Aarav Infotech - Leading SEO Company

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How Does SEO Help You To Grow Your Business?

What is the most effective and productive way to get traffic to your website? It is nothing but SEO- Search Engine Optimization!

It becomes all the more crucial when you own a small business and have tight budgets. Experts say that SEO is the only way to face established competition when the resources are limited. And the best way to do it; hire the top SEO agency in the town

What is SEO? It is the structured way of building traffic through organic search.  Where does organic traffic come from and how to generate it?

The organic traffic comes when your website has a higher ranking, and you are always engaged in creating quality content that keeps your audience engaged.

It is quite clear that SEO is an ongoing process, and it is a fair play!

“Successful SEO is not about tricking Google. It is about partnering with Google to offer the best search results for Google users.”

When statistics confirm that more than one-third of people click the first search result, everyone should aim to attain that place.

How does SEO help a business to grow?

Whether you own a small business or a big, you have to be present online in the form of a user-friendly, robust website.

SEO takes the website rank higher in search engine so that-

You get more qualified potential customers

You get a higher conversion rate

You build brand awareness

And above all, you appear in the first place (or at least on the first page) of search engine results.

Is it the end of the journey? No, it is the beginning. As it is said, “You can’t rest on your #1 ranking because the guy at #2 is not resting, he is improving his site”, you have to be on the toes always to maintain the ranking.

Here are a few ways a seasoned SEO Services in Mumbai can take your business up.

SEO proves you better than the competitors

It means you are more clearly visible to the customers.

If users search the website using relevant keywords and your website appears on the first page, then it is very likely that they will come to your website.

Thus, local SEO for business helps you grow fast and beat the competition by attracting more customers.

You create brand awareness

When you are ranked higher everywhere, you are distinctly visible than others. If it happens consistently, then your brand becomes a familiar entity.

People start trusting your brand only based on web presence. It is the reason; you should invest in hiring a well-established SEO agency and start getting higher ranking for relevant keyword search.

There is no other practical way of creating brand awareness than achieving higher Search Engine Optimization.

Your website becomes more user-friendly

Do you think that SEO is just about optimizing your website for search engines?

Well, it is high time to come out of old-fashioned thinking.

To get a higher ranking, you have to make alterations in the website design. A well-designed website engages users and compels them to stay longer.

When more people visit the website and spend more time, you drop the bounce rate of your website.

Also, you need to publish more relevant, user-friendly content and help the visitors by giving them what they are looking for.

In the competitive business environment today, you have to stand out uniquely than your competitors. Hence, there is no other way than using efficient yet affordable ways.

When you want to spend resources efficiently, SEO is the best marketing tactic.

For effective results on Google contact https://www.aaravinfotech.in/ or mail us at [email protected]

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6 Main Reasons Of Having A Social Media Presence Of Your Business

The rise of social media sites has become a boon for business owners. Social media is not just a platform to connect with people but a business tool with enormous power.

When you launch a business, three things are extremely important to get success:

You need to build a strong brand

You need to earn a reputation

You need to be accessible

By creating a social media presence, you achieve all these objectives. But is this the only thing you should invest time, money, and efforts in building a great media presence?

No. Read the blog further, and you will know six incredible reasons for doing it.

1. You explore new business opportunities

According to social media experts, creating a strong social media presence means opening new business opportunities. In the technological era, it is vital to make use of new-age tools like tablets, laptops, and mobile phones.

These handheld devices no longer remain a luxury, but an inseparable part of life. Out of the total time spent by people on the Internet, the majority of the time is devoted to social media platforms.

Thus, launching a campaign to highlight your social media presence not just improves your visibility, but it opens new horizons of success.

You get more traffic to your website and more leads for the business.

No wonder, social media for business is a buzzword!

2. You know how the customers engage

To build a sharp social media image, you need a social media presence. To do that, you must know how to engage with your customers.

In this process, you also learn how your customers engage on social platforms. Once you know it, then the process of engagement becomes simple.

You may ask them relevant questions through some email survey. Alternatively, you can look into the analytics also. It gives a better understanding of things.

You end up with creating a loyal base in the virtual world that grows with time.

3. Get priceless results

Social media presence can deliver priceless results for your business. Why? It is because social media channels are quite fast and effective. Moreover, you need to spend less as compared to other channels.

By creating a comprehensive and impressive web presence, you can post content or news to a large number of people in one go.

Launching campaigns and attaining business goals is accessible there. As you communicate and connect a broad audience, it is easy to build trust and reputation amongst customers, clients, and channel partners.

Hence it is vital to hire an expert social media management company to reap the maximum benefits. It can design a Social media marketing campaign that collaborates with your customers and builds an impressive social media presence.

4. Social media presence helps in building a multi-channel strategy

Do not limit the benefits of building an impressive social media presence to create a brand. There are several others.

One significant benefit is to create a strategy that is multifaceted and multipurpose.

In the modern world, you can’t rely on connecting with customers, clients, and channel partners by creating a social media page only. It doesn’t help much.

Today, you need to explore every possible way of it. As there are many platforms available, every platform has specific pros and cons.

You have to leverage the strengths of the platform. Creating an impressive social media presence means you develop a strategy across different platforms and networks. An SMO consultant can do it for you.

Here is how you can do it:

First, identify and choose platforms that your customers connect frequently. Some platforms are naturally better suited for your business. Make the best use of them. If LinkedIn is better for your business, then use it. If you find Instagram more relevant, then build your presence there.

Post as much visual content as you can. It is a statistically proven fact that images and videos attract more eyeballs than written words.

Make sure you tailor the content to suit the platform. Never use the same piece of content at all the places. It will not bring the expected results.

5. You give a “human touch” to the brand

Social media is all about establishing relationships and connecting people. When you build a social media presence of your company or brand, you give a human touch to it.

Your company no longer remains a faceless organization but a “live” entity with a real personality that people have an attachment with.

In the modern world, the rules of the game have changed. You need to be transparent and open. People must know the human side of your business. They want personal level connectivity.

It is possible to achieve this by creating an active social media presence. Successful brands are using social media for business.

6. You make the brand more recognizable

Do you know that by having an excellent social media presence, you can help your brand to improve its image? It becomes more recognizable, accessible, and acceptable.

Since you get a deeper understanding of your target audience, and you help them to understand who you are and what your brand stands for?

Each social media platform you use gives you different features and unique layouts. Still, your branding can be the same across all platforms. Thus, you achieve brand recognition without affecting consistency.

Why is consistency essential but?

First is, consistency improves brand recall. When people recall the brand, they pay attention to the content posted.

Second, brand consistency puts you differently in the competitive market. Not just that, it gives you an edge over the competition as well.

Customer engagement is the key to success. When you intend to have more customers engaged, you have to connect with more customers. What can help you more than building a social media presence?

Active Social media marketing takes your brand to more customers.

Hire a consultant who can provide the best Social Media Optimization. Itis the right way of doing it.

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Do you know about these important aspects for improving an e-commerce website?

With the rising number of online businesses, just building a website isn’t good enough for your business. That’s why, website development service providers are offering site enhancements to fix challenges faced by your online target audience while interacting with your online store.

