The Time Line

Two Thirty-Eight, the film, television, VFX, animation, video game publishing, & live concert producing production company that no one warned you about.

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Will SEO Work For My Small Business?

On the World Wide Web live a lot of myths. An internet marketing tall tale is that search engine optimization doesn’t work for small businesses. But, in all honesty, search engine optimization can do wonders for your local, mom and pop shops that are looking to make it big! So, if you’re concerned about your future with HTX internet marketing, here are some proven claims that SEO works for small business:

It’s Cost-Effective

When you’re working with internet marketing, you really have a lot of control over what you’re spending. In fact, inbound leads can be more than 60% less expensive than outbound marketing leads. You’re also able to control all budget aspects of your campaigns as you learn more about your market. With time as your largest investment, this makes SEO worth the money.

The ROI is Great

You may think that you have to spend in order to earn. But, with a cost-effective SEO strategy, you can have an amazing return-on-investment. First of all, great SEO impacts so many aspects of your business, including reputation and credibility. Those two alone can earn the trust of new customers and bring back repeat customers. So, consider how much a lead is worth to you, do the math from there, and make sure that your SEO strategy makes sense for your business.

It Improves Customer Experience

In order to create an SEO-friendly presence, you need to structure your online content in a fashion that’s search engine algorithm-friendly. That means your website is going to be easy-to-navigate and your written content will be structured for the easiest read. Overall, this’ll improve the entire customer experience. Once again, it’ll encourage potential, new customers to stick around and bring back repeat customers.

There are Long-term Results

We’re only in the very early stages of SEO. So, as the internet continues to evolve, you’ll continue to reap the benefits and see long-term results. Just think, as you read this, millions of people are using their phones to search. This is a trend that search engines and marketers are picking up on in real time. After your SEO strategy is up and running, so begins the organic cycle of user interaction and the strengthening of your online presence.

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What Is Bounce Rate?

What is the Bounce Rate I see in my website analytics? We live in a world of instant gratification. People know what they want, and they want it now. So, when you’re creating a website, you need to take that into consideration. If your site doesn’t offer a reader the value they’re looking for, what do you expect? For them to click away. Over time, this will affect how your website shows up in internet searches in New York City.

What is the Bounce Rate?

Sometimes, an online user will click on a page and leave before they’ve explored the content on it. This typically happens in a matter of seconds. And they tend to leave because they haven’t found what they’re looking for in those first, impressionable moments. When they leave so abruptly, it negatively impacts your bounce rate. Your website’s bounce rate is the percentage of people who left a page before having any further interaction with it.

How Does the Bounce Rate Affect SEO?

bounce-rate-infographic-best-marketing-nyc-02Online authority is a big deal with it comes to search engine optimization. You want people to find your site, click on it, and stay on it. You want them to browse and consume the information you have to offer.

When people are clicking away from your site so quickly, it tells search engines that something’s not quite right. There is a cause for concern that a website is not doing what it should be when people aren’t willing to stay on it. This lessens your authority as an industry expert and tells crawlers that your site isn’t relevant enough to rank higher in search results.

What is a Good Bounce Rate?

The lower your bounce rate, the better. Each site is going to be different. But, if you have a low bounce rate, it means that people are actually staying on your site and consuming your content.

How Can I Improve My Site’s Bounce Rate?

website-analytics-what-bounce-rate-general-information-03In order to improve your site’s bounce rate, you need to offers your visitors something more. Make sure that your site is designed nicely and functions properly. That’ll help the user-experience exponentially. Plus, you can’t just throw any sort of content on your site. Make sure you’re providing readers with value and entertainment to keep them around longer

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Importance Of Social Media Marketing For Local Business

Importance Of Social Media Marketing For Local Business

social mediaAs a local business of any size, getting your name out there is always a priority in continuing to grow your market share. Unfortunately, many small businesses, start-ups, and entrepreneurs fail to tap into the power of social media marketing for their local business. It isn’t hard to understand why this can happen. One of the biggest issues is the uncertainty of online social media campaigns, and how you can target a local audience and group of potential new customers.

The good news for a smaller or larger local business not yet dipping their toes into the social media pool is that it is always a good time to get started. There is no one best time to launch a campaign, but there are some best practices to use once you make the decision to go forward.

Immediate Information about Your Local Business

If you want to generate interest about your local business on social media platforms, particularly Facebook, Twitter, Instagram, and Pinterest, you have to have something interesting and engaging to get people to take notice.

This can be highlighting a unique project, getting involved in a community charity or event, or focusing in on a sale or promotion. The information is immediately available, allowing customers to visit your business, go to your website, or give you a call to find out more.

Making Meaningful Connections

There is a significant grassroots movement with consumers, particularly the Millenials, to buy from local businesses and businesses that have their same philosophy and interests.

Through social media, you can share your policies on going “green”, revitalizing the city center, supporting a charity or being involved in the community in a special event or an ongoing project. When potential new customers see this human side of the business, connections are made that create customers.

This also means relying to comments and generating posts on your social media sites on a regular basis. You don’t have to post every day, but you do need to provide quality comments and information that is relevant to your followers and those they will forward it to.

Integrate with Websites and Marketing Campaigns

Social media for a local business, using social media platforms as a way to coordinate your other marketing programs such as radio, newspaper, direct mail and other promotions with your website and your retail venue is a big bonus.

This allows you to highlight just what you want to your customers and then have them turn to website or come to you for more information. It isn’t about hard sell marketing, and that approach can actually hurt all your marketing campaigns.

Rather, building your social media presence as a resource, at trusted authority, a community-minded business, and as a part of the town, city or neighborhood is really the critical aspect. Social media allows you to share this, plus brand across all marketing campaigns to increase brand recognition.

It isn’t always easy to know how to use social media effectively a local business. In Spring, TX, our expert marketing team is here to help you to get started and to develop a strategy to increase your local profile. Just give us a call at 281-205-7763 and we can start working on your improved social media presence today.

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How To Find Actors For Your Short Film

Actors bring your script to life.

Their emotion and delivery shape how the audience experiences your vision.

Casting the right actors to express your project the way you intended is very important.

Auditioning is not a process you should rush, spend time finding the perfect person for each role. But how do you go about doing that?

