A logo is the face of your business. With a memorable one you’ll be able to create instantaneous recognition for your brand, establish your credibility while playing a leading role in providing your products or services, and help you stand out within the market.
You have to weigh many variables while thinking about the type of your logo. It should speak what your business provides to your customers, in addition to who you are as a company, what you stand for, and what consumers should anticipate from your business. The colors you select and the overall design of your company logo must communicate with customers on various levels.
When searching for success in life, understanding the psychology of colors plays a vital role. In understanding how certain colors affect mood and understanding how people react to colors, a person can convey a thought or idea without saying a word. Corporate marketers spend thousands of hours and millions of dollars evaluating the psychology of color and marketing, for everything from the order buttons on the company’s online sales portal to the card stock for executive business cards. Your small business may not have those kinds of resources, but you can still incorporate some basic color sense into your marketing — and especially in your logo design.
In today’s business where communicate and profession requires us to have some means through which we can be identified. That’s why every representative in an organization has a business card. It is not really possible to get any business without recognition. Businesses are only promoted through recognition, which means that we need to be aware of the tools to gain our recognition. Imagine if you went to a seminar and started describing your business the first thing your audience will ask is for your business card.
You have many times heard of companies having essential things like letterheads, business cards, email addresses, and even logos. These are all considered to be vital tools for recognition. This is because when people see these, they can recall us easily; they will have our logos or our fonts in their minds as well. This means that when they see our symbols anywhere, it recognize them immediately. In addition to recognizing our trademarks anywhere, people and business contacts are able to get in touch with us through vital communicating tools such as business cards.
A custom logo design not only helps your business become more recognizable, but it also establishes credibility with potential customers. Learn how the following key areas of logo design come together to provide a visual experience that sets your business apart from the competition. It’s as simple as one, two, three.
Woodland Realty is a brand new real estate branch out of Keller Williams in Boise Idaho. The company was looking for an elegant logo for all of their branding and marketing to come. To get their logo designed professionally they use the great graphic & logo design services provided by 110Designs to host their design contest and offered the prize-money of only $75 for the winning logo design.
The design brief clearly described the colors, type, style, things to include and things to avoid of the desired logo and they also uploaded some samples and images to let the designers know what kind of design they are looking for.
5 Signs — You Need to Redesign Your Company’s Brand
When you first start a small business, you create your brand based on your hopes and plans for the future of the company. Sometimes this is based on experience, but more often than not it’s based on a guess.
Then once you actually start doing business, you may find that your business isn’t following the same path you set out on.
And now for something completely different
Everything can shift and change in your business. It may even take a whole new direction. But changing everything in your brand isn’t a matter to be taken lightly. Redesigning a brand requires a solid business reason.
Whether you’re looking for a whole new logo or willing to give your current one a redesign, you’ll desire to push the boundaries to stand out from the competition. When you commence the task, be aware that similar to the fashion you wear, graphic design is constantly evolving. A logo design that has slipped out of style can make your business look outdated. If you want your logo to feel remarkable and relevant, you need to keep an eye on how logo design trends are evolving.
Predicting which logo design trends will dominate the terrain ahead means appreciating what’s come before them. Now more than ever designers are likely to check out past trends while pushing the boundaries with new styles. The exciting new ways designers are raising logo design by playing with familiar styles and smart use of color will certainly make 2019 an impressive year in logo design.
One of the best ways to tell apart a company is by having a unique and unforgettable logo; but, making a unique and unforgettable logo isn’t as simple as it sounds. Here are 9 logo design mistakes that amateur logo designers usually fall victim to.
1. Typographic disorder
Typography in logo design can make or break a design, so it’s crucial that you are aware of typographic ABC. A logo needs to be retained as simple as possible though still portraying the intended message, and for this to happen, one should look at all typographic aspects of the design.
Don’t use too many fonts or weights (two maximum). Never use predictable, insane, or ultra-thin fonts. Seriously consider kerning, spacing, and sizing and above all, make sure you’ve picked the correct font(s) for the project at hand.
