Social Commerce vs Social Selling
What is Social Commerce? Chances are, you’ve browsed Instagram and clicked on a product ad that piqued your interest. You then were taken to a page within the app where you can enter your payment details and complete your purchase. Just like that, you were a participant in social shopping. This simple process of see it, click, it, buy it makes it easy for shoppers to buy your products without ever leaving their social media app.
What is social selling? Social selling is a more nuanced way to develop relationships with potential customers and drive them to buy your products. It can take place via social networks such as Instagram, LinkedIn, and Facebook, but it can also take place offline. Things like sharing relevant content, interacting directly with potential buyers and customers, personal branding and social listening are all aspects of social selling. Though it is used primarily for B2B selling B2C companies are now also adopting many of those techniques as a way to reach buyers through social media platforms.
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