Tell me a little about yourself... I just moved to New York City from Southern California after earning my Bachelor’s Degree in Communications with an emphasis in Public Relations and a minor in Sociology. I previously interned at Red Light PR in Hollywood where I began my fashion PR career path. Right now I am attending NYU to receive my Masters Degree in Public Relations and Corporate Communications. I am very passionate about working in the fashion industry and learning as much as I can about this business while I adventure through New York City!
How did you get your internship? I searched online during the summer for an internship with a public relations department in the fashion industry. When I found this opportunity, I applied right away. Since I was still in California at the time, I had a phone interview with the VIP and Events Coordinator. Then I was offered the position!
Explain your typical daily routine... I always arrive to the office early to be prepared for any tasks that need to be completed right away. If there are no initial assignments, I search through various websites and blogs looking for any current press clips. If my supervisor knows of a celebrity that has been photographed at an event wearing Alice + Olivia, I will spend the free time in my day searching for as many press links as possible. I work with the sample coordinator to make sure pieces are sent out to certain publications that will feature Alice + Olivia such as Marie Claire, Lucky, Self, ELLE, and so much more. I also work with celebrity and editor gifting. I recently worked on a project where I researched upcoming celebrity events in order for the company to efficiently target certain celebrities that will wear Alice + Olivia.
What has been the most rewarding aspect thus far? I was lucky enough to be an intern during New York Fashion Week. That week – working Fashion’s Night Out and the Alice + Olivia presentation – has definitely been the most rewarding thus far. Those events fueled my interest in the fashion industry and motivated me to keep working hard and reaching for my goals.
Is there any advice you would give to future interns? Try to take in as much as possible every day. If you are given an assignment, ask what it is for in regards to the bigger picture if you do not know. Internships are amazing ways to learn an industry from the ground up. Everything that is done in a business, even the smallest aspect, is important. Keep moving forward even through the stressful and tedious situations. Lastly, what I am now starting to learn, if you feel you are ready to take on more, ask for more responsibilities.
Any tips? Don’t be afraid to ask questions or ask for things to be clarified. Also, if you know you are going to be running some errands, invest in cute flats!
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