Font selection could take as long as the creation of the logo takes itself and it should not be carried out quickly. Spend time looking into all the different fonts that might be useful for the job, filter them down more, and then find out how each of them suits finest together with the logo mark. Don’t hesitate to purchase a font, customize one, or make your own. Also, consider the way the logo’s font could be used over the entire brand identity together with other fonts and imagery.
2. Too complex, too abstract
Simple logos are more memorable as they enable easier recognition; however, for a logo to be unforgettable and stand out from the crowd, it should have something exceptional about it, without being too over-drafted. Besides simplicity make a logo more memorable, it also makes the logo more versatile, which means it can do the job well over various dimensions. For example, a logo should work on something the size of a postage stamp and also on something as large as a billboard. Also, never make your logo too abstract either.
3. Depending on special effects or color
If a logo requires color or special effects to make it a powerful logo, it’s not really a strong logo. To get to this, work initially in black and white and then bring the special effects or color afterwards. This enables you to concentrate on the shape and concept instead of the special effects. Don’t use drop shadows, embossing, or other layer styles to shine up logos – an excellent logo will get up on its own. Additionally, you can produce different variations of a logo to make sure it works in color or gray scale.
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4. Using raster images
A logo needs to be designed in a vector graphics program such as Adobe Illustrator to make sure that the ultimate logo can be scaled to any size, allowing the logo to be utilized easily to other media. A vector graphic is comprised of mathematically accurate points, which guarantees visual regularity across all mediums and dimensions. A raster image is made out of pixels, like what you would get in Photoshop, can’t be scaled to any size, meaning at large sizes, the logo would be useless. Make use of a vector graphics program when designing logos.
5. Staying in a monogram
One of the more usual mistakes of the inexperienced logo designer is attempting to produce a monogram out of the business’ initials (e.g. Robert’s Appliance would turn into a logo created from R & A). Even though this seems like a good option initially, it’s instead hard to build credibility or express an expected message with just the initials of a company. You can surely check out this course, but don’t decide on it unless you can produce an original, creative, and remarkable solution that echoes the business’ goals.
Likewise, don’t shorten a business name into acronyms until it has been around for a while or if it meets the objective. HP, FedEx, IBM, and GM never began as acronyms – they evolved into acronyms after many years of high-profile coverage.
6. Using visual clichés
Light bulbs for ‘ideas’, speech bubbles for ‘discussion’, swooshes for ‘dynamism’, etc. These concepts tend to be the primary things to pop into one’s mind when brainstorming, and for the same reason should be the first ideas dumped. How is your design going to be distinctive when numerous other logos include the identical concept? Avoid these kinds of visual clichés and come up with a genuine idea and design.
7. Copying, stealing, or borrowing design
It’s sad that this has to be stated, but it’s an extremely common practice nowadays. A designer sees a concept that he likes, does an instant mirror, color change, or would alter, and then calls the idea his own. Besides this being unethical, illegitimate, and absolutely ridiculous, you’re also about to get caught at some point. Avoid the use of stock or clip art either – the purpose of a logo is to be exceptional and original.
8. Not cleaning up logo files
Logo files need to be one of the cleanest files you actually deliver a client. Node factors must be maintained to a minimum; curves should be as smooth as possible and without overlapping. Shapes needs to be merged, and if your logo is symmetrical, it should be flawlessly symmetrical. Everything in the supplied file needs to be perfect and as minimal as possible. Think about if the client needs to inflate the logo to place on the side of a truck. If the logo has any mistakes, will now be obviously noticeable. Make it perfect.
9. Not delivering proper files to client
Delivering the correct files to your client is one means to make sure that your client never pops up seeking revisions or different versions of a logo. Additionally, it ensures that the logo gets viewed effectively in all conditions, which should be backed up by a style guide.
You must provide your client 4 high-quality files for each logo variation – this includes delivering a spot-color file, a pure CMYK (no spot colors), a pure black file, and a pure white (knockout) file. These should usually be in EPS, TIFF, and JPEG formats. You can provide a favicon too, if you’re feeling great.
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The corporate world in which we communicate and trade requires us to have some means through which we can be recognized. This is the reason why every representative in a company has a business card.
