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Operations Management by William J. Stevenson 13th Edition.

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Marketing Research: Online Research Applications by Alvin C. Burns and Ronald F. Bush 9th Edition

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Textbooks PDF (email [email protected])

1. International Marketing by Philip Cateora, John Graham, Mary Gilly, Bruce Money, 7th Edition

2. Trillion Dollar Coach: The Leadership Playbook of Silicon Valley's Bill Campbell by Eric Schmidt, Jonathan Rosenberg, Alan Eagle

3. Ethical Dilemmas and Decisions in Criminal Justice by Joycelyn M. Pollock, 7th Edition

4. Marketing: The Core by Roger A. Kerin and Steven W. Hartley, 7th Edition

5. Organizational Behavior: A Practical, Problem-Solving Approach by Angelo Kinicki and Mel Fugate, 2nd Edition

6. Corrections Today by Larry Siegel and Clemens Bartollas

7. Corrections Today by Larry Siegel and Clemens Bartollas, Study Guide, 2nd Edition

8. Juvenile Justice by Karen M. Hess, 5th Edition

9. The Age of Unreason (1989), by Charles Handy

10. Built to Last: Successful Habits of Visionary Companies (1994), by Jim Collins and Jerry Porras

11. Competing for the Future (1996), by Gary Hamel and C.K. Prahalad

12. Competitive Strategy: Techniques for Analyzing Industries and Competitors (1980), by Michael E. Porter

13. Emotional Intelligence (1995), by Daniel Goleman

14. The E-Myth Revisited: Why Most Small Business Don't Work and What to Do about It (1985), by Michael E. Gerber

15. The Essential Drucker (2001), by Peter Drucker

16. The Fifth Discipline: The Art and Practice of the Learning Organization (1990), by Peter Senge

17. First, Break All the Rules (1999), by Marcus Buckingham and Curt Coffman

18. The Goal (1984), by Eliyahu Goldratt

19. Good to Great: Why Some Companies Make the Leap ... and Others Don't (2001), by Jim Collins

20. Guerilla Marketing (1984), by Jay Conrad Levinson

21. How to Win Friends and Influence People (1936), by Dale Carnegie

22. The Human Side of Enterprise (1960), by Douglas McGregor

23. The Innovator's Dilemma (1997), by Clayton Christensen

24. Leading Change (1996), by John P. Kotter

25. On Becoming a Leader (1989), by Warren Bennis

26. Out of the Crisis (1982), by W. Edwards Deming

27. My Years with General Motors (1964), by Alfred P. Sloan Jr.

28. The One Minute Manager (1982), by Kenneth Blanchard and Spencer Johnson

29. Reengineering the Corporation: A Manifesto for Business Revolution (1993), by James Champy and Michael Hammer

30. The 7 Habits Of Highly Effective People (1989), by Stephen R. Covey

31. The Six Sigma Way: How GE, Motorola and other Top Companies are Honing Their Performance (2000), by Peter S. Pande, Robert P. Neuman and Roland R. Cavanagh

32. Toyota Production System (1988), by Taiichi Ohno

33. Who Moved My Cheese? (1998), by Spencer Johnson

34. Introduction To The Economics Of Financial Markets by James Bradfield

35. Generalized Convexity And Related Topics by Igor V. Konnov, Dinh The Luc, Alexander M. Rubinov, 1st Edition

36. Models in Cooperative Game Theory: Crisp, Fuzzy, and Multi-Choice Games by Professor Dr. Rodica Branzei, Dr. Dinko Dimitrov, Professor Dr. Stef Tijs, 1st Edition

