y/n tiktok: being everyone, everywhere, all at once
we've covered quite a few fandoms across this blog so far: harry potter, marvel, and call of duty, to name a few. there are hundreds of characters between these universes, but someone who was present in all of these, in perpetual ubiquity, was you.
though touched on briefly, y/n, or your/name, is everywhere. it's the anonymous self-insert character that anyone can ascribe to, as it's what's written on the box. the character is you, they have your (/) name!
quick disclaimer: i am going to be using she/her pronouns for y/n, as most of the characters 'she' is are women using those pronouns.
as y/n represents the watcher (originally, the reader) on tiktok, she can, quite literally, be everyone, everywhere, all at once. this omnipresence finally answers the age old question of: if a tiktok falls on the for you page, can anyone hear y/n? yes, she's the tree, the forest, and the noise (all at once).
i pulled the below tiktoks out of the #ynstan and #ynlife tags, the former having a total of 16 million views, and the latter, 124 million. most of these videos involve a carousel of photos with a text overlay, which harkens back to a simpler time of the internet, when these kinds of videos were posted on youtube:
Harry Styles Love Story~part 1 from magan stylinson on youtube (and also from 11 years ago.)
so, for over a decade (probably around two, at this point), these self-insert videos have existed on the internet. what makes tiktok's iteration of this genre so interesting is its reliance on what amounts to glorified digital LARP-ing.
LARP stands for Live Action Role Play, and is an umbrella term for people who like to live out fictional worlds in real time. some might attend a renaissance faire or go to a murder mystery party, but LARP-ing is most popular with a fictional element attached. so, you are not attending these events, but the fantastical, crime-solving, suave version of yourself is.
from underworld LARP - a group of LARP-ers. (weapons and beards might be made from craft foam, but the love and passion are very real.)
cosplay is tightly interwoven into LARP-ing, and offshoots of this genre include games like dungeons and dragons, big gatherings of fans like comic-con, and hobbies like digital roleplaying.
roleplaying, traditionally, has more than one party. you make up a persona (or inhabit a favorite fictional one) and interact as the character you're impersonating, with other people doing the same thing with other characters in that universe. digital roleplaying is much of the same, just instead of group hangouts, you're all on the same forum together.
LARP-ing, specifically, on tiktok can take many forms, mostly hidden under the thin veil of the 'POV' hashtag, but the elements and purpose are all the same: to imagine yourself in a fictional universe, experiencing made-up situations.
it's weird to imagine yourself LARP-ing as, well, yourself, but a majority of popular y/n 'tropes' include being famous and/or dating someone who is, so your life is then fictional (to most people).
these tiktoks are very similar to y/n fanfiction, as the video tends to just be the visual interpretation of the 'what if my favorite celebrity was in love with me and my mysterious charm' concept.
tiktok, however, takes this imagining a step further and instead of any random photos as the background for their story, they pull real photos and videos of celebrities and supercut them together to fit the proposed narrative.
what makes this roleplaying and not just pov is the fact that a lot of the accounts producing this content aren't labeled as 'fandom' or 'edit' accounts. they're advertised as y/n's own account. so, when a video like this pops up on your feed, you're not watching an imagine, you're suddenly shoved into the spotlight, and boom, you're the star, somehow watching your own video.
here's an example, where you seem to be a hidden kardashian/jenner sister:
y/n jenner's tiktok - notice the name but the contradicting caption. the name hints at this tiktok being y/n jenner's, but the caption is out-of-universe, designating the video as a classic tiktok 'pov'.
the comments are turned off on this post as well, usually indicating some hard-fought digital battle has taken place. with pov tiktoks, these battles tend to take form as a bunch of people flooding the comments, making fun of the situation or the creator.
you'd be hard-pressed to find y/n tiktoks that aren't y/n being a famous musician/actor/model/humanitarian and having a social circle full of today's biggest celebrities. below are some examples.
stay with me here, here is a tiktok describing what would happen if k-pop idol y/n joined tiktok:
tadukim's tiktok - the caption is in turkish, and roughly translates to "voted the best k-pop idol in the world". you might notice the fact that, apparently, 31 billion people follow y/n. possibly going intergalactic, you have quadruple the amount of followers than people on planet earth. that's pretty impressive, congratulations.