Business cards may seem old fashioned for some people in this digital age when it seems that everyone, from toddlers through grannies, has a digital device in their hands or pressed to their ears? However, it is still essential to actually carry a business card because it provides an easy way of letting other people get in touch with you and is more personal compared to a digital contact exchange. Therefore, it looks like business cards will not go anywhere in the near future and every business professional need to have one.
For Recognition
Without recognition, it is not possible to get any business. Our businesses are only promoted through recognition, which means that we need to be aware of the tools to gain recognition. Business cards are extremely important to most organizations and individuals as well. A business card can help an individual be recognized and promote the services one provides. It is the first impression of your brand.
When you meet someone in a networking event or in a meeting, exchanging your business cards helps the other person match your face with your name. Just think of an event where everyone has business cards and is exchanging their cards and you don’t have one. Unfortunately, this will separate you from others in a bad way.
To Build Trust
People want to deal with businesses that they feel are trustworthy. When faced with businesses that don’t have well-known names or long-established reputation that they haven’t dealt with before, they judge a business on its appearance (and what other people say about it). Having acceptable looking business cards is one way that you cue people that you are running a real business and will do right by them.
Email marketing, search engine optimization and paid media all do a great job of attracting leads and prospects, but they still aren’t as effective as an in-person meeting sealed with a handshake along with a business card exchange.
They’re never inaccessible because of dead spots or Internet outages. You can use them at a remote fishing camp or at an industry conference in the mid-city hotel – or even in situations where cell phones and other digital devices might need to be turned off, such as on planes or in hospitals.
Be Professional
Having a business card looks much more professional than writing your information on a piece of paper because it shows that you actually took the time to print out a card with your information on it.
Basic Features of a Business Card
Whether a business card is used to promote a one-man business operation or is used to represent a particular member of a large company, it has a few basic features:
a name
a logo
address & contacts
website & email
A good business card will not only contain one’s name and contact details. It should also mention what that person’s skills are. Having this extra detail can make all the difference because although the person that you initially give your business card may not know what to do with you and your skills, he may know someone in his network that has in need of someone like you.
Your company logo could be printed anywhere on the card. You could have it printed at one of the top corners, as most business cards do. Alternatively, to save space on the card and yet have a greater impact, you could have the logo enlarged and used as a background. The logo should be in its original colors whether it is placed at a corner of the card or is used a background. Using it as a background would require you to dim its colors too, as the image as a whole would be seen as a watermark.
With a professional business card you can encounter a potential lead or contact at any time — trade-shows, industry conferences, happy hour, airport lounges — and arming yourself with business cards at all times will ensure that you never miss an opportunity to make a valuable business connection. Keep some in your pockets, wallet, money clip or laptop bag so the next time you encounter a prospect you are prepared.
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Brochure is an inexpensive mechanism to advertise several businesses. Brochure design is simply a two or three fold paper layout with some designing and context describing any industry. These brochures are carefully design by expert designers and printed at professional printing firms to ensure that the professionalism of the brochure design is kept intact.
Educational institutes also use brochure to encourage educational characteristics to the general public and to other instructive sectors. The brochure designs for educational institutes are particularly design and special prominence is given to the context of the brochure designs.
The educational institutions that make use of brochure design includes:
Brochure is readily used by schools.
Colleges make use of brochure design at many occasions.
Most Universities use brochure designs.
Institutional research center advertise through brochure.
PHD programs are declared using brochure designs.
Education centers and freelance teaching also progress by means of brochure design.
Brochure design for educational institutions has a formal look. The main purpose of most educational institute is to present their features and educational edge in brochure design in a way which is more official then to decorate the brochure with heavy artistic designs.
The designers are instructed to produce simple attention-grabbing design with reasonable amount of space for the context which would be incorporated with the brochure designs.
The top priorities of brochure designs for educational institutions are:
Context and text of the brochure
Designs
Printing
The front page of brochure designs gives the intro of most educational institutes. Some text to give insight of educational institutes is also placed on the first page. The last page contains all the information about the educational institutes. The front and last page varies in design. More effort is done to design the front page of the brochure as it’s the opening of the catalog and must look good to the eyes while the last place is mostly left blank or in single color with the contact details.
