How do you grind your coffee? We highly recommend this Capresso grinder unit. It truly is a game changer - it’ll turn your grinding experience from noisy/annoying/ or cumbersome to quiet/pleasant/ and easy! Why do we insist on fresh ground coffee? Because science! Science tells us that coffee loses 70% of its aromatics within 7 minutes after grinding. You know the aroma after you receive your fresh bag of fresh roasted coffee and you know the bountiful aromas after you grind it. As the old brewing adage goes: “if you can smell it, it has escaped and will not make it’s way into the finished brew”. The same applies to brewing coffee - if you can smell the coffee that aroma is leaving the beans. The quicker you can get that coffee brewed after the beans are roasted and ground, the better the resulting cup will be! Cheers to freshness, Luke & Richard @4wrdcoffee #4wrdfresh #craftcoffee #handcrafted #freshroasted (at Brookings, South Dakota) https://www.instagram.com/p/BuFVa2hHzyA/?utm_source=ig_tumblr_share&igshid=1jdxolx5nwkv2