When Facebook announced they are changing the news feed algorithm. My first reaction was “This will kill the Page reach.”. In their blog post, Facebook revealed: “As we make these updates, Pages may see their reach, video watch time and referral traffic decrease…”
Many publishers and brands have openly criticized Facebook’s move. This will have a big impact on brands and publishers whose only source of traffic and revenue is Facebook. Many local brands use Facebook page, and they don’t have websites. They were doing good business on Facebook, now all of sudden they are out of business.
After the big announcement, Facebook published a series of posts explaining the reason behind this decision. In the last week of January, they also said they will give priority to local news on Facebook. In a blog post, Facebook said, “We are prioritizing local news as a part of our emphasis on high-quality news, and with today’s update, stories from local news publishers may appear higher in “News Feed” for followers in publishers’ geographic areas.”
With all the announcement and the plans, now I think Facebook’s new NewsFeed is actually a good idea, for both users and brands. Wired has published a real long story about Facebook’s struggle as they tried to become a media company. I am realizing that they tried to experiment with everything. They tried to be a news and media company but failed as they could not fix the fake news. They launched instant article for publishers but they could not live up to the promises they made. Many big publishers have already left the instant article. And Facebook Page reach was also declining.
Facebook used to focus on engagement. Comments, Shares, and Likes are the metrics for engagement. As Facebook evolved, its focus shifted towards video, news and lot more. And it was a different Facebook. Fake news, videos and click bait were flooding the news feed. And it was getting monotonous. It even had an impact on elections. In fact, people gamed their system to their advantage.
Learning lessons from all these developments, Facebook looks serious and committed to make Facebook a better platform. Facebook is going back to basics. They are focusing on the engagement. At the same time, they are also finding a way to fight fake news, click and engagement bait.
In their blog post, dated last December, they said: “We are fighting engagement bait on Facebook.” Facebook also said, ‘People have told us that they dislike spammy posts on Facebook that goad them into interacting with likes, shares, comments, and other actions. For example, “LIKE this if you’re an Aries!” This tactic, known as “engagement bait,” seeks to take advantage of our News Feed algorithm by boosting engagement in order to get greater reach. So, starting this week, we will begin demoting individual posts from people and Pages that use engagement bait.’
If everything goes according to Facebook’s plan. I think it’ll be a win-win situation for both users and brands. Brands that create genuine and engaging content is going to benefit from this change. As usual, a video could be the top engaging posts, as people are likely to share and comment on a video.
Now Facebook looks out for more signals to figure out whether a post is engaging. For example, your brand published a post on Facebook, and you ask people to share it on their profile. Great news: the number of shares shows your post is engaging. Bad news, if there’s no engagement on the post that gets shared on their profile. Your brand’s post will be demoted because you just tried to game their system by increasing the number of shares. Just sharing a link would not help, it has to produce a good engagement among the users.
Dear marketers and publishers, let’s make Facebook a better place for brands and businesses. Let’s try to create conversations around genuine and valuable contents.
Are you launching a new website for your startup? Are you worried about your online presence?
If you are an online marketer, then probably you have already figured out the SEO basics. In this post, I will be sharing a few tips (based on Google recommendations) on how to improve your startup ranking on Google search. I hope it will be helpful for the startup founders. Let's get started.
Domain Name:
Starting a new company? Have you already decided your name? Think twice. Keep your startup’s name simple as possible. Check whether that domain name is available? If you are starting a new startup and the domain name is not available, then please consider changing the name of your startup.
www or non-www:
Decide whether you want to use a naked domain for your website or the www version. Then, use 301 (permanent redirect) to your www or non-www version. For example, I’m using the non-www version on this blog.
Add Your Site to Search Console:
Verify your ownership by adding your site to search console (previously webmaster tools), from where you can control your website on how to appear in search. You can also identify the site issues and get recommendations from Google. Once you launch your site, don’t forget to add a sitemap.xml and robots.txt in search console that tells Google and other search bots about your website and content. You can also get the search analytics keywords data in search console; that helps you to make smart decisions.
Install Google Analytics:
Include Google Analytics code on your website and start collecting data even if you’re not ready to use it. Once, you launch the site; you will get an idea about your most visited pages, and sources that are bringing the traffic to your site. Connect your Google Analytics to Search Console so that you can feed data from search console to analytics. Once your site is ready, do not forget to define your conversion. Conversion can be anything; from a button click to subscribing blog, filling up a contact form or buying a product.
