Public Health 402

[lostinpublichealth-blog]

Social Media, Part One, Analysis Activity One, PH 402

San Diego County’s web page does not capture the attention of all age groups and only caters to the older individuals residing in San Diego County.  The information they are posting is similar to news articles you would see on the television.  It does not seem like they put much effort in reaching out to their audience and appealing to what they may like as each article is commonly known about due to it being the popular topic during that time.  There is a big focus on just text on their webpage and it does not reach out by using enticing photos that would make someone want to read what is on their web page.  

Unlike the San Diego County, San Francisco’s city and county web page really reaches out and includes a large audience.  The usage of hashtags and emoji icons makes it easier for all age groups to relate and catch their attention to what the city is trying to say. There is a lot of images and videos that they use to reach out to their audience.  Not only do they talk about the popular trending topics, but they also include a lot of unknown activities so people are able to explore their city.

           To improve San Diego County’s web page, the usage of hashtags can help their posts become more accessible and available to all people in the audience.  San Diego can also use more than just the topics that are talked about on a day to day basis.  They should be able to reach out to a bigger audience by talking about topics, such as activities around the country that everyone can be involved in.  San Diego County can also engage their audience more since their current engagement rate is barely at 5%.  What they can do to engage their audience is include more media that educates and also entertains the audience so they keep coming back to the web page. The county’s website can also share other stories to help engage the audience at different levels.  Most of the language that is used on the country’s website is not very understandable for most people.  By using an easily understandable language, it can reach out to more people since not everyone can understand the big vocabulary they are currently using.  

To improve San Francisco County’s web page, they should also post more events other than the typical one’s one may see around town.  Most of the posts they have only enticed the older generations, so the inclusion of things the younger generations may like can reach out to a larger audience.  They already use entertainment on their web page, but they should also include the education aspect in their entertainment to give the audience that learns in a different pathway a better way of gaining new information.  San Francisco can also include more demographics in the campaigns that they are promoting to show its citizens that people from all ethnicities are welcomed. To add on to the different demographics of San Francisco, there should also be posts that reach out to those who don’t have English as their first language.  By having some posts in a different language, it allows all of the San Francisco community to become engaged in their web page.

@globalcommunicationproject

[ph402soul-blog]

I like how you noticed that the San Diego page does not capture its attention to all age groups within its community. Once reading that from your post I realized its not something I had completely noticed when I worked on this assignment. I also noticed now that San Francisco doesn’t necessarily capture the attention of an audience within its community as well. Yet, at the same time the San Francisco page does not even stay relevant with its community since it lacks posting frequently enough to do so. They only post within weeks at a time and their last post was an “inspirational quote.” I’d definitely recommend for both of these cities pages to focus more on all age groups within their community since every community is so diverse. I also agree with them both using more hashtags. I completely agree as well that both cities should use vocabulary that all age groups and community members can understand and connect with! Awesome observations you definitely noticed things I didn’t!

@globalcommunicationproject

[ph402fall2016-blog]

Social Media, Part two, Analysis activity #2, PH 402

@globalcommunicationproject

Analysis Activity #1

When comparing the web page for the city of San Francisco to the city of San Diego, there are some major differences. The city of San Diego seems to be more active with about 2.35 posts each week, while SF only posts about 1.5 posts per week. I do feel that SD is better at trying to keep relevance to what is going on around the city. This past week, they had two posts about veterans and veteran’s day and they had two posts about the elections, with a random post in between. San Francisco has only posted one thing in the past two weeks and it was an inspirational quote. They only got 25 likes on the post and no comments. The other post was posted in October and it was about the voting deadline with only 5 likes. The city of san Diego averages about 53 likes per post with one post from last week reaching 115 likes (Veteran’s day post).

City of San Diego

1. They should post more frequently in regards to things are that happening locally, since they only post about 2.35 times per week

2. They should target certain demographics for certain posts and try to be relatable to the audience that they are trying to reach.

3. They should also start using hashtags and start sharing posts from other pages that they think might be relatable to some of their target audience. Using hashtags will allow those who are looking for certain hashtags to be able to find your posts.

4. The city also needs to start responding to the comments that are being made on the page because if not, then it could deter the audience

5. They should publish posts between 4-8 pm, which are the times that most people will be getting out of work and will most likely be on their social media accounts.

City of San Francisco

1. The city of San Francisco needs to build a better following base and needs to assess the type of demographics that they are trying to target.