37. Sociology and organization theory : positivism, paradigms and postmodernity by John Hassard

38. Encyclopedia of sociology by Edgar F. Borgatta, Rhonda J. V. Montgomery volume 1, 2nd Edition

39. Reconnecting Culture, Technology and Nature: From Society to Heterogeneity by Mike Michael, 1st Edition

40. The Cambridge Dictionary of Sociology by Bryan S. Turner

41. Drugs, Society, and Human Behavior by Carl Hart, Charles Ksir, Oakley Ray, 13th Edition

42. Drugs, Society, and Human Behavior by Carl Hart, Charles Ksir, Oakley Ray, 16th Edition

43. Contemporary Management by Gareth R. Jones and Jennifer M. George, 9th Edition

44. Project Management by Harvey Maylor, 4th Edition

45. Human Development: A cultural approach by Jeffrey Jensen Arnett

46. Project Management Leadership by Rory Burke and Steve Barron, 2nd Edition

47. Operations Management by William J. Stevenson, 12th Edition

48. Leisure Business Market Research Handbook by Richard K. Miller and Kelli Washington, 6th.

49. Exploring Corporate Strategy: Text and Cases by Gerry Johnson, Kevan Scholes, Richard Whittington, 8th Edition

50. The Norton Anthology of American Literature by Nina Baym, 6th Edition

51. Babbie, Earl R. 1994. What is Society? Reflections on Freedom, Order, and Change. Thousand Oaks, CA, Pine Forge Press.

52. Charon, Joel M. 1999. The Meaning of Sociology. Upper Saddle River, NJ: Prentice-Hall. —. 2001. Ten Questions: A Sociological Perspective. Belmont, CA: Wadsworth.

53. Collins, R. and M. Makowsky. 1998. The Discovery of Society. New York, McGraw Hill.

54. Collins, Randall. Sociological Insight: An Introduction to Non-Obvious Sociology. Oxford University Press.

55. Dandaneau, Steven P. Taking it Big. Thousand Oaks, CA: Pine Forge Press.

56. Giddens, Anthony. 1987. Sociology: A Brief but Critical Introduction. Second Edition. New York: Harcourt Brace Jovanovich.

57. Hachen, David S., Jr. 2001. Sociology in Action: Cases for Critical and Sociological Thinking. Thousand Oaks, CA: Pine Forge Press.

58. Johnson, Allan. The Forest and the Trees. Mayfield. Lemert, Charles. Social Things, Rowman and Littlefield.

59. Levin, W. C. (1994). Sociological Ideas: Concepts and Applications. Belmont, CA, Wadsworth.

60. Newman, D. M. (2000). Sociology: Exploring the Architecture of Everyday Life. Thousand Oaks, CA, Pine Forge Press.

61. O'Brien, Jodi. 1999. Social Prisms. Thousand Oaks, CA: Pine Forge Press.

62. Schwalbe, Michael. 2001. The Sociologically Examined Life. Mountain View, CA: Mayfield.

63. The Naked Face (1970) by Sidney Sheldon

64. The Other Side of Midnight (1973) by Sidney Sheldon

65. A Stranger in the Mirror (1976) by Sidney Sheldon

66. Bloodline (1977) by Sidney Sheldon

67. Rage of Angels (1980) by Sidney Sheldon

68. Master of the Game (1982) by Sidney Sheldon

69. If Tomorrow Comes (1985) by Sidney Sheldon

70. Windmills of the Gods (1987) by Sidney Sheldon

71. The Sands of Time (1988) by Sidney Sheldon

72. Memories of Midnight (1990) by Sidney Sheldon

73. The Doomsday Conspiracy (1991) by Sidney Sheldon

74. The Stars Shine Down (1992) by Sidney Sheldon

75. Nothing Lasts Forever (1994) by Sidney Sheldon

76. Morning, Noon, and Night (novel) (1995) by Sidney Sheldon

77. The Best Laid Plans (1997) by Sidney Sheldon

78. Tell Me Your Dreams (1998) by Sidney Sheldon

79. The Sky Is Falling (2001) by Sidney Sheldon

80. Are You Afraid of the Dark? (2004) by Sidney Sheldon

The Jessica Dubroff Accident

Using this website as a starting point, find at least 3 additional sources and write a paper with at least three examples of human factors elements from this accident using one of the three Human Factors models (SHELL, SWISS CHEESE or 5M). Questions you answer should include the following:

1. Why did this accident happen?

2. What was the chain of events that led to this accident?

3. What specific human factors elements contributed to the accident?

This paper will be 3-5 pages in length (body of writing, not including the title page, abstract or references page) and be in APA 7 format.

