Risk Factors: Addiction: Peer influences
Addictions can be influenced by pressures from those we know in our own age groups who encourage certain things. Tajfel and Turner suggest that this could be due to social identity theory. This suggests that an individuals self concept is formed by being part of the “in group”, which we feel we must be associated with in order to be socially accepted. This then leads to the formation of our social networks, which will consist of individuals who have similar habits to us: Eiser et al: smokers befriend smokers, non-smokers befriend non-smokers Latkin et al: Probability of drug use and abuse linked to the number of drug users in our social networks Kinard & Webster: having things modelled to us makes them appear positive and socially acceptable, so we are more likely to engage in them, with is validating behaviours that we already engage in. Indirect peer influence can also play a part, with Shakya et al suggesting that the parents of our peers also act as mentors, so positive parenting is associated with decreased drug use in own children and their friends. Evaluating peer influences Peer influences can also occur via social media: Moreno et al: 400 myspace profiles of 17-29 year olds, 56% make reference to alcohol use Litt and Stock: exposure to peer influence alters normative perceptions and risk cognitions, as those exposed have a greater willingness to use alcohol and drugs, decreasing the associated risks thought of. Those with older friends who use drugs are more likely to use drugs themselves. De Vries et al argue that the influences of peers can be overstated, as smoking behaviour isn’t a consequence of friendship selection, but friendship selection a consequence of smoking, with parental smoking habits being more influential than peer smoking behaviours. This theory has real world application in the form of reducing peer influences via social norms interventions to overcome misperceptions such as the numbers of those that really use often being lower than thought and the risks associated with behaviours being much higher than people believe