Smart Copy:
I am not going to write about Keywords research here; we’ve already covered it in our previous blog-post SEO Process. When you are writing a copy make sure, you are writing for humans and not for the search engines. But include the relevant keywords naturally in your text. These keywords are like the ‘query terms’ that normal people use to search for your product/business.
Every Page Should Include:
Unique Topic (Heading Tags)
Unique Title (Displays in search results)
Unique Meta Description for the snippet
Keywords in the filename (eg. image name), lowercase, and hyphen separated
Descriptive anchor text for every link
Google had released a video 'SEO for startups in under 10 minutes' in 2012 that provides startup tips on how to master search engine optimization in just 10 minutes. Google has changed their search algorithms many times, but all those Google SEO tips still work in 2017. Watch it!
Disclosure: This post was written by Ashish Rai on his blog in 2012, which went on to become #1 voted article in Inbound.org back then. The reason I’m re-publishing it on my blog is I find the process still very relevant today although he hasn’t updated the post since the first publication (so go easy on it).
Last month I read a post on The ROI of SEO by Todd Mintz , where he pretty much outlined the evolving landscape of SEO and what the job of SEOs today really entails if they were to guarantee ROI from their SEO engagement.
Gone are the days where savvy search marketers could “game” the system for their clients and poach high search rankings through technical wizardry. Google’s recent updates have had the effect of “evolving” SEO’s from technical wizards who knew little about marketing into marketers who happen to have technical expertise.
Most of us already know, SEO is becoming increasingly nuanced and SEO today overlaps many disciplines such as User Experience (UX), Conversion Rate Optimization (CRO), Design, Information Architecture (IA) and Social. Given all of these disciplines now merged with SEO — One question that remains to be asked is – Can an SEO by being solely focused on increasing keywords ranking produce ROI?
I guess no. Not anymore.
Don’t get me wrong, I admit rankings is still one of the factors that contribute to ROI. But it’s just. one. of. the. factors, where others include generating productive organic traffic from search, matching query intent with site’s relevance and value proposition.
Today any SEO looking to derive long term value from their SEO engagement need to be able to look at the bigger picture — a look from 10000 feet above into all of these disciplines and know what needs to be done to produce increasing return-on-investment (ROI).
In this post, I will outline an SEO process that embraces all of these disciplines and has literally saved my clients thousands of dollars and countless hours by helping me avoid niches/keywords that offered a lower ROI for the same time and money investment.
So let’s get started, shall we?
1. Pick your head tail, medium tail and long tail keywords wisely
Keyword research can be a tricky job. But do it the right way, and you have pretty much built a strong foundation for your SEO.
I always do my keyword research the scaleable way. Meaning I prioritize sections of the site to conduct keyword research, and then move on with the other section. This way I’m able to focus on a handful of keywords at a time as well as avoid getting burnt out, if I were to do it for the entire site.
Here I will cover one section of a site as part of my keyword research example. Let’s suppose I’m asked to do keyword research for the trekking section of AceTravels (A Travel portal for Nepal). So I’ll first head over to Google Adword Keyword Tool to find keywords that best represent the trekking section for AceTravels.Com.
After some initial keyword research, I found following keywords has the highest search volume. These keywords would be my core terms:
Next, I’ll go ahead and put these keywords into into three different buckets based on their volume. This usually separates out head, body and long tail terms.
Neil Patel wrote a great post on using semantic keyword research to find supporting terms for your core terms, where he outlined this keyword bucketing process. You can read that post at your own leisure here.
Finally, I’ll head over to UberSuggest (an awesome keyword-expander tool) to find a trend on how people are actually using those core terms, like if they’re adding a suffix or prefix to go with the core terms.
Ubersuggest then returns a list of keywords associated with the provided term. For example, I found the following that are relevant and could be useful, such as:
trekking in nepal [in july, august, september, etc]
[3,4,5,6,7,8] days trekking in nepal
So I pop back to Google Adword Keyword Tool, to find if any of these keywords has any volume, but unfortunately it doesn’t. Yet it makes perfect sense to me to keep them in mind while I go about mapping keywords on the content or perhaps even on the site’s architecture.
2. Kill the head or chase the tail
When optimizing website for quick ROI, the most important step is to identify and capture the low-hanging fruit to begin creating conversions as soon as possible. We do that by chasing your long-tail keywords first, and then your head tail. Meaning we do your optimizing backward.