Where to find actors

There are a number of good websites as well as physical places you can use to reach out to potential actors.

Sites such as CastingCallPro, Mandy, Castnet, Backstage

Your local school, college, and university will likely have a theatre/drama department.

Outside of educational institutes look for local theatre companies or drama clubs.

Search for Facebook groups in your area like London Actors Directory.

Find relevant Meetup groups.

Reach out to all of these groups with a detailed project that sells your film to them. You could include links to your show reel, awards you may have won, who is currently involved, and if the film will be entered into festivals.

Prescreening

If your audition notice is well received you should get inundated with replies. You could invite them all to the audition and do a cattle call style casting but it is better to prescreen and audition fewer people. Review the reels, read resumes and profiles then invite the best.

The initial communication between you and the actors can be a useful indicator as to the sort of person they are. If it took 4 days before they replied, do you want this person as your lead?

Provide a good amount of information. Include sides, character bios, synopsis, and any additional detail as this will give better reads.

Leave the role open to all ethnicities, you could be surprised how different ethnicities interpret your character.

Choose a scene that is dialogue driven, either one-on-one or monologue. Give actors a chance to showcase their ability.

Where to hold auditions

The first and most crucial rule…

Not in your house.

Try to find a decent room that has a separate area for waiting and for auditioning. A place that is easy to find or easy to give directions to. You may be able to get a free community space, if not studios and rehersal rooms do not cost too much money per hour.

Town hall or community space

Sites like Bookastudio can help you find a space.

How to hold the audition

Make the actors feel comfortable. The process should be as easy as possible for everyone, including yourself.

Give excellent directions to the venue, put up clear signs pointing to the sign in sheet, the waiting area and audition room. Provide bottled water and snacks.

Schedule the auditions in 10–15minute blocks, rather than having everyone waiting there all day. Blocks keep the day organised and allow for breaks and the odd overrun.

You will want to record all the actors as well as taking notes, in order to give each performance your full attention it is best to have somebody else read lines with them.

Give direction to the actors, see how they respond, give them a chance to show their versatility. If you need to, do a few takes.

Talk casually with them to start building a relationship and see if they would make a good fit. Thank them afterwards, be professional and positive.

Callbacks

Do not rush the casting process or you could end up regretting your casting choices. Take time to do a callback, this gives you the chance to try new scenes with the actors and get to understand their style more.

If you are casting more than one role, let them interact to see if any chemistry sparks. If you were unsure about any of the callbacks perhaps give some promising actors who could not make the first audition a chance to come along.

Have fun with the process, take your time, build up relationships, and find the right people to bring your script to life.

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Top Social Media Platforms For Explosive Growth

Do you want to know which social media platforms are the best for your business?

The world of social media is ever-evolving, with updates to existing apps and new platforms constantly emerging. In all this chaos, it can be hard to keep up with this crazy social media frenzy.

However, you can’t afford to lose attention if you are a business owner or a marketer.

Social media’s reach and influence are unparalleled, with an estimated 4.9 billion social media users in 2023. This vast and diverse audience pool is projected to grow even more, reaching approximately 5.85 billion by 2027.

This unprecedented growth indicates that social media isn’t just a digital interaction platform but a key marketing arena.

So, which social media platform is the best? Which is not relevant for your business?

In this blog, I will talk about the top social media platforms. I aim to provide insights into each major platform’s strengths, audience, and unique features.

This way, you can decide which social media channels are the most suitable for your business’s specific needs and objectives.

Let’s go!

*The social media platforms are ranked according to their monthly active users (MAUs) and relevance to brand and creators.

Top Social Media Platforms

1) Facebook

2) YouTube

3) WhatsApp

4) Instagram

5) TikTok

6) Snapchat

7) X (formerly Twitter)

8)Pinterest

7) LinkedIn

1. Facebook – 3.04 Billion MAUs

Even though Facebook might not have the novelty it once did and seems less popular among the younger crowd, it’s still the largest social networking site.

Today, it’s a part of the parent company Meta, Inc., that also runs social media platforms like Instagram, WhatsApp (instant messaging app), and Threads.

Facebook’s user base has changed a lot over the years. But it’s still super influential in social media. Many different types of businesses – from finance to retail, media, tech, and even newer areas like gaming and automotive – use Facebook to reach people and make their brands known.

If you aim to get more sales or conversions, paying for Facebook ads can be smart. This is especially true now that regular business posts appear less in people’s News Feeds.

But you don’t always need to spend money to get people’s attention on Facebook. There are free ways to engage with people, too. Think about starting or joining Facebook Groups that focus on specific topics, using Facebook Messenger chatbots to talk in a more personal way, or doing live videos to interact with your audience right there and then.

2. YouTube – 2.5 Billion MAUs

YouTube remains the king of video-based social media platforms, boasting 2.5 billion monthly active users. It’s more than just a platform; it’s the second most popular social media site.

The platform’s reach is incredible. In the U.S., 81% of adults use YouTube, making it an unmissable opportunity for marketers and brands. Its power in connecting with audiences is clear.

YouTube isn’t just about watching videos; it’s about telling stories. From lengthy, detailed videos to the snappy YouTube Shorts, which rivals TikTok, there’s room for visual storytelling. Brands can tap into this to reach new audiences and tell their stories creatively.

The impact on consumers is significant. People are twice as likely to buy something they’ve seen on YouTube as other platforms. And when it comes to researching brands, products, or services, users are four times more likely to turn to YouTube than other social media networks.

Whatever your interest – beauty, gaming, education, or DIY projects – YouTube likely has content for you. For brands focusing on video marketing, YouTube is the place to be.

3. WhatsApp – 2 Billion MAUs

WhatsApp has become more than just a messaging app; it’s now a global tool used in over 180 countries. It started as a simple way for people to text friends and family, but it has grown into a social media platform for business communication too.

For companies, WhatsApp offers a business platform. This lets businesses chat with customers, offer support, and keep them updated on their purchases. For smaller companies, there’s the handy WhatsApp Business app. Bigger businesses can make use of the WhatsApp Business API.

Given that WhatsApp is the most popular messaging app around, it’s a fantastic way for your business to handle customer service. There are many success stories from WhatsApp Business users that show just how effective it can be.

