MAGENTO REVIEW: 3 REASONS WHY YOU SHOULD CHOOSE IT FOR YOUR SMALL BUSINESS
Building an eCommerce presence is an important decision for business owners, especially when you are starting small with limited capital and resources. Your choice of eCommerce development platform can either bring your business closer to or away from the people that are looking for product/service like yours. Fortunately, there is a wide selection of choices for start-ups to quickly set up online and start selling without much friction.
Magento, BigCommerce, Shopify – all have their own share of popularity and capabilities that enable merchants to create, optimise and manage their online presence the way they want. Magento, however, has a more favourable position in the market than its competitors. Eminent brands like Samsung, Nike, Nespresso, Ford and Nestle rely on Magento as their eCommerce partner, but that does not mean that the platform only works wonders for bigger, established businesses.
Magento is trusted by hundreds and thousands of small businesses for its comprehensive range of default features and innovative extensions that come handy when you want to put your small online store in front of your target audience as a reliable choice or an indispensable preference.
WHY EXACTLY MAGENTO IS A CONSIDERABLE CHOICE FOR SMALL BUSINESSES?
Magento is available as an open source software to its users with a free Open Source Edition (earlier known as Community Edition or CE) and a paid Commerce Edition (earlier known as enterprise Edition or EE). Open source technology basically makes the original source code of a software application 100% free for use, modification and redistribution. This means you can set up an eCommerce site with the Community version without any licensing fees. You will only have to pay when you choose to hire a professional developer to tailor the platform to meet your business needs - sounds like a reasonable option for a new brand or a start-up that does not need much modification, doesn’t it?
The best part about Magento is being free of cost does not mean a compromise with the adaptability and flexibility of the platform. The paid version, of course, comes with additional capabilities and enhanced performance, but you can still customise, modify and extend the original code to set up your eCommerce site for better functionality. In case you do not want to interfere with the source code, you choose from hundreds of extensions in the marketplace (both free and paid) to equip your store with advanced functionalities and improve customer experience.
Scalable and Secure Infrastructure
Apart from exceptional customisation capability and ease of integration, Magento offers its users the flexibility to scale their eCommerce site to meet the future demands. This means you may start your business on a small scale with a limited number of products, but as your business grows you can always optimise your Magento store to support larger product catalogues, higher traffic and thousands of transactions on a daily basis without having to go through the hassle of switching platforms.
Fast growing merchants can also capitalise on cloud hosting to ensure fast and seamless production deployments, enhanced security, improved page loading speed and exceptional performance.
Though the limited technical support with the Magento CE often becomes a source of concern for some marketers, we simply cannot overlook a strong and constantly growing global community of eCommerce developers, merchants, commerce partners and enthusiasts that have so much to share.
You can talk with experts to learn everything you need to know to get the most out of the platform. The huge database of user-generated content gives you access to free tips, industry trends, proven tactics and valuable advice from experts which keep you up-to-date and help you manage your business online as effortlessly as possible. If you run into a problem related to functionality, speed, configuration or just about any aspect of the platform, you can look up for your answers in the Magento Forum. You will be surprised to see the amount of people that have been in the same position as you and are ready to assist.
The list of features of Magento and the ways each of them can contribute to the success of your ecommerce store, is long. The platform can present your business with endless possibilities to develop, transform, grow and survive through the crushing eCommerce competition.
However, note that the more advanced and feature-packed a platform, the more difficult it can be for a first-timer or a newbie in the eCommerce industry to tackle. The best way out is to hire a professional Magento development agency to understand the ins and outs of the platform and then build a fail-proof plan to set up your store.
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