One common phenomenon around the concept of the long tail of search is the longer the keyword, the closer the prospect is to the buying process.
Let me explain the above long tail concept with an example.
Supposing I’m travelling to Nepal for the first time. I’d first initiate my search with “things to do in Nepal” or “places to visit in nepal” and possibly that’s where I’d come know that Nepal’s landscape is an ideal playground for trekking. Assuming that I’m a person who loves to trek, I would then further narrow down my research with “trekking in nepal” or “places to trek in nepal”. But that’s not where I’m gonna pull out my credit card and start making booking/reservation. I’m still researching!
That said, these generic keywords can make money, but people using these keywords are still on a research mode and need more information before they buy your offer. In other words, these are not keywords with commercial intent.
Similarly, if I was able to rank AceTravels for the head term “trekking in nepal”, however the website doesn’t perform well on those targeted long tail keywords like “everest base camp trek.” Then my “trekking in nepal” SERP visibility becomes useless or of little value.
The last statement is a no-brainer for any search marketer yet fewer are actually able to use it to their advantage. On that note, I will leave you with Rand and Will to throw more insights on this exact topic, so I’ll point you over there Keyword Strategies: Kill the Head or Chase the Tail.
Hint: Always go for the exact match.
3. Write smart keyword-rich content.
By smart content, I mean content that is semantic, with right use of images and also videos, if possible. For writing content that is semantic in nature, let Neil teach you How to Create Smarter Content Using Semantic Keyword Research (same post as above)
Another important point to keep in mind while writing content is to write for power skimmers. Steve Krug’s words of wisdom for website usability in his book Don’t Make Me Think applies for all elements of copywriting.
And when you’re rewriting content — make sure you’re mapping the keywords strategically based on the content relevance for maximum impact. Rand did a great whiteboard Friday on this topic, where he walks through the mapping keywords process both into the content and site architecture. You can watch it here.
Following resources are a great place to start writing conversion focused content, which I highly recommend you go through.
The #1 Website Copy Mistake That Most Businesses Make
How Compelling Is Your Website’s Copy? A Simple, 4-Steps Checklist
8 Habits of Conversion Focused Copywriters
4. Build landing pages that converts
Your landing page pretty much determine your SEO campaign success. I personally devote a big chunk of my time on creating landing pages that converts, optimizing it running A/B and MVT tests time-t0-time. Have to say, I struggle with landing pages like everyone, but there are certain processes that I follow and has helped me a lot. They are pretty simple to start implementing it right away.
It gives me immense pleasure to introduce to you *The Conversion Trinity Path* and it all starts with your landing page answering the following questions:
Are you relevant to my query? (relevance)
Do I know why you are the right solution for me? (value)
Is it obvious what I need to do next? (call-to-action)
In other words, The Conversion Trinity Path= Relevance + Value + Call-to-action. Bryan Eisenberg explained this concept in his key note speech at SESNY earlier this year and @Beebow live blogged about it here.
Here I will expand a little more on the relevance and value part.
Relevance has a very different meaning for a landing page. It’s not you who defines the relevance for a landing page but your visitors. You are just an actor on the landing page’s stage.
Let’s suppose we’re a transportation company and our search ad is showing 20% discount, and the visitor coming to that page from the search ad sees a call-to-action that says “request a free quote” instead of a call-to-action that matches the search ad offer. Here the landing page is too general and do not meet the relevance.
Value also known as value proposition is the primary reason why your ideal prospect should buy from you rather than your competitors.
According to the above conversion sequence/equation by Marketing Experiments, value proposition is the second heavy weight factor on your landing page ( first being the motivation of the user) to help you win conversions.
Sometimes crafting a value proposition can be quite a time-consuming task for which I recommend these 3 worksheets to craft, express, and create derivative value proposition for your landing pages.
4.1. Use images to boost conversions
Have you ever bought anything without ever seeing it? I guess never.
Although a lot been said and written on the web on how to go about using images to boost conversion rate. Yet we often tend to overlook the right use of images when building our website and most importantly our landing page. This is one of the biggest mistakes I used to make during my early days.
And when we say images - it means images that matches with the context. Not just show the product, but show it in context. Let people imagine using it.
I personally think that building landing page is not science, but art (okay, maybe a mix of both). And just like in art or science, you will only get better with a lot of practice/testing.
Oh by the way, I use Unbounce to create my custom landing page designs. You might want to try them out too. No design skills required!