Here are six important aspects to improve your e-commerce site to meet your business goals:          

1 . Search Bar : You may have added a search bar on your website for users to find information about your business. If you have a huge product inventory, your basic search feature may give generic results instead of precise results. Optimizing the search bar for your e-commerce website can help your customers to search specific products quickly. This is important because if they don’t get what they are searching for, your users may move on to competitor sites.

An e-commerce website development services company can create a faceted search functionality for your online store. With the help of this functionality, users can filter products and find the precise products in your store. This way, your conversions will improve with an enhanced search feature.

2. Store Locator : Are you a online business with a brick-and-mortar store? If so, give your potential customers extra assistance by adding a store locator feature on your website. An e-commerce website services company can create a detailed store locator feature with a dynamic map for online users to locate the offline store more easily.

With the technical expertise of an e-commerce development service provider, you can allow your mobile site user to get directions to reach your offline store through GPS. A site link can open the directions for your store in a third-party map application on your user’s phone or tablet. Added convenience will encourage users to visit your offline store and thus, push your sales.

3. Checkout Process : One of the most annoying experiences for customers is waiting in a queue for following too many steps to complete a purchase. A longer checkout process can also lead to cart abandonment by online shoppers. Prevent these cart abandonment by simplifying your checkout process and offering one-click checkout options. An experienced website development services company can develop a user-friendly checkout functionality for your e-commerce business.

4. Live chat :

5 . Payment gateways : Ask your website development service provider to add the payment gateway integration for your site. Your customers will find it convenient to get multiple payment options when they checkout. If your business delivers products to shoppers in multiple countries, you’ll be able to offer shoppers the convenience of paying in their own currency.

6 . Shopping cart : At a supermarket, the customer moves along with the shopping trolley. It allows the customer to view the items in their trolley and add/remove items as they move along the shopping aisle. Similarly, allow your shoppers to view the items they have added in their online shopping cart.

If they are browsing a product on a product page, give a clearly visible option to directly view products present in their cart with a single click. The shopping cart should clearly display all the items with final price and description of the specifics.

A thumbnail of the item will help the shopper to view the item without going again to the product page for each item. Utilise the expertise of e-commerce website services to design and develop a shopping cart that boosts your customer shopping experience.

There are many other website enhancements that you can achieve with the support of an excellent website development services team. For website services, you can approach the experts at Aarav Infotech to enjoy better conversions along with improved customer happiness.

Are your customers leaving the cart and completing the purchase? Have your considered site enhancements to push your online sales?

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5 Important Reasons To Maintain Your Online Reputation

Do you feel that you have complete control over your brand? Think again. You may own your brand’s website and social media pages, but there’s more to your brand than these assets. Just search for your brand and your competitor’s brand online. If you have not been using the services of reputation management services by ORM experts, you may come across a different reality.

For you, your brand may have a distinct brand image but search engines will paint a different image of your brand. For search engines to portray your brand correctly, you need ORM services.

Below are 5 critical reasons why you need to maintain your online reputation:1. Brand Image

To build a brand image online, you may create a website. Occasionally, you may update your social media pages. But there are more avenues that you need to explore for online brand building.

For example, if you are a youth brand, you need to be present on platforms such as Snapchat and Instagram where your target audience hangout regularly. In case, you are a B2B brand, you should be present in relevant online business listings.

Find out what your customers think about your brand. Be an active social listener. Read every post on your social media page and respond proactively to customers. Your customer posts can be positive or negative. Imagine if a maximum of your posts speaks about negative things related to your company.

Also, have you thought about the feedback on review websites and consumer complaint websites. All these customer reactions create your online brand image. Reputation management experts monitor and manage these customer reactions correctly to ensure that your overall brand image and reputation looks good.

2. Customer Support

These days many angry tech-savvy customers express their concerns about brands by tagging the brand or posting their comments on the brand’s social media pages. Customers are aware of the impact a negative review can have on the brand.

What happens when you ignore customer comments? As Benjamin Franklin rightly said, “It takes many good deeds to build a good reputation, and only one bad deed to lose it.” If you do not take care of customer concerns on time, any comment can flare up and turn into a chain of complaints by other customers who face similar issues. The best thing to avoid such incidents will be to respond immediately to those customers.

Online reputation management services own the responsibility of managing customer complaints online by escalating the matter to the concerned back-end teams. Your responsibility will be to pay attention to customer issues related to your products and services and accordingly, improve your offerings.

Also, on the bright side, if your brand responds to customer complaints promptly, people will consider your brand to be customer-friendly.

3 . Increase sales

It is no new information that people search for customer reviews on Google and other search engines before they decide to purchase a product or a service. With ORM services, you can create balanced reviews on review websites.

Reputation management involves finding all the reviews of your products/services online and finding solutions to create a positive image of your brand on the web. This way, potential customers are more likely to pick your brand for purchase after discovering good things about your brand.

Sufficient brand information such as a business address, customer support number, official website address etc. should be easily available to online users through search engines. To get it right, ORM experts update your business details in search engine business pages. This step enables users to quickly contact your business and helps you build brand authority.

4 . Business connections

As an ambitious business, you may come across people at trade fairs or networking events who can bring in meaningful partnerships for your growth. If those people want to learn more about your company, they will not just look at your website but also search for information about your business online.

The important thing to note here is that you may even miss out on potential business partnership opportunities if you haven’t maintained a good online reputation online. On the other hand, if your online presence is strong enough, your business can scale new heights with the capabilities offered by potential partners.

5 . Insights

As part of reputation management services, ORM experts perform extensive research of your brand’s online presence. This research leads to a huge amount of valuable data about your brand. The data insights can give answers to questions such as –

How your customer interacts with your brand?

What are the improvement areas that can boost your reputation online?

Where are your customer’s engaging the most with your brand?

You can utilise these insights to enhance your user experience, customer service and target your online leads accurately.

By now you would have understood the importance of online reputation management for your business. If you need support with reputation management, you can check out the ORM services provided by AaravInfotech, a trusted digital marketing agency.

Talk to the ORM expert at Aarav Infotech, call 9699594142.

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30 benefits of SEO on business website

If you are an entrepreneur or a business manager wanting to bring more success to your business, then you should explore SEO services provides by SEO experts or reputed SEO companies.

Below are 30 benefits of SEO for a business website:

1.Better UX

SEO strategies involve making meaningful changes on your website that can improve your user experience. Your website will become user-friendly and your users will be happy while navigating your site.

2.Attract quality traffic

SEO services are used to attract online users who are searching for you or your products/solutions. This way you get more traffic from users who are relevant to your business.

3.Get more customers

Compared to other marketing strategies, an SEO company in India can help you to target precise customers. Your SEO efforts give you better chances of improving your online sales.

4.More value for your money

While integrated marketing campaigns to give you results, hiring SEO companies can give you a better ROI on your marketing investment. Why? Because SEO pulls relevant customers to your site with relevant online presence.

5. Build credibility

SEO builds your presence online through search engines, local listings, etc. Your potential customers will be able to find information about you online and check your credibility.

6. Gain long-term benefits

Unlike other marketing efforts, SEO takes time to show results. But consistent SEO efforts can be invaluable for your business in the long-term.

7. SEO is free

Yes, you do not have to invest in SEO campaigns. However, you need to invest in the expertise of doing SEO correctly through professionals from SEO companies.

8. Build your brand

Create awareness about your brand by putting up the right details related to your brand in the right places online. Agencies providing SEO services can help you do that.