commenters really had two opinions about this:
this is a good summary of y/n tiktok as a whole: some disillusioned by the fantasy of it, and others, completely submersed. it's like a silent disco.
y/n has lived a lot of lives and, for some reason, a lot of the popular ones are very sad.
here's one describing hardships celebrity y/n has gone through:
anni's tiktok - there's a larger list, all including real footage/pictures of people's hardships. the above "got cheated on" background is an actual video of singer madison beer and her ex-boyfriend arguing. another 'pain' y/n went through was losing her best friend, and the video behind it was a clip from a youtube video posted by (ironically) jubilee, 'people read the last texts from their lost loved ones'. so, real pain and real loss, all stitched together to form your, apparently, very tragic background.
the comments on these videos are sometimes hilarious though, and speak to the broader y/n community at large:
my favorite being loreena's very simple "no i don't" - what don't you do? need therapy? have all these hardships? we'll never know. (the '1 reply' is a helpful "Its a pov" from another user)
this is the issue with making the audience the subject, it's assumed they give up some of the customization guns as they're already the protagonist, but them demanding the creator make the story customized to their history is just asking for an aspirational autobiography.
next, finally, you die. there are quite a few tiktoks showcasing what would happen if y/n died from [insert dramatic cause here]. these videos mostly comprise of various real celebrities crying with beats of story/dialogue written atop them.
here's one where you're a famous k-pop idol who died in a car crash:
y/n's tiktok - (do i need to keep linking it? it's your tiktok. rest in peace, by the way.)
a few key things to notice: the search suggestion being "y n deaths scene", the caption remarking the creator should be giving "cr", or credit, to some original creator but they "don't rememberđ", and the fact the video they used for the BTS members is obviously some heartfelt and happy dedication/awards speech, as they're referencing their fanbase (ARMY) in the very visible captions.
this video was one of the first i saw highlighting this weird mix of y/n-LARP tiktok culture, and the comments are really what inspired this whole post:
the use of personal pronoun "i" with something as definitive and past tense as dying in a car accident, is endlessly hilarious to me. the fight between commenters saying, in reference to the y/n-verse as a whole, "i am tired of dying again and again", mixed in with the in-universe comments of "is it's true?? đ„șđ„șđ„ș" create a funny comment section, but damn the whole concept to be a confusing tableau.
and there are victims of these unsaid and very flexible rules of digital LARP-ing, note wonyooung_au_'s comment, "I thought it only on au and I also thought y/n didn't exist". this comment, in and of itself, admits to two contradictory things: 1) this commenter is confused because someone they thought fictional had apparently, very much actually, died and 2) that fictional person was themselves.
you can interpret other comments like "who is y/n" and "when?" as either conforming to the story, thus acting like any other comments on a celebrity death announcement, or, as regular tiktok users confused, asking when this person died and who, exactly, is "y/n"?
sometimes commenters don't know that these tiktoks are supposed to be from fictional universes, so they break 'character' and ask questions. this tracks with real-life LARP-ing, wherein people will say "hold" to temporarily pause the story so they can ask a 'regular' life question, like how much is parking, or if anyone has blister bandaids (here's a glossary of LARP terms, there's quite a few).
while tiktok doesn't have a version of "hold", the non-fictional nature (i.e. based in reality) rhetoric of most social media allows for the presence of comments to be the "hold" themselves.
this dichotomy is the give-and-take of roleplaying on the internet. on one hand, fictional social media accounts can seem very realistic because the 21st-century version of seeing if someone exists is finding their instagram. but, on the other hand, people know this is a fictional situation. being shown an account acting as if it's real could be confusing and dissuading to a lot of watchers.
the internet is (in)famous for its community, so fostering a strictly-fictional-yet-you-centric environment can isolate users. having one foot in an illusive fictional world and the other on a public social media account can eliminate the space for reality-based commentary that watchers might have (which will tank popularity, as this is what fandoms are built on).
so yes, y/n tiktoks are a unique form of media borne of the internet's need to write stories, but i'm done being the star. someone else can go on sold out stadium tours and date sebastian stan. this y/n is busy.