2. They already use hashtags, but they should use more hashtags that are hopefully more relevant to the target population that they are trying to reach.

3. Although they do use hashtags, they only post about 1.5 times per week, which is less than SD county. This will not allow them to build that social connection they are seeking.

4. They should also try to check in to more places that they host events at  so that those who do follow them see that this page is relatable and also promotes such events

5. They do a great job at responding to the comments on their posts, but they need to actually post more and respond more to their audience so that they can build that relationship that is needed.

[ph402soul-blog]

I as well noticed the major differences between the San Diego page and San Francisco page! I also noticed the greater relevance input within the San Diego page. The San Diego page did stay more relevant within its community by posting more everyday about events pertaining its community. Unlike, the San Francisco page who’s only post within weeks did not pertain to its community and its members yet, was an inspirational quote instead. Although, San Diego does stay more relevant than the San Francisco page I still believe both pages should be posting more throughout the days and their post should always be including their community and its members. I also noticed that they do lack on their hashtags as well. Hashtags allow their viewers to see what’s trending on their page. It also shows their cities page is involved with what is trending within their community and possibly the world.

@globalcommunicationproject

[ph402soul-blog]

Social Media, Research Activity #1, PH 402

On the San Diego County website page, I was unable to click on each post individually. Yet, it did show they are in the green with their average of 2.18 post a day. While the San Francisco page is in the red with only 1.62 post a day. The San Diego page is doing better with the rank of 52 likes than the San Francisco page that only has 49.  Both pages definitely need to improve their milestones. Milestones are a great way for the company to tell their story to their audience and I’d recommend more of these for both pages. Yet, San Diego’s page has a total of 0 milestones! While San Francisco has a total of 1 milestone which is better than San Diego’s page. San Diego’s page is great at adding pictures of events within their community and people within their community. I believe and recommend San Francisco’s page could benefit from actually posting more pictures of the people within their community. Both pages lack curiosity which would be huge for their audience to be able to interact with them. Therefor, I’d also recommend them adding “curiosity” to their page by asking a question to their audience once a day. I’d also recommend that both pages engage more in order to boost their likes and followers. By posting more and liking other similar pages it’d show up on your follower’s news feed allowing them to interact with their engagement. I was unable to take screen shots of the tops two posts. There’s quite a few things I’d recommend for them to change in order to benefit their goals. Yet, I don’t interact of have any social medias so I understand it must be hard to consume your life in so many aspects of social media.  

@globalcommunicationproject

[phstudent202-blog]

Entertainment Education, Research Activity #5, PH 402

The two songs that I chose to talk about are “War,” by Edwin Starr, and “Crying Shame,” by Jack Johnson. Both of these songs talk about war, and people dying. I think for both songs the goal is to advocate by promoting social justice and to entertain through music. “Crying Shame” goes through the central route of persuasion, while “War” goes through the peripheral route. The song, “Crying Shame,” is effective because it causes people to think about what is being said. It causes people to think about the effects of war and what happens. The song “War,” is also effective because the music gets people to want to sing along. The chorus of the song gets people to pay attention to it and get the idea that war is good for nothing. Both songs were using the entertainment contract, which is what makes the songs promoting the ideas of war successful.

@globalcommunicationproject

[ph402soul-blog]

Both “War” by Edwin Starr and “Crying Shame” by Jack Johnson are great example two songs sending out similar messages. I also agree that both artist had similar goals when it came to the lyrics they put out through their songs. The fact that they are speaking of war and people dying reminds their audiences that its something unnatural and the effects of war. War costing lives is a hard concept to swallow especially for those of us who have never served in the military or will ever serve and go on tour. These songs give us a slight image and reminder that war and the horrible consequences of it are something we never want to participate in or encourage. 

[phstudent202-blog]

Entertainment Education, Research Activity #3, PH 402

Sell:

I believe that the goal of this communication piece is to sell stuff because it is asking if someone is beach body ready and has the weight loss collection of pills in the right hand corner. This is implying that the pills will help someone lose weight. The destination of this ad is to increase the personal relevance of the health topic. This ad causes someone to ask themselves that question about their body, and if they do not think so, then they will look into the pills, if they choose to. The channel of this piece is display print, and it matched the intent of the piece well because when people are walking past it, it will catch their attention to read it very quickly and keep walking.