Further resources:
Landing Pages Guide 101: Create Landing Pages that Work
An Introductory Guide to Building Landing Pages (Free Ebook)
50 Ways to Seduce Your Visitors With Persuasive Landing Pages
5. Use Paid search to determine the relative true value of keywords
Sometimes what we see is not what we get! Same applies for keywords, many times your highest volume keyword will turn out to provide the lowest return. On such cases, we cannot wait until we have invested resources and have ranked #1 for such keywords and then realize we have tanked all of our budget on driving unproductive traffic.
Instead we will leverage Paid search to help us determine the true value or the conversion/return from our keywords. Rand covered this idea way back as part of his Head Smacking tips - Using PPC as an indicator of Success.
While you learn from Rand on how to marry paid search with your SEO, I’m hoping to expand a little more and give you few easy things to help you in the watch that you get things right with your PPC campaign.
Use segmented tracking PPC campaigns to drive traffic to the most relevant landing pages.
Use exact match keywords.
Use appropriate budgets for each campaign. Good guide here.
Write the best PPC ad copy to beat your competitors.
Protip: Run a PPC campaign as soon as you map keywords on a landing page. DO NOT wait for the entire site to be completed.
6. Determine the need for link building using SEO tools
Link building is tough and requires sheer amount of hard work. And then there are cases when we have build and build and build links, and at the end realized that our competitors are beating our 100 links with a single high quality link. What a waste of time and effort!
If SEO is a process so is link building. Therefore, before we build links we need to find out how many links we need to build and more importantly the quality of links we need to build. That said, we don’t want to spend a lot of time with link analyses as there are other important parts that we need concentrate, like outreach. So we will use tools+hustle to speed up the process.
Without further ado, I’d like to introduce you to some of the best free and paid SEO tools I use for competitor backlink analysis and link prospecting.
For competitor’s backlinking analysis
Use OSE or Ahrefs (or both) to look out for backlink numbers and quality of those links. Consider reading this post on how to check low quality links
Then use the MajesticSEO Backlink History comparison report. The key here is to look out for competitors’ link growth rate. Are they consistent with their link growth rate or is it a random effort? Once you figure that out, you will know where to hit them and hit ‘em hard!
The next step is super simple. Run the sites in OSE and download their links into CSV format. You will need SEOmoz Pro account to be able to download those CSVs.
Use Mozbar Chrome extension to check for Domain Authority (DA) of your competitors. The higher your site’s DA, the easier it is for your website to rank for a keyword.
To determine what kind of links you need
Head over to Link Detective, (a new tool that categorizes your backlinks into types) and take those competitors you have found and plug them in this tool to see which of their strategies you can easily copy.
Then run backlink profies of competitor’s in OSE and check their anchor text in Excel using this spreadsheet. Refer to this post on how to use the spreadsheet.
And then use this spreadsheet to segment your link prospects in three different categories (high level, mid level, and low level). Read this post on how to go about using it. (credit @dohertyjf).
Another great free tool that I recommend for data mining is Distilled’s Microsoft Excel for SEOs. First, it saves you from getting sucked into the vortex of data mining process and second it converts all of those raw data in seconds for you to make actionable insights.
P.S. Serious about doing real SEO s**t? And haven’t started using Excel yet? Here’s a protip: START USING EXCEL TODAY!
7. Build Links!
Came panda. Came penguin or come any of those black and white animal of Big G in the future. Links will continue to be the fuel for SEO. However, building high quality links and a defensible link profile is a must in today’s penguin-era, if we want to remain at the top of our SEO game. Anything less than that is asking for an invitation to something like this on your GWT.
And as long as there are folks like @ipullrank and @jasonacidre in the industry we will never run out of fantastic link building resources like throw your form letters tactics for outreach and conversion-oriented link building strategies using Google Analytics or ideas on building linkable assets - which are all incredible and great!
Ofcourse all of these takes time and while you do all of that, let’s not overlook the low hanging fruits– that is, finding out the unqiue LRDs linking to your competitors, but not to you. And you can easily find those links by using this Excel sheet and then exporting your backlinks from OSE into it and with a little Pivot Table magic…Eureka!
Further resources:
Link Building Strategies – The Complete List
The Noob Guide to Link Building
The 6 Month Link Building Plan for an Established Website
8. Estimate the traffic attainable from various positions
Given the Universal search results with maps, news, videos, images, PPC ads, etc the amount of traffic your site will receive even if you secure the highest organic position—is guaranteed to be skewed. But thanks to the guys over at Sling Shot SEO for coming up with their Google CTR Study Whitepaper: Mission ImposSERPble for us to help determine the click-through rates based on the position.
