Adinject

  A full-stack marketing station incorporated in Singapore.  

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3 Link Building Technique You Must Know

What is link building?

It is a process of obtaining hyperlinks to your website from other websites. A hyperlink is used by users to map-read between pages on the internet.

Link building is one of the most effective way to result higher in search engine and for that, many SEO experts agree that it is one of their hardest tasks. They spend quite a long time to do this right.

How does this search engine use links?

By discovering by web pages and

By helping determine how higher up a page should rank in search engine results

There are number factors that these search engines look into to decide how well a page should rank.

Content

Relevant keywords

Number of links to external website

Quality of external websites

Number of external websites linking back to you

Quality of external websites linking back to you

As you master the art of link building, it will in return help you establish a brand value in your niche with monetary advantages which is the ultimate goal for any organization.

So here are 3 techniques which will help you develop an updated link building method.

Guest Posting

Here you will write up an article which will be posted on another business website. What it does is introduces you to a larger target audience or discover a new niche. As you know search engines check the quality of external websites it is crucial for you to target websites with high regards. As you do that you will get a chance to build relationship with both the website and its audience.

Infographics

In the days of instant gratification, everyone wants quality information and fast. Creating infographics is a great way to do that. Its aesthetic view with direct information gives readers a chance to engage with full concentration. It skillfully demonstrates your expertise and simplifies and shortens complicated and long information. A great way to boost SEO.

Competitor Backlinks

Analyzing your competitor’s backlinks will give you an idea about many new sources you could use and even lead to sources that is still unknown to your competitors. But copying their hyperlink will not be any beneficial for your website. However a stick linking building criteria will generate natural backlinks which is what Google search engines look for.

Analyzing your competitor’s backlinks will give you an idea about many new sources you could use and even lead to sources that is still unknown to your competitors. But copying their hyperlink will not be any beneficial for your website. However a stick linking building criteria will generate natural backlinks which is what Google search engines look for.

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Kayla Itsines, co-creator of the 'Bikini Body Guides' (BBG), has been a personal trainer since 2008. She is also the creator of a meal-planning and workout app, 'Sweat with Kayla', which generated more revenue than any other fitness app in 2016. She has educated and encouraged millions of women to improve their health and fitness.

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"If you're a good marketing person, you have to be a little crazy."

- Jim Metcalf

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How to Manage a Remote Team

How to Manage a Remote Team

The traditional way of working has been considered outdated for a long time now. More and more companies are reaching out to freelancers from around the world. This form of globalization has resulted in a virtual workplace of employees. Manager, therefore, find it even more difficult to manage a team, especially, a remote one.

So, let’s look at some of the ways managers can handle a remote team effectively.

First off you need to build trust. For that you need authentic credentials. A lot of people can pretend to me smarted on screen. So it’s necessary for you as a manager to check thoroughly their competence, experience, background etc.

Smooth communication is your next item in your checklist for managing a virtual team. There are plenty of messaging apps that allows you to have discussion of both formal and informal. But not everything should be done over a messenger app. Sometimes you need to read emotions of a person while conducting a meeting which is why you need video conferences.

Whether you and your team is in the same time zone or different, while working remotely, you cannot expect answers to work progress immediately - one of the disadvantages of working remotely. What you can do is use a transparent and easy-to-use progress tracking and reporting system which will help all employees be on the same page. Set your objectives - be that weekly or yearly - and help your employees accomplish those tasks more productively.

Lastly, remember we’re not all robots. The employees do need to bond to trust each other and realize they’re all working to achieve the same goal which is the success of the organization. Off-work chat might just increase the productivity of employees. Personal meeting and travelling may also lead you to get some ideas for expanding your company - a win-win situation for all.

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Kandee Johnson has become one of the most established beauty influencers in the world by being steadily popular since 2009. She is one of the earliest YouTube influencers who is still amassing millions of followers with her incredible talent.

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"Find your spirit, and no challenge will keep you from achieving your goals."

