Personal Selling

@marketingwithdrcatchings

Marketing is an exciting field encompassing product, price, promotion and distribution strategies. Here at Jackson State University I teach upper-level marketing courses like Advertising/IMC, Personal Selling, Intl. Marketing and Consumer Behavior. In addition to the fundamentals, all of my courses include applied learning projects. This blog will enlighten you on some of great things my students are learning. Please follow us and, if you see something interesting, feel free to send us a message. Thank you and I look forward to seeing you in one of my classes soon!

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personaldevelopmentresources-de

"Skills are cheap. Passion is priceless." Gary Vaynerchuk

#careers #coaching

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Innovation is a paradox for most of us. On the one hand you are well aware that you have to take new roads before you reach the end of the present dead end street. On the other hand it is risky. It takes a lot of time. And it takes a lot of resources. Research shows that only one out of seven innovation projects is successful. I like to share with you six simple concepts from my practice as innovation facilitator that enable you to become a better innovator at the front end of innovation.

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#jacksonstateuniversity #drcatchings

#drcatchings

personaldevelopmentresources-de

I have been interviewing over 30 multimillionaires, 5 billionaires, world-class athletes, NYT bestselling authors, and billionaires. Moreover, having a family member who has been ranked # 21 wealthiest person in the US and #41 in the world by Forbes a few years back, gave me some insides on what ultra successful people do daily

I CHALLENGE you! Can you come up with the BEST Personal Selling Role Play video?

Resourceful?? or NAH. Let me know what you think about this marketing strategy. What do you like/dislike about it? Do you think you can sell yourself personally? #personal development #jacksonstateuniversity #drcatchings

There are different links to look into. Check it out!

Promotional Mix - Personal Selling

Marketing Study Note Home | Latest Marketing Resources from the tutor2u Blog | Marketing Revision Quizzes Author: Jim Riley Last updated: Sunday 23 September, 2012 Personal selling is where businesses use people (the “sales force”) to sell the product after meeting face-to-face with the customer. The sellers promote the product through their attitude, appearance and specialist product knowledge. They aim to inform and encourage the customer to buy, or at least trial the product. A good example of personal selling is found in department stores on the perfume and cosmetic counters. A customer can get advice on how to apply the product and can try different products. Products with relatively high prices, or with complex features, are often sold using personal selling. Great examples include cars, office equipment (e.g. photocopiers) and many products that are sold by businesses to other industrial customers. The main advantages and disadvantages of personal selling can be summarised as follows: Advantages Disadvantages High customer attention Message is customised Interactivity Persuasive impact Potential for development of relationship Adaptable Opportunity to close the sale High cost Labour intensive Expensive Can only reach a limited number of customers Point-of-sale merchandising can be said to be a specialist form of personal selling. POS merchandising involves face-to-face contact between sales representatives of producers and the retail trade. A merchandiser will visit a range of suitable retail premises in his/her area and encourage the retailer to stock products from a range. The visit also provides the opportunity for the merchandiser to check on stock levels and to check whether the product is being displayed optimally. #personal development #jacksonstateuniversity #drcatchings

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Failed advertisments

http://www.usdatacorporation.com/info/2011/08/15-worst-marketing-blunders/

marketingwithdrcatchings

Thanx

#jacksonstateuniversity #drcatchings

personaldevelopmentresources-de

"No member of a crew is praised for the rugged individuality of his rowing." Ralph Waldo Emerson

personaldevelopmentresources-de

"I will study and prepare myself and someday my chance will come" Abraham Lincoln

marketingwithdrcatchings

TO ALL MY STUDENTS...MY WISH FOR ALL OF YOU!

#Jacksonstateuniversity

personaldevelopmentresources-de

One thing is certain — you can’t take on every problem at work. Each person has a finite amount of political capital. “If you make a huge fuss over something silly, you may not be able to get your way when it’s something really important,” Dorie Clark