As you can see on the CTR curve above, SlingShotSEO.Com have found that #1 rank will fetch you 18.2% CTR, similarly 10.05% CTR for #2 position, 7.22% CTR for #3 position and below 4% CTR for 5th position and beyond. For more comprehensive review on SERPs CTR rates, I highly recommend you read this SEOmoz post.
And here’s the attainable traffic at #1 position for AceTravels’s travel related keywords we covered above for our Keyword research.
9. Finally, calculate your SEO budget
Now that we have figured out our attainable traffic numbers by positions for the keywords–It’s time to go ahead and craft our SEO budget to maximize ROI.
Assuming that I have already done my homework on competitive analysis and figured out the # of links required to rank for the keywords, content plan and the number of staffs required — I’ve added the cost for ranking, revenue and ROI to the following keywords (I use this spreadsheet developed by @ethanlyon to calculate the ROI).
As you can see above that ROI is the far better indicator than traffic, cost or even revenue–to help you maximize our budget spend. That said, there will be some generic keywords like that of “trekking in nepal” where you won’t be able to apply the variant ROI (as seen above). So you need to break down your generic keywords terms into the longer tail versions and apply a higher average conversion rate on them. This is where paid search data plays a crucial role and will allow you to make better informed decisions.
What that essentially means is, your head term will be the ones to drive a huge chunk of the traffic portion, but it’s the long tail keywords that will each contribute little traffic (and there will be lots of them) yet will be the most profitable set of keywords.
By making sure you are aiming to nail down these most profitable keywords right from the onset of your SEO campaign, will give you a view of getting the right budgets put together as well as the quickest bang for your clients’ buck!
tl:DR SEO that delivers quick ROI is a result of driving productive traffic and capturing them as soon as possible with site relevance and strong value proposition. And being able to measure each of these components by objectives, which in return will result in long-term successful SEO strategy execution.
How to track Multi-Channel Attribution Campaign in HubSpot - Salesforce?
Tracking a multi-channel attribution campaign, in HubSpot and Salesforce.
As an internet marketer, you always want to know why and how you acquired a customer, what/how they made a purchase decision, which campaign/channel was effective, what was the first touch (lead source), what was the last touch (lead source most recent), etc. Overall, you want to track your multi-channel attribution campaign so that you can understand which channel contributed in acquiring a new customer, and determine the most efficient channels for further investment.
In this post, I will be sharing how you can set up HubSpot and Salesforce to track the multi-channel attribution (touch) campaign.
How to track multi-channel attribution campaign in HubSpot and Salesforce?
If you're running a campaign to promote an offer, you will be promoting it on different channels via email, blogs, social media, ads, etc. Your goal is to bring people/traffic to your landing page; educate them and capture their information (lead capture). When you share a single landing page in a different medium, you will have users coming from different channels filling up the form. Since the Lead Source and Lead Source Most Recent are pre-defined (and static) in Salesforce, you will be getting inaccurate data in your CRM.
Here's the trick to deal with a single landing page, and marketing channels. You can easily solve the multi-channel attribution campaign problem with smart content. I think smart content is one of the most overlooked features of HubSpot.
Let me take an example of our impact sourcing landing page. To promote an impact sourcing ebook, we have created a single landing page but have used six different forms (user will see only one).
Let's first create the campaigns in Salesforce for each channel. In this example, you can see; I have created seven different campaigns including parent, direct/website, social media, email, organic, referrals, and PPC. And in each campaign, I have pre-defined the value of the lead source and most recent lead source. i.e. for email, I have a pre-defined lead source / most recent value as email marketing, similarly social media for social, organic traffic for organic, etc. Now let's move back to HubSpot.
Let's create six different forms for each channel in HubSpot. Suppose, if the form is for a social channel; you need to tag lead source most recent as social media in the form field. Similarly, if it's an email; you need to tag the lead source / most recent as email and so on. And don't forget to tag the Salesforce campaign (channel you pre-defined) directly in the form.
Go to your landing page, where you are going to have a lead capture form. You will see the smart icon (orange color), click it and then select referral source and click next. Next, you have to create smart rules based on the referral source. i.e. You have to choose the referral source and HubSpot form, you created (for organic; choose organic HubSpot form and organic channel campaign in Salesforce). You can have direct (website) traffic form as your default form.
