Learn how Empire Industries LLC reduced their monthly ad spend by 75% and still closed 30 new doors per month
Learn how Empire Industries LLC reduced their monthly ad spend by 75% and still closed 30 new doors per month.
Kevin Davidson (the marketing director for Empire) reveals his secret spreadsheet that allowed him to:
-Become the "marketing golden child" at his PM company
-Reduce his ad spend by 75%.
-Identify exactly what marketing campaigns are working and not working at any given moment.
-Deliver a report to management that helps them make decisions on where spend more money.
-Helps the marketing team prove that sales needs to convert more leads and when to have that discussion.
-Identify what realistic goals are as a property manager for Cost per lead, Cost per opportunity, Cost per door.
-Identify why it is important as a property manager to track conversions separately from doors and cost per conversion separately from cost per door.
Check out this episode!














