The promotion strategy of trading agents in china
In order to reduce procurement costs and optimize procurement links in international buyer procurement, the trend of implementing procurement outsourcing strategies has increased. Under the situation of increasingly fierce competition among foreign trade companies, professional trading agents in china should change their competitive model to gain a competitive advantage from the perspective of meeting the purchasing needs of international buyers.
The promotion strategy of trading agents in china
(1) Specialized division of labor, cooperation and complementarity
Foreign trade factories and trading agents in china must clarify their respective advantages. The main task of the factory is production, while the main task of trading agents in china is service.
Trading agents in china companies can make use of advantages such as familiarity with foreign trade business processes, professional foreign trade knowledge and international market development experience, etc., to pre-invest human and material resources in the market, such as preparing export documents, conducting market research, issuing product introductions, and attracting Pay attention to users, negotiate in-depth with target users, etc. trading agents in china feed back the opinions and suggestions of users from all over the world to the factory. And these jobs are not the expertise of foreign trade factories. Too much investment in manpower and material resources in market development will reduce the core competitiveness of the factory.
The factory should focus on improving product quality, optimizing product performance, and developing new products based on customer feedback. At the same time, choose one or several trading agents in china as their own distributors or agents, and the sales department of the factory will cooperate with the agent work, strictly assess the agents' performance in opening up the international market, and focus their work from opening up markets to managing cooperative agents. Come up. Only through cooperation between trading agents in china and foreign trade factories can it be possible to maximize benefits.
(2) Changing the mindset
From "factory thinking" to "brand thinking". Both trading agents in china and foreign trade factories have a "factory thinking" model in their operations, that is, pricing is based on cost plus profit, survival is based on products plus orders, and competition is based on price plus information. The production management and operation under this mode of thinking of trading agents in china are relatively extensive, with low investment and low profits. However, many "factory thinking" have their rationale in the mode of industrial chain cluster division.
Therefore, many experts and scholars who study the division of labor in the world also suggest that some countries and regions should be willing to be "world factories" at a certain stage, rather than blindly and superpowerly pursuing the so-called core technologies and core values.
(3) Change roles and try to transform
Professional trading agents in china should change their roles from intermediaries to suppliers. This change is also in line with the needs of international buyers. Suppliers provide buyers with not only products, but also solutions. Specifically, it can take the road of industrialization and internal and external penetration. Trading agents in china companies can invest in production companies through equity participation or control, and further develop overseas markets through physical support. Externally, it can also participate in foreign distribution chains through acquisitions or equity participation, and then master overseas distribution channels to obtain greater profit distribution rights.
Only by changing their thinking mode and trying to transform, trading agents in china can better meet international procurement needs.











