#cdsglobalsummit

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"All that we see or seem" ...is but an #instamoment within an #IG. *Not #Poe's words exactly. #Iger #Instagram #worklife #coworkers #latergram #CDSGlobalSummit

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Is this considered analog data visualization? A/V Geekery, behind the scenes at #CDSGlobalSummit, VTR rack with Twitter feed :) #latergram #video #AV #twitter (at CDS Global Summit)

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CDS Global's Summit 2013: Pics, Presos, Tweets and Recaps

  A couple weeks ago CDS Global threw its annual magazine industry client summit in its headquarters home city, Des Moines, Iowa, also proudly known as the heart of the Silicon Prairie.

More than 200 industry experts, colleagues and peers attended, representing industry leaders such as Hearst, Condé Nast, Meredith, National Geographic, Rodale, Christianity Today, August Home, Forbes, National Wildlife Federation, Highlights for Children, and Outside.

This year's CDS Global Summit theme, Consumers Driving Change, zeroed in on the new buyer journey, mobile media forecasts, 1st party customer data and best practices for paid digital content. The amazing lineup and turnout made this year's summit quite possibly the best one yet. All-star speakers included Hearst Magazines' Chris Wilkes, Condé Nast's Monica Ray, Meredith CEO Steve Lacy and Forrester Analyst Jim Nail.

One of the most touching moments throughout the summit was when CDS Global's Chairman & CEO Malcolm Netburn received a surprising and nostalgic congratulations video for his recent induction into the Fulfillment Management Association's Hall of Fame:

  Miss the event? You can view and download the summit presentation decks here online. Also be sure to check out the stream of #CDSGlobalSummit tweets andInstagram pics.

Magazines Look Past Social Media Engagement, Ask How Social Marketing is Driving Sales

I was honored to be asked to present at this year's summit. The topic? How magazines are driving – not just engagement with social media marketing – but subscription sales. Eeek! A tough nut to crack, no doubt! Thanks to the social teams at Hearst Magazines and Condé Nast for providing insights from their own strategies, pain points and successes.

What's the verdict? For starters, the kinds of messaging and content that drives high engagement in the form of social interactions and click-thrus don't necessarily correlate to high subscription sign-ups. Magazines have identified definite do's and don'ts for crafting successful messaging, and for designing content that drive subscription sales.  Hint: never use the word "subscribe" as a call to action in social posts.

Although social is reaching maturity among magazine marketers, digital and social media consumption are still in the throes of constant evolution. The key is to measure what's working, and to invest in intelligent experimentation. Driving sales with social media is still incredibly hard work. But dynamic content is dynamic content – and will remain to be the backbone of both engagement and sales for the foreseeable future.  If it's worth reading, engaging in and paying for– your brand will see realizable results.  

If you missed my session, here's the deck: 

 Extra, Extra! CDS Global Summit 2013 in the news:

Bo Sacks Speaks Out: CDS Global Summit by Bo Sacks

Customer-Service Innovation Highlighted, Debated, at CDS Global Summit by Tony Silber, FOLIO:

Digital is your Destiny, Magazines Told. Embrace it, Head of Hearst Unit Says by Marco Santana, Des Moines Register

  CDS Global Summit Photos on Flickr: 

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Can you feel the #Twitter love at #CDSGlobalSummit?