For this essay

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Ancient Cultures

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Study Guide, Exam #1 Dr. Linebarger

1. You are responsible for reading carefully of the following works from the Norton Anthology of World Literature: Gilgamesh (pp. 33-66) Ovid’s The Metamorphoses (pp. 649-652; 655-658; 671-675) The Bhagavad Gita, (pp. 727-745) Homer’s The Odyssey (Book IX, pp. 271-283) Sappho’s poetry (pp. 467-474)

2. You are also responsible for the following videos/articles from the Smarthistory website.

Prehistoric Art in Europe and West Asia

Paleolithic Art Nude Women (Venus of Willendorf), both the video and article Lascaux

Neolithic Art Bushel with ibex motifs Stonehenge, both video and article Jade Cong

Ancient Near East

Sumerian

Writing Cuneiform (video only) Babylonian

The Babylonian Mind (video only) The “Queen of the Night” relief Law Code of Hammurabi Ishtar Gate Towers of Babel

Egyptian Art and Culture

Ancient Egypt, an Introduction Old Kingdom: The Great Pyramids of Giza Old Kingdom: Pyramid of Khufu Old Kingdom: Seated Scribe

Middle Kingdom and New Kingdom

Akhenaten, Nefertiti, and Three Daughters Portrait Head of Queen Tiye Thutmose, Bust of Nefertiti Tutankhamun’s Tomb (innermost coffin and death mask) Last Judgement of Hunefer

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The Glucometer Case

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The Glucometer Case

Preamble and Tips for Case Analysis – These are applicable for many cases in the semester not only the one below

Always think in terms of All the 4P’s: Product, Price, Promotion and Place (Distribution)

1. Define the customer/target market and the product (Eg. you have a building it can be sold- then the building is the product; its rooms can be rented –then the customer has changed and you are selling a service not a good; it can be made into a hotel-both the product and customer have changed. Also, if relevant, think in terms of product portfolios rather than products if possible.

2. Price –what is it, how widely do you think of the term? Eg. Price of building or rent? Price after realtor commissions or ‘intermediary earnings’; final price to consumer; realized net earnings of seller etc.

3. Promotion- Have you considered all types of promotion and their suitability –advertising, sales promotion, publicity, personal selling

4. Place/Distribution – channel intermediaries, channel conflict, vertical marketing systems, channel control, loyalty and dominance

Data Analysis: Always see whether you have used the ‘data’ and if no data is available, can you make a simulation using ‘assumed data’ that will help you to better understand or present the problem or its solution approach? WHEREVER POSSIBLE ALWAYS MAKE EXPLANATORY CALCULATIONS AND SHOW THEM.

Strategic Thinking – Analysis and thought should be both short term (managerial) and long term (strategic). Very often this translates into ‘entry’ and ‘exit’ strategies.

Case/Situation:

A new medical device has been developed to measure the blood sugar level. This is expected to be used widely by diabetics for ‘self-monitoring.’ The product is non-invasive, yet is accurate and is expected to substitute existing products in the market, particularly the diabetic strips that cost $1 per use, and involve a prick using a lancet. The current popular technology used by most consumers is the diabetic strip meter, where the strips cost just a dollar each, and the reusable meter has a low cost of $20 only; further the user needs to ‘prick’ himself –not very pleasant!

The new firm ABC has a patent for a new technological medical device referred to as a Glucometer, that expires after 4 years.

The New Device: The new Glucometer is iris response based (actually uses the iris in the eye); its manufactured cost is $3000 (for the machine), and annual maintenance costs for the machine average $500 per year. The machine does not require an attendant or any material inputs. All the patient has to do is look into a viewer and the device measures blood sugar levels using iris examination- the machine’s instrumentation, gives the results on a digital display panel. The simple looking machine looks like a small computer with a two eye viewer into which the user looks.

Questions to be answered (Please answer all questions and number the Answers):

1. Suppose the Glucometer company is to sell the machine only to hospitals, and the company will maintain the Glucometer machine for the hospital for the first four years. A hospital, on an average, will use the machine 80 times a day, 300 days in a year. If this is the case, then suggest a price that the company should charge hospitals and justify your answer. What is the basis of your recommendation. (20 points)

2. Suppose the company realizes that it is more appropriate to sell the service of the machine rather than the machine itself. So it decides to install the machine like a health or blood pressure monitor in Walmart, Walgreens etc. and operate it like a vending machine, charging $ 1.00 per use. Assume that there are an average of 30 users per day, for 360 days in a year.

Now calculate (making any appropriate assumptions):

(a) The break-even level of demand for the machine. That is, calculate the minimum number of customers you require per day to break even i.e. at least not make a loss.

(b) If Walmart were to retain 70% of the revenues and the Glucometer firm receives 30% of the revenues then calculate the Net Return on Investment to the company for a typical installation charging $ 1.00 per use and an average of 30 users per day, for 360 days in a year.