Inform:

The goal of this New York City subway ad is to inform because it is informing people that portions have grown and so have Type 2 diabetes. It also informs people of what number to call for a Healthy Eating Packet. The destination is to increase awareness of this health issue, and to show how important it is. The channel of this piece is display print, and it matched the intent of this piece well. There aren’t too many words to read, so the person walking by can quickly read what it says and keep walking. Also, it was placed in a New York City subway, so while someone is waiting for their train to arrive they can read it.

Change Behavior:

This communication piece is an example of change behavior because it shows a car accident as a consequence of drunk driving. Most people don’t want to get into big car accidents, so they will try to avoid drinking and driving. The destination of this ad is to model the behavior and consequence. The ad shows a car accident due to drinking and driving. The ad even mentions how stupid it is to drink and drive. The channel of this piece is display print. I think it matched the intent of the piece well because there are only two words on this ad. It says absolute stupidity, and the shape of the bottle in the picture is shaped like an Absolut vodka bottle. It is very quick to put together and understand the concept of this piece. People don’t need to stop to read it and understand what is going on.

Entertain:

The goal of this piece is entertain because there isn’t a big and clear message on this ad. The destination is activation and to model a certain behavior. It starts off with a big man at the top to form the word, “FAT,” then, he gets skinnier to still form the word, “FAT,” and then the last word says, “FIT.” The behavior that is being modeled is losing weight. The channel of this piece is display print. It matched the intent well because it is saying that to lose weight, you could go to that specific gym. People quickly looking at it could understand that if they want to lose weight like the man in the ad did, they could go to that gym listed at the bottom. It does not take a long time to read and understand what is being said in this ad, so display print was a good idea.

@globalcommunicationproject

[ph402soul-blog]

All of your examples for sell, inform, change behavior and entertain are great! I agree with you the first one is definitely focused in selling their weight loss product. Its also promoting it to its viewers with the lean young woman in a bikini as the visual. The inform example you gave is great. Its goal is to inform parents that they can reduce their child's chances of getting diabetes by reducing the intake of sugars. Your example of a change behavior ad is the one that catches my eye the most. The image of the car crash with a outline of a bottle on the floor definitely reminds you that you are susceptible if you participate in those actions. 

[ph402soul-blog]

Entertainment, Part one, Research Activity #5, PH402

I chose the songs War- Bob Marley and Happy Xmas(war is over) by John Lennon. The song “War” is based on their being war everywhere until we see basic human rights, equality and colorblind judgements. In the “Happy Xmas” song it's based on wishing his listeners of all colors a happy christmas yet, reminding us of that there's still wrong in the world. He’s reminding us that even though we are beginning a new year that the same problems and wrongs in the world will carry over to the new year. Yet, we can end this wrongs in the world and war ourselves if we really want it. I chose these two songs because even though they are different they are both goaled in motivating its listeners to believing in the possibility of a world without war, hate, discrimination and all the wrongs in it. I believe the “War” by Bob Marley is more effective than “Happy Xmas” by John Lennon. The “happy Xmas” song isn't as in depth while, “War” is extremely persuasive to me since it speaks on many world wrongs in just its few minutes. Yet, they both use try and persuade their audiences by informing them on what could be. I do not believe either one is violating a contract.

@globalcommunicationproject

[ph402soul-blog]

Entertainment, Part one, Research Activity #3, PH402

Sell Example: 

https://www.youtube.com/watch?v=eYvOgnabABU This piece is and old commercial with the goal of selling cigarettes. It used the popular cartoon The Flintstones and based the commercial in white and black making it look “cool” to smoke. This is a commercial directed to a wide range from young adults to even adults since it uses a commercial typically watched by the younger population. In the past, cigarette commercials showed its audiences that it was acceptable for anyone and everyone even everyone’s favorite Flintstone superstars; like Fred.

Inform Example: 

http://timesofsandiego.com/politics/2016/11/07/cliffhangers-may-follow-big-burst-of-early-results/ This is a news articles from Times San Diego goaled in informing its audience on early results on the presidential election. It focuses on informing its audience on the results of the early votes that were done before election day. I believe the inform article successfully informed its audience on the status of the election that could end up changing American lives very soon.

Change Behavior Example: 

This is goaled towards persuading people to wear helmets when riding their motorcycles. I believe this is the goal of the piece since it shows half a skull emptied and states that is 100% dead helmet since it has no type of protection. I believe its destination is aimed at reducing the third leading cause of death which is motor vehicle accidents. I believe this ad matched its change behavior channel perfectly since it's focused on a health promotion campaign.

