Allison's Blog

[allison2blog]

Final Emerge Post

As part of the social media team my role was to assist with management of the Emerge Facebook account. My role was to make sure that content was posted in a timely matter and on schedule. Working closely with my team leader, techniques were brainstormed to promote the Emerge conference as well as ticket sales through such means as creating contests and creative ways to promote the content that was being given to us from the other teams (videos, pictures etc.) This last week I focused on posting and promoting individual speakers (one per day) with their bios and photos. A special schedule for time and day for each speaker post was followed for this. I made sure to promote posts through my own personal account as well. I have consistently been in contact with Nicole from the web design team to provide my team with Google Analytics for our social media profiles so that we can track our progress and see what areas we need to improve. For the conference day I will be working closely with one of my team members to provide live coverage of certain guest speakers that we have been assigned to. We will be live tweeting from the speakers conference room using #EmergeTO! The speakers that I will be sitting in on for the live social media coverage will be: Jackie Redmond, Corbin Smith & Eric Alper! I am so excited for tomorrow there is a lot to look forward to and see all of the results from our work come to fruition! 

[allison2blog]

Emerge Week 13

This week the social media team started to focus more on boosting the conference through promotion of our speakers. We will begin to post short bios of each so that everyone can learn more about the speakers and what they do. We are continuing to discuss what our roles will be during the conference since there are only 2 weeks left till the big day! I am continuing to receive google analytics on our social media platforms which is helping us see where we are at with interactions. We are continuing to promote with full force through all of Emerge's different social media platforms and we are hoping that we can draw in some more ticket sales!

[allison2blog]

Emerge Week 12

This week the social media team focused on getting the word out on tickets. On Facebook we spread the word to as many Guelph-Humber and Humber related pages and groups as we possibly could. We made sure that we were following and liking all of our speakers social profiles so that we can keep a close connection to them. I have continued to provide Google Analytics to the social media team with the help of Nicole from the Web Mag team. I am really appreciating her help. We are continuing to make sure that posts are going up on time. This following week we will start to discuss as a team what all of our roles will be at the conference which will make for a very important meeting!

[allison2blog]

Emerge Week 11

My group continues to do a great job with promoting emerge tickets and the conference itself. We are beginning to promote on different Facebook groups and pages connected to Guelph-Humber which will hopefully help get the word out with the students. The graphics for our digital stickers looks amazing. I am really proud of the work the other teams are doing and they are helping us create content which is making our promotion efforts much easier. Now that it is getting closer to the conference date we are increasing our promotion and pretty much going all out, full speed ahead with posting!

[allison2blog]

Emerge Week 10

The social media team is continuing to post content and promote the conference and everything everyones doing. We are rolling out the different contests for different social media platforms and we are continuing to try to promote ticket sales. Our team is communicating well and we are getting things done on time which is great. So it seems that we will have to be dealing with the second twitter account for the Emerge magazine which will be interesting but i am sure we are more than capable of managing it with success seeing as our other twitter page is running smoothly. I am continuing to communicate closely with Nicole from the web magazine team to receive google analytics for our social media platforms.

[allison2blog]

Emerge Week 9

This past week the social media team launched a twitter contest to win tickets which went well. We also got to post some awesome videos that the video team made. We posted the student profiles which turned out really great. We are continuing to promote ticket sales and the emerge website. According to our google analytics our Twitter, Instagram and Facebook followers are continuing to grow which is great and is reassuring us that we are going in the right direction! We are posting the content that Robin is getting from Comic Con and so far it looks really awesome!

[allison2blog]

Emerge Week 8

This week we have been continuing to move along with our social media promotion for Emerge. We have now hit 440 Twitter followers, 175 on Instagram & 300 likes on Facebook which is great progress! We are now going to begin our Twitter contests which is pretty exciting. We now have a new posting schedule now that we are getting closer to the conference and we are focusing on promoting ticket sales. Our team is doing well and I am very proud! Also, Robin made a really cool logo for the Emerge Social Media team which is totally awesome. 

[allison2blog]

Emerge Week 7

Unfortunately i was pretty sick this week and it was pretty hard to focus on anything really but thank goodness it was reading week and no class. Nevertheless our team has been working hard at keeping everyone up to date on what is happening with our Emerge teams. We let everyone know on all social media platforms that we are now selling tickets for the Emerge conference and posting about current affairs as well as our student profile videos which look super awesome! we are continuing to gain more followers which is great! I am really liking what the graphics team are putting out for us to post as well. I am looking forward to putting out different content and trying different online marketing campaigns such as our contests we will be setting up. 

[leslieseuffert]

Marcel Christ  (UK) Color Explosion - He is known for his mastery of still lifes which lend an unmistakable life-force to ordinary objects, transforming jewels, shoes and liquids into sleek art forms. Marcel, who divides his time between New York and his native Amsterdam, also makes time to shoot for Details, ELLE, City Magazine New York Times Magazine and Instyle.