(c) Calculate the pay-back period for an installation for the Glucometer company on the assumption that it receives 30% of the revenues. The pay-back period for the company is the period (number of days) in which the company should recover its initial investment (which is $3000 manufacturing cost).

(Question 2 carries 60 points)

3. Suggest a business strategy for the firm after four years –when the patent expires. In your answer discuss at least three alternative strategies, and explain your choice of your ‘ideal strategy.’ (Question 3 carries 20 points)

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English Essay

Since my interest in studying abroad as a child, I always wanted to learn English because it is the most powerful language in the world. English is known as the lingua franca, commonly used by speakers with different native languages. I made it a point to learn English even though I lived in Saudi Arabia where Arabic is very dominant. I started to learn English at home at the basic level where I would be taught by a tutor. I enhanced my English language study in high school where I learned grammar and basic aspects of the language. It was difficult to master the language because I could not practice in the environment that was almost entirely Arabic. With the dream to study in the United States, I planned to do professional course in English before going to college because I needed proficiency in the language since it was the language of instruction in America.

When I moved to the United States, I took professional English studies immediately because I needed it before going to college. It took me ten months for formal English study to perfect my language skills and I was ready to pursue my academic dreams. Besides the English course, the American environment in general and the class in particular greatly helped me learn faster and better because I would not just learn grammar but also to converse with people and the nuances in the language. I have spent eight years in the United States, which means I have interacted in an English-speaking environment for more than adequate time to pursue an advanced in the language. I am therefore proficient in both speaking and writing English and also perfectly understand it. Due to the fact that I am not a native speaker of English, I have always made it a point since I came to America to continue learning by reading widely and writing as much as I can to be as capable as possible in communicating in English.

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MIDTERM EXAM

1. What is the definition of marketing?

2. Describe the three prerequisites for marketing.

3. Briefly describe the two types of voluntary separation.

4. Why is intelligent budgeting very important?

5. Problem recognition occurs in three stages. Name and briefly describe these stages.

6. Why is the zero-based budget the best method of budgeting?

7. Name and briefly explain the two divisions of training and development.

8. Training and development is very important for effectiveness of employees. List six general benefits of employee training and development.

9. Name four principles of budgeting.

10. There are three types of decisions. Name and briefly explain each one.

11. What is deviation problem solving?

12. List and explain the two important tools for problem solving.

TRUE AND FALSE

13. Problem solving and decision making often used interchangeably but are not synonymous. (_____)

14. Decision-making is not integral to all management functions, activities, and roles. (____)

15. It is crucial to estimate future sales as accurately as possible because everything else in the budget revolves around sales revenue figures. (____)

16. A budget revision is a process that allows budget specialists to make changes to a budget in order to increase the company's financial standing. (____)

17. Improvement problem solving is concurrent and reduces future deviation problem solving, which is continuously examining processes and seeking ways to improve. (____)

18. Zero-based budgeting requires that you need to justify every expense before adding it to the official budget. (____)

19. Incremental budgeting approach does not encourage spending up to the budget so that it is maintained for the next fiscal year. (____)

20. Problem statements include positive goals and does not include limitations. (____)

21. A decision matrix is an excellent tool for arraying and comparing decision criteria and solutions. (____)

22. Retirement is not a major cause of separate of employees from an organization. (____)

23. Reducing the morale problem of employees who are about to be laid off is not one of the goals of outplacement. (____)

24. Health insurance and retirement plans are considered when setting up a compensation package for employees. (____)

MULTIPLE CHOICES

25. The following are elements of staffing except?

A. Job analysis

B. Performance appraisal

C. Voluntary separation

D. Job analysis

26. Which of the following enables employees to become familiar with the entire organization and the work area and department?

A. Observation

B. Training

C. Orientation

D. Job analysis

27. What is the process of ensuring that an employee who quits the company is exited in a structured and orderly manner?

A. Layoff

B. Separation

C. Outplacement

D. Discharge

28. The following are the advantages of the usage of budgets except?

A. It allows the knowledge of the meaning and importance of deviations in comparison with forecasts, that leads to increased efficiency in key areas of economic management.

B. It helps the senior management to achieve a synthesized analysis of the business activity which allows it to objectively assess low-level managers work.

