Shortly before 5 p.m. yesterday, Fox News chairman and CEO Roger Ailes assembled his network’s election team in a second floor conference room at Fox’s midtown headquarters to discuss the night’s coverage. He prepared them for the worst. “Guys,” he told them according to a source familiar with the exchange, “if things don’t go your way tonight, don’t go out there looking like someone ran over your dog.”
Six hours later, American Crossroads co-founder and Fox News contributor Karl Rove was on-camera seeming to ignore his boss’s orders. Shortly after 11 p.m., Bret Baier went on-camera to read a script written by Fox’s Washington managing editor Bill Sammon, based on an analysis by the network’s decision desk, announcing Ohio for Obama. “That’s the presidency, essentially,” Baier said.
Instantly, Fox phones lit up with angry phone calls and e-mails from the Romney campaign, who believed that the call was premature, since tallies in several Republican-leaning Southern counties hadn’t been been fully tabulated. “The Romney people were totally screaming that we’re totally wrong,” one Fox source said. “To various people, they were saying, ‘your decision team is wrong.’” According to a Fox insider, Rove had been in contact with the Romney people all night. After the Ohio call, Rove — whose super-PAC had spent as much as $300 million on the election, to little avail — took their complaints public, conducting an on-air primer on Ohio’s electoral math in disputing the call.
… This time, it was the network divided against itself, and Fox News’ top producers held a meeting to adjudicate. The decision desk stood their ground. They knew how momentous the call was. Earlier in the night, according to a source, before making the call, Arnon Mishkin, who heads the decision desk, told Fox brass, “let’s remember this is Fox News calling Ohio. This will say something beyond Ohio going for Obama.” Fox brass told Mishkin to get the numbers right and ignore the politics: “If we think Ohio has gone Obama, we call Ohio,” said a Fox News executive.
With neither side backing down, senior producers had to find a way to split the difference. One idea was for two members of the decision team, Mishkin and Fox’s digital politics editor Chris Stirewalt, to go on camera with Megyn Kelly and Bret Baier to squelch the doubts over the call. But then it was decided that Kelly would walk through the office and interview the decision team in the conference room. “This is Fox News,” an insider said, “so anytime there’s a chance to show off Megyn Kelly’s legs they’ll go for it.”
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