- Christopher Penn

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Guest Post Guideline Instruction by Google

With Google’s updated guidelines, it’s getting more and more confusing with how to carry out article marketing within the set rules of Google.

This article will focus on two major points of guest posting for a convenient marketing approach.

So the first guideline and the most important one is “Large scale article marketing or guest posting campaigns with keyword-rich anchor text are technically against the webmaster guidelines.”

What it means is posting an article on any article directories is fine. However, when you post an article with anchor text linked to it toward the end of your article, that’s when it poses a problem for Google. If you do it once or twice, that’s fine but not on a large scale.

Next comes the matter of staying original. A guest post should be as authentic as possible. If a single line from your post shows 3000 results from Google search, it becomes obviously it has been syndicated and this is the kind of thing you should definitely avoid.

Then you should check out the website you’re guest posting for. You find a website with no social signal or comments and shares for quite a couple of articles in a website, you can guess that it’s just a website that accepts guest posts with no user interactions option available. These are the websites you will want to avoid. Authenticity of websites is as important as authenticity of you content.

To simply put it, your strategy for guest posting leaves a footprint for Google, and if you try to scale it up too much it shows you are trying to manipulate Google which is a big no-no as they have explicitly mentioned not to carry out large scale article marketing or guest posting. Remember to-

*Keep it to a minimum scale

*Not duplicate contents everywhere

*Post on authentic sites in your niche

For link building and internet marketing, article marketing is a great way of approach.

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Jenn Im is a Korean American vlogger, born and raised in LA. Her YouTube vlogs on Clothes Encounters are about style musings, tutorials and lifestyle advices

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"Too often, feeling intimidated becomes our excuse not to be awesome"

- Scott Stratten

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#startuptips #marketing #marketingdigital #businessowner #businessman #businesswoman #busunesswomen #influencermarketing #blogger #bloggers #affiliatemarketing #businessprofessional #b2b #branding #branding101 #localbiz #localbusiness #sem #mobilemarketing #homebiz #contentcuration #contentmarketingtips #webtraffic #onlinetraffic #onlinemarketing #socialmediastrategy #socialmediamarketing #digitalmarketing #internetmarketing #adinject

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Future of Marketing Automation

Every marketing is using marketing automation already. Multiple channels are used to reach buyers and automate repetitive tasks. This process is the future as it is already letting marketers make various marketing activities run more effectively, efficiently, and faster. 

There are multiple predictions about marketing automation. Let’s look at 5 of them.

Personalization

Marketing methods are like Hydra’s heads — cut off one and two more grows. Advertisements on televisions has been topples over influencer marketing and social media marketing. However one thing remains constant — one-to-one marketing. It will continue to progress into dynamic and predictive personalization.

Database Update

There will be plenty of softwares available which will allow a marketer to gain access to error free database to outreach any type of prospects, let it be influencers, affiliates, bloggers, journalists, business prospects etc.

Personal Marketing Cloud

A distinctive platform for your your own business will handle your millions of customers and interpret data for you. Organizations will have their own marketing automation and technology cloud primarily as the foundation of their business.

Advanced Analytics

Interpretation of data has become a must. It’s not about whether things are happening or not. Now, businessmen are asking why things are happening and data tools and scientists are being employed to find answers. Credibility will increase as you can provide measurement and analyzing metrics that matter.

Plug-in

The plugin feature will allow users to attain informations such as name, phone number, email, SEO metrics etc. It’s customization features will take business to the next level.

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A decade ago, Brian Kelly was leading something of a double life. He crisscrossed the country visiting college campuses as a recruiter for Morgan Stanley, trying to convince young engineers and computer scientists to join the financial services firm rather than, say, Google or Facebook. Glamorous, it wasn't.

- Forbes

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"You can't just place a few "Buy" buttons on your website and expect your visitors to buy"

-Neil Patel

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3 Steps to Make Money Through Affiliate Marketing Blogs

Affiliates earn commission by endorsing a product and the commonly use the pay-per-action method which is a way for a blogger to make money only if the reader takes an action such as asking for details about the product, and making a purchase.

