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@albertmarionthompson
"Brands get to a point where they overinvest," said Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson. "And word of mouth, even on TikTok, is not something to saturate. It's like having a friend who talks about himself too much. You get tired of it."
AdAge
Albert Thompson moderates a panel at St. Augustine University on Influencer Marketing with General Motors, Lenovo, and American Heart Association.
As brands prepare for Web 3.0, many are asking “What does that actually mean for my business”. Albert Thompson, Managing Director of Digital Innovation at…
DIGIDAY: You, Me, and Web3
Albert Thompson, Managing Director, Digital Innovation joins Howard Wolpoff to talk about the lack of cultural intelligence in Programmatic.
https://dailyadbrief.com/shows/marketing-champions/albert-thompson-from-walton-isaacson-3/
ITVT is pleased to present a new episode of Televisionation: ¢urren¢y, our new podcast devoted to measurement, data, audiences and more. This week’s guest is
Apple’s DSP could serve as the engine for a larger PMP framework, which would have substantial appeal to buying agency options.
OP-ED: Apple’s DSP by Albert Thompson
Albert Thompson, Managing Director of Digital Innovation at agency Walton Isaacson, said that brands will get into Twitter during the game because it’s still commanding the attention. “For what Super Bowl is designed for, and let’s be clear, it’s about igniting a moment, and brands need moments in culture,” Thompson said. “So why would you turn off a mechanism that is amazing at doing that.”
#AdAge
Listen to this episode from The Marketing Stir on Spotify. Albert Thompson, Managing Director at Walton Isaacson, joins The Marketing Stir this week to chat with Ajay and Vincent about consumers' attention.
ITVT/TVOT is pleased to present a new episode of “Televisionation,” our video/audio podcast exploring the advanced/interactive-TV industry. This episode features Albert Thompson, Managing Director of
Ivy Cohen (of ICCC) interviews subject matter expert Albert Thompson, Director, Brand Strategy, Transient Identiti, Inc . to get his insights on how marketers can identify key segments to develop effective strategies. Â
TV of Tomorrow Vevo Panel: Delivering Entertaining Content Across Audiences and Screens. Albert Thompson, Managing Director, Digital Innovation at Walton Isaacson moderates a panel with Vevo, VIX, and Samsung TV Plus.
CYNOPSIS 2022 Panel on Media and the Metaverse. Albert Thompson and Kristi talk about all the misconceptions surrounding Web3 and the Metaverse.
Albert Thompson, Managing Director of Digital Innovation at Walton Isaacson, feels the priorities between marketing and advertising are currently misaligned and that brands that don't course-correct will feel a consumer backlash. "Human beings need purpose as a North Star ideal. It doesn't scale and is not easily monetizable," he said, adding that marketers must be in the purpose business.
Illuminaries Series, Episode 1: illumin and other Media & Advertising professionals have a vested interest in making sure that advertising has a vibrant future.