4. Instagram – 2 Billion MAUs

Instagram is like a playground for businesses that sell products, influencers, and life coaches. It started in 2010 and quickly became the top place for sharing awesome pictures and videos. Over the years, it’s become even more popular and is now a spot where people check out all kinds of things daily.

For folks who are into marketing, Instagram keeps rolling out cool features. There are Instagram Stories for sharing moments that disappear after a day, Reels for catchy vertical video content, Instagram Live for live streaming and other neat too. All these give marketers new ways to catch people’s attention.

One of the biggest deals for businesses selling stuff came in 2018 when Instagram introduced shoppable posts. This feature made it easier for companies to sell directly through Instagram, boosting the chances of making a profit. Now, someone can see a product on Instagram and buy it right there without leaving the app.

And here’s something interesting: If you’re trying to reach people under 35, Instagram is the place to be. A huge chunk of its users, over 68%, are in that age demographic. So, if that’s who you’re targeting, Instagram could be your golden ticket.

5. TikTok – 1.05 Billion MAUs

TikTok has really made a name for itself as the go-to place for short-form videos on phones. It’s all about sparking creativity and spreading happiness, and it’s hitting the mark.

The growth of TikTok has been nothing short of amazing. By 2017, just a year after its launch, it had become the fastest-growing app worldwide. Its unique style of short-form videos, full of music and incredible visuals, has caught on so much that other platforms are trying to copy its style.

Despite challenges like a ban in India and potential restrictions in the U.S., TikTok’s popularity has remained strong.

TikTok isn’t just for one demographic; it’s got something for everyone. But it’s super popular with Generation Z. In the U.S., for example, the 12 to 17 age group makes up about 17.7% of its users. And these users are really into it, spending an average of 54 minutes daily on the app, more than any other app, even beating YouTube.

TikTok should be on the radar for businesses looking to connect with a younger audience. It’s a place where brands can dive into the latest trends and reach a highly engaged group of users.

6. Snapchat – 557 Million MAUs

If reaching a younger crowd is your goal, Snapchat is a platform you should think about. This app is a hit with millennials and Gen Z.

Here’s something to consider: Snapchat is used by 70% of people aged 13 to 24, which shows just how much the younger folks love it. A Snapchat user spends about 19 minutes daily on the app. That’s lower than TikTok or YouTube, but it’s still a good chunk of time for brands to make an impression.

Snapchat feels real and spontaneous. It’s all about sharing what’s happening right now without any filters or edits. This makes it perfect user-generated content showing off-the-cuff moments, special offers, and for influencer marketing.

One of the big things about Snapchat is how it sticks to content that’s here one minute and gone the next. It gives users a sense of privacy that’s harder to find on other social media platforms. That’s a big plus for brands aiming to connect genuinely with younger audiences who might not be into the more general approach of other networks.

And don’t let its quieter presence fool you. Snapchat is doing just fine. They even launched Snapchat+, their own premium subscription service. They’ve already got 5 million people who’ve signed up, ready to pay for cool, exclusive features. So, Snapchat is keeping up in the social media game.

7. X (former Twitter) – 556 Million MAUs

Since Tesla’s CEO Elon Musk bought Twitter for a huge $44 billion in October 2022 and renamed it “X,” there have been some big shifts.

One of the changes is the new “X Premium” (previously Twitter Blue), a paid service where users pay monthly for features like a verification badge. Also, Musk has been getting rid of many bot accounts and started a way for creators to earn money from their followers.

These changes might be why the numbers for X’s users and online traffic are all over the place. Even though some reports say X’s traffic has decreased compared to last year, Musk tweeted in July that the monthly user count in 2023 was at an all-time high.

One thing’s for sure: X, which used to be Twitter, is still a key player in the social media world. Despite some ups and downs in the past year, it’s obvious there are big plans for the platform, and it’s still a front-runner.

For entertainment, sports, politics, tech, or marketing businesses, X can be a great place to engage with people – if you can find your audience. It’s where brands can shape their image by being funny, friendly, and informative.

The key to X is to get involved in the conversation. Add value, share your stuff and other people’s, and be part of the chat. Just keep an eye on the platform and how your audience responds to make sure it’s worth your time and effort.

8. Pinterest – 445 Million MAUs

Depending on your company, Pinterest is one of the top social media platforms for small businesses. Founded in 2009 (and live in 2010), it’s gone from a mere 10,000 users to 291 million active users today.

While most of these users are millennials, over half are women between the ages of 25 and 54. Plus, nearly 40% of new users are men (and that trend is continuing to rise).

Oh, and people on Pinterest are spending money.

On average, Pinterest gives a $4.3 return for every $1 spent on ads which makes it a less expensive and more profitable advertising platform than Facebook or Twitter.

All it takes is a consistent schedule, creative pictures, and a strategy for growing followers on Pinterest. With the right momentum, you’ll start to see more traffic and conversions in no time!

9. LinkedIn – 424 Million MAUs

LinkedIn was one of the first modern social media sites to really take hold and stick around. It’s become a networking tool exclusively for professionals and has revolutionized the way we seek, find, and get hired for jobs.

LinkedIn holds immense value for B2B marketing and networking as the premier professional network, offering a platform for thought leadership and industry connections.

It’s a prime platform for sharing industry insights, company news, and professional content, enhancing brand credibility and authority.

Beyond marketing, LinkedIn is pivotal for recruitment and building your employer brand, showcasing company culture and values.

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Best Camera For Filming

Are you an aspiring videographer or filmmaker looking to start your video production career with a low-cost, user-friendly camera? With so many specifications and features, selecting the correct camera might be overwhelming. As an independent filmmaker, I am aware of the difficulties. Thus, we've got you covered with our top 10 beginner video camera list.

This article will streamline the process, assisting those just starting or looking to boost their game with the best beginner camera for photography and videography.

Part 1: How Do I Choose a Video Camera?

Anyone who wants to get into filmmaking must first make a beginner camera for videography selection. The selection process might be intimidating, given the number of options on the market. Take into account the following significant criteria to make an informed choice:

1. Identify Your Need

Before anything else, decide your primary use for the camera. Are you preparing to record interviews, trip videos, sports footage, or other types of videography? The kind of camera you should think about will be greatly influenced by the use you have in mind.

