Æther Bureau

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Brand strategy and design for the new De-Fi startup Hashnote. In collaboration with Foodmuse, here is the beginning of a comprehensive brand rollout. View the Brand Deck here.

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Hi-Lo Taco Co.

Hi-Lo Taco Co is a new Barbecue Taco restaurant in Philly. We built a very direct brand strategy for them, which governed the creation of a name, logo, brand elements, as well as crucial offline and online touchpoints. Brand Strategy Logo Visual Brand Website Marketing templates Signage Menu Packaging

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The Culinary Edge. San Francisco, California. The Culinary Edge is a Food Design Consultancy based out of San Francisco. I developed a brand expression that spans business collateral, digital touch points, environmental, marketing, web, and everything in between- soup to nuts as it were.

Brand Strategy Icon Library Visual Brand Presentation Template Website Environmental/ Signage/Wayfinding Marketing Podcast Portraits and photography

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Side Eye Pie Based in Austin, Texas, Side needed a vibrant, fiercely Austin focused brand. A hand-made logo and expressive characters are supported by a bright palette and anachronistic typography. Altogether, the signage, menus, online marketing, and merchandise have a wide range of expression. 

Brand Strategy Logotype & Icons Visual Brand Business System Packaging Website Merchandise Marketing templates

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Sueño Pilates brand summary

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Richies Chicken

Richies is a small Fried Chicken chain based out of Ohio. They needed an updated brand language to help keep with their demographic. Logo Visual Brand

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HiLo Taco Co.

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Kitchin Club 

YPC Technologies is a Robotics startup in Montreal, Canada. They are building the next generation of automated commercial kitchens, and needed a consumer brand to express bring their goals to life. We built a name and developed a basic brand system and logo to get them started. This project is ongoing.

Logo Visual Brand Website(s)

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The Culinary Edge brand summary

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Ito Fashion

Ito is a street fashion brand based out of Downtown Los Angeles. They specialize in unique japanese inspired hand made designs.  I was able to design a logo and brand expression materials from clothing labels, business system to Social Media headers and templates.

Logo Visual Brand Business System Art

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Fox & Moon Tea brand summary

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Side Eye Pie brand summary

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Side Eye Pie Brand

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Experience is compost for progress.

I have to always remind myself that ideas and things I have done are just fresh soil for new and better ideas. Don't expect them to be permanent. Things (and thoughts) that have happened will disintegrate and become fragments of inspiration for new things. That is how nature works, so the creative process does as well. "Everything we have done is practice for what we will do"

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Try wrong.

This is one of the only ways to push through mediocrity. You have nothing to lose and everything to gain. Experimentation is the core of creativity.

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Be tangential.

Focus in the peripheral areas, there are clues to innovation there. Following your gaze away from the center, expresses who you are and your unique filter on the world. 

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