9. Influence purchase decisions

Your company’s SEO efforts can give your potential customers everything they wish to know about you and your offerings. Their online research helps them to make their offline purchase decisions as well.

10. Enjoy better conversions with SEO

If your potential customers find you on the first page of their search results page, chances are higher that they will trust you. The more people trust you, the more they will purchase.

11. Push offline sales

Your customers can find your offline store details through search engines and plan their visit for a potential purchase accordingly. To boost offline sales, SEO companies can add your offline co-ordinates in relevant local business directories too.

12.Spend less than what you put in paid ads

In paid advertising, you need to pay for every click on the ad. In SEO, once you get the desired page rank, you do not have to pay for clicks. You just need to put effort to maintain it.

13. Location-based SEO

You can target customers in specific locations with location-based SEO services.

14.Mobile-friendly website

Attract mobile visitors to your site or your mobile app through mobile-friendly SEO strategies.

15. Tackle competition

Stay ahead of your competitors with high rankings on search engine pages.

16. Target customers with the right keywords

Through SEO, you can precisely target customers with the keywords commonly used for searching products/solutions related to your industry.

17.Educate your customer

With the help of SEO companies, you can create valuable content through content marketing such as informative articles, web page content etc. These content marketing pieces can inform customers and potential customers about your products and services.

18. Enhance page load speed

As part of technical SEO, experts at an SEO Agency make changes in your website’s architecture that can improve the page loading speed of your sites. Faster page loads keep your customers happy.

19. Be available 24×7

Whether your business hours are 24×7 or not, you can be available 24×7 by putting up all the information that your customer needs through search engines.

20. Grow your e-commerce store

The E-commerce SEO services offered by SEO companies can help you to attract more traffic to your e-commerce store.

21. Optimise existing content

Professionals handling Search Engine Optimisation can improve your existing content and help you generate more SEO-friendly content that is valuable for your customers too.

22 Reach your global customers with International SEO

Global businesses with target audiences spanning multiple countries can benefit from international SEO strategies.

23. Increase Brand Awareness

Increased visibility of your pages in search engines leads to increased brand awareness.

24. Expand faster

The more clients you get through your SEO efforts, the quicker your business grows.

25. Grow organically

SEO companies study your business and your industry to give you the right strategies to gain visibility in search engines organically.

26. Support e-mail marketing

One of the most effective ways of engaging with online users is through e-mail marketing. SEO helps you get the right traffic to your site to boost your e-mail marketing efforts.

27. Improve your social media marketing

SEO strategies can be used to improve your website’s page rankings. The active social media pages gain higher visibility on search pages while active WebPages gain prominence on social media.

28. Handle your Online Reputation

Build a positive image of your brand online with SEO tactics.

29. Learn about your competitors

SEO analysts in SEO companies perform a competitive analysis that allows you to understand the efforts of your competition. Insights from this analysis allow you to come up with better sales and marketing strategies.

30. Maintain your website

With strategic SEO, you can remove the errors on your website and keep it optimised.

You can benefit immensely from SEO services. India’s leading businesses are growing faster through digital marketing strategies such as Search Engine Optimisation.

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How do SEO and SMO work together in 2019?

When it comes to organic growth in online marketing, social media marketing and SEO services are needed to push your efforts with growth strategies. In 2019, the usage of mobile devices continues to grow. The key difference is now you need to focus on organic growth through SEO-friendly mobile pages and more. Let’s understand how you can benefit from marketing strategies that blend SEO and SMO to fulfil your marketing goals.

Why SEO works for businesses?

Search Engine Optimisation (SEO) is a method of acquiring traffic by improving search results page rankings using various techniques.

Search engine bots crawl your site or other sites for the relevant content as per the keywords keyed in by the search users. For SEO success, some of the tactics used by an SEO services company are:

·         Link Building – SEO analyst create authority links to your site so that search crawlers can find relevance in content related to your brand.

·         Content Creation – Quality content is created and distributed on relevant sites to build your online presence.

·         Technical SEO – Errors pages on your owned web pages are removed and changes are made to improve the user experience of your site. These changes not only help your customers to easily browse your site pages but also lead to better search rankings.

SEO and SEM are both parts of search marketing. However, your organic growth in the search engines is the focus of SEO services. India’s economy is flourishing with several startups that are offering innovative services. To push the efforts of search marketing through paid ads, you can consider SEM.

If you have the marketing budget, you can spend tactfully on SEM advertising which is also part of search marketing. Search Engine Marketing (SEM) comprises of different forms of paid advertising to gain prominence in search engines. Here, some of the key factors that determine your success are cost-per-click (CPC), Quality Score of ads and click-through-rates (CTR).

To achieve success in SEM, Digital Media and SEO companies employ the following strategies:

·        Managing the advertising budget for search ads to get maximum results.

·        Using valuable content written by professional digital marketing writers to achieve the required quality score

·        Investing in the right SEM ad formats

  How does SMO help businesses?

As per recent statistics, there are 3.484 billion active social media users around the world. Some of the most popular social media platforms are Facebook, YouTube, LinkedIn, Twitter, Snapchat, Instagram etc. Based on your customer persona, your target audience may have their favourite social media platforms.

If you are a youth brand, your target audience may be more active on Snapchat and Instagram. For B2B businesses, most of the target customers will be spending time on LinkedIn. Building your presence on relevant social platforms helps your organisation to engage users, educate customers, improve sales and resolve customer issues.

Integrated marketing with SEO and SMO in 2019

As per Google, you can publish quality content on social media to influence your site’s rankings. Useful content on social media pages and other channels builds your site reputation too.

Social Media Optimization leads to increase in brand awareness, site traffic and greater audience engagement. Through your social media pages, you can promote your brand using targeted messaging. Encourage conversations around your brand on social platforms on topics such as how to use your brand, DIY methods, etc.

Useful topics with powerful headlines compel social media users to visit your site links given in your social media posts. Also, relevant and engaging content results in higher social shares. Sharing of your useful site pages on social media by users also leads to relevant backlinks. And relevant social signals can improve the relevance of web pages which in turn can impact your SEO efforts.

Social Media pages also have social search results. Several users utilise these social searches to get information too. Also, your specific keywords in social media posts can make the content relevant for search engine crawlers. Search Engine Optimisation and Social Media Optimisation can work together to get you the most out of your marketing budget.

Full-service digital agencies offering SEO services help you with Social Media Optimisation too. Businesses that do not want to manage digital marketing in-house or do not find it feasible to build a dedicated digital marketing team in-house use the help of external agencies.

Additionally, getting the SEO and SMO work done from the same agency can be beneficial for your organisation. This way, the team handling your brand is aware of your brand’s online presence and can effectively suggest integrated marketing solutions.

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Why Maintenance of Your WordPress Website is Necessary?

It does not take a developer or programming genius anymore to build a website. With WordPress just one click away, it is a cakewalk to create blog and website as per your business aspiration. It has enabled both small and large business alike to reach out global audiences and maximize profits.

However, the downside is that one cannot expect the websites to keep functioning with no hiccups whatsoever. For obtaining sanguinity of your website’s proper working condition wordpress maintenance service is exigent. The following section will elaborate on top reasons that explain the importance entailed in WordPress management.