2. Camera Types

There are several distinct types of video cameras, each of which caters to varied demands and levels of expertise:

Camcorders: These are easy to use and small, making them great for beginners. They are great for filming events, interviews, and family films and have built-in lenses and simple controls.

DSLR and Mirrorless Cameras: These adaptable models are preferred by filmmakers and videographers. They enable interchangeable lenses, giving you more artistic control over your photographs. DSLRs and mirrorless cameras have great image quality and work well with many different types of filming.

Action Cameras: If you enjoy documenting sports or adventure, action cameras like the GoPro are small, tough, and built to resist harsh environments. They are ideal for capturing fast-paced events.

Cinema cameras: These are more expensive and sophisticated options frequently utilized in professional filmmaking. They offer superb image quality, exact controls, and many customizing options. Consider them if you're serious about making films.

3. Resolution

The quality of the video is essential. Aim for at least 1080p (Full HD) resolution for high-quality videos. Many current cameras provide 4K (Ultra HD) or even 8K possibilities for more clarity and detail. Your budget and the planned usage of your footage will influence your decision. Note that greater resolutions could necessitate more processing power and storage space.

4. Budget

Set up a feasible budget before hitting the market. Knowing your budgetary limitations can help you narrow down your alternatives because video cameras come in a wide range of prices. There are affordable cameras with good video quality suited for amateurs and high-end devices that offer unique features.

So, for selecting the best beginner camera for photography and videography, you must carefully evaluate your requirements, financial constraints, and desired features. You'll be well on your way to producing stunning videos that reflect your creativity once you have a good starter camera for video.

Part 2: What is the Best Video Camera for Beginners?

Here is a list of the best video cameras for beginners. We advise you to look into our list in detail and research their reviews before purchasing any.

2. OBSBOT Tail Air - Best Video Camera for Live Shows and Live Streaming

With advanced features such as 4K resolution, AI-powered tracking, and seamless connectivity, the Tail Air elevates the live streaming experience, ensuring each frame is a masterpiece. Whether it's concerts, events, or live broadcasts, this camera redefines visual storytelling, making every live moment unforgettable

Key Features:

Amazing recording via 2μm pixel size, 4K UHD resolution, and iconic low-light shooting.

Track humans, animals, and objects accurately at high speed, encounter obstacles, long-range, and steady in low light with AI tracking.

OBSBOT Tail Air supports NDI|HX3, enabling superior quality, and low-latency live streaming, even in bandwidth-limited environments. This feature ensures high-quality, low-latency streaming, optimizing performance even under constrained network bandwidth.

The OBSBOT Tail Air provides exclusive software support during real-time video streaming and recording, with multiple connection options like NDI, WiFi, Micro-HDMI, and USB-C.

The Gesture Control 2.0 helps lock/unlock the target, zoom in/out, start/stop recording, and dynamic zoom in/out.

The accessories of Tail Air, like a smart remote controller, 360-degree rotation base, USB-C adapter, and ND filters provide additional support during recording.

Price: $499

2. OBSBOT Me+Smartphone - Cheapest and Efficient Choice

OBSBOT Me ensures you never miss a beat with 120 minutes of continuous operation on a full battery. Whether you're vlogging, filming, or holding conference calls, its endurance will not fail you. OBSBOT Me, specializing in tracking, allows you to free up your hands and concentrate on your creativity in contrast to hand-held gimbals. You may use it with a powerful device like the iPhone 14 Pro or the newly launched iPhone 15 to create material that will soar to new heights. Every video created with OBSBOT Me is a work of creativity, every phone call is a business discussion, and every opportunity is a chance to shine.

Key Features:

It works seamlessly with top-tier smartphones like the iPhone 14 Pro and others.

Pocket-friendly and efficient.

It operates seamlessly with its built-in wide-angle camera and AI image processor.

No complicated Wi-Fi or Bluetooth connections are required; simply clip your phone in, and you're ready.

Its outstanding human tracking capabilities are one of its most distinctive characteristics.

It effortlessly keeps you in the spotlight and simplifies creating content.

Price: $129

3. Panasonic Lumix G100 - Beginner Video Camera for Photos and Videos

Its intelligent auto mode is for perfect shots and the manual modes are for honing your skills. The Micro Four Thirds system is compatible with all LUMIX lenses, making it ideal for any adventure. You can unleash your creative potential with the Panasonic LUMIX G100, an advanced and the best entry-level video camera with more features than your smartphone. The LUMIX G100 is your adaptable companion whether you're documenting memories, producing content, or participating in online communication. The LUMIX G100 was created for one-handed Recording, ensuring that your photography and videography endeavors are high-quality, simple, and practical.

Key Features:

Captures 4K 24p/30p video with advanced audio quality.

Seamlessly connect the G100 for crisp, bright, professional web calls, live streams, interviews, and media presentations.

Features frame markers for social media aspect ratios, facial recognition, blur-free dual image stabilization, and V-Log

Easily upload content to your smartphone.

Advanced 360-degree sound with tracking audio auto-adjusts to record crystal-clear sound.

The Lumix G100 is lightweight and thus user-friendly for quick videos and shots anywhere.

Price: $497.99

4. Nikon D3500 - Best DSLR Video Camera for Beginners

Nikon D3500 is a good beginner camera for video that goes beyond capturing moments; it preserves the emotions and stories that make them unforgettable. The D3500 doesn't let you miss a beat. It's fast, responsive, and incredibly user-friendly. No more fumbling with controls—just point, shoot, and share your fantastic photos effortlessly. Whether you're a photography novice or a seasoned pro, the D3500 welcomes all with open arms.

Key Features:

Its Auto Mode ensures remarkable results in various conditions.

It's fast, responsive, and incredibly user-friendly. No more fumbling with controls—just point, shoot, and share your fantastic photos effortlessly.

It fits perfectly in your hands. It's lightweight and balanced, even with telephoto lenses.

Nikon's SnapBridge app bridges the gap between your camera and your smartphone or tablet.

Larger image sensor, providing sharper, richer photos with intricate details.

Although expensive, the D3500 from Nikon makes an excellent buy for new videographers.