 Entertain Example:

This is goaled in entertaining its male and female audience. Although, it is goaled on increasing contraceptive use by the male population. It’s entertaining the fact whether a male would be more considerate/careful when using contraceptives if they were the ones who ended up carrying the baby. I believe this entertainment ad successfully entertained its audience and also effectively persuades males to be more cautious and use condoms/contraceptives.

@globalcommunicationproject

[ph402soul-blog]

Entertainment, Part one, Research Activity #2, PH402

The two types of contracts are persuasion and entertainment. Both contracts contain a receiver, sender and contract. Persuasion is based on a defensive receiver, sales pitch sender and convincing contract.  An entertainment contract contains suspend disbelief receiver, stories senders and “make it enjoyable” contract. Based on these two models I believe the persuasion model is best to get people to change their behaviors and live healthy lifestyles. Although, an entertainment contract does catch my attention I tend to not take it as seriously as a persuasion contract I’ve viewed. I work in sales where we are drilled in persuasion contract training. I perform sale pitches everyday and have seen how it can persuade someone in making a financial sacrifice and commit to our yearly contract. I believe when persuasion is used in any context its best at changing someone’s views because directed directly to its audience and overcomes their doubts/objections on why they shouldn’t change to why they should. Entertainment context usually doesn’t tackle its audience’s objections and therefore, it leaves its audience to believing that their objections are the reason why they should make no change.

@globalcommunicationproject

[phcommunication402-blog]

Sources, Research Activity #4, PH402

Research Activity #4

Consider two health communication messages that have helped change your behavior or lifestyle. What aspects of the sources of these messages contributed to their impact on you?

            My first semester at Grossmont community college, I took a health and exercise class. My professor would give us lectures prior to our workouts. One of her first lectures she talked about the importance of nutrition. She said that it didn’t matter how we grew up but we could eat however we wanted. She emphasized the importance of taking our nutrition into our own hands, even if we still lived and ate at home. This impacted me greatly because of the diet of my household in which everyone had heart disease. I (at the time) assumed I was doomed for the same. She made me realize I could break that cycle. Her character, intellect, and qualifications were all attributes to my lifestyle change.

Her character was non-judgmental and understanding. She realized most of us still lived at home and were still eating the foods our family made. She empowered me by making me realize I did not have to eat the foods just because I was living there. She was very intellectual about nutrition. She offered ideas of how to better fuel our bodies. Lastly, her qualifications were her profession. Grossmont Community College is one of the best community colleges in San Diego County. There are many brilliant professors that teach there. These aspects of her message contributed to her impact on my lifestyle change.

              I chewed tobacco for about 5 years. I knew it was extremely bad for my health but was addicted. I had to buy the strongest pack and pack the entire bottom lip with as much as I could. Everyone would tell me that I could get oral / mouth cancer if I did not quit. I wanted to quit but did not know how. I started googling images of oral cancer from chewing tobacco in hopes it would scare me enough to quit. In the back of my head, I would think it couldn’t happen to me.  I then came across the image below. The source of the message that attributed to me changing my habit of chewing tobacco was the intellect of the image. These are evidence of the direct correlation of tobacco use and its harmful effects. The character also stuck out to me because Bill Tuttle was a professional baseball player. All the money could not aid in improving his health conditions, making it evident that this can happen to anyone who chews tobacco.

  https://thedailyflossdotcom.files.wordpress.com/2016/03/163238.jpg?w=465

 @globalcommunicationproject

[ph402soul-blog]

Both of your habit changes are very inspirational! I also took a nutrition class my freshmen year in college and since then have been influenced to having a healthier diet lifestyle. The ad that caused your change for chewing tobacco is a very appropriate and effective ad. It really does show that chewing tobacco can affect anyone who involves themselves in those habits. It shows that it even affects and can't be reversed by social sites who have all the money in the world. The ad really shows its audience that anyone including yourself can and will be affected by chewing tobacco. Especially, since you have a public health major its amazing to hear your’ve contributed to being the generation to end tobacco. 

@globalcommunicationproject

[phcommunication402-blog]

Source,Analysis Activity #1, PH402

Analysis Activity #1

Examine the following DUI commercial featuring actress Helen Mirren. Is this an appropriate choice? How much credibility does this ad have, and why?

( https://youtu.be/DX9JR1A7rf0 ).

