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[ambertbrown]

Lost in Translation: 8 International Marketing Fails

Not everything translates smoothly. Sometimes, marketing messages just don't compute in other languages.

[ambertbrown]

"Super Bowl Commercials 2014", a playlist created by NFL TV Super Bowl Ads

[ambertbrown]

This is the Super Bowl where there may be less of the same and more of the unexpected. Yes, there will be lots of celebrities, but many tied-in to nostalgia, such as Laurence Fishburne, The Matrix star,

[ambertbrown]

Super Bowl XLVIII: Ad Age’s chart of every advertiser in the upcoming Super Bowl, their creative plans and the agencies behind the scenes.

[ambertbrown]

Super Bowl XLVIII: Ad Age's chart of every advertiser in the upcoming Super Bowl, their creative plans and the agencies behind the scenes.

[marketingwithdrcatchings]

Another great presentation from the final round of the Sales and Business Marketing Association at Western Michigan University.

[ambertbrown]

5 important sales aspects:

1. It is important to organize all information prior to the sales presentation.

2. Preparation is key! Be prepared to answer unexpected questions.

3. Rapport building is very important to having a successful relationship with the prospective buyer.

4. Ensure that every individual who is a decision maker is invited to the meeting.

5. Confirm that you and the prospective buyer have a mutual understanding as to what the buyers needs are and how you plan to meet them.

-Amber T. Brown

[marketingwithdrcatchings]

A-B-C vs A-B-C-V

[ambertbrown]

From this I realize that in sales, its not always what you say, but how you think. To be successful in sales these days it is important to create value for the customer so that a natural desire is created rather than a forced purchase.

-Amber

[ambertbrown]