Price: $649.95

5. Insta360 X3 - Best Video Camera for Travel

The Insta360 X3 is not just an action camera; it's a creative powerhouse that empowers you to capture moments like never before. With features like Me Mode and Invisible Selfie Stick, it's your ticket to redefining action cam excellence. The X3's advanced stabilization technology smooths your videos even on bumpy trails and turbulent waters. With many cutting-edge features, this beginner videography camera empowers your creativity and delivers unmatched performance.

Key Features:

Experience epic slow-motion videos in Me Mode at 60fp.

Capture impossible third-person perspectives and aerial angles, creating stunning visuals that rival a 360-action cam without requiring a drone.

360° Horizon Lock: Take action cam stabilization to the next level; no matter how extreme your adventures, your videos stay level with this innovative feature.

Create breath-taking 360° timelapse videos in stunning 8K quality.

Price: $516.99

6. GoPro Hero 11 - Best Video Camera for Sports

With the innovative action camera GoPro HERO11 Black, you can unleash your inner explorer and up your content creation game. You can produce cinematic masterpieces that will wow your audience using the GoPro HERO11 Black. This best starter camera for videography goes beyond simply recording memories.

Key Features:

It offers stunningly immersive footage and photographs.

Shoot in impressive 5.3K60 and 2.7K240 video resolutions.

Its built-in Horizon Lock feature guarantees level footage at all times.

Night Effects allows you to explore creative possibilities after dark.

Easy cloud upload and highlight videos

Built tough and waterproof up to 33ft, the HERO11 Black is ready to accompany you on any adventure, from underwater excursions to extreme sports.

Price: $349.99

7. Fujifilm X-T30 II - Best Mirrorless Starter Video Camera

The Fujifilm X-T30 II is the best beginner camera for photography and videography, offering a rich array of features to elevate your creative pursuits. Its blend of advanced technology and user-friendly design empowers you to capture stunning visuals and high-quality videos effortlessly. The Fujifilm X-T30 II combines exceptional imaging capabilities with user-centric features, making it the perfect choice for photographers and videographers seeking versatility and top-notch performance.

Key Features:

Live adjustments on the EVF and LCD touchscreen make it easy to create and save presets.

Advanced autofocus with densely arranged phase detection pixels and lightning-fast algorithm.

High-resolution 4K footage oversampled shot from a 6K signal.

Supports DCI format for a cinematic look.

18 Film Simulations, including ETERNA/CINEMA, to infuse your footage with distinct looks.

Seamlessly connect your smartphone or tablet with the FUJIFILM Camera Remote App.

Price: $899

8. Sony ZV-1 -Best Entry Level Video Camera for Vlog

The Sony ZV-1 is your ultimate companion for crafting exceptional selfies and vlog content. Every aspect of its design focuses on empowering you to create inspirational videos effortlessly. The Sony ZV-1 is more than just a camera; it's a content creation tool that caters to your every need, ensuring that you can focus on what matters most—producing outstanding videos and captivating your audience.

Key Features:

The vari-angle LCD touchscreen is an excellent add-on to this best entry-level video camera.

Optimized grip for conventional shooting and stability for vlogging or selfies, reducing fatigue during extended shooting sessions.

Compatible with the Sony Bluetooth wireless shooting grip GP-VPT2BT, the ZV-1.

It allows cable-free control over Zoom, Recording, and more. It can also transform into a mini-tripod for hands-free stability.

Capture pro-quality images and videos, even in challenging conditions like night views from high-rise buildings.

Streamline your content-sharing process, making it quick and hassle-free.

Price: $648

9. Sony ZV-E10 – Best Budget Video Camera for YouTube

The Sony ZV-E10 is the ultimate companion for creative vloggers seeking an artistic edge. This interchangeable lens camera covers the technicalities, allowing you to focus on your content. The Sony ZV-E10 is your ticket to a vlogging experience that's hassle-free and elevates your content to a professional level. Whether you're a seasoned vlogger or just starting, this camera has everything you need to make your vlogs stand out.

Key Features:

Interchangeable lenses enable you to capture the perfect shot for every moment.

It has a high-resolution sensor.

Directional 3-capsule mic: delivering clear and directional sound.

With a large APS-C sensor, it's your ticket to professional-quality vlogs without the hassle.

A wide ISO range option for both photos and videos.

Capture more with approximately 440 shots on a single charge.

Price: $698

10. Canon Vixia HF G50 - Beginner Camcorder for Videography

The Canon Vixia HF G50 is your best bet in capturing cinematic-quality videos effortlessly. Whether you are a seasoned pro or an aspiring filmmaker, this camcorder delivers the tools you need to bring your creative vision to life. Packed with cutting-edge technology and user-friendly features, this best camera for beginner videography helps capture stunning moments with unparalleled clarity.

Key Features:

4K UHD 30p Recording

Full HD image quality, ensuring your videos stand out.

Intelligent 5-axis image stabilization mode keeps your shots steady, even at long focal lengths.

8-bladed circular aperture for creating stunning background blur with circularly blurred points of light.

Price: $1599.99

Part 3: FAQs about Video Cameras for Beginners

Q1. What cameras are best for recording videos?

The best cameras for recording videos depend on your specific needs. For beginners, options like the Tail Air, Canon Vixia HF G50, Sony ZV-1, or Panasonic Lumix G100 offer excellent video quality and user-friendly features. Advanced users might prefer DSLRs or mirrorless cameras like the Fujifilm X-T30 II.

Conclusion

Q2. Should I buy an expensive camera as a beginner?

It's not necessary to buy an expensive camera as a beginner. There are affordable options with impressive video quality that cater to newcomers. Start with a camera that suits your budget and gradually upgrade as you gain experience and specific needs.

Q3. How much should you spend on a beginner camera?

The amount you should spend on a beginner camera depends on your budget and goals. The best entry-level video camera can cost anywhere from $200 to $800, offering good value for beginners. Consider factors like resolution, features, and the type of videography you plan to pursue when determining your budget.

Thus, if you are on your path to becoming a filmmaker, choosing the best starter video camera is an essential first step. Finding the ideal balance between your needs and desired qualities is key. There is a camera on our list for everyone, whether you enjoy vlogging, sports videos, trip documentaries, or working as a professional filmmaker. If you are looking for the best video camera for beginners on a budget, we suggest you use the Tail Air or the OBSBOT Me and use it with your existing smartphone.