C. It provides direction and co-ordination so that business objectives can be turned into practical reality.

D. It increases the morale of employees which increases their productivity in the organization.

29. Please choose the correct statement of the following.

A. Deviation problem solving is retrospective and occurs when actual and desired results differ.

B. Crisis problem solving is concurrent and reduces future deviation problem solving.

C. Deviation problem solving is immediate in response to a current threat and failing to act promptly will cause unwanted results.

D. Improvement problem solving may indicate large problems that must be resolved.

30. One of the following occurs when a stakeholder decides to terminate its relationship with an employee due to economic necessity or poor fit between the organization and the employee.

A. Termination

B. Discharge

C. Voluntary separation

D. Quits

31. The following is important to ensure that the financial, operational and capital plans that were developed and approved for implementation as part of the budget processes are being implemented.

A. Final budget package

B. Annual goals

C. Monitoring the budget

D. Revising the budget

32. Which of the following is the procedure for determining the duties and skill requirements of a job and the kind of person who should be hired for it?

A. Job identification

B. Job analysis

C. Employee training and development

D. Manpower planning

33. Which of the following is a systematic approach to providing monetary value in exchange for work performed?

A. Performance appraisal

B. Employment exchanges

C. Placement

D. Employee compensation

34. The second phase of human resource management staffing has the following activities except.

A. Human resource planning

B. Placement

C. Training and development

D. Safety and health

E. Compensation and benefits administration

35. Brief general statements of the more important functions and responsibilities of a job including descriptions of the general nature of the job and major functions or activities is known as.

A. Job description

B. Job identification

C. Job summary

D. Responsibilities and duties

36. Which of the following is not a part of problem statement?

A. Goal component

B. Ownership component

C. Invitational stem

D. Gestation

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Quiz 1

Q1 What can IT enable an organization to accomplish?

A) Reduce costs

B) Improve productivity

C) Generate growth

D) All of the above

Answer: D

Q 2.How many bytes it would take to transmit the following text:

How are you?

A. 11 B. 10 C. 12 D. 13

Answer C

Q3 What are the two main types of software?

A) Input and output

B) Application and system

C) CPU and RAM

D) Application and input

Answer B

Q4. Supply chain management tracks

A) inventory between stores and warehouses owned by the same company

B) information between stores and warehouses owned by the same company

C) inventory and information among business processes and across companies

D) information and inventory across companies

Answer C

Q5. What type of software is a screen saver?

A) Operating system software

B) Utility software

C) Anti-virus software

D) Disk optimization software

Answer: B

Q6. Which of the following is not required of an ERP system? a. Modular design b. Decentralized database systems c. Integrated functions d. Internet-enabled

Answer B

Q7. What two things make up the brains of a computer?

A) IOS and EDI

B) Hardware and software

C) Input and output

D) CPU and RAM

Answer: D

Q8. A compiler is:

A) hardware which increases the processing speed of the microprocessor

B) Software which translates program into a specific series of machine code

C) Hardware which orders execution of the program

D) software which assists end users in writing their own programs

E) a Programmer who writes application code

Answer: B

Q9.. If you turn off the power to the computer, items stored on this device will be lost.

A. RAM

B. Disk

C. DVD

D. CD-ROM

Answer: A

Q10. An internal organizational Internet that is guarded against outside access by a firewall is a(n):

A) Dedicated Internet.

B) Extranet.

C) Intranet.

D) Private Internet.

Answer: C

Q11. You go Hertz car rental and the sales clerk greet you, Hello Dr. Smith, would you like the car with a GPS system again? Where most likely do you think this information is coming from

A) SCM

B) ERP

C) DSS

D) CRM

Answer: D

Q12. What is cache memory? a. Temporary storage for instructions waiting to be processed b. Extra storage space for temporary data files c. The device that decodes and executes instructions d. Storage space for information that has been processed

Answer: A

Q13. The compilation of average SAT scores for students enrolled in your college, along with an analysis of enrollment information and a statistical analysis of these scores compared to competitive schools, is an example of _____.

A. Data B. Information C. Knowledge D. Business intelligence

Answer D

Q14. What is the number of billions of CPU cycles per second? a. Gigahertz b. Megahertz c. Gigabyte d. Megabyte

Answer A

Q 15. ABC Inc. would like its managers to share in decision making by voting electronically on alternatives using a(n)?

