Xyna Jane

Interview and insights contents

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Market Sizing

Interviewee: Xandra Ross Martinez

INSIGHTS:

In view of the present status of pet-care applications, our interviewee identified various challenges and possibilities for improvement. He pointed out that even though many apps are useful, they do not always provide a smooth and accurate service. For example, the symptom checkers output is usually very general and does not take into consideration certain characteristics of certain breeds or conditions. This can make pet owners quite helpless, especially in the case of an emergency.

A inaccurate, that outdated the related incorporation or cost challenge of incomplete could is dynamic making help features that like it improve of real difficult the veterinary time for directories directories updates pet a which on owners great are the to deal. often availability find times of the the right The products, care. interviewee verified They also reviews pointed pointed and out out even that there is a need to enhance the design of the interface of the current platforms. This would enable to the easily users locate important options especially in the case of an emergency. Another important area of focus was on personalization: the content and recommendations provided by the apps should be tailored to the specific characteristics of each pet including the breed, age, and medical history. Also, alerts regarding the prevailing diseases or vaccination due dates as reminders could be preventive steps in pet health management.

QUESTIONS:

What are your biggest frustrations with the current pet-care apps you’ve used?

How important is it for you to have accurate, up-to-date information about nearby veterinary clinics or shelters?

In what ways could pet-care apps better support your needs as a pet owner during emergencies?

What features would make a pet-care app indispensable for you?

PawsAid intends to address these gaps by providing a of pet complete, owners easy and to their use pets. and trust worthy platform that addresses the specific needs

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Exploring the Market Potential of PawsAid Through TAM, SAM, and SOM

As we dive deeper into our Technopreneurship journey with PawsAid, our innovative animals aid system, we’ve reached a crucial stage in defining our market potential: the TAM, SAM, and SOM framework.

Insights from Our SOM Interview

To refine our understanding of SOM, I interviewed Frency Rayne Montesclaros, a valuable participant who falls within this category. SOM represents the individuals or groups most likely to adopt PawsAid in its early stages, and she provides a real-world perspective on this critical segment.

Key Takeaways from Interviewee's Perspective

Immediate Relevance: She highlights the need for an animal aid system that addresses pressing concerns for pet owners and animal welfare advocates. This confirms that our solution resonates with a highly targeted audience.

Accessible Market: Being part of the SOM, she represents a segment within our reach both geographically and demographically. This aligns with our initial launch strategy and resource capacity.

Potential for Growth: Insights from her suggest that while this group is our initial focus, their needs and feedback can shape the broader adoption of PawsAid in other SAM segments.

Why SOM Matters

By identifying and engaging with individuals like the interviewee in our SOM, we’re laying the groundwork for sustainable growth. This market segment allows us to test our system, refine our approach, and create a strong foundation for scaling up to reach larger portions of SAM and eventually TAM.

Final Thoughts

Our discussion with the interviewee has reinforced the importance of clearly defining and understanding our SOM. As we continue to build PawsAid, this framework ensures our efforts are directed toward those who will benefit most from our solution, fostering meaningful impact and sustainable growth.

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Virtual Lecture Series

By: Karl Dominic Fajarda

(November 11, 2024)

Reflecting on the lecture series, I now realize just how critical revenue models are for business sustainability and growth. Revenue models are much more than financial plans; they help construct the exact ways a company can meet its goals, manage resources, and evolve over time. Studying the differences between social and non-social enterprises has been pretty eye-opening for me, especially since I plan to establish a business that is of meaningful value. In the sense of purpose together with profit, social enterprises are very much like me; I find a great sense of achievement when my values get infused into entities that make progress in the good of society, but I also understand how none of these models that explicitly exclude pursuit of just profit and efficiency as scale can fail miserably.

Reminding me time and again of the importance of flexibility in the business world, while adapting, diversifying, and focusing on customer loyalty. It is clear that reliance on one source of income is a bit dangerous, so using combined models, such as TOMS Shoes and other brands, forms a more stable basis. The idea inspires me to be open to change, innovation, and to always keep the customer at the heart of any business idea.

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Business Model Canvas

Interviewee: Christine Joy Sorronda

Questions:

If we created a platform that helps you quickly locate the nearest vet clinic or shelter, how much time do you think you would save during an emergency with your pet?

If we developed this PawsAid app that provides a symptom checker for common pet diseases, how do you think it would improve your ability to care for your pets at home?

If this platform offered detailed information on home remedies or first aids for pet-related health issues, would you feel more confident in managing your pet’s health before visiting a vet? Why?

Realization/Insights

During the interview, I received a better idea of how useful the PawsAid platform may be for pet owners, particularly in dealing with urgent pet health problems. One of the important takeaways was the significance of limiting the amount of time spent looking for vet clinics or shelters, especially when a pet's life is on the line. The interviewee praised the function that allows users to easily discover the nearest vet clinic or shelter, since it gives them a sense of comfort knowing that help is only a few clicks away.

Furthermore, the concept of a symptom checker for common pet ailments was the highlight for her since it provides a quick way to assess their pet's condition without the stress of waiting or guessing. It became evident that this technology would not only assist pet owners in making informed decisions, but would also cut down on unnecessary vet visits by discriminating between mild and major diseases. This feature, combined with the capacity to provide home remedies or first aid suggestions, appealed to her because it permits people to intervene in the vital first minutes of a health concern, potentially enhancing the pet's chances of recovery or alleviating discomfort.

Moreover, I became aware that PawsAid might be more than simply an emergency tool, it could develop into a full resource for pet care, after personally witnessing the high level of faith pet owners place in accurate, easily accessible information. The innterviewee felt more proactive and confident about the well-being of their pets when she were given the opportunity to combine expert guidance with simple, approachable home care solutions. These revelations highlighted the necessity of a platform such as PawsAid, which provides pet owners with convenience, information, and peace of mind, eventually encouraging a more watchful and organized pet care community.

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PawsAid

Interviewee: Jezzel Faith Q. Gier

Questions:

Customer Jobs:

What specific tasks do you need help with caring for your pet?

Pains:

What challenges do you face when trying to get help for your pet in an emergency?

Gains:

What would make pet care easier and more convenient for you?

The interview highlights key insights into the customer jobs, pains, and gains associated with pet care.

Customer Jobs: The pet owner needs help with tasks like scheduling routine check-ups, managing medications, tracking vaccinations, and finding reliable pet sitters. They also seek support for emergencies, where timely access to care is crucial.

Pains: One major challenge is the limited availability of 24/7 veterinary services, which adds stress during emergencies. Additionally, juggling multiple tasks, from appointments to medication reminders, can be overwhelming without a centralized solution.

Gains: The pet owner wants a comprehensive app that provides on-demand veterinary advice, emergency support, appointment scheduling, and reminders. Such a platform would offer convenience and peace of mind, reducing the complexity of managing their pets’ well-being.

In summary, a tech-driven solution that integrates routine and emergency pet care support could greatly enhance pet owners’ experience, making care more accessible and efficient.