everything looks better in chrome
Take a look at your bathroom counter- it's a series of little, typically loud, billboards. The product graphics are designed to make sure you pick them off the shelf and recognize them the next time you go shopping.
It's nice when a brand strips elements away- it's something Muji has placed at the forefront of their design strategy. Their focus is to create an aura of simplicity through clear product gestures, interactions, and graphics.
This strategy works extremely well in Japan where your personal space is small, so every square inch counts and the ability to remove things from sight is not always an option.
By removing the extraneous, and focusing on the core elements, it makes for a beautiful product- even if it's just a tube of toothpaste.