A) Online transaction processing system

B) Collaboration system

C) Online analytical processing system

D) Executive information system

Answer B

Q 16. The IT ____ within an organization will determine the philosophical approach to IT development, deployment, and usage. a. Strategic management team b. Department c. Leadership d. Culture

Answer D

Q 17. What is any computer-based tool that people use to work with information and support the information and information-processing needs of an organization?

A) Information technology

B) Management information systems

C) Technology's role in business

D) Technology's impact on business

Answer: A

Q18. Number 15 is equivalent to ASCII number in computers (assume 8 bit byte)

A) 00001100 00000015

B) 00000001 00000101

C) 00000001 00000005

D) 00000010 00000111

Answer B

Q19. What is a Wiki? a. A product, such as a Webkinz, who is tied to a virtual life through the manufacturer b. A Web site that allows you to create, change, or eliminate content c. A reference site for technical information related to the Web; the sites are usually geared towards e-learning d. Technology that supports virtual relationships and social networking

Answer B

Q20. If your team member brought information to your group that he/she obtained from a flash news story broadcasted over the Internet, what quality attribute should you be concerned about? a. Validity b. Timeliness c. Relevance d. Form

Answer A

Q21. What uses electronic pathways to move information between basic components on the motherboard, including between CPU and RAM? a. System bus b. Expansion slot c. Expansion card d. Expansion bus

Answer A

Q22. If you were visiting Disney World and you used its touch-screen monitors to locate a restaurant, what type of hardware device would you be using? a. Input b. Connecting c. Input and Output d. Storage

Answer C

Q23. How is RAM different from a CPU?

a. RAM usually sits outside the computer; the CPU is located inside the computer b. The CPU is able to process data; RAM only holds it c. RAM is the real brain of the computer, not the CPU d. RAM is an obsolete CPU

Answer B

Q24. What is the set of instructions that your computer needs to carry out a specific task? a. Computer language b. MS BASIC c. Functions d. Software

Answer D Q25. For a moment, imagine yourself visiting your local florist to order flowers for a party you were preparing for. The florist, however, did not have the type of flower arrangement you hoped for but the florist was able to immediately find, order and deliver this arrangement directly to your home from their supplier. What kind of relationship does this represent? a. An information partnership b. A collaborative business c. Dynamic communication d. Customer sharing

Answer A

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Civilization 1: Ancient through Medieval

Introduction to Western Civilization and Early Foundations to 1000 BCE How were the Western societies formed? We will discover answers to this question by exploring the birth of Western Civilization. After completing this lesson, you should be able to:

Explain the controversy over the term "Western Civilization”

Compare and contrast the environmental factors affecting the emergence of the world’s first civilizations in Mesopotamia, Egypt, and Anatolia

Describe how religion guided the lives of Western cultures before 1000 BCE

Explain the rise of the Hittite, Minoan, and Mycenaean civilizations

Lecture Introduction to Western Civilization – Part I

In this lecture, we will recount the development of Western Civilization. From our origins to the height of modern culture, the development of Western Civilization includes community, government, technology, labor, and trade.

Lecture The Birth of Western Civilization

We begin with the earliest evidence of human civilization. The artifacts and clues found in these places provide a glimpse into the ancient world and allow us to understand the formation of culture, government, and society

Topic 1: Define the key aspects of “Western Civilization” and discuss the different ways historians might understand the term. How “west” is the West, for example? What are the most important changes, in your opinion, that Western Civilization brought to human life? Give examples from before 1000 BCE.

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ANT101 – Cultural Anthropology Chapter 12 quiz

1. ____The most dramatic and long-lasting result of the Industrial Revolution worldwide was:

a. the development of educational opportunities.

b. the advent of globalization.

c. the rise of a peasant class.

d. the creation of inequality between and within nations.

e. the establishment of multinational corporations.

2. _____The primary indirect advantage that the Europeans had over the people they encountered abroad was:

a. religion. b. disease. c. complex social organization. d. war tactics. e. finances

3. ____ There were many effects of slavery. The massive transport of people have all of the following effects except:

a. it stabilized governments in Africa. b. it was profitable for plantation owners.

c. it created continuous warfare. d. it was economically advantageous for slave shippers.

e. it impoverished the areas from which the slaves were taken

4. _____ European colonies in North America and Australia were primarily used for:

a. control of shipping lines. b. settlement. c. exploitation of native peoples. d. resource extraction.

