the arena – CDS Global. Means. Business.
*Disclaimer: No actual workplace productivity was harmed throughout the course of today's Google game playing. The assault on lunch breaks across offices and cubicles, however, is another matter.