So far, you have created Salesforce campaign, HubSpot forms and smart contents based on the channels, and tagged it.
Now if a user visits a landing page through Twitter/Facebook; HubSpot automatically displays the social form; where we have tagged the lead source / most recent as social media. Similarly, if a user visits a landing page via email; HubSpot displays the email form; where we have tagged the lead source / most recent as email marketing, and so on. And it will be recorded in HubSpot as well as in Salesforce. (Make sure, you have correctly mapped your HubSpot form fields to Salesforce, and campaigns.). Now, you can start driving traffic to your landing page.
Prerequisite:
Follow the same campaign naming convention for both HubSpot and Salesforce. (HubSpot campaign = Salesforce Parent campaign; not the child)
Have the same channel names in both HubSpot and Salesforce. HubSpot provides the following channel;
Organic
Referrals
Social Media
Email Marketing
Paid Search
Direct Traffic
Other sources
Always, create a tracking URL. (Always create a campaign in HubSpot; so that you can associate that campaign in landing pages; emails, blogs, CTAs, etc.)
Bonus:
If you want to track an extra information about your campaign; you can create UTM Parameters and have it on your HubSpot form as a hidden field. You don't need any programming knowledge or javascript to do it.
I have been using Tumblr blogs for last five years to share photos, quotes, and links. I have been writing about Social Media and Technology News in my other blogs (in Google's Blogger) in the Nepali language. And from the last couple of months, I was thinking to share my experience as an Inbound Marketer about Social Media, Search Engine Optimization (SEO), Analytics, Landing Pages and Conversion Rate Optimization (CRO).
It was quite challenging for me to choose the best platform for my new Inbound Marketing Blog, I have been juggling between Blogger, WordPress, and Tumblr. After playing with Blogger, Tumblr and WordPress for a few weeks finally, I decided to use Tumblr as a blogging platform, because it is super simple to use and have beautiful themes.
But being an SEO, choosing Tumblr as a blogging platform was a dumb idea because Tumblr does not have good SEO built-in, compared to WordPress and Blogger; and are losing the organic search traffic. I quickly realized Tumblr blog was poorly optimized though it provides sitemap and the robots.txt.
So, I took the challenge and tuned my existing Tumblr blog with on-page SEO pretty quick, and started seeing the bump in organic traffic. In this post, I will be sharing how you can do on-site SEO for Tumblr in a right way.
SEO Best Practices
You might have read a lot about SEO, and why SEO is already dead. With the rise of Social Media, we all believed "Write and people will come to read." But that's not true. The traditional way of doing an SEO might have dead, but the SEO fundamental rules have not changed much since the beginning. HubSpot says they increased their traffic by more than 50% using technical SEO updates.
Still, use of the target keyword in the "title tag" is the single most important on-site SEO factor. The highest level heading tag used on the page is the most important heading tag on a page, generally, it's <h1> tag. Each page must have a unique title, descriptive URL, meta descriptions, alt & title tags for images and lot more for on-site optimization. Moz has an excellent SEO resource for the beginner. Let's now move to Tumblr SEO.
SEO for Tumblr
Tumblr themes are beautiful. But they suck when it comes to SEO. Most of the themes, I have used does not even generate the unique title tag, and does not follow the order of highest level heading tag rules. So, for Tumblr SEO, you have to change/add a few lines of code to the theme. If you're familiar with HTML/CSS, you can do it yourself, if not just ask your developer, and he/she will optimize it for you. Go to the Tumblr settings and edit your HTML/CSS theme from there.
Title Tag
If you're optimizing your Tumblr blog for text posts instead of photos/links/quotes etc., make sure that the <title> tag contains the PostTitle;
On the blog homepage, the blog of your name is the most important factor there, and all the blog posts title becomes secondary. And in the blog post page, the title/heading of your blog post is the most important SEO factor. So, on the homepage (index page), we are going to use <h1> tag for your blog title whereas, for the blog post listing, we are going to use <h2> tag.
This above method is suitable for text posts on Tumblr. After replacing your existing block with the above code; you're ready to rock the Tumblr SEO. One little thing, you might have to write a CSS for <h1> and <h2> tag.
If you have a photo blog, you can generate title from the PostSummary;
Lastly, do not forget to submit your site to Google Webmaster tools. Tumblr creates sitemaps automatically, check your sitemap at yourname.tumblr.com/sitemap.xml (replace yourname) Submit it to Google Webmaster Tools.