Security of your website

The threat of cyber crimes is looming large on internet which necessitates vigilant protection of business websites. This peril is more common to e-commerce sites that deal in online payment transactions and confidential details. Infrequent updates can severely make your website vulnerable to cyber miscreants who find one way or the other to create nuisance thereby tarnishing brand image. But with updates of wordpress, these issues can be successfully arrested while lending security to the customers.

Experiencing enhanced features

Missing out on wordpress maintenance updates means missing out on lucrative features as well that could contribute in improving function or aesthetic of a website. Furthermore, non-possession of latest feature also gives your competitors an edge with attractive and user-friendly websites at their disposal. Hence, in order to ensure healthy sustenance of your business in this highly competitive world, you cannot downplay the importance of these maintenance measures.

Offsite location backup for preventing loss

The stability of wordpress platform does not guarantee the invincibility of it. For any unforeseen unfortunate events like, website hacking or its going down, an offsite backup can be your true rescuer. It is certainly a segment of wordpress maintenance support that will maintain the status quo of your project thereby averting the need to start off from zero. If you are regular with content posting, then offsite backup should be done more often.

Plugin updates for security

Plugins are basically functional tools that enhance the viability and acceptability of your websites. What people reckon yet neglect that the wordpress updates of plugins can provide substantial protection from hackers. Updating and installation of plugins on the website will ensure that your online business is well protected while you continue enjoying advanced features of these tools.

Ensuring compatibility

With every passing day wordpress development services strive for helping you with creation high-performance websites. However, wordpress is no one-time solution and its regular updates are necessary for keeping your website compatible with search engine optimizing and browsers that are dynamically changing. Without proper maintenance updates, you website will not be able to sync in with advanced changes on internet.

Analysis of analytics to identify glitches

Understanding the intricate analytics is vital to improve the functionality of your wordpress website. Considering you are a layman, you may not be competent to do this on your own. At this juncture, the utility of wordpress maintenance service is immense. The professional help empowers you to detect if anything wrong or unusual occurring on the site.

For examples, you will get to know if there is a loading issue or layout needs alteration or if a single page has higher bounce rate. Therefore, this service allows you to find glitches and rectify them for obtaining best performance from the website.

WordPress is a stable and reliable platform, but one must go a notch higher to be doubly ensured of maximum function and no obstruction of website. Therefore, the importance of its maintenance cannot be stressed enough. If you consider expert assistance, then summoning maintenance service is also a viable option.

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7 Reasons Why You Need to Hire a Professional Web Agency

Nowadays, people depend a lot on search engines to seek any form of information. A website is the first step in making people aware of the existence of a business. A website not only provides business information but also is an excellent platform for marketing their products and services. Besides, it can also serve as e-commerce stores for online shoppers.  As a result, businesses are putting a lot of importance in building their official website to attract more clients.

However, many start-up companies prefer to build their own websites instead of hiring a professional, and it has been found out that majority of those start-ups fail in their business because of their website built in an amateurish way. Hiring a professional that deals with web design in India can take away a lot of burden from the business owners as they do not have to think about Search Engine Optimization or web coding and can focus their entire attention in developing their business.

Let us discuss the various reasons for which one should hire a professional web designing agency.

Expert guidance

One of the most important reasons, for which one should hire a professional for designing their website, is to seek benefits from their expertise in this field. The knowledge and experience of a professional who deals with website design in India will help a new business to develop a website as per their need. Designing a website involves knowledge of machine languages or different software applications. Besides, a lot of issues can appear in the phase between designing and finally developing a website. As a result, hiring a professional ensures that the business owners can rest assured that their website is taken care of to achieve the purpose for which they are being developed.  Besides, a professional web designer can also help the business owners in purchasing and registering domains, website hosting, e-mail configuration, and various other services.

       2 .Process

Every professional website design company in India follow a definite process based on their experience while developing a website. The different steps involved in this process are

Strategy – The first step involved in developing a website is finalizing a strategy. Research and preparation of starting up a business serve as the basis of designing and further developing of a website.

Design – This step involves finalizing the visual appearance of a website including various custom design elements.

Build – This step involves transforming the vision of the design into reality. The website developers further develop the functionality of the website and add the contents to it.

Test – This step involves testing of the functionality of the website on different browsers as well as different devices.

Launch – This step involves adding any elements if required and launching the website to a live server.

Report – In this final step, the site performance is monitored, and regular updates regarding the contents of the website are carried out. This step is frequently repeated to increase the performance of the website

     3. Cost and Time Effective

Another benefit of hiring a professional website company is that they can help a business owner to save a lot of their time and money. For example, if a business owner decides to build their own website, they have to put a lot of time and effort in building the same. As a result, it would be hard for them to put their entire concentration on their business. Besides, even after putting a lot of time, effort and money, they might not get the desired result and make the most of their website. In the end, their valuable time and money will be invested without any fruitful result. Whereas, hiring a professional, though involved payment for their service, the results achieved would be more than what they paid for. Besides, their professional attitude helps them to build their client’s website in a fixed time, which is another added benefit.

     4. Industry Foresight

The work of professional agencies that deals with website design services are not just limited to the designing and development of a website. They also keep a lookout for the upcoming developments and functionality of websites and introduction of new applications. Their foresight helps in building websites that can survive in the growing digital world and also reach their potential tech-savvy clients.

     5. Scalable Service

When the website of business is first launched, they might have few limited features. With the expansion of their business, their requirements change and they might want to add various additional elements to their website. A professional agency having experience in website development services can come handy in this type of situation. Their expertise not just lies in designing or developing the initial appearance of a website, they also provide the flexibility to add enhanced functionality when required, without redeveloping their entire website.

   6. Updated Resources

The benefit of hiring a professional agency is utilizing their knowledge regarding the trends in terms of website developments. This knowledge can help the agencies to plan their clients’ website as per their need and yield optimum results. They are always in sync with the current trends and have an efficient team with updated resources which is useful in developing websites depending on the type of business for which they are developing their website.

    7.Customer Support

Another benefit of hiring a professional agency that renders website designing services is that they provide customer support to the business owners at every step during their start-ups. This helps them manage their business operations effectively and efficiently.

Hiring professional website developers helps business owners make a professional virtual appearance in the digital world and attract more clients. When the virtual appearance of the business is being taken care of by the agencies; the business owners can divert their entire attention in developing their business. Besides, it is very important to select the right agency, who can help a business to achieve the optimum benefits from their websites.

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Keep Your WordPress Website Secure in 2019

The inception of WordPress has revolutionized the realm of content management. From the simplest blog creation and website building to intricate portals and websites, almost everything can be managed with swift application and assistance of the WordPress. However, popularity has its own rewards and challenges.

Being the most prevalent website publishing channel, WordPress attracts security challenges as well. No wonder WordPress maintenance plays a crucial role in keeping the website threat free! In this article, we will discuss the imperative steps by following which you can ensure WordPress security in 2019.

1. Change Default Username

Firstly, you are required to alter the default username. Knowledge of this name is known to every individual and chances are that a combination of frail password and default username will make WordPress susceptible to cyber threats. You can resort to a plugin and its username change for a convenient default username change.

2. Strong password implementation

Sounds commonsensical, but strong password strategy is the key to secure WordPress. A complicated conglomeration of numbers, letters, special characters, and symbols is almost always undecipherable thereby keeping security challenges at bay.