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How To Make A Short Film

Making a short film can seem like an indomitable task. Most writers and directors struggle to get their productions off the ground, often because they lack the resources to get started. No need to worry though, we’re going to show you step-by-step how to make a short film with video guides and all the software you’ll need. Make sure to reference this guide as you’re going through your production to check off all of the steps.

1. Start with a question

Ask yourself, what kind of film do I want to make? You can choose from one of the dozens of movie genres, or filmmaking styles such as Film Noir, Cinéma Vérité, or Dogme 95. Whichever direction you decide to go, just remember to make sure you can actually do it. It's nice to dream of a big-budget sci-fi epic but few of us would be able to realize that dream.

Making a short film begins with organization and preparation. The bigger the scale of your production, the more obstacles you're likely to run into. Make sure to plan for road-bumps accordingly.

Your short film doesn’t have to be a big production. If this is your first time making a short, then you’re going to want to keep things as simple as possible. Just keep in mind that our rules for how to make a short film apply to productions of all sizes.

2. Develop a concept

Every story starts with a concept. Don’t limit yourself at this stage of production — dream up the story you want to make. Brainstorm short film ideas, watch some of the best short films for inspiration, and see what sticks.

Filmmaking is an art-form of endless possibilities, so you don’t want to start the process by telling yourself that what you want to make is impossible.

It may end up being impossible, but the most important thing at this step is to try your best to conceptualize what you want to see. Also, you’re going to want to set up a production calendar so that you can stick to a timeline.

3. Write a script

There’s a wide variety of ways to tackle your script. Here are some additional tips on writing a short film.

The process of learning how to properly format a screenplay can be a nightmare. One engaging way to learn the formatting guidelines is to read professional screenplays. We have dozens of script teardowns with screenplay PDFs for you to choose from. You may also want to consider picking up a copy of The Screenwriter’s Bible and the Save the Cat beat sheet.

Your short script should be between 5-50 pages. Remember, each page of your script roughly equates to one minute of screen-time. Once you finish writing your first draft, spend some time away from it if possible (1-2 weeks) then go back and do an edit.

When it seems like it’s in good shape, you might want to share a few copies with friends/colleagues and request that they give you some notes. Don’t be discouraged if you receive tough feedback, that will only help you get better!

HOW TO MAKE A SHORT FILM SCRIPT BREAKDOWN

4. Make a script breakdown

Once you’re satisfied with your script, you’re going to want to do a script breakdown. This will help organize the story of your film into a practical production. If you’ve never done a script breakdown before, don’t worry, this video will explain what you need to know to get started:

The difference between a script and a script breakdown can be night and day. Oftentimes, the script is nothing more than the story itself. The script breakdown is where that story becomes the blueprint for a production.

5. Draw storyboards

Now it’s time to visualize your film. Download StudioBinder’s storyboard creator software to get started. If you’re not a good artist, don’t worry, neither am I. The video below will show you everything you need to know to get the vision out of your brain and onto the page.

No matter how good you are at drawing, storyboards help to bring a film’s vision to life.

6. Finalize your scope

This is the stage in which you will have to start considering the realistic scope of your production. Don’t be afraid though, it’s just a matter of finding the best option. A lot depends on your budget, but there are five essential things you’re going to need regardless:

Choosing a Camera

Renting equipment like lighting kits and DSLR Mics

Casting Your Talent

Hiring a Crew

Securing Set(s) and/or Locations

Let’s say you’re trying to make your movie for as cheap as possible. Your smartphone can be your camera. Don’t believe me? Just listen to award winning director Sean Baker explain how he made his 2015 film Tangerine entirely on iPhones:

Looking for cast and crew? Perhaps your friends are interested in helping out. When you use only what’s at your disposal to make a movie, that’s called zero budget filmmaking. And if you want to stand out with your zero budget filmmaking, consider reading up on Dogme 95 and adhering to the filmmaking “vows of chastity” as popularized by Danish directors Thomas Vinterberg and Lars von Trier.

For something more elaborate, you may want to look at hiring cast and crew. Check out our

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Lighting Small Spaces For Video

Do you want high quality video lighting, but you're limited to a small space?

This is a very common struggle for video shooters. A formal studio can be expensive to rent (or build). Also it can be inconvenient because it requires you to travel to it and maybe schedule it ahead of time.

If you're like a lot of people, you might want to set up some lights in your house and shoot video where it's inexpensive and convenient -- right in the comfort of your own home.

But how can you create high quality lighting in a small space?

It's simple if you use the right techniques and equipment.

Here's how...

(By the way, for this example, I'm assuming you want to have a highly dramatic lighting style that doesn't require many lights or much space. This is a common look for talking-head style shots. And it doesn't cost a lot because you're using only one light source.)

Control Spill Light

Spill light is the extra light that goes places you don't want it to go. It "spills" onto other things in the image.

A common example of this is when you want a black background, but light accidentally gets on the background, so it doesn't appear black. Instead it appears dark gray.

When you want an endless black background, you need to keep the light off the background fabric.

How do you do that?

If you're using a soft box for your main light (key light), then you can insert an eggcrate to help direct the light forward. This reduces spill light dramatically.

Also, you might want to consider lighting more from the side of your subject, so you're not aiming as much toward the background.

The background material can have an impact too. I find that black background paper is too reflective, so I like to use a black fabric as the background in my video. It absorbs more light, so it's easier to make it go completely black.

Finally, try to distance your subject as far from the background as possible. I realize this might be a challenge because of limited space, but even if it's only a few feet, that can make a big difference.

Dramatic Lighting

If you want drama in your lighting, then you can use subtractive lighting (also sometimes called "negative fill") to keep light from getting into the shadows on the fill side of the face.

I like to use a black flag for this. It's basically another piece of black fabric on a wire frame, and I place it right outside of the video image.

The flag blocks light from getting into the shadows.

With deep black shadows on one side of the face, and a nice brightly exposed area on the other side of the face -- you now have highly dramatic lighting because of the contrast ratio.

Not only can this look have a big impact, but it doesn't require much equipment or space to work in.

Can you set up other lighting styles in a small space? Of course you can, but my goal here is to just share this one example.

Takeaways

1) Use an eggcrate to control spill light from a softbox.

2) Move the main light source to the side to help prevent light from spilling onto the background.

3) Use black fabric instead of paper as the background because it's less reflective.

