Self-publishing comics, with Mike Garley and Andy W Clift
While preparing my self-publishing feature for SciFiNow magazine (out now!) I interviewed a lot of awesome creators, both of comics and novels. Sadly, there wasnât room for all of their many words of wisdom in the final feature, so rather than letting them go to waste, Iâm including them here!
I had a joint chat with Mike Garley, writer of the awesome The Kill Screen, and Andy W Clift, writer and artist on the frankly mental Bertie Bear, to get their advice on self-publishing comics. Theyâre currently working together on web comic SGT Steel: Allied Avenger, which you can read here.
Read more below to learn all about how to find a printer, how to overcome the perils of resting on your laurels, and how to sell your work at a comic con.
What motivated you to get into self-publishing comics?
Mike: Iâve always loved storytelling, so when I started doing comics it just kind of made sense. Thereâs nothing to stop you, itâs easy enough to work with people or do it on your own, if youâre artistically gifted, to create your own comic and put it out there.
Andy: Definitely. I mean, for me, I grew up in an underground punk music scene, where everybody was doing everything themselves, putting on shows, making their  own CDs, making their own record labels, so I grew up in that, so when I started doing comic books it made a lot of sense to keep that ethos, to print your own books. As Mike said, nothingâs stopping anybody from making their own comics. You get a load of people who say âI really want to be a comic book artist, I really want to put out my own book, I really want to have thatâ â do it! Itâs out there, itâs not hard. Yes, itâs time consuming, yes, it can cost money to do, but... you put your money where your mouth is. Make your own stuff.
A panel from The Kill Screen
Whatâs the biggest challenge youâve faced in self-publishing?
Mike: Most people who self-publish have drive. You have to have a certain amount of drive to do it... You have to face all these challenges, you have no safety net, you just have to go out and do it. There are constant challenges. Self promotion is obviously the most difficult thing, but thatâs a problem for everyone, anyone who isnât a massive publisher. Even big publishers struggle to get some of their books noticed.
Andy: Coming to comic cons I think is great. I try to do as many shows as I can a year, I know Mike does a lot more than I do. You get to meet people and put your book in their hands and explain what it is. I think that helps, being able to talk about your book. But if you put out a really great book, the best you can, I think that speaks for itself. Your work speaks for itself. Or Mike speaks for it.
How do you go about getting a table at a comic con?
Andy: Itâs literally just keeping an eye on the websites. Things like MCM Expo, for example, theyâll have it quite apparent when their exhibitor or comic village applications are open and itâs literally a first-come-first-served, and they can just get rid of all their tables in just a couple of hours. And with Thoughtbubble, for example, they advertise it on their Twitter or Facebook page or whatever, and then itâs an application stage and they review everyoneâs work and decide who they want. If you want to do a comic con, you just look at their website. Theyâll have all the information there.
Mike: I would add that thereâs enough smaller cons, local cons, so new creators can find a con that they can exhibit at. Itâs not a closed industry by any stretch of the imagination. Thereâs always local cons, thereâs always a way for you to get your work seen by people.
How do you find a printer to print your comic?
Mike: There are several printers that you can look around for, Iâd recommend having a look at other people comics and getting printer recommendations from them. You need to find the type of printer you like, and then you need to find someone who can do that at a cost you can afford. The more comics you print the cheaper it will be, but you need to be realistic and print a massive load of stock that youâre not going to be able to shift.
Andy: A lot of [printers] will send out proofs as well, which is always nice, so you can get an idea of what they look like. Youâve got to find the printer that works best for you. Some printers that put out books for other people might not get the finish that you want, so itâs always good to do research into what youâre doing.
Whatâs the benefit of a print comic over a web one?
Mike: I think people like to own things. If people invest time in something then they want to own a copy, they want something tangible. I personally love stuff. I read a lot of digital comics, but if I really enjoy something I want to have my own copy that I can look through.
How do you get into comics if youâre just a writer or just an artist?