Via koikoikoi

[allison2blog]

Emerge Week 6

I am very happy that the emerge magazine website is running and active and our social media team was proud to announce it. We have been moving along nicely with promotion of content on our social media profiles and are closely working with members of other groups to successfully put out new and exciting content such as polls, surveys and soon to be contests. My team is now looking at advertisement on Facebook which could be very beneficial to our promotion in the long run. We are looking at  what type of advertisement plan we want to go for and how much it will cost and whether we should go through with it. We are in the process of making proposal. We are also working closely with the graphics team to make some visuals to put on our social media. Visuals are just as important if not more important then writing since visuals are a great way to grab people's attention. I am happy to see our followers counts on all profiles are steadily climbing and will be looking forward to getting some analytics in the near future!

[allison2blog]

Emerge Week 5

Tomorrow we will finally be moving into our official social media launch which coincides with the launch of the online web magazine but so far we have gained some momentum with gaining followers in all of our social media networks. We will continues to be posting on all of the social networks and providing some interesting content from all the other teams with the work that they are doing. The content we will begin to create, especially on Facebook will begin to be more interactive and we will start to begin contest, polls, surveys etc. to encourage conversation and allow our audience more involvement. Now that we have verified the YouTube account it can now be utilized for the videos our video team will be making. I will continue to communicate with the web team in accordance to using Google Analytics.

Updated social media links: 

Facebook - https://www.facebook.com/emergeto Twitter - https://twitter.com/EmergeTO Instagram - http://instagram.com/emergeto LinkedIn - http://www.linkedin.com/company/emergeto/ YouTube - http://www.youtube.com/user/EmergeTO

[allison2blog]

Almost forgot: EmergeTO has a Youtube Channel !

http://www.youtube.com/user/EmergeTO

[allison2blog]

Emerge Week 4

This week we decided to modify our social media plan. Our team decided to asses whether or not each social media platform would be useful/ beneficial to the promotion and interaction between our audience and we decided that Pinterest did not make the cut so we decided to take it out of our social media plan/guide. Pinterest was not a platform that a majority of our audience used therefore we would not reach enough of our target audience for it to be useful. Instead we will be focusing on Twitter, Facebook, Instagram and LinkedIn which are platforms that can help us create conversations and interactions. Now that we have been connected to the old Emerge. TO Conference Facebook we can now begin to reach out to our audience. The plus side about using last years Facebook page is that we already have developed a following and audience that we can reach out to. 

Emerge Conference Social Media Links:

Facebook: https://www.facebook.com/pages/EmergeTO-Conference/389305967832261

Twitter: https://twitter.com/EmergeTO

Instagram: http://instagram.com/emergeto

LinkedIn: http://www.linkedin.com/company/5051527?trk=tyah&trkInfo=tas%3Aemergeto%2Cidx%3A1-1-1

[faeking]

[allison2blog]

EMERGE WEEK 3

This week we began to the process of getting everyone set-up and familiarized with what our team will be doing. We handed out our Social Media Guide to make sure that everyone was accustomed to the platforms that we will be using as well as the important #hashtags everyone should use to connect. The first few posts to get the ball rolling were made on all of our social media profiles and we began to see some interactions which was great. Our group has decided to begin a sort of introduction campaign to Emerge 2014 by connecting with some of the graduates to make short videos to hype up Emerge and give some insight to our audience what Emerge is all about. I am going to be regularly communicating with some members of the Emerge Web team to receive some insights from Google Analytics. With the information given from these insights my team & I are hoping to be able to develop a stronger and more effective social media presence and engage with our audience more effectively. I am looking forward to seeing what kind of information we can gain from Google analytics and hopefully I can learn more about it so that I can use it in the future!

[allison2blog]

Emerge Week 2

In the past week the social media team has started to develop a social media plan for emerge. With my group members we have been bouncing some awesome ideas of each other. We have also been researching applications and programs that will help us with the analytics of our social media platforms. Google Analytics is one we will be using and I have never really used it before so I have been researching and finding information about it. We have received the passwords for the Emerge social media profiles and we have figured out which social profiles we are going to keep and which ones we will be starting fresh with. We are also working on a Social Media Guide that we will put together that will explain for example, what type of content to post on each platform and how many times per week/day. We are keeping in close contact with the Emerge magazine website coordinating editor to hopefully get past members of EMERGE to do a little promo for us in the next two weeks before our soft launch. I am excited to continue brainstorming up some creative ideas to make this years social media exciting and as engaging as possible!

[allison2blog]

Emerge Conference Week 1

I was really excited to hear that I am part of the Emerge Social Media team. Social media is an important part of my daily life and I feel that the success of this years Emerge conference will come along with building an effective social media campaign. This week we have established which social media platforms we will be focusing on for the conference. Through social media we are aiming to promote, create conversation as well as connect with our audience. Each of the social media team members have so far been assigned a media platform that they will ultimately be in charge of although all of us will be working on creative content for each of them. I am excited to continue our brainstorming and planning sessions and think of a creative campaign to really engage with the audience. There is a lot of space for creativity and a lot of freedom to do something we can call our own which is very exciting. Hopefully I will learn some techniques and ideas that I can implement in my social media internship work with my team. I am excited to move forward with this project in further weeks!