5. _____How did the rapid spread of disease aid the Europeans in their conquest of other lands, especially the Americas?

a. It killed off people who could have resisted Europeans.

b. It made the Europeans see their conquest as God ordained.

c. It left native settlements without leaders.

d. It devastated native people’s ability to subsist.

e. All of these are ways that disease aided Europeans

6. _____ Why did Europe begin massive colonization in the 1800s?

a. The Industrial Revolution allowed them to develop more weapons and needed raw materials.

b. The countries of Europe had begun the age of exploration and they were intent to discover continents.

c. Europe was overpopulated and needed to send large populations of settlers to other places in order to survive.

d. By the 1800s, Europe had ships that allowed easy transport and they were more confident about transporting goods between countries.

e. All of these are causes for the massive colonization in the 1800s.

7. _____ Unpaid work demanded of native populations was called:

a. forced labor. b. slave labor. c. corveé labor. d. co-opted labor. e. colonial labor

8. _____ The history of anthropology was most directly affected by:

a. the discovery of science. b. the foundation of universities. c. the development of state societies.

d. globalization. e. colonialism

9. _____ After WWII, which countries became dominant world powers?

a. China and Japan b. France and the U.S. c. the Soviet Union and Great Britain d. U.S. and the Soviet Union

10. ____ Colonizers found egalitarian societies easier to administer than stratified ones, as people were more united.

a. True. B. False.

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CASE STUDY 9: ST. LUKE'S HEALTH CARE SYSTEM