Mike: It means you can focus on the one thing you do. Thereâs the challenge of finding someone to work with, but then thereâs a benefit of finding someone to work with who can really improve what youâre working on.
Andy: I started off just as an artist and it can be harder. I do think itâs easier for writer/artists. I think there are more writers out there looking for artists, and I think itâs easier for an artist to find a writer than it is the other way round.
Mike: You can look at an artistâs work and tell if theyâre good at doing artwork, but you canât look at a writerâs script and tell if theyâre a good writer or not, itâs a completely different ball game. I think for writers, before anyone has any faith in you, you need to have created a fair amount of content first. You need to keep producing stories that people are interested in.
Whatâs been your proudest moment?
Andy: Getting my own book in my hands for the first time, that was kind of awesome. And then selling it at comic cons. Obviously since then [Iâve been] trying to create new goals and moving on, just making sure youâre moving forwards and not staying still.
Mike: One of the main motivating factors for me is when I do a con and people come back and theyâve read the comic and theyâve enjoyed it and theyâre looking for the second one, or the third one â the next one, basically â or they just want to say that they enjoyed it, and I think thatâs one of the most gratifying things, when people enjoy what youâre doing.
Andy: People who come back. Theyâre like âI really enjoyed that book and now I want to buy the next oneâ, thatâs really nice. And of course anybody who is willing to pay you for your work. I love those guys. I love all of them.
A panel from Bertie Bear
Do you think some people fall at the first hurdle because they expect overnight fame?
Mike: I think it takes a very, very long time to get any type of traction in the comic industry. I think it canât be a stepping stone for people if they set an unrealistic goal and think theyâre going to make it straight away. It takes a long time, it takes a lot of hard work and perseverance. You just have to stick with it.
Andy: Going back to what I said about one of my favourite moments, having that first book in my hands, itâs very easy to let that take over and go âIâve done it now! Iâve made a book, I make comics and thatâs the end of it! Now I just have to sit back and wait for people to come and buy my bookâ. Iâve seen that happen, people go âIâve got a book now and Iâm a comic creatorâ. Itâs all well and good to enjoy that moment, I have, but you have to keep going. People arenât going to come to you to buy your book. They donât know who we are. Â Youâve got to push it.
What advice would you give people just getting started?
Mike: Do it! It sounds really simplistic, that Iâm just taking away all of the challenges, but itâs as simple as if you want to create something, just do it. A lot of people have this thought that theyâre not ready to do something. They have a story that they want to tell but they want it to be perfect, and I think thatâs a dangerous mentality to get into. You canât worry about making something perfect, you have to make it otherwise youâre going to lose the opportunity, youâre going to lose that momentum. You need to make it, get it out there, get feedback, and then move on. It needs to be a continual process... I donât think you should get drawn into doing a massive project. If itâs your first project donât worry if itâs only a four page story â thatâs fantastic, youâve got something you can show people and it helps get you excited about the next thing you want to work on, or possibly find someone you want to collaborate with on the next project.
Andy: Because thatâs going to be harder to sell as well, to put out there straight off the bat. âThis is my first book. Itâs 300 pages long and itâs ÂŁ25â. That can sometimes be a deterrent. If anything it can be better to work on something smaller.
Has creating comics lived up to your expectations?
Mike: More so. Itâs everything I hoped it would be and more. When I started I didnât expect to enjoy it half as much as I do. I love cons. Theyâre hard work and they take up a lot of my time and theyâre expensive, but I wouldnât trade them for the world, I really enjoy them, I really love getting to chat to people and show them my work, I love getting to see other peopleâs work. Itâs a fantastic community and industry to be part of.
Andy: I always say to people that making comics is the best thing in the world. It just is. I remember the first comic book I worked on, it was the best feeling ever. I was doing a lot of drawing work as a storyboard artist already and to the outside person theyâre quite similar, and they are, storyboards and comics are quite similar, but thereâs just something about working on comics, creating something, putting it out there and just having it. You created it. Itâs lovely.














