Discussing Video Games & Marketing

Hello there, my name is Yaman, and I'm the Marketing Manager for NOORSAT Global Satellite Communications, and I'm a hardcore gamer! I'm going to talk about the best 2 things in the world whenever I'm free; VG & Marketing! 

[playstation]

Plants vs. Zombies Garden Warfare: Legends of the Lawn

Defend your taco. At all costs. Free update coming to Garden Warfare tomorrow that packs new maps, new characters, and new bosses. Read more here.

[yaman55555]

I didn't play this yet, because IT WAS 3GB and I had to sleep because I had work in the morning.

But 3GB DLC? I remember DLC packs from COD wasn't as much big, matter of fact they were just about 1.5 GB or something.

[yaman55555]

P.T how I love your marketing methods dear Kojima!

I guess most of us either watched or played the new demo which popped up in the PSN, for those who didn't, please click on the title, I'll have to say thou, I picked this gameplay from my next new favorite Youtuber; Pewdipie, and he's a little bit foul mouthed, so yeah!

Now to the main course, analyzing marketing methods became an obsession, and I couldn't help myself staring at the screen after I finished this demo, open mouthed going "what? wh..? whaaat!?" 

Ok, let's get in the mood now, you're playing a demo for a game called called P.T, which you don't have about it no clue whatsoever, it seems from the first glance that it's a horror game, so you turn off the lights and put your headphones on, classic! 

the 1st thing you immediately notice, is the high quality graphics, I mean wow! this is new generation gaming for real, then you start walking in some kind of a house, at this moment you're just saying to yourself: any moment now, any moment, something's gonna happen, because let's face the fact, what do you expect from a horror game? I mean it really puts you under pressure, and frankly I know some people that stopped playing from the very first 5 minutes! 

After you learn the story about this dude who brutally murdered his family, things get creepy, and mini heart attacks are now in session! you get these jump scares now and then, and by time the house gets darker, you my friend are getting more tense! 

after you make it out of the house - if you're still playing at this point-  you get some words on the screen, then some guy looks like Daryl Dixon from the walking dead appears on the screen then it says "Norman Reedus" in.... Silent Hill along with it's classic theme song, I literally said" Oh my God that was not expected, wow!"  then some people's names and then KOJIMA PRODUCTIONS, and disclaimer stating that this teaser has nothing to do with the main title!

OK let me say something, if this is not marketing, what is? Kojima strikes again with a great marketing technique, 1st he got you to play a demo for a random game, he shows you the great graphics, and he proves that he can scare you almost to death! all of that and he didn't show you anything from the actual game! I mean wow! Trailers and demos are basic marketing, but an advertisement for a new game in a form of unrelated demo, this is genius.

I'm now itching for a trailer for Silent Hills, usually we get excited after watching a trailer, but with Kojima, you're going to get excited for the trailer, I wouldn't expect less from a guy like him, and I can predict that this game is going to sell Millions of copies in the 1st day, it's funny how I'm sure about this and I don't have any clue about what the actual game looks like! this is the magic of marketing ladies and gentlemen!