3. Daily backups

One must ensure daily backups to prevent any mishap that can pose a security threat to WordPress. In case your files get missing or site is attacked, a backed up version will come to your rescue instantaneously. You will not have to start from the zero instead proceed from the point where you halted. Keep WordPress website maintenance handy to troubleshoot security related perils.

4. Logging out of idle users

After sharing the access of your WordPress site with some users, you will notice many of them will leave the site open unintentionally or intentionally.  It is like sending a request to the hacker to come and hack all the necessary options. If you even find such users just log out them so that they won’t be able to access your site again.

5. Protect wp-admin with password

The wp-admin constitutes a repository of functions conducted by an administrator. It is hence an innate component of the WordPress which facilitates connection with a primary database to execute imperative functions. This directory is very much open to malign attacks and therefore requires intense password protection.  The significance of admin password for overall website protection cannot be stressed enough.

6. Upgrading is important

One can avert facing of a substantial number of issues by ensuring the upgrading of websites and WordPress is no exception. Updates help you troubleshoot bugs and the lacking thereof can pose threat to your website. Opt for a WordPress maintenance service that keeps you abreast of latest update alerts thereby empowering you to take full charge of your website safety.

7. Mandatory requirement of SSL certification

If you are a newbie in the field of online business, you have to build a trusted connection with your online customers and you can do it with SSL. It is the abbreviation of Secure Socket Layer which ensures browser and server encryption to preclude any third party intrusion into transmitted information. In order to deliver them with cent percent safety during purchases, installing an SSL certificate is an absolute essential.

8. Authentication using two-factor

It doesn’t matter how you have secured your Password, there is always a chance to get it revealed by hackers. Two procedures are involved in this step which will not ask you to enter your password only to obtain the accessibility of the website.It will ask you to enter TOTP which is generated and sent to you via email, call, and SMS to log in securely.

9. Utilizing the recognized source for WordPress themes and Plugins

WordPress theme and plugins are incredible to keep your website safe against insecure bots, brute-force attacks, and spam. Being a beginner you shouldn’t choose any free source for premium themes and plugins. It is so because these are the tricks to hack the website and corrupt all the data and information. Opting to choose the recognizable source for downloading and installing the themes and plugin is the ideal security solution.

10. By limiting the attempts of login

One can easily secure the WordPress website by limiting the attempts can be made for login. By using the suitable software the hacker will continuously try to break through the passwords and usernames. So, a limited number of attempts can resist them successfully.

11. Securing the wp-config.php

Alike a strong password, wp-config.php is also an integral one in keeping your WordPress website threat free. It is a completely different page where you can secretly store the information and important data without being unnoticed. Implementation of the password to that particular page will make your information and data 100% secured.

12. Keep changing the login URL

Changing the login URL at a regular interval will make the hacking of your WordPress website an impossible task. You can make use of open source- Rename wp-login.php for changing so.

13. Continuous change of wp_ Database Table Prefix

One of the most prime jobs of securing the WordPress website is to securing the database because it stores the information. Continuous change of WordPress Database Table Prefix will give you success in securing the data because the 12 default prefix names during installation are vulnerable.

14. Carefully set the File Access Permission

The most reliable and ideal solution to prevent WordPress is the perfect File Access Permission. The accurate file permission is the website which is set up of 644 files in the 755 folders. It is a trick to confuse the hacker to unlock and steal confidential information.

15. Opt the latest version

Beginners must pay attention to the version of WordPress as outdated is easy and more prone to get hacked. An upgraded version is coupled up with the latest feature which will keep the data safe and protected.

16. Make a choice of Secured Hosting Service

Most websites get hacked due to using a vulnerable hosting platform. All your efforts will be in its place and position if you choose a more secure hosting service.

17. Leash the version of WordPress

Showing the version number is easier for the hacker to make a malicious attack on the WordPress site. So, it is highly recommended to either remove or leash the number to keep your site unnoticed from the hackers.

18. Username hiding in URL of Author Archive

Another measure that you can take to repulse attacks from WordPress is by concealing username in author archived URL. Usually, the WordPress displays your username openly to the viewers in this particular URL. What many are unaware of is that its unrestricted display can summon potential cyber attacks. Furthermore, one can single out trusted WordPress maintenance service for carrying out periodic security audits on the website.

19. Protection hotlinking

Hotlinking refers to stealing the image to embed the image on the WordPress site. From that time, your website will serve as the server of that website. When you will try to remove the image then, it will get broken. So, you must block the hotlinking.

20. Disable the file edit

After making the necessary edits, you must disable the File Edit. Otherwise, hackers can crash the website and hacks all the necessary information. This will not allow anybody to make any edits except you!

The digital world is both promissory and perilous. On following the tips shared in this article, you can certainly keep your WordPress threat free in 2019.

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9 Best SEO Trends You Must Know in 2019

Business growth never reaches its full potential unless it marks a considerable presence online. And what is the point of an online existence if your website fails to get stupendous Google ranking. This brings us to the question of SEO services in improving the ranking of sites. 

The trends observed therein are multifaceted and underline extreme dynamism. These are squarely determined by Google’s algorithm alteration. In order to keep pace with user requirement, one must have an understanding of expected SEO trends which are expected to rule in 2019. Let us then begin our discussion.

1. Emphasize voice search

Speech and voice recognition is the new sensation in the technological realm and its popularity is going to know no bounds in years to come. Since it amplifies user experience to a significant extent, you cannot downplay the modification of your company SEO to sync in with this latest trend.  It will certainly require a different strategy thereby necessitating availing expert service of the most trusted SEO Company to cater to user demand.

2. Brand recognition

Ranking of brands underlines its acknowledgment by Google as an entity and its associated facets. Google scans and processes the brands in various segments such as search number, advertising, image reputation, and keywords. Therefore, by resorting to expert Digital Marketing Services India and precise SEO monitoring, a particular product is presented as a brand. It is crystal clear that this process augments a website ranking. This trend has been in fashion for quite some time now and will remain in 2019 as well.

3. Speed is a necessity

Patience is thin for almost everyone. Users detest waiting when a page takes time to load. Ideally, they should not have to wait beyond three minutes. Speed lacunae can make you incur losses if target audiences get repulsed by the long waiting time. Furthermore, it wields a major adverse impact on a website’s SEO ranking. This is where SEO companies to your rescue. They build unique strategies for boosting search ranking by accelerating the speed and taking care of other necessities.

Follow the tips given below for experiencing exceptional page speed:

Select the correct host for the website.

Avoid using too many plugins.

Avert putting excess ads as it also impacts loading speed in an adverse manner.

4. Analyzing user intent

Your online business will stagnate and lose SEO ranking if it fails to reach out to target audiences. This factor will remain more relevant than ever in 2019. The ideal website is built in a way that provides the quickest answer to a user query and anything otherwise will compromise ranking.

Furthermore, you are required to understand if users prefer texts, audio, video or images and alter your SEO strategy accordingly. What you can do is to conduct rigorous keyword research, thereby understanding the pulse of the consumer market

5. Mobile-first indexing

When Google is adding a mobile edition of a website to its own index it is called mobile-first indexing. If even the website is incompatible with mobile, it will still be counted. However, point to bear in mind is mobile incompatibility will deter a website to attain the desired popularity.

Therefore, for competing with other mobile-friendly websites, there is no other option but to obtain a mobile version. Having a user-friendly mobile version will positively stimulate navigation of such website on desktop searches as well.