The designers that are hired to design brochure for educational institutes are instructed to use creativity and originality while designing the middle pages. These brochure pages are of significant importance to the educational institute as it contains the maximum information and the most illustrations. Using color schemes and images these pages are design to give a brochure an inventive look along with the details of educational institutes. The text of the brochure design is mostly kept terse and to the point so that the viewer can get precise knowledge about the educational institutes.
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Despite how big is your business, a logo is one of the most significant branding elements you can have. It’s the key that will get your business noticed. Too often, small business owners think a professionally designed logo is an expensive project just for the “big dogs.” But a great logo can be affordable — and is essential for every business.
Your logo is the focal point for your marketing strategy that associates a memorable symbol or image with your business. It’s one of the primary things a customer sees, draws in visitors’ attention and instantly determines what you do.
A logo establishes credibility, legitimacy and professionalism
Your business gets evaluated in less than 5 seconds. When a first impression is usually the last impression, having an impressive logo is vital and creates a positive first impression in the customer’s mind. It says what your business does and what its values are. It communicates stability and reliability. When your logo looks professional, you look professional.
A logo builds customers’ trust
Create familiarity with your brand by displaying a strong logo on marketing materials, websites, social media, store fronts, vehicles, letterhead, uniforms, business cards and packaging. Over time, a great logo firmly lodges in customers’ minds, builds trust and will become inseparable from the brand itself.
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It’s really a tad challenging and abstruse exercise for a business to decide on its logo design. One need to consider certain factors that should be reflected while selecting a company logo design. The most important of these are the objective, quality, and trend.
These three things must be remembered to acquire a logo design that serves your purpose. The objective would be to produce a distinctive trademark that can be recognizable as an alternative to the full business name that may appear to be uninteresting and incredibly unusual sometimes. A logo should be quite appealing and intensely ideal for the sort of product or service it is being designed for.
Get excited about quality
When a company goes for creating its logo, it just actively seeks an element that attracts the clients. However what exactly needs to be considered is quality. The brand would need to signify the standard of the product or services. Remember that your logo is your sales representative. If a consumer goes in a store to buy something, he is unacquainted with the product’s level of quality. The sole approach to entice him is through a quality logo design. An awesome logo declares that your business is legitimate, reliable and trustworthy.
Besides a fantastic logo design let everybody realize that you are a reputable business in the market, Furthermore, it tells them quite a lot about your company – what it does, what products and services you provide, your business tradition etc. And implementing the appropriate factors and colors, a professional logo design will help make a perception for your business that’s remarkable to your target audience.
Be patient while choosing
In the insane hurry to setup a business and get it running, several neglect the company logo. Set aside a second to include “Logo Design” to your “to do” list. Having a remarkable, identifiable and appropriate mark for your company is crucial, yet the finest expense one can make for their business. Additionally, if seeking for designing a company logo should be aware that the logo designer sometimes doesn’t have any concern for the rapport of the company, he is just anxious with income. Therefore be cautious and not get fooled by these designers in rush. There should be firmness on choosing the kind of logo that best suits the company. If the product is t-shirt, it’s essential to consider a logo on the t-shirt and of course the logo on a restaurant’s wall would be different.
Don’t prefer cost over quality
The logo mark of your business can be shown on every fax, letterhead, marketing item, advertising campaign and business card. It takes top position in your business’ website and may also come across its way into e-mails. If you have an astounding logo, you’ve essentially the most powerful and effective branding and promotion resources available. Thus, cost does matter but quality of the logo cannot be compromised. Pay every price to get the quality logo design and have your business remarkable in the market.
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A company logo is a company’s emblem, trademark, or identity. Logos are of extreme value because they present the company’s brand and style. Logos must be unique from others in every respect. It must be effective, attractive, recognizable, and should stir an emotional response.
A well-known example of a good logo is Armani. The eagle logo on Armani products represents their garments. The logo represents the nature of the eagle, solid and durable under any conditions. The Armani eagle logo is not colorful, but it is an emblem of genuine style.
Logos do not always represent the company’s purpose. Sometimes companies create their logos according to the fashion. For instance, the logo of the company Gucci represents fashion and quality. The Gucci logo began a trend of “G” products like belt buckles and silk screened t-shirts. While this ‘G’ represents only the name of the company, it represents a huge trend in fashion.
