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How to Create a Content Marketing Strategy

Content marketing strategy isn’t a “nice to have”—it’s a requirement. Recent research from the Content Marketing Institute found that more than 80% of B2B marketers say they have a content marketing strategy, but only a third have documented that very same content marketing strategy. Let’s fix that.

This presentation is drawn from our work here at Convince & Convert, where we create a content…

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#content #content marketing #digitalmarketing

The 13 Best Free Social Media Monitoring Tools for Every Marketing Team

Reputation is everything. And on the internet, that couldn’t be truer.

It’s important to always know what people are saying about you — whether it’s your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms.

That’s why social media monitoring is so important today.

What is…

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13 of the Best SEO Tools for Auditing and Monitoring Website Performance

There’s nothing quite like a sudden Google algorithm update to leave marketers feeling equal parts confused and concerned. It seems like they wait for you to get all of your ducks in a row and then unleash an update that makes your efforts instantly obsolete.

Sure, they’re pretty open about that fact that they’re doing this for everyone’s own good — each algorithm tweak brings us one step…

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#digitalmarketing #SEO #Socialmedia

Mistakes Every Marketer Makes on Facebook Advertising

Facebook ads can take up a significant amount of a marketing budget. That might be okay if you’re getting good results, but too many marketers advertise on Facebook without methodical approaches. They then find themselves experiencing the same Facebook-related pitfalls.

1. Overlooking Video as a Marketing Method

Research from BuzzSumo indicates a decline in engagement with many types of…

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#Facebook #Facebook Marketing

A Comprehensive Guide for Beginners to Increase Their Instagram Followers

Instagram is Facebook’s trump card when competing with Snapchat’s dominance.

Instagram keeps adding new features to their service. And while this constant influx of new features can be confusing, they also provide great opportunities for marketers.

In today’s article, we’ll cover the latest techniques to get more followers on Instagram.

But before we get into the how, let’s find out a…

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#Instagram #Socialmedia

Monitor Your Social Campaigns using Facebook Insights

Social Media is an incredible instrument, which all organizations ought to utilize on the off chance that they need to flourish in the digital age. Nonetheless, it’s everything extremely well utilizing stages like Facebook, however without following what works and what doesn’t, how might you make certain that you’re utilizing social in the most ideal way imaginable? As Facebook is the biggest…

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#Facebook #Facebook Insight

Level Up your Social Media in 2018 with these HootSuite Alternatives

HootSuite has been a popular favorite for many bloggers and marketers. It was one of the few social media management apps that came to existence in the early 2000s and evolved into today’s go-to tool for scheduling posts to social networks.

Like most users, I was immediately drawn to Hootsuite because of the many social networks you can manage in one place. Also, I thought it was pretty cool to…

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Visit https://socialmediawithashwini.wordpress.com/

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