6. Go beyond Google

Google is certainly one of the popular search engines, but it is not all in all in a considerable number of countries. For an instant, Baidu is popular in China while Yahoo ranks second in Hong Kong, Japan, and Taiwan in terms of popularity. One can no more take these engines on a serious note and modify their SEO strategies accordingly. SEO Companies thus play a key role in stimulating your website’s reach to anywhere and everywhere users are searching.

Moreover, Bing syncs with snippet programming of code and further provides improved search results to app and web developers. Hence, you cannot simply overlook the importance of this search engine.

7. Structured Data

With artificial intelligence taking over the world, no company can downplay the growing significance of structured data. By designing the structured data, you will make it easy for Google to comprehend page contents of your website. And a better understanding of subject content will enable Google to differentiate between multiple websites and produce improved ranking results. SEO services guide you through formatting of structured data, thereby boosting your website ranking to the maximum extent possible.

8. Content is everything

According to an algorithmic update of 2018, it was revealed by Google that it has set unwavering emphasis on content quality evaluation. In facts, the SEO experts agree that websites with superior content quality reached the zenith of rankings. While the sites with poor content lagged behind.

In this regard, adopting a multi-lingual blue-print can promote your brand by cutting across linguistic barriers. Therefore, sticking to one predominant language will be of scant help if you want to reach out to the diverse Indian population.

Digital platforms must accommodate multiple languages to develop your brand and achieve higher ranking on search engine.

9. On-page optimization

Optimization on-page comprises the steps that are ought to be taken within a website for improving search ranking positions. It is not a practice that is going to lose relevance very soon; rather the practice of on-page optimization will remain popular in 2019 as well. Some optimization tips are as follow

Content creating which resolves people’s queries

Searching on internal site must deliver desired results

Customer relationship management provides swift responses to business questions

User-friendly navigation

Chatbots display to reduce loads of questions and procedure

Simplifying and condensing the conversion process

People’s dependence on online websites for information gathering is unprecedented in the current times. It is only through the earning gratification of audiences that business companies can rank success in search engines and thus thrive in the highly competitive digitalized commercial market. If you take care of the SEO trends listed here, there is nothing stopping you from hitting the search ranks.

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10 Must-Have Best Tools in SEO for 2019

In order to pursue for a competition with SEO, it’s imperative to have the best tools at your fingertips. They will enable you to explore latest opportunities and save valuable time of yours. It will also assist you in keeping a track of how your SEO can be enhanced. You can look for some good SEO services using some prominent tools mentioned below.

Google Keyword Planner

Google Keyword Planner is one of the most accessible tools when there is any requirement for keyword search tools. This tool has been primarily customized for advertising, but organic keywords can also be researched by modifying your results for one of your competitors.

You just need to enter the name of your product or service, your competitor’s landing page and category of the product.  Post that, you can customize your search for certain kinds of keywords.

SEMrush

For almost all the SEO companies, SEMrush holds its importance among the most expedient software tools for keyword research. This tool significantly offers some informative dashboards for analyzing the current page of a site.

Google Analytics

Google Analytics marks its presence in the very beginning in the list of tools used by SEO agencies. Analytics can assist you by providing a lot of data related to the performance of your site. Further, you can utilize this tool in a much better way to discover the areas that require improvement, the areas that are moving ahead and the areas that need your immediate attention.

Google Search Console

Google Search Console is a tool that you would relish for monitoring the presence of your website in Google SERP. One of the initial steps that you need to take is to verify your website by addition of some code or go through Google Analytics and submit your sitemap for indexing. This tool helps you to understand how your website is being viewed by Google and its users. Thus you can opt for better performance in Google search results.

Screaming Frog

Screaming Frog is the finest tool that is utilized specifically for crawling and ruling out on-page issues. It is not so highly priced and also has a free version. However, this tool does not possess perfect utility for search engine optimization. In any circumstance, if you need a tool more than just a technical audit, you will have to opt for one more tool or pick the tool that can assist you with both technical and SEO audits. 

Ahrefs

When you are looking for finding links in the first turn, Ahrefs must be your first choice. Ahrefs is a latest addition that you will find to be worthy of mentioning here. It is basically a backlink checker tool. This tool gives you the details related to all of the backlinks associated to your site, and gradually you will come to know how the links related to your site fluctuate in increasing or decreasing order.

Moz Link Explorer

Moz Link Explorer has brought a drastic change among Domain authority scores. This is because thistool has multiple features that make it a lot more accurate for an SEO company. Due to this, you can get a better feedback on your allocated resources for your website.

Yoast SEO

You just need to follow a very simple step. Enter the main keyword for your blog post and here Yoast SEO toolset will play its role. It will suggest you how to tweak your blog post to elevate it for search engines.

Page Speed Insight

This tool is primarily used for testing the loading time and performance for desktop and for mobile. Further, it identifies opportunities to improve.

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Why SEO Is Important For Business In 2019?

There are so many things a digital marketing and SEO company can do to build your online presence. Search Engine Optimization (SEO) emerged with the rise of people turning to search engines to find solutions for their problems. Be it a mere question to find the amount of water to be added in a soup recipe or to find a furniture shop in the vicinity, searching online is a common practice these days.

The way of life has changed in many ways. Take for example, geographic navigation. GPS systems made navigation easier. Digital route maps are gaining accuracy with user inputs. A search engine will guide you with the name of all the establishments that can help you with food, fuel or other facilities in your route. Google, Bing and Yahoo are some of the leading search engines in the world.

Among search engines, Google holds the highest market share. You will find user reviews of businesses, landmarks, and other places on the digital route maps. Reviews, good or bad, create an impression of the business for online users. To manage these reviews, you may need the best SEO services. India-based companies have some of the best SEO experts to manage a brand’s online presence online.

We are nearing the end of the year and it’s time to take a look at how SEO is going to impact businesses in 2019.

(Source: https://www.hubspot.com/marketing-statistics)

Just speak for a search audio response

These days devices with voice-enabled searches are changing the way we seek answers. Be it Apple’s Siri or Amazon’s Alexa, people are moving towards a tomorrow where they no longer have to key in the search query, they just need to ask what they need. While the voice assistants are still learning to better answer the queries of users, next year, they will be much smarter with the data they have acquired so far. Search Engine Optimization is not just about page rankings in search engines, it is much more. Explore SEO for voice searches with an experienced SEO Agency. India is an emerging nation where tech-savvy consumers are adapting to latest tech offerings such as voice assistants. Providers of SEO services who stay abreast of the latest in the SEO and tech world will be needed for serving forward-thinking clients.

(Source: Google 2018 https://www.hubspot.com/marketing-statistics)

Consistent brand experience across devices

Your website’s performance matters across devices. Does it take too much time to load on smartphones? Is it easy to navigate your website on a mobile device? Smartphones continue to be useful for search but limiting SEO efforts to smartphones isn’t going to help in 2019.

In 2018, Google introduced the mobile-first indexing update. 2018 had been a year where the trend of using mobile phones and other handheld devices to search increased. And 2019 will be a year where this trend will continue with more and more users shifting to sleek devices with seamless interfaces to search for answers.

Those providing SEO services as per the latest trends will have to emphasize the importance of moving to mobile-friendly web pages to clients who haven’t done so yet.

