Sep 26, 2022
Illuminaries Series, Episode 1: illumin and other Media & Advertising professionals have a vested interest in making sure that advertising has a vibrant future.
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Illuminaries Series, Episode 1: illumin and other Media & Advertising professionals have a vested interest in making sure that advertising has a vibrant future.
A Brand’s Mentality must now move at the speed of the consumer.
Show The Marketing Insider: A Claritas Podcast, Ep Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them - Sep 16, 2020
Host Monique Ruiz talks with multicultural marketing expert Albert Thompson, Managing Director of Digital at Walton Isaacson about the importance of this loyal and growing consumer segment.
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"Amazing things will happen when you listen to the consumer" - Jonathan Midenhall
Cable TV Losing Ground
The recent ESPN layoffs are just another example of how the cable tv industry is changing. Streaming tv options have been expanding and the viewership is growing. I recently jumped ship as well, moving to the new DirectTV Now app and I am not looking back.
Consumer Marketing
As more consumers move toward the on-demand and streaming tv, how do we reach those consumers and engage them with our brands and products? There are certainly still a number of ways to achieve this and most important of all is to have a comprehensive plan that engages them at different points and in a variety of ways. If relying on cable to be your main source of promotion anyway, then you would probably have found that your return on investment was not very high. If you were able to truly determine that at all. With the technology behind digital advertising, marketers are able to serve messages to the right customers at the right time. Seeking out your potential customers and drawing them in to your product or service is the most effective method. This can bring about the best return on your investment. As a contractor, do you want to serve ads to a recent college graduate living in an apartment. No! But that homeowner who has some renovations on their mind but aren’t sure where to start? Targeted digital ads would be a great service to make them aware of what is available. Facebook advertising is one of the examples that I love. Their resources to target your audience, allows you to engage with customers who might truly be interested in your product or service. And I as a marketer, that is what I want to do. I don’t care about hitting a huge number of people. I want the exact and precise audience that wants my product. I’ve found great success in Facebook advertising and I highly recommend it as part of your digital marketing campaign. The ESPN layoffs are a sign of the evolution of media consumption. People now have a choice. Appointment TV. I love this term. And that is exactly what is happening. People can watch at their own convenience. Companies need to understand and evolve.
Brightside Marketing
Brightside marketing has helped our customers use digital marketing, social media marketing, and Facebook marketing to help customers find and attract their true target customers. As consumers move toward appointment tv, we can use digital marketing techniques to better attract them to our brands. Brightside marketing can evaluate what your goals are and seek different digital marketing methods to most effectively achieve these goals. Streaming TV provides a robust amount of options to target customers and shouldn’t be considered a barrier. Instead it needs to be embraced and understood. As we’re seeing through initiatives like the espn layoffs, cable tv is on the decline. But it can still be a huge asset in your overall marketing plan depending on what your goals are. If you have any questions or want to learn more about what opportunities are available in digital marketing, social media marketing or even Facebook marketing reach out to us.
Jack Morton Worldwide: The Experience Journey