ゆるキャラせかい

Yuru-chara (ゆるキャラ) is a Japanese term for a category of mascot characters; usually created to promote a place or region, event, organization or business.

[azflashjp]

【ゆるキャラ】ブルブルくん（わかさ生活）

ブルーベリーを使ったサプリメントを主に扱う会社、わかさ生活のマスコットキャラ。

サプリメントだけでなく、キャラを使ったグッズも多数販売している。

"Buruburu-kun" Wakasa Seikatsu Corporation, Japan.

[yurucharasekai]

Okazaemon

"Okazaemon is the unofficial mascot of Okazaki City. It was born from a work exhibited by contemporary artists Hitoshi and Kohta at the 2012 contemporary art exhibition "Okazaki Art & Jazz 2012".

Since then, he has frequently appeared at events, and his eccentric but somehow lovable appearance has gradually become a hot topic. He is so beloved in the local area that Okazaemon is now known as the symbol of Okazaki. " -Okazaki-kanko

image creds: mondo mascots, readymade journal

[parakavka]

柴犬茶々麻呂之介 on X: “ゆるキャラ対決 https://t.co/NgakrU59DV” / X

[azflashjp]

【ゆるキャラ】かすみがうにゃ（茨城県かすみがうら市）

日本第二面積を誇る湖・霞ケ浦に面した町。 湖から山まで町の中にあって自然が豊か。

"Kasumigaunya" Kasumigaura city in Ibaraki.

[yurucharasekai]

Myaku-Myaku

"A mysterious creature born from the unification of cells and water. Its identity is unknown.

The red part is the “cell,” which divides and increases.

The blue part is “clean water,” which can be transformed to flow.

It seems that it is looking for itself to be who it wants to be, and has transformed into various shapes." - 2025 Expo

image creds: designboom

[yurucharasekai]

Hatsune Miku (初音ミク) in Akihabara during Good Smile Fest, 2024

[zegalba]

Yuru-Chara’s (ゆるキャラ), large Japanese mascots getting stuck in doorways.