Intelligence for personalisation with AI and future technologies

Leading technology companies are developing future technologies or acquiring new technologies to find keep up with the times. Artificial Intelligence is used by most companies to offer personalised services to clients. The data generated from AI services is being used now for decision-making and creating innovative business strategies that better address the needs of the customers.

Search engines are using AI to evaluate websites on the basis of user-friendliness and data relevance. SEO companies, therefore, need to develop strategies that include provide better user experience and valuable content to users who search for their services. Ecommerce search and social media search engines are also gaining prominence.

Simply focussing on usual search engines isn’t enough anymore. How the latest search trends and upcoming technologies are going to transform the SEO landscape is something to watch out for in 2019.

Aarav Infotech is an ISO-certified digital marketing and SEO services company that helps businesses to stay ahead by implementing strategies as per the latest SEO trends.

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Why is SEO Crucial Element in a Digital Marketing Strategy?

Search Engine Optimization (SEO) is optimization efforts made by marketers for brands to get discovered by their target audience in search engines easily. That’s not it, SEO services assist in the implementation of an important digital marketing strategy wherein the success in organic search rankings amplify the efforts put in others digital marketing areas such as Online Reputation Management (ORM), Search Engine Marketing(SEM) etc.

There are several strategies used by an SEO agency. India has several companies that offer integrated digital marketing services with competitive SEO services as well. Generally, an experienced SEO company runs the necessary SEO audits to analyse your website before discussing strategies relevant to your business.

After understanding the problem areas and the need for SEO as per the audit results, you may invest in the expertise of an SEO services company. Some of the actions performed by the SEO experts to improve your SEO include adding meta tags and inbound links. Based on keyword research, the keyword density of relevant keywords on your website is increased strategically using well-crafted content pieces.

Power Of Consistent SEO Efforts

Are you investing all your time and energy only in specific channels at a time? Because success stories will prove that the success of digital marketing efforts depends on integrated marketing strategies. SEO is a digital marketing strategy that you cannot implement once and exit. To sustain the success, you have to perform SEO maintenance on a regular basis.

There’s no doubt that well-implemented SEO efforts help you to gain improved rankings for your web pages in search results. However, there are instances where companies invest in SEO and once the rankings are enhanced, they move on to investing in other digital marketing strategies. What many business owners fail to see is that SEO helps in long-term success only when consistent efforts are put in to maintain the achieved rankings.

Imagine getting a plant, nurturing it and then leaving it aside to focus on other plants. The plant needs constant nurturing to stay alive. Similarly, if you do not continue your SEO campaigns to maintain the rankings, the rankings will eventually drop. Later, you will have to start all over again to build your rankings. This will also mean that you will have to spend more on fresh SEO campaigns for regaining your search rankings.

Now, if you run SEO, Search Engine Marketing, Social Media and other digital campaigns in an integrated manner, you will get a fuller online presence. Video campaigns will be in alignment with your text ads. There will be consistency in your brand presence all across the web.

More Than Search Engine Rankings

Search engines are no longer about a single search page listing. When you search for a query on Google, the AI-powered search engine gives you a results page with location maps, images, social media links, video links and lots more. SEO specialists will understand your business and develop strategies to gain maximum visibility in areas that will bring in more business for your company.

While experts from an SEO company craft strategies to improve your organic reach, the end goal is to enhance the overall online presence of your business to gain maximum ROI. Maintaining a top position in the Search Engine Result Pages ultimately results in a boost in considerable traffic for your websites. By making the appearance of your site in the prominent search listings, SEO services get you greater brand credibility.

Be it e-commerce or non-e-commerce websites, SEO leads to results which are visible and trackable. Finally, SEO offers the dual benefit of assisting the search engines to navigate through your website easily and helping your website visitors with an intuitive site experience.

To conclude, SEO turns out to be among the most cost-efficient marketing strategies to boost ROI which needs to be taken seriously. Discuss with experts about designing an SEO-integrated digital marketing plan for your business and any digital marketing service. 

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Why Social Media is an Important Part of Your SEO Strategy ?

Wondering whether to give more importance to SEO or Social Media Marketingstrategy or both? Search the brand name ‘Microsoft’ on ‘Google’ and the Twitter feeds of Microsoft will appear in the search results. Other than Twitter, Facebook, Instagram or other active social media handles of leading brands can be seen on search engine pages too.

As per the latest statistics, the current world population of 7.6 billion people. Out of the 7.6 billion, 4.2 billion users use the internet and 3.03 billion people are active social media users. The number of social media users are rising and so are the search queries, both in search engines as well as through search on social websites.

A simple search of a known brand gives a clear picture about the critical role played by social media in the success of your SEO strategy.Here are some of the key reasons why social media should be an essential part of your SEO plans:

Search in Social Media

Did you know, it is not only the search engines where people search for keywords but also the search feature on social media websites? Be it Facebook, Twitter, Instagram, or another social search engine, people search for information on their favourite social networks. That’s why, brands need to push valuable data on their social media profiles as well.

Additionally, there are dedicated search engines such as Google Social Search, Pipl, Buzzsumo and others to find answers across social search pages. SEO optimisation by reputed SEO services companies also includes optimising search results in social media search results.

Ranking of social profiles in search engines

As per Statcounter September 2018 statistics, Google continues to dominate as the market leader with 92.3% in search engine market share globally. Social profiles are important because they feature on search engine pages for specific search queries wherein answers can be found in social media posts, descriptions or other valuable content. Social Media Optimization services by a SEO Company will be invaluable for businesses aiming to push the ranking of their social profiles on leading search pages. Generally, social media optimization involves regular posting of fresh content and search engines search the web for fresh content related to search queries to give search users the latest information on the search query.

Brand consistency in social media, web pages and other landing pages

Imagine going to a brand store and liking a product. You will wish for the same product quality in the other stores of the same brand. Similarly, the social pages and the official website of a brand need to have consistency in the style and tone of visual as well as text content presented to your visitors. For businesses, trying something new without brand consistency can mislead the brand perception of their followers.It is not a good idea to add too much casual content on the social page of business that is formal in tone on their official website. Connect with your target audience across platforms to build your brand online and in turn, it will positively impact your SEO efforts as well.

Interlinking of web pages and social media sites for cross-branding

Authentic links of a brand shared on social pages lead to more quality links on the web. SEO services can deliver more effective campaigns by reposting quality links from one social website to another site. Also, placing social sharing buttons with your SEO-enriched articles helps to amplify your content across platforms.

Increase your reach on social networks

Choose the social networks frequently visited by your target audience. Share more content on those specific social networks than rushing towards building a presence everywhere. Focussing on specific social networks will not only boost your reach but also push the page rankings of those sites on search pages due to higher chances of social profile page engagement.

While there are people who can get you fake followers on social media sites, search engines are smart enough to identify those fake followers. Increase your social media reach in an organic way with engaging content that is posted regularly. If search engines find out about the fake following on your social sites, it may affect the search rankings you have been attracting through your social pages.

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Why your business needs a WordPress Maintenance plan?

WordPress is no doubt one of the most popular CMS platforms used by big brands for building stunning websites. But once the website is built, do you want to stop taking care of the website. Probably not. Most websites are created for a purpose. If you want regular engagement happening on your website, WordPress Maintenance services are something you should seriously think about.