4) Get distance between the subject and the background, because it will be easier to reduce spill light.

5) Use a black flag on the fill side to create darker shadows for a high contrast, dramatic look.

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The Importance Of Social Media Marketing

What Is Social Media Marketing (SMM)?

Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.

Within 18 years, from 2004 (when MySpace became the first social media site to reach one million users) to 2022, the dramatic growth of interactive digital channels took social media to levels that challenge even the reach of television and radio. At the start of 2023, there were 4.76 billion social media users globally—over 59% of the world’s population.

With over 80% of consumers reporting that social media—especially influencer content—significantly impacts buying decisions, marketers across industries are driving the evolution of social media marketing (SMM) from a stand-alone tool to a multipronged source of marketing intelligence on an increasingly important—and growing—audience.

Business Wire. “Matter Survey Reveals Consumers Find Influencers More Helpful and Trustworthy than Brands During the Pandemic.”

Why Is Social Media Marketing (SMM) So Powerful?

The power of SMM is driven by the unparalleled capacity of social media in three core marketing areas: connection, interaction, and customer data.

Connection: Not only does social media enable businesses to connect with customers in ways that were previously impossible, but there is also an extraordinary range of avenues to connect with target audiences—from content platforms (like YouTube) and social sites (like Facebook) to microblogging services (like X platform).

Interaction: The dynamic nature of the interaction on social media—whether direct communication or passive liking—enables businesses to leverage free advertising opportunities from eWOM (electronic word-of-mouth) recommendations between existing and potential customers. Not only is the positive contagion effect from eWOM a valuable driver of consumer decisions, but the fact that these interactions happen on the social network makes them measurable. For example, businesses can measure their social equity—a term for the return on investment (ROI) from their social media marketing campaigns.

Customer Data: A well-designed social media marketing plan delivers another invaluable resource to boost marketing outcomes: customer data. Rather than being overwhelmed by the 3Vs of big data (volume, variety, and velocity), SMM tools have the capacity not only to extract customer data but also to turn this gold into actionable market analysis—or even to use the data to crowdsource new strategies.

How Social Media Marketing (SMM) Works

As platforms like Facebook, X, and Instagram took off, social media transformed not only the way we connect with one another but also the way businesses are able to influence consumer behavior—from promoting content that drives engagement to the extracting of geographic, demographic, and personal information that makes messaging resonate with users.

SMM Action Plan

The more targeted your SMM strategy is, the more effective it will be. Hootsuite, a leading software provider in the social media management space, recommends the following action plan to build an SMM campaign that has an execution framework as well as performance metrics: Hootsuite. “How to Create a Social Media Marketing Strategy.”

Align SMM goals to clear business objectives

Learn your target customer (age, location, income, job title, industry, interests)

-Conduct a competitive analysis of your competition (successes and failures)

-Audit your current SMM (successes and failures)

-Create a calendar for SMM content delivery

-Create best-in-class content

-Track performance and adjust SMM strategy as needed

Customer Relationship Management (CRM)

Compared to traditional marketing, social media marketing has several distinct advantages, including the fact that SMM has two kinds of interaction that enable targeted customer relationship management (CRM) tools: both customer-to-customer and firm-to-customer. In other words, while traditional marketing tracks customer value primarily by capturing purchase activity, SMM can track customer value both directly (through purchases) and indirectly (through product referrals).

Shareable Content

Businesses can also convert the amplified interconnectedness of SMM into the creation of sticky content, the marketing term for attractive content that engages customers at first glance, gets them to purchase products and then makes them want to share the content. This kind of word-of-mouth advertising not only reaches an otherwise inaccessible audience but also carries the implicit endorsement of someone the recipient knows and trusts—which makes the creation of shareable content one of the most important ways that social media marketing drives growth.

Earned Media

SMM is also the most efficient way for a business to reap the benefits of another kind of earned media (a term for brand exposure from any method other than paid advertising): customer-created product reviews and recommendations.

Viral Marketing

Another SMM strategy that relies on the audience to generate the message is viral marketing, a sales technique that attempts to trigger the rapid spread of word-of-mouth product information. Once a marketing message is being shared with the general public far beyond the original target audience, it is considered viral—a very simple and inexpensive way to promote sales.

Customer Segmentation

Because customer segmentation is much more refined on SMM than on traditional marketing channels, companies can ensure they focus their marketing resources on their exact target audiences.

Tracking Metrics

According to Sprout Social, the most important SMM metrics to track are focused on the customer: engagement (likes, comments, shares, clicks); impressions (how many times a post shows up); reach/virality (how many unique views an SMM post has); share of voice (how far a brand reaches in the online sphere); referrals (how a user lands on a site); and conversions (when a user makes a purchase on a site). However, another very important metric is focused on the business: response rate/time (how often and how fast the business responds to customer messages).

When a business is trying to determine which metrics to track in the sea of data that social media generates, the rule is always to align each business goal to a relevant metric. If your business goal is to grow conversions from an SMM campaign by 15% within three months, then use a social media analytics tool that measures the effectiveness of your campaign against that specific target.

Advantages and Disadvantages of Social Media Marketing (SMM)

Advantages

The introduction of social media marketing has introduced a new suite of benefits. Social media platforms provide a powerful channel for reaching and engaging with a large audience, which can help increase brand awareness and recognition.

Engaging with customers through social media channels can help build stronger relationships and foster customer loyalty. It's often a less expensive option than traditional advertising methods, making it more appealing for smaller or start-up businesses.

The nature of social media marketing also has plenty of benefits. Sharing links to your website or blog on social media can help drive more traffic to your website and increase the likelihood of conversions. In addition, social media provides a way to gather feedback from customers in real-time, allowing for instant interaction and simplicity in communication.

Social media marketing also has the benefit of being broad but also targeted. Social media can help businesses reach a wider audience and increase engagement through shares, likes, comments, and other forms of interaction. This is especially true considering when customers forward content along to non-customers. On the other hand, social media platforms offer a range of targeting options, meaning companies can pinpoint specific demographics, interests, and behaviors, and deliver personalized content to those audiences.

Disadvantages

Though riddled with benefits, there are some downsides and complications to social media marketing. Building a strong social media presence takes time and effort, and business owners must often consistently engage and create content.