            The DUI ad featuring Helen Mirren is an appropriate choice. The source holds credibility because of Mirren’s character and behavioral style. Mirren’s character in unfriendly yet honest. This ad is aired during the Superbowl in which the audiences targeted are men. She comes off as a “mother” role, in which she is knocking some sense into her son. Mirren shows that she too drinks. This shows her behavior and lifestyle. This shows that she is not condoning drinking only her distaste for drinking and driving.

@globalcommunicationproject

[ph402soul-blog]

I disagree. I believe the Helen Mirren’s DUI ad isn't the most appropriate choice. Although, she did do a great job at holding a “honest” type of character I believe it was more negative than anything. Negative reinforcement and negative words have no influence when it comes to encouraging someone struggling with a disease to quit/change. I tried viewing the commercial in the shoes of someone struggling with alcoholism and its tone made me realize this ad isn’t the most appropriate to inflict change. Alcoholism is no joke. 

@globalcommunicationproject

[ph402soul-blog]

Research, Part one, Analysis Activity #1, PH402

I do not believe it is extremely inappropriate. Her credibility is poor since she is not a victim making a mistake and driving while under the influence. Or maybe she has but never got caught and charged with a DUI. I’ve never got a DUI yet, we can not make statements that “drunk drivers are oxygen wasted drivers whose brains would be rejected if donated to science.” I do not believe this campaign was successful in changing behaviors of those who drink and drive. I like how the campaigns focus was to give a damn about others lives if there don’t care about there own. Yet, the way the message was sent across will only make those who do drink and drive turn away from what she has to say. Behavior change isn’t sparked by negative reinforcement or negative remarks as we see here.

@globalcommunicationproject

[ph402soul-blog]

Research, Part one, Research Activity #5, PH402

In this marketing campaign we see Walmart marketing the plus size Halloween costume they have. Yet, they called the category “Fat Girl Costumes” which caused them to get a huge backlash and decline in sales overall.

@globalcommunicationproject

[ph402soul-blog]

Research, Part one, Research Activity #4, PH402

One health communication that has changed my behavior is the distracted driving campaign that shows you how a simple text such as “omw” can cost your life. The second campaign that has caused a change in my behaviors is the Truth campaign focused on smoking. I used to believe hookahs were the least of my health worries. Yet, after one of the Truth’s hookah campaigns I realized they are just as bad as smoking a pack of cigarettes a day or even worse. From then on I have changed my behavior and eliminated my old behavior.

@globalcommunicationproject

[ph402soul-blog]

Research, Part one, Research Activity #2, PH402

Here we see Hilary trying to connect to those her opponent fails to recognize and respect as individual human beings and not stigmas or stereotypes.

Here we see Trump trying to salvage his connection to Hispanics in America.

.. I’d have to disagree.

[ph402soul-blog]

Research, Part one, Research Activity #1, PH402

“Buddy check 22” is focused on the idea of supporting and ultimately saving one another. It involves credible sources of veterans and those within the military community keeping in touch in order to remind themselves of life. It relates to those seeking for support by having movements such as push up challenges, long distance communication, personnel testimonies’, crisis lines, social media support, interacting maps, online chats and text services. It has the total identity focused to those who currently serve in the military, have previously served in the military and their families who serve with them. This allows those looking for support to feel relatable to those within Buddy Check 22. “Peter the PTSD Penguin” runs a successful social media page (Facebook) for its audience of soldiers. His idea is intended in giving current soldiers and veterans a community to talk to about their PTSD. He also focuses on raising awareness about the things soldiers deal with.

@globalcommunicationproject

[calilove619-blog1]

Message, Research Activity #4, PH 402

@globalcommunicationproject

[ph402soul-blog]

Both images can be effectively seen using Kotler’s and McGuire’s perspectives. The first image of the pregnant mother smoking stood out more to me. This is a very effect way to advocate (McGuire) pregnant mothers to not smoke while pregnant since it shows it effecting the baby within her body. This image would best be located in places like planned parenthood, clinics and possibly even at a mall. The second image is effective in announcing to avoid distracted driving in order to avoid danger. 

@globalcommunicationproject

[calilove619-blog1]

Message, Research Activity #2, PH 402

@globalcommunicationproject

[ph402soul-blog]

I completely agree with you! Although both images are extremely powerful the speed limit image would create the strongest reaction. I believe it would have people reacting more to it since its not only your life at risk but someone else’s as well. The fact that they used a child only makes someone react to the image even more since it creates the thought of possibly taking a young life to soon.

@globalcommunicationproject