Hospitals have been some of the earliest adopters of wireless local area networks (WLANs). The clinician user population is typically mobile and spread out across a number of buildings, with a need to enter and access data in real time. St. Luke's Episcopal Health System in Houston, Texas (www.stlukestexas.com) is a good example of a hospital that has made effective use wireless technologies to streamline clinical work processes. Their wireless network is distributed throughout several hospital buildings and is used in many different applications. The majority of the St. Luke’s staff uses wireless devices to access data in real-time, 24 hours a day. Examples include the following: • Diagnosing patients and charting their progress: Doctors and nurses use wireless laptops and tablet PCs to track and chart patient care data. • Prescriptions: Medications are dispensed from a cart that is wheeled from room to room. Clinician uses a wireless scanner to scan the patient's ID bracelet. If a prescription order has been changed or cancelled, the clinician will know immediately because the mobile device displays current patient data. • Critical care units: These areas use the WLAN because running hard wires would mean moving ceiling panels. The dust and microbes that such work stirs up would pose a threat to patients. • Case management: The case managers in the Utilization Management Department use the WLAN to document patient reviews, insurance calls/authorization information, and denial information. The wireless session enables real time access to information that ensures the correct level of care for a patient and/or timely discharge. • Blood management: Blood management is a complex process that involves monitoring both patients and blood products during all stages of a treatment process. To ensure that blood products and patients are matched correctly, St. Luke’s uses a wireless bar code scanning process that involves scanning both patient and blood product bar codes during the infusion process. This enables clinicians to confirm patient and blood product identification before proceeding with treatment. • Nutrition and diet: Dietary service representatives collect patient menus at each nursing unit and enter them as they go. This allows more menus to be submitted before the cutoff time, giving more patients more choice. The dietitian can also see current patient information, such as supplement or tube feeding data, and view what the patient actually received for a certain meal. • Mobile x-ray and neurologic units: St. Luke’s has implemented the wireless network infrastructure necessary to enable doctors and clinicians to use mobile x-ray and neurologic scanning units. This makes it possible to take x-rays or to perform neurological studies in patient rooms. This minimizes the need to schedule patients for neurology or radiology lab visits. The mobile units also enable equipment to be brought to the bedside of patients that cannot be easily moved. The wireless neurology and x-ray units have also helped to reduce the time between diagnosis and the beginning patient care. Original WLAN St. Luke's first WLAN was deployed in January 1998 and made the hospital an early pioneer in wireless health care applications. St. Luke’s first wireless LAN was implemented in a single building using access points (APs) made by Proxim (www.proxim.com). A principal goal of this initial installation was to improve efficiency. However, sometimes the WLAN had the opposite effect. The main problem was dropped connections. As a user moved about the building, there was a tendency for the WLAN to drop the connection rather than performing the desired handoff to another access point. As a result, a user had to reestablish the connection, log into the application again, and reenter whatever data might have been lost. There were physical problems as well. The walls in part of the building were constructed around chicken wire, which interfered with radio waves. Some patients' rooms were located in pockets with weak radio signals. For these rooms, a nurse or doctor would sometimes lose a connection and have to step out into the hallway to reconnect. Microwave ovens in the kitchenettes on each floor were also a source of interference. Finally, as more users were added to the system, the Proxim APs, with a capacity of 1.2 Mbps, became increasingly inadequate, causing ongoing performance issues. Enhanced LAN To overcome the problems with their original WLAN and reap the potential benefits listed earlier in this case study, St. Luke's made two changes [CONR03, NETM03]. First, the hospital phased out the Proxim APs and replaced them with Cisco Aironet (www.cisco.com) APs. The Cisco APs, using IEEE 802.11b, operated at 11 Mbps. Also, the Cisco APs used direct sequence spread spectrum (DSSS), which is more reliable than the frequency-hopping technique used in the Proxim APs. The second measure taken by St Luke's was to acquire a software solution from NetMotion Wireless (netmotionwireless.com) called Mobility. The basic layout of the Mobility solution is shown in Figure C9.1. Mobility software is installed in each wireless client device (typically a laptop, handheld, or tablet PC) and in two NetMotion servers whose task is to maintain connections. The two servers provide a backup capability in case one server fails. The Mobility software maintains the state of an application even if a wireless device moves out of range, experiences interference, or switches to standby mode. When a user comes back into range or switches into active mode, the user's application resumes where it left off. In essence, Mobility works as follows: Upon connecting, each Mobility client is assigned a virtual IP address by the Mobility server on the wired network. The Mobility server manages network traffic on behalf of the client, intercepting packets destined for the client's virtual address and forwarding them to the client's current POP (point of presence) address. While the POP address may change when the device moves to a different subnet, from one coverage area to another, or even from one network to another, the virtual address remains constant while any connections are active. Thus, the Mobility server is a proxy device inserted between a client device and an application server. Enhancing WLAN Security In 2007, St. Luke’s upgraded to Mobility XE mobile VPN solution [NETM07]. This migration was undertaken to enhance security and compliance with HIPPA data transmission and privacy requirements. Mobility XE server software was deployed in the IT department’s data center and client software was installed on laptops, handheld devices, and tablet PCs. With Mobility XE running on both clients and servers, all transmitted data passed between them is encrypted using AES (Advanced Encryption Standard) 128-bit encryption. Mobility XE also serves as an additional firewall; devices that are not recognized by the Mobility XE server are not allowed to access the network. This arrangement helped St. Luke’s achieve its IT goal of having encryption for all wireless data communications. Mobility XE also enables the IT department to centrally manage all wireless devices used by clinicians. This allows them to monitor the © 2016 Pearson Education, Inc., Hoboken, NJ. All rights reserved. C9-6 applications currently being used by any device or user, the amount of data being transmitted, and even the remaining battery life of the wireless device. If a Mobility XE device is stolen or lost, it can be immediately quarantined by network managers. IT executives at St. Luke’s view wireless networking as key lever in their quest to increase clinician productivity and improved patient care. Mobile EKG units have been deployed bringing the total of wireless devices in use to nearly a 1,000. Discussion Questions 1. Visit the NetMotion Web site (www.netmotionwireless.com) and access and read other Mobility XE success stories. Discuss the patterns that can be observed in the benefits that Mobility XE users have realized via its deployment and use. 2. Do some Internet research on the security implications of HIPPA requirements for hospital networks. Discuss the major types of security mechanisms that must be in place to ensure hospital compliance with HIPPA requirements. 3. Do some Internet research on the use of VLANs in hospitals. Summarize the benefits of using VLANs in hospitals and identify examples of how St. Luke’s could further enhance its wireless network by implementing VLANs. Sources [CONR03] Conery-Murray, A. “Hospital Cures Wireless LAN of Dropped Connections.” Network Magazine, January 2003. [NETM03] Netmotion Wireless, Inc. “NetMotion Mobility: Curing the Wireless LAN at St. Luke’s Episcopal Hospital. Case Study, 2003. Netmotionwireless.com/resources/case_studies.aspx. [NETM07] Netmotion Wireless, Inc. “St. Luke’s Episcopal Health System: A Case Study in Healthcare Productivity.” 2007. Retrieved online at: http://www.netmotionwireless.com/st-lukes-case-study.aspx

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