Effective social media marketing requires a deep understanding of the various platforms, as well as the ability to create engaging content, analyze data, and make data-driven decisions. Each platform is often specialized and requires its own understanding. In addition, social media platforms are constantly changing their algorithms and policies which can make it difficult to predict and maintain success.

Though social media makes it easy to communicate with customers, it also provides a platform for customers to voice their complaints and grievances publicly. This may have the unintended consequence of creating a public forum which can damage a company's reputation if not handled properly.

Last, it may be difficult to clearly understand the return on social media marketing. Measuring the effectiveness and ROI of social media marketing can be challenging as it often involves tracking multiple metrics, analyzing complex data sets, and making assumptions on why consumers may have acted in various ways.

Pros

May help companies enhance brand recognition easily

Offers companies more cost-effective solutions with great exposure

May be leveraged to increase website traffic and real-time feedback

May be leveraged for targeted or specific engagements

Cons

May be time-consuming to set up and maintain

May be unpredictable, as different platforms may change algoriths

May result in negative feedback displayed in a very public fashion

May be difficult to fully understand the true ROI

What Is Sticky Content in Social Media Marketing?

Sticky content is the marketing term for attractive content that engages customers at first glance and then influences them not only to purchase products but also to share the content.

What Is Viral Marketing in Social Media Marketing?

Viral marketing is an SMM strategy that attempts to trigger the rapid spread of word-of-mouth product information—a very simple and inexpensive way to promote sales.

What Is Earned Media in Social Media Marketing?

Earned media is a marketing term for brand exposure from any method other than paid advertising, e.g., customer-created content ranging from product reviews and recommendations to shares, reposts, and mentions.

What Are Some Examples of Social Media Marketing Strategies?

Social media marketing has grown to include several techniques and strategies to engage users and market products and services. These include audience-targeted advertising, the use of interactive chatbots, creating personalized experiences for customers online, the use of social media influencers, building an online audience, and so on.

How Can One Get Started in Social Media Marketing?

To start working in social media marketing, it is good to have at least a bachelor's degree in marketing or a related field. Then, it's critical to gain a good understanding of how marketing campaigns work on platforms like Facebook, X, and Instagram. After that, showcase your talents by creating compelling and effective content. Follow influencers and other social media marketers to learn what they are doing well and where they fall flat. Together, use these steps to create a personal brand that you can use to sell yourself and your work.

The Bottom Line

Social media marketing (SMM) is the use of social media platforms to interact with customers to build brands, increase sales, and drive website traffic. As social media usage grows around the world, both via computer and mobile devices, the ability to drive sales from certain user populations is a growing business, rife with competition for views and clicks.

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Our short film "The Funeral" is almost done. #Actor #Dancer #Singer #Songwriter #Producer #Rapper #Comedian #London #UK #Tokyo #NYC #NewYork #LA #LosAngeles #Hollywood #Brazil #Onset #RioDeJaneiro #BeloHorizonte #HongKong #indiefilm #Music #Musician #WorldFest #Family #FilmFestival #Paris #FilmFest #ShortFilm #Actress

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Good morning! #Actor #Dancer #Singer #Songwriter #Producer #Rapper #Comedian #London #UK #Tokyo #NYC #NewYork #LA #LosAngeles #Hollywood #Brazil #Rio #RioDeJaneiro #BeloHorizonte #HongKong #Dubai #Music #Musician #PhotoOfTheDay #PicOfTheDay #ActorsLife #Paris #OnSet #Filming #Actress

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@thebritneywright and @erickschavez working on a scene for our short film "The Funeral" #Actor #Dancer #Singer #Songwriter #Producer #Rapper #Comedian #London #UK #Tokyo #NYC #NewYork #LA #LosAngeles #Hollywood #Brazil #Rio #RioDeJaneiro #BeloHorizonte #HongKong #Dubai #Music #Musician #PhotoOfTheDay #PicOfTheDay #Truth #Paris #QuoteOfTheDay #Quotes #Actress (at Houston, Texas)

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Nuff said... #Actor #Dancer #Singer #Songwriter #Producer #Rapper #Comedian #London #UK #Tokyo #NYC #NewYork #LA #LosAngeles #Hollywood #Brazil #Rio #RioDeJaneiro #BeloHorizonte #HongKong #Dubai #Music #Musician #PhotoOfTheDay #PicOfTheDay #Truth #Paris #QuoteOfTheDay #Quotes #Actress

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A #WordOfWisdom from 238Ent. #Actor #Dancer #Singer #Songwriter #Producer #Rapper #Comedian #London #UK #Tokyo #NYC #NewYork #LA #LosAngeles #Hollywood #Brazil #Rio #RioDeJaneiro #BeloHorizonte #HongKong #Dubai #Music #Musician #PhotoOfTheDay #PicOfTheDay #WordPorn #Actress #QuoteOfTheDay #Quotes

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Rehearsal shots from our short film "The Funeral" #Actor #Dancer #Singer #Songwriter #Producer #Rapper #Comedian #London #UK #Tokyo #NYC #NewYork #LA #LosAngeles #Hollywood #Brazil #Rio #RioDeJaneiro #BeloHorizonte #HongKong #Dubai #Music #Musician #PhotoOfTheDay #PicOfTheDay #sxsw #Paris #filmfestival #shortfilm #Actress

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Rehearsal shots from our short film "The Funeral" #Actor #Dancer #Singer #Songwriter #Producer #Rapper #Comedian #London #UK #Tokyo #NYC #NewYork #LA #LosAngeles #Hollywood #Brazil #Rio #RioDeJaneiro #BeloHorizonte #HongKong #Dubai #Music #Musician #PhotoOfTheDay #PicOfTheDay #sxsw #Paris #filmfestival #shortfilm #Actress

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Rehearsal with @tulagit85 & @erickschavez for our #shortfilm "The Funeral" #Actor #Dancer #Singer #Songwriter #Producer #Rapper #Comedian #London #UK #Tokyo #NYC #NewYork #LA #LosAngeles #Hollywood #Brazil #Rio #RioDeJaneiro #BeloHorizonte #HongKong #Dubai #Music #Musician #PhotoOfTheDay #PicOfTheDay #sxsw #Paris #filmfestival #actress (at Houston, Texas)