“When you grow up you, tend to get told that the world is the way it is and your life is just to live your life inside the world, try not to bash into the walls too much, try to have a nice family, have fun, save a little money. That’s a very limited life. Life can be much broader, once you discover one simple fact, and that is that everything around you that you call life was made up by people that were no smarter than you. And you can change it, you can influence it, you can build your own things that other people can use. Once you learn that, you’ll never be the same again.” - Steve Jobs
Automation + One Million Jobs + Social Mission = CloudFactory
In Feburary, Marc Andreessen, investor and tech-innovator wrote 'On a Mission'.
He wrote, "We are looking for the companies who are going to be the big winners because they are going to cause a fundamental change in the world, as opposed to making a short-term grab for revenue or a short-term grab for an acquisition... the pattern at the moment is the stronger the ideology or mission of the company, the more successful the company..."
In June, Marc Andreessen TweetStormed on Robots vs Humans. "This is probably a good time to say that I don't believe robots will eat all the jobs..."
He sent out the following Tweets:
First, robots and AI are not nearly as powerful and sophisticated as I think people are starting to fear. Really.
With my VC/tech hat on I wish they were, but they're not. Enormous gaps between what we want them to do and what they can do.
So there is still an enormous gap between what many people do in jobs today and what robots and AI can replace, and will be for decades.
Second, even when robots and AI are far more powerful, there will still be many things that people can do that robots and AI can't.
Creativity, innovation, exploration, art, science, entertainment, caring for others... we have no idea how to make machines do these.
Third, when automation is abundant and cheap, human experiences become rare and valuable. Flows from our nature as human beings.
He has summarized these things on his blog as well.
In July, Sam Altman - President of Y Combinator (the most successful Startup School) wrote about creating "One Million Jobs".
He wrote, "There are a lot of areas where it makes sense to divide labor between humans and computers—we are very good at some things computers are terrible at and vice versa—and some of these require huge amounts of human resources... Probably the easiest way to do this is to create a platform that lets a million people create their own jobs...."
Every time I read these articles, I feel like they were talking about CloudFactory, without mentioning CloudFactory.
Let's cross examine the above facts with CloudFactory.
We've a social mission, "We aim to connect one million people in the developing world to basic computer work and raise them up as leaders to address poverty in their own communities." (The Next Web puts it best: CloudFactory plans to put one million people in developing countries to work online.) Also check the impact side on CloudFactory Community blog. And this CloudFactory Honored for Leadership in Impact Sourcing.
CloudFactory believes The future is bright when we (Robots and Humans) work together.
In March, Mark Sears, CEO CloudFactory wrote on the company blog, "CloudFactory is building the future of work today. Our factory in the cloud finds the right combination of people and technology to help our clients thrive. We also care deeply about seeing the places where we work and the people we work with thrive...
In our world, labor automation and robotic process automation are keys for creating a bigger pie of work that leads to job creation and opportunities for smart people around the world. The invention of powerful technologies has always been central to economic progress in the long run as long as the goal is to advance the common good.
We think the future of work involves a flat world, it involves robots, and it also involves a level of responsibility to see humankind flourish."
CloudFactory has already created more than 3,000 jobs and is geared towards its goal of creating One Million jobs. Yeah, a million.
PS. Paul Graham says, Startup = Growth. And we believe it too. CloudFactory's growth is magical, believe me. ;)
The World Wide Web (www) entered the public domain exactly 20 years ago.
On 30 April 1993 CERN published a statement that made World Wide Web ("W3", or simply "the web") technology available on a royalty-free basis.
Technology blog The Verge writes, "Without that enlightened decision, backed by web inventor Sir Tim Berners-Lee, we might never have enjoyed the glories of GIFs, ubiquitous social networking, and instant music streaming."
Thanks to British physicist Tim Berners-Lee and CERN. :)
Here's a 1993 copy of CERN, the world's first website at its original address: http://bit.ly/YaI0mu
Nepal in 2022: In the next 10 years, if existing hydropower, highway, mass transit, and airport projects are completed, Nepal could make a great leap forward. A better investment climate could make double digit economic growth possible, which in turn would create jobs so Nepalis wouldn’t have to migrate to work in such large numbers.
I feel Google Chromebook for the first time today. Two notebooks have arrived here in #CloudFactory #Kathmandu. $200 Acer C7 Chromebook is good for online use.