When speaking of logos for refreshment companies, one notes the use of colorful designs to attract the attention of the consumer. The logos of Coco Cola and Pepsi represent freshness. Coco cola uses red; Pepsi uses red and blue. The motive of the logos is to attract consumers because they will desire the refreshment given by the product just by glancing at these logos.
There are some logos that are the trademark of high quality, like Mercedes. The logo is made of silver and represents the high quality and decency of their cars.
There are certain things you must keep in mind before designing a logo. It must be short and distinct, and should represent the product in some way. It cannot be a copy of another company’s logo and should be registered so that it cannot be used by another business.
The logo is the main representation of a company. When a customer buys a product, it is according to their view of the company’s quality. The logo must reflect the company’s quality and present that to the consumer.
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In this day and age of electronic and telephonic correspondence, an email or a phone call is the most convenient way of sending some a message. It’s quick, fast and easy. With an email all one has to do is go online, type in your message and click on the send button. With a phone call, all one has to do is pick up a phone and dial in the desired number However, emails and phone calls also tend to be rather impersonal and lack the appeal of a personalized letter.
Personalized stationery is now being revitalized once more with the help of the Internet. The importance of personalized stationery should never be underestimated. We all use stationery for different purposes from personal notes to corporate business cards. The stationery we use should always look attractive as it represents us and who we are. It is a great way to market oneself and one’s organization, while at the same time it also giving someone their own unique identity that is both distinct and one-of-a-kind.
By personalizing stationery, both business and individuals alike can reap the benefits of making the recipient of a letter or card feel more special and more appreciated. Personalized stationery is the perfect way to express yourself or the personality of your organization, and it also makes its receiver believe that they are thought as more than just another face in the crowd.
Currently there are now hundreds of companies online that are now offering personalized stationery at inexpensive and affordable rates. These companies not only print simple letter heads and envelopes, but personalized cards and letters for businesses, weddings, special occasions, birthdays, anniversaries and other celebrations as well.
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Business Stationery
Everyone knows the importance of personalized stationery in an organization, be it a small home based business or a large firm. From business cards to office memos, all the stationery used by in a company is important, as it reflects what that organization is all about; its values and its standards. By personalizing your office stationery, you can make your corporate identity a unique brand.
Personalized business stationery is not just about being able to identify yourself in the market place; it also gives an organization the chance to indirectly promote itself. By choosing the right colors, fonts and quality of paper, a firm can define what it stands for. Personalized business stationery includes but not limited to:
Business Cards
Letterhead
Envelopes
External Business Forms like invoices, receipts, and purchase orders
Internal Business Forms like inventory forms, memos, pull orders, and supply requests
Signs
Personal Stationery
Printed personalized stationery is not just for business use only. By personalizing your letter heads, notes or cards you can give your mail an individual look and feel. Perfect for all your correspondence, personalized stationery can also be a wonderful personal gift for someone special. Some examples of personal stationery include:
invitations
note cards to say thank you or for other general purposes
sympathy cards
children’s calling cards or birth announcements
personalized writing paper
envelopes with a pre-printed address
place cards
gift tag stickers
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As the days are passing in this global valley of information and communication technology, the competition among several companies and organizations of different fields is getting tougher. Logos have been playing the most active part in building the image of a company or organization. The uniqueness of a logo makes it worthwhile for any business.
Your logo can either boost your brand or can convey a sub standard impression of your products. In other words, we can say that the quality of a company’s logo is the quality of company’s product.
The importance of branding is becoming more and more prominent in our online world and community. Every company and business professional is expected to have some type of logo, symbol or branding.
There are several websites that provide resources such as templates for creating logos, but there is a lot more to creating your logo then simply using a ready made template. Here are 8 best practices you should implement while creating your logo design.
If you have created an exceptional logo design, then it should to be presented in a great style. Try this logo design PSD mockup and you have a great logo style within minutes to send to your clients and wow them because using this logo mockup your client gets an idea of how their logo design look in real-time.
The PSD mockup is in high resolution with Smart-Object layers to easily integrate your designs in Adobe Photoshop. Catch this logo mockup now and don’t forget to share it with your mates.