Any powerful content will bring loyal readers and loyal readers lead to high conversion rates.

But there are other ways to increase conversion rates. Here are three of them.

Affiliate Program

Once you have your marketing content strategies all set up, you should now focus on choosing affiliate programs and they need to be reliable. However, you have to do it based on the type of articles you are posting. Say you are posting a blog posts for a specific niche — vehicle parts. So, you have to learn to be an affiliate for vehicle merchandisers. Most of the affiliates start with Amazon’s affiliate programs because of the variety of products that it offers fitting almost any niche and because of its lucrative commission rates.

Integrate Affiliate link

Readers like to read posts which come easily, naturally. It is important to use backlinks but too much of it can feel forced and led to the misconception that more links will earn more money. There should a balance between reader experience and monetization. Keep your posts as much organic as possible and one of the best way to do it is by keeping most of the posts ad-free.

Aggregator Service

There is a high chance you have a diversifies blog posts for different types of products. Now, applying to affiliate programs for each sort of product involves a lot of hassle. Take help from websites like VigLink which gives you access to 30,000 affiliate programs and monetizes links on your site for you. It also has a topnotch link insertion technology links mentions of products in a blogpost to the specific product’s affiliate program.

Like Josh Waldron, founder of creative design firm Studio JWAL LLC says,

“If an individual is looking to monetize their blog, I would make a strong case for affiliate marketing as the best avenue for doing so,”.

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Gabi Gregg, a plus-size model and fashion designer, is known best to her followers as GabiFresh. On top of running her own website, Gregg has appeared as the face of brands like Target's Ava & Viv plus size line, collaborated with Swimsuitsforall on a sell-out swimwear line and covered Ebony — nbd. It's no wonder she ranks as one of our top 20 most influential personal style bloggers.

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"As social media grows and matures, showing a result becomes critical."

- Heidi Cohen

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Write Your Next SEO-Friendly Blog Post Using These 7 Tips

You’re probably already a writer and now you’re thinking how to make it better to attract more audience. The one thing that you definitely know about SEO-friendly blog posts is using keywords but ‘too many cooks spoil the broth’- too many keywords can make it seem very unnatural and unpleasant to read which defeats the purpose of SEO in the first place.

What else can you do to make it better?

1. Through Keyword Research

SEO is solely focusing on natural and quality content marketing, but keywords are still a big part of SEO. Do a thorough research for keywords and place them correctly in your blog posts.

2. Long-tail Keywords

Long-tail keywords are not as much effective as short keywords but they do help in getting higher ranking and are more relevant to the reader. Readers find more information and deep meaningful content in long phrases.

3. Structure Your Post

Go with the generic introduction, body, and conclusion structure but before that, figure out the content and its placement. Try to use short paragraphs even if you have to use more than two or three. It gives readers an instant satisfaction which will keep bringing repetitive readers.

4. Use External Links

Create a trustworthy user experience by backlinking to authoritative websites like Wikipedia, and websites that end with edu, gov, and so on. It will result in getting a higher ranking in search engine results along with more traffic.

5. Use Relevant Headings

Headings give the entire blog post a meaning and gives google a chance to fully understand what the post might be about. Not only Google but also readers who are more likely to read posts with catchy and interesting with informative headings.

6.Categories

Categories help readers with search so it’s imperative to use tags that are pertinent. There should not be more than 24 categories in total and your each should fall under 3 categories at least.

7.Share and Let Share

You should share your blog posts on social media pages to let other people share your posts. For this the best places are Facebook, Twitter, Google+ etc.

Few good tips to write a SEO-friendly post won’t be enough. Remember that your content has to be relatively well written and then you can apply these 7 tips to get a higher ranking.

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Joanna Goddard is a New York-based style, food, design, culture, travel, relationships, and parenting blogger. Her blog is named 'A Cup of Jo". Goddard began the site in 2007 and it now includes contributing writers and editors. Goddard has written for Bene, Glamour, New York Magazine, and Elle. In 2011, Refinery 29 dubbed Goddard as "Queen of the Blogosphere."

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