Here are 5 key reasons why a business requires professional WordPress Maintenance service plans for your website:

Save time and efforts spent on DIY and additional resources

Say you are an e-commerce website owner or a professional service provider from a non-IT sector, would you prefer to spend your precious time on finding solutions for websites issues? If apparel manufacturing is what you do best, give the web maintenance work to the experts at a WordPress maintenance services firm who are qualified and experienced in web maintenance tasks.

Initially, it may be exciting to try solving the issues on your own but in the long-term, would it be worth your time or an effective solution to maintain your website on a regular basis? Maybe not. A DIYer may take more time to solve the issues compared to an expert.

2.Automated updates and backups

WordPress releases updates regularly for improving the user experience. Experts will keep track of these updates and install it on time. Plugins are used for adding functionalities to WordPress websites. The latest updates for the plugins installed on your websites need to be updated for the functionalities to run effectively.

WordPress website maintenance services have scheduled backups for your websites. These backups can be used to restore your website quickly in case of a website crash. DDoS updates are also taken care of by WordPress maintenance services.

3.Malware Monitoring

WordPress Maintenance plans usually come with 24/7 malware monitoring. This ensures that your website is safeguarded from unwanted intrusion. If your website exchanges sensitive data, then the maintenance experts will suggest advanced security protection as required.

4.Tech Support

There are several technical glitches or security issues that can hamper the experience of your site users.Syntax errors, 404 errors, image issues are some of the tech issues that can occur in WordPress. If you are unable to solve the technical issues immediately on an active website with good site traffic then it may even impact the bottom line of your web-based business.

There is no guarantee that there won’t be any glitches if you are dealing with automated technology. A code error or corrupt file can also bring your website down. With a professional website maintenance services team to help you, technical issues can be resolved promptly with manual intervention by humans.

For customers or potential clients visiting your website, a website that is down consistently can cost your business and ruin your brand reputation. If the website is slow or shows errors due to lack of maintenance, customers might lose interest in your websites and may never return.

5.Timely Maintenance

If you pile up maintenance issues, it will eventually become a mammoth maintenance task which can be expensive too. Regular WordPress maintenance means less website-related problems in the future. A well-maintained website also helps in your SEO efforts.

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Why Web Maintenance Matters For Your WordPress Website?

Successful websites are maintained well. WordPress maintenance is just like cleaning your house, renovating it, removing undesired stuff and giving it a very welcoming feel. The only difference is the welcoming feel on your websites comes from the enhanced user experience that translates to better branding and sales for your business. So, the next step after building a great WordPress website is running timely maintenance for your site with the help of WordPress maintenance experts.

In the absence of regular web maintenance, you may end up concerning yourself with all or some of these 5 most likely questions:

Why aren’t customers visiting my website?

Why are my web pages taking so much time to load?

Has someone made changes to my files?

Why is there an error on my web page?

My website isn’t showing up in search engines. Why?

Well, if you do not perform servicing of your vehicles, do they give an optimum performance? No, they don’t. Similarly, WordPress website maintenance fine tune your website from time to time to ensure that you do not face the frustration of the above questions. And even if any technical issues comeup, you receive immediate tech assistance if you have opted for the services of a WordPress maintenance company.

Website Content Updates

When you launched your website, your visitors arrived and explored the content. You need to have a Content Management System (CMS) in place to update your website with fresh content such as articles, videos, pictures, and other multimedia content. Site visitors will want to visit your website again only if you have something new to share with them.

A website that offers fresh content has higher chances of appearing in the search engines. The regular maintenance also ensures that the site codes are well-structured with the removal of bad files so that search engine bots can crawl your website easily.

Website Backups and Security

Backups are a norm for safeguarding data. Depending on the scale of a website, inadequate maintenance can lead to shutting down your website for a short period or a long time. If you do not have up-to-date backups, you may lose precious data in case of a sudden website crash. Website security may get compromised due to external hacker attacks.

WordPress maintenance services take care of your data by taking backups of your data at regular intervals. Also, malware scanning and other security monitoring services by web maintenance companies ensure that your site is protected from unauthorised website intrusions.

Website Issues

Once you build a website, several issues can crop up. Technical glitches can lead to error pages. If you have an e-commerce store, payment gateway errors can hamper your online sales. WordPress version updates and plugin updates have to be installed to avoid plugin issues or version related problems.

Website maintenance services help with troubleshooting the issues promptly. If you discontinue web maintenance then you may risk the loss of regular online visitors to your site who may move on to other sites if your website crashes or if their user experience isn’t consistent.

Sometimes, website owners are under the impression that the website is working fine and they can call a website company for support if there is an issue. In such instances depending on the gravity of the website issue, the charges for support can turn out to be expensive for the business.

Aarav Infotech is a website maintenance services company offering WordPress maintenance service at competitive rates. Maintain a smoothly running WordPress website with Aarav Infotech, contact [phone]

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10 Reasons Why Businesses Should Choose G Suite

You must be wondering what is G Suite and how it can be used to boost your business.

Well, one of the best suite application to manage businesses, G Suite for your large &small business is making a standalone mark in the market.

G Suite – What is it?

G Suite is an all-in-one suite of productivity solutions that offers a wide array of web-based applications and services designed to help organizations communicate, collaborate, and store data.

Top reasons for choosing G Suite

Let us now discuss the top reasons to choose G Suite for business

Limitless Storage Capacity:

Forget about those quotas. G Suite’s Basic edition includes 30GB of online storage per user. For unlimited storage, upgrade to the Business or Enterprise edition.Cut on the expenses for saving on Drop Box, Box accounts as well as file servers.

Central Service Provision

An easy to use dashboard helps you manage everything from the central position, thus cutting you time in both the first phase of setting up as well as during running.

Extended Features for Collaboration Tasks

With the applications of Google’s next generation, the users are allowed to collaborate with their partners and colleagues from other organizations as well.

Application based on Cloud

G Suite reduces the cost as well as the complexities of maintaining a secured infrastructure based on cloud as it comes with it from the beginning.

Collaborating at Real Time

You can use Google Drive in G Suite to create documents, presentations, spreadsheets and view as well as edit them at the same instance.

Anytime access from anywhere

As long as you have an active connectivity of the internet, you can access G Suite from any corner of the world and on any device, thus freeing you from your desk.

Ease to share calendars

You can share calendars so people see full event details or just if you are free.You can now keep each other informed of your schedule by sharing calendars.

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The platform of e-mail that G Suite uses is Gmail. Gmail, being one of the best strong platforms of email in present market, increases your digital security, flexibility of work as well as speed.

Control of Security and Audits

Advanced ability to audit by getting faster info related to branches as well as provides you with the reports that will help you to manage threats and trends of security. You can also use G Suite to look into a sudden breach and also help you save money for services and tools to make your work secured.

Powerful applications for any devices

Mobile element is one of the most common components of the workforce in today’s businesses and organizations. Access GSuite from your laptop, tablet, or phone view and edit your schedule from your phone or tablet.

Thus, it is an all in one package that you may need to look after all your problems.

The most noteworthy benefit that the G Suite provides you is it makes your job done with the lowest possible hassle at the least cost possible. It makes usage of a lot of Google Apps for business in one place and reduces your effort and saves time.

At present, it is nothing to be surprised of that such huge counts of businesses are starting to depend